Report for www.google.co.uk

Overall7.2

The overall score for this website.

Accessibility7.5

How accessible the website is to mobile and disabled users.

Experience6.8

How satisfying the website is likely to be for users.

Technology6.5

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 14:44 on 12 Dec 2017 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site. If the detected Facebook page we detected belongs to you, make sure you link back to your website from the Facebook page. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to link to a Facebook page, but it did not list this website in the information. This page might not belong to this site.
    • Sign up for a Facebook page and make sure it is linked to from your site. If the detected Facebook page we detected belongs to you, make sure you link back to your website from the Facebook page.

      Links to Facebook found

      Facebook Page URLNameLikesTypeLinks back
      www.facebook.com/Google/Google24987458Company pageNo

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle1948554721277806No

Source: Twitter

URL format2.4

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Code quality3.3

HTML5HTML5

NoW3C Compliant

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.co.uk/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/?gws_rd=sslrobotsnoodp
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:cardsummary_large_image
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj
www.google.co.uk/intl/.../?fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/intl/.../?fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/history/optout?hl=en&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/history/optout?hl=en&fg=1content-typetext/html; charset=utf-8

Printability6.0

60% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
only screen-767pxwww.google.co.uk/.../default.css
screen768px-www.google.co.uk/.../default.css
print--www.google.co.uk/.../default.css
all960px-www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1

Analytics6.0

60% of pages use analytics

Multiple Analytics Solutions

  • 60.0% of this website is using some form of analytics software but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Analytics Software Found

Software Name
Google Tag Manager
Google Analytics

Amount of content8.0

Rendering Chart...

  • This website has an average of 1,360 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile8.3

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen, projection--www.google.co.uk/.../default.css
only screen-767pxwww.google.co.uk/.../default.css
screen768px-www.google.co.uk/.../default.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1

Headings9.0

access action additional bamba behind blog bottom collect computer content control created earth's easier everyone example experience explained father feed follow google history imagery improve increasing incredible information internet journey kirkland latest legal make more most offices opportunity other people personal policies policy press privacy process protect renewable resources room scenes search searching seattle security service services share sharing sites social terms useful uses vision welcome working world your youtube

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/?gws_rd=sslGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerOur values in actionH2
www.google.co.uk/.../...&utm_campaign=hp-headerWorking at GoogleH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe latest from our blogH2
www.google.co.uk/.../...&utm_campaign=hp-headerWhat the world is searching for nowH2
www.google.co.uk/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe social feedH2
www.google.co.uk/.../...&utm_campaign=hp-headerBehind the scenes at GoogleH2
www.google.co.uk/.../...&utm_campaign=hp-headerA father uses YouTube to make his daughter a prosthetic eye.H3
www.google.co.uk/.../...&utm_campaign=hp-headerHow scientists and supercomputers could make oceans drinkableH3
www.google.co.uk/.../...&utm_campaign=hp-headerBuilding the renewable energy industryH3
www.google.co.uk/.../...&utm_campaign=hp-headerMeet the artist who photographed the world without leaving homeH3
www.google.co.uk/.../...&utm_campaign=hp-headerBringing students’ voices to life through technologyH3
www.google.co.uk/.../...&utm_campaign=hp-headerResponding to the world’s refugee crisisH3
www.google.co.uk/.../...&utm_campaign=hp-header100% renewable is just the beginningH3
www.google.co.uk/.../...&utm_campaign=hp-headerAbu's Story: Exploring machine learning to make more accurate diagnosesH3
www.google.co.uk/.../...&utm_campaign=hp-headerDiscover Uluṟu-Kata Tjuṯa National ParkH3
www.google.co.uk/.../...&utm_campaign=hp-headerGoogle interns’ first weekH3
www.google.co.uk/.../...&utm_campaign=hp-headerInside our Seattle and Kirkland officesH3
www.google.co.uk/.../...&utm_campaign=hp-headerIncreasing access to opportunity for everyoneH3
www.google.co.uk/.../...&utm_campaign=hp-headerComputer Vision, ExplainedH3
www.google.co.uk/.../...&utm_campaign=hp-headerHow Google Earth’s incredible 3D imagery is createdH3
www.google.co.uk/.../...&utm_campaign=hp-headerA Journey To The Bottom Of The InternetH3
www.google.co.uk/.../...&utm_campaign=hp-headerGoogle Translate vs. “La Bamba”H3
www.google.co.uk/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.uk/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.uk/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.uk/.../...&utm_campaign=hp-headerFollow us on:H5
www.google.co.uk/intl/.../?fg=1GoogleH1
www.google.co.uk/intl/.../?fg=1Google Terms of ServiceH1
www.google.co.uk/intl/.../?fg=1 Privacy & TermsH2
www.google.co.uk/intl/.../?fg=1Welcome to Google!H2
www.google.co.uk/intl/.../?fg=1Using our ServicesH2
www.google.co.uk/intl/.../?fg=1Your Google AccountH2
www.google.co.uk/intl/.../?fg=1Privacy and Copyright ProtectionH2
www.google.co.uk/intl/.../?fg=1Your Content in our ServicesH2
www.google.co.uk/intl/.../?fg=1About Software in our ServicesH2
www.google.co.uk/intl/.../?fg=1Modifying and Terminating our ServicesH2
www.google.co.uk/intl/.../?fg=1Our Warranties and DisclaimersH2
www.google.co.uk/intl/.../?fg=1Liability for our ServicesH2
www.google.co.uk/intl/.../?fg=1Business uses of our ServicesH2
www.google.co.uk/intl/.../?fg=1About these TermsH2
www.google.co.uk/intl/.../?fg=1Our legal policiesH3
www.google.co.uk/intl/.../?fg=1More informationH3
www.google.co.uk/intl/.../?fg=1Additional resourcesH3
www.google.co.uk/intl/.../?fg=1GoogleH1
www.google.co.uk/intl/.../?fg=1Welcome to the Google Privacy PolicyH1
www.google.co.uk/intl/.../?fg=1Privacy PolicyH1
www.google.co.uk/intl/.../?fg=1 Privacy & TermsH2
www.google.co.uk/intl/.../?fg=1Information we collectH2
www.google.co.uk/intl/.../?fg=1How we use information we collectH2
www.google.co.uk/intl/.../?fg=1Transparency and choiceH2
www.google.co.uk/intl/.../?fg=1Information you shareH2
www.google.co.uk/intl/.../?fg=1Accessing and updating your personal informationH2
www.google.co.uk/intl/.../?fg=1Information we shareH2
www.google.co.uk/intl/.../?fg=1Information securityH2
www.google.co.uk/intl/.../?fg=1When this Privacy Policy appliesH2
www.google.co.uk/intl/.../?fg=1Compliance and cooperation with regulatory authoritiesH2
www.google.co.uk/intl/.../?fg=1ChangesH2
www.google.co.uk/intl/.../?fg=1Specific product practicesH2
www.google.co.uk/intl/.../?fg=1Other useful privacy and security related materialsH2
www.google.co.uk/intl/.../?fg=1"access to your personal information"H2
www.google.co.uk/intl/.../?fg=1"ads you’ll find most useful"H2
www.google.co.uk/intl/.../?fg=1"advertising services"H2
www.google.co.uk/intl/.../?fg=1"and other sensors"H2
www.google.co.uk/intl/.../?fg=1"collect information"H2
www.google.co.uk/intl/.../?fg=1"combine personal information from one service with information, including personal information, from other Google services"H2
www.google.co.uk/intl/.../?fg=1"connect with people"H2
www.google.co.uk/intl/.../?fg=1"credit card"H2
www.google.co.uk/intl/.../?fg=1"develop new ones"H2
www.google.co.uk/intl/.../?fg=1"device identifiers"H2
www.google.co.uk/intl/.../?fg=1"device-specific information"H2
www.google.co.uk/intl/.../?fg=1"improve your user experience"H2
www.google.co.uk/intl/.../?fg=1"legal process or enforceable governmental request"H2
www.google.co.uk/intl/.../?fg=1"limit sharing or visibility settings"H2
www.google.co.uk/intl/.../?fg=1"linked with information about visits to multiple sites"H2
www.google.co.uk/intl/.../?fg=1"maintain"H2
www.google.co.uk/intl/.../?fg=1"may collect and process information about your actual location"H2
www.google.co.uk/intl/.../?fg=1"may not function properly"H2
www.google.co.uk/intl/.../?fg=1"and our partners"H2
www.google.co.uk/intl/.../?fg=1"phone number"H2
www.google.co.uk/intl/.../?fg=1"protect Google and our users"H2
www.google.co.uk/intl/.../?fg=1"protect"H2
www.google.co.uk/intl/.../?fg=1"provide"H2
www.google.co.uk/intl/.../?fg=1"sharing"H2
www.google.co.uk/intl/.../?fg=1"sharing with others quicker and easier"H2
www.google.co.uk/intl/.../?fg=1"the people who matter most to you online"H2
www.google.co.uk/intl/.../?fg=1"to make it easier to share things with people you know"H2
www.google.co.uk/intl/.../?fg=1"view and interact with our ads"H2
www.google.co.uk/intl/.../?fg=1"We may share aggregated, non-personally identifiable information publicly"H2
www.google.co.uk/intl/.../?fg=1"Wi-Fi access points and cell towers"H2
www.google.co.uk/intl/.../?fg=1"more relevant search results"H2
www.google.co.uk/intl/.../?fg=1"removing your content"H2
www.google.co.uk/intl/.../?fg=1"to show trends"H2
www.google.co.uk/intl/.../?fg=1"your activity on other sites and apps"H2
www.google.co.uk/intl/.../?fg=1We keep your personal information private and safe — and put you in control.H2
www.google.co.uk/intl/.../?fg=1Our legal policiesH3
www.google.co.uk/intl/.../?fg=1More informationH3
www.google.co.uk/intl/.../?fg=1Additional resourcesH3
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/history/optout?hl=en&fg=1Control how past searches can improve your search experienceH2

Images9.3

50% of images have a clearly defined size

2 images are being resized by the browser

Server behaviour9.3

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2018

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Popularity10.0

24 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 24 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 99.3% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Freshness10.0

Last updated November 29, 2017

  • It looks like this website was last updated on Wednesday, 29 November 2017. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
29/11/2017www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
25/10/2017www.google.co.uk/intl/.../?fg=1Body text
10/11/2017www.google.co.uk/intl/.../?fg=1Last modified header
02/10/2017www.google.co.uk/intl/.../?fg=1Body text
10/11/2017www.google.co.uk/intl/.../?fg=1Last modified header
08/12/2016www.google.co.uk/.../googlelogo_color_116x41dp.pngLast modified header
08/12/2016www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header
08/12/2016www.google.co.uk/.../googlelogo_color_120x44dp.pngLast modified header
15/03/2017www.google.co.uk/.../default.cssLast modified header

Get more with Insites

Liked this? Insites is our professional version, with much more:

Page limit 5 webpages 100+ webpages
Report detailOne page reportComprehensive reports
Number of tests 17 individual tests. 32 individual tests including extras like Spelling, Search ranking, Broken links.
Export resultsNoYes
SupportNoYes
NoYes
PriceFree

Find out more

Premium domain names for sale