Report for www.google.co.in

Overall6.4

The overall score for this website.

Accessibility6.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.0

How satisfying the website is likely to be for users.

Technology7.0

How well designed and built the website is.

Screenshot of www.google.co.in

Nibbler tested a sample of 5 pages from this website at 12:44 on 17 Oct 2018 (BST).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2065290821890288No

Source: Twitter

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.in/
only screen-580pxwww.google.co.in/
only screen--www.google.co.in/
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
all-400pxwww.google.co.in/preferences?hl=en&fg=1
all-400pxwww.google.co.in/preferences?hl=en

Headings2.0

answers best careers company currently does doodle englishedit filters follow garage google googleplex help history language locations manual more news open owner's page part policy press products region results room safesearch search seeing settings shareholders should showing spoken technology today which world

  • A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.in/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.in/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.in/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.in/.../...&utm_campaign=hp-headerCompany newsH2
www.google.co.in/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.in/.../...&utm_campaign=hp-headerHi, how can we help?H4
www.google.co.in/.../...&utm_campaign=hp-headerThe best part about technology is seeing what the world does with itH4
www.google.co.in/.../...&utm_campaign=hp-headerCareers at GoogleH4
www.google.co.in/.../...&utm_campaign=hp-headerGoogle locationsH4
www.google.co.in/.../...&utm_campaign=hp-headerFrom the garage to the GoogleplexH4
www.google.co.in/.../...&utm_campaign=hp-headerAn “owner’s manual” for shareholdersH4
www.google.co.in/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.in/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.in/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.in/.../...&utm_campaign=hp-headerFollow us on:H5
www.google.co.in/preferences?hl=en&fg=1Which language should Google products use?H2
www.google.co.in/preferences?hl=en&fg=1Currently showing search results in:EnglishEditH2
www.google.co.in/preferences?hl=en&fg=1SafeSearch filtersH2
www.google.co.in/preferences?hl=en&fg=1Results per pageH2
www.google.co.in/preferences?hl=en&fg=1Spoken answersH2
www.google.co.in/preferences?hl=en&fg=1Where results openH2
www.google.co.in/preferences?hl=en&fg=1Search historyH2
www.google.co.in/preferences?hl=en&fg=1Region SettingsH2
www.google.co.in/preferences?hl=enWhich language should Google products use?H2
www.google.co.in/preferences?hl=enCurrently showing search results in:EnglishEditH2
www.google.co.in/preferences?hl=enSafeSearch filtersH2
www.google.co.in/preferences?hl=enResults per pageH2
www.google.co.in/preferences?hl=enSpoken answersH2
www.google.co.in/preferences?hl=enWhere results openH2
www.google.co.in/preferences?hl=enSearch historyH2
www.google.co.in/preferences?hl=enRegion SettingsH2

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format4.4

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.co.in/

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.in/descriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.in/robotsnoodp
www.google.co.in/referrerorigin
www.google.co.in/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.in/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.in/.../...&utm_campaign=hp-headertwitter:cardsummary_large_image
www.google.co.in/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.in/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.in/.../...&utm_campaign=hp-headertwitter:description
www.google.co.in/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.in/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.co.in/preferences?hl=en&fg=1Content-Typetext/html; charset=UTF-8
www.google.co.in/preferences?hl=enContent-Typetext/html; charset=UTF-8

Amount of content5.2

Rendering Chart...

  • This website has an average of 101 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Mobile7.5

Mobile screenshot of www.google.co.inTablet screenshot of www.google.co.in
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.in/
only screen-580pxwww.google.co.in/
only screen--www.google.co.in/
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen--www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen600px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
screen1024px-www.google.co.in/.../...&utm_campaign=hp-header
all-400pxwww.google.co.in/preferences?hl=en&fg=1
all-400pxwww.google.co.in/preferences?hl=en

Images8.0

100% of images have a clearly defined size

1 image is being resized by the browser

  • All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
  • 1 image is being stretched in the browser.

Server behaviour9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.in to http://www.google.co.in. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Domain age10.0

This domain was registered June 23, 2003

This domain expires June 23, 2019

  • The domain name google.co.in was registered on Monday, 23 June 2003. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Popularity10.0

12 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 12 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 98.5% of the Internet traffic to google.co.in and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Freshness10.0

Last updated October 16, 2018

  • It looks like this website was last updated on Tuesday, 16 October 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
16/10/2018www.google.co.in/.../...&utm_campaign=hp-headerLast modified header
21/06/2018www.google.co.in/intl/.../?fg=1Last modified header
08/12/2016www.google.co.in/.../googlelogo_color_272x92dp.pngLast modified header

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