Report for www.google.co.uk

Overall6.4

The overall score for this website.

Accessibility6.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.0

How satisfying the website is likely to be for users.

Technology6.9

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 17:29 on 19 Jun 2018 (BST).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2066488621884996No

Source: Twitter

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1

Headings0.8

abu's accurate action beginning blog bringing building crisis deforestation diagnoses discover doodle equality exploring feed follow gender google helping history inclusive just latest learning life lover machine make mobile more music national open park phones policy press refugee renewable responding responsibility room searching social sound source stop story students' tech technology through today u-kata understand using values veteran voices world world's young

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.google.co.uk/?gws_rd=sslGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerOur values in actionH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe latest from our blogH2
www.google.co.uk/.../...&utm_campaign=hp-headerWhat the world is searching for nowH2
www.google.co.uk/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe social feedH2
www.google.co.uk/.../...&utm_campaign=hp-headerHow a veteran is building a more inclusive world with open source techH3
www.google.co.uk/.../...&utm_campaign=hp-headerHow a young music lover is using sound to understand his worldH3
www.google.co.uk/.../...&utm_campaign=hp-headerHow old mobile phones and machine learning are helping to stop deforestationH3
www.google.co.uk/.../...&utm_campaign=hp-headerSearching for gender equalityH3
www.google.co.uk/.../...&utm_campaign=hp-headerBringing students’ voices to life through technologyH3
www.google.co.uk/.../...&utm_campaign=hp-headerResponding to the world’s refugee crisisH3
www.google.co.uk/.../...&utm_campaign=hp-header100% renewable is just the beginningH3
www.google.co.uk/.../...&utm_campaign=hp-headerAbu's Story: Exploring machine learning to make more accurate diagnosesH3
www.google.co.uk/.../...&utm_campaign=hp-headerDiscover Uluṟu-Kata Tjuṯa National ParkH3
www.google.co.uk/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.uk/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.uk/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.uk/.../...&utm_campaign=hp-headerResponsibilityH4
www.google.co.uk/.../...&utm_campaign=hp-headerFollow us on:H5

URL format2.0

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Amount of content4.4

Rendering Chart...

  • This website has an average of 194 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • 2 pages of this website have very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.co.uk/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/?gws_rd=sslrobotsnoodp
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:card//www.google.co.uk/about/
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/terms
www.google.co.uk/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8

Mobile7.8

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1

Images8.0

100% of images have a clearly defined size

2 images are being resized by the browser

Server behaviour9.3

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Popularity9.5

24 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 24 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 99.3% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2019

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Freshness10.0

Last updated June 12, 2018

  • It looks like this website was last updated on Tuesday, 12 June 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
12/06/2018www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
05/04/2018www.google.co.uk/intl/.../?fg=1Last modified header
05/04/2018www.google.co.uk/intl/.../?fg=1Last modified header
08/12/2016www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header
08/12/2016www.google.co.uk/.../googlelogo_color_120x44dp.pngLast modified header

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