Report for www.google.co.uk

Overall6.6

The overall score for this website.

Accessibility6.9

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.0

How satisfying the website is likely to be for users.

Technology7.2

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 13:50 on 14 Feb 2019 (GMT).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Headings0.0

control experience improve past search searches your

  • A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/history/optout?hl=en&fg=1Control how past searches can improve your search experienceH2

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability2.0

20% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all960px-www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1
(-ms-high-contrast:black-on-white)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/webhp?tab=ww
only screen-580pxwww.google.co.uk/webhp?tab=ww
only screen--www.google.co.uk/webhp?tab=ww

URL format2.8

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.co.uk/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/?gws_rd=sslrobotsnoodp
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/history/optout?hl=en&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../search?utm_source=googlemenu&fg=1referrerorigin
www.google.co.uk/.../search?utm_source=googlemenu&fg=1viewportwidth=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1,user-scalable=no
www.google.co.uk/webhp?tab=wwreferrerorigin
www.google.co.uk/webhp?tab=wwdescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/webhp?tab=wwrobotsnoodp
www.google.co.uk/webhp?tab=wwreferrerorigin

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8
www.google.co.uk/history/optout?hl=en&fg=1content-typetext/html; charset=utf-8

Amount of content6.8

Rendering Chart...

  • This website has an average of 298 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Social interest8.0

Rendering Chart...

  • We found 39,978 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.
  • Pages of this site have do not have unique open graph URL (og:url) tags. Any pages with the same open graph URL tag will share the same number of likes.
    • Set a unique open graph URL on every page so that each page can collect its own like count.

Sources: Google+, Facebook

Mobile8.0

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1
(-ms-high-contrast:black-on-white)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/webhp?tab=ww
only screen-580pxwww.google.co.uk/webhp?tab=ww
only screen--www.google.co.uk/webhp?tab=ww

Popularity8.1

64 Most popular website in the world

This website recently saw a significant decrease in popularity.

  • This is the 64 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant decrease in popularity.
  • This website accounts for 94.5% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Server behaviour9.1

Yes404 page

YesCompression

Images9.4

29% of images have a clearly defined size

4 images are being resized by the browser

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2020

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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