Report for www.google.co.uk

Overall6.8

The overall score for this website.

Accessibility7.4

How accessible the website is to mobile and disabled users.

Experience6.5

How satisfying the website is likely to be for users.

Technology6.1

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 15:24 on 27 Jun 2017 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Code quality1.7

HTML5HTML5

NoW3C Compliant

Printability2.0

20% of pages are optimised for printing

Analytics2.0

20% of pages use analytics

Google AnalyticsGoogle Analytics

  • 20.0% of this website is using Google Analytics but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Meta tags3.6

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/referrerorigin
www.google.co.uk/imghp...&ved=0EKouCBooAQdescriptionGoogle Images. The most comprehensive image search on the web.
www.google.co.uk/imghp...&ved=0EKouCBooAQreferrerorigin
www.google.co.uk/webhp...&ved=0ahUKEwjmjriXnd7UAhVDbT4KHVXAAzAQPAgDreferrerorigin
www.google.co.uk/intl/.../?fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/preferences?hl=encontent-typetext/html; charset=UTF-8

URL format5.2

Amount of content7.3

Rendering Chart...

  • This website has an average of 962 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile7.5

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Images9.0

67% of images have a clearly defined size

3 images are being resized by the browser

Headings9.0

access accessing advertising applies authorities card changes choice collect combine compliance connect cooperation credit develop device device-specific easier enforceable example experience find google governmental identifiers improve including information legal limit linked maintain materials more most multiple ones other people personal phone policy practices privacy process product protect regulatory request results search security security-related sensors service services settings share sharing show sites specific terms transparency updating useful user visibility you'll your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/GoogleH1
www.google.co.uk/imghp...&ved=0EKouCBooAQGoogleH1
www.google.co.uk/webhp...&ved=0ahUKEwjmjriXnd7UAhVDbT4KHVXAAzAQPAgDGoogleH1
www.google.co.uk/intl/.../?fg=1GoogleH1
www.google.co.uk/intl/.../?fg=1Welcome to the Google Privacy PolicyH1
www.google.co.uk/intl/.../?fg=1Privacy PolicyH1
www.google.co.uk/intl/.../?fg=1 Privacy & TermsH2
www.google.co.uk/intl/.../?fg=1Information that we collectH2
www.google.co.uk/intl/.../?fg=1How we use information that we collectH2
www.google.co.uk/intl/.../?fg=1Transparency and choiceH2
www.google.co.uk/intl/.../?fg=1Information that you shareH2
www.google.co.uk/intl/.../?fg=1Accessing and updating your personal informationH2
www.google.co.uk/intl/.../?fg=1Information that we shareH2
www.google.co.uk/intl/.../?fg=1Information securityH2
www.google.co.uk/intl/.../?fg=1When this Privacy Policy appliesH2
www.google.co.uk/intl/.../?fg=1Compliance and cooperation with regulatory authoritiesH2
www.google.co.uk/intl/.../?fg=1ChangesH2
www.google.co.uk/intl/.../?fg=1Specific product practicesH2
www.google.co.uk/intl/.../?fg=1Other useful privacy and security-related materialsH2
www.google.co.uk/intl/.../?fg=1"access to your personal information"H2
www.google.co.uk/intl/.../?fg=1"ads that you'll find most useful"H2
www.google.co.uk/intl/.../?fg=1"advertising services"H2
www.google.co.uk/intl/.../?fg=1"and other sensors"H2
www.google.co.uk/intl/.../?fg=1"collect information"H2
www.google.co.uk/intl/.../?fg=1"combine personal information from one service with information, including personal information, from other Google services"H2
www.google.co.uk/intl/.../?fg=1"connect with people"H2
www.google.co.uk/intl/.../?fg=1Credit CardH2
www.google.co.uk/intl/.../?fg=1"develop new ones"H2
www.google.co.uk/intl/.../?fg=1"device identifiers"H2
www.google.co.uk/intl/.../?fg=1"device-specific information"H2
www.google.co.uk/intl/.../?fg=1"improve your user experience"H2
www.google.co.uk/intl/.../?fg=1"legal process or enforceable governmental request"H2
www.google.co.uk/intl/.../?fg=1"limit sharing or visibility settings"H2
www.google.co.uk/intl/.../?fg=1"linked with information about visits to multiple sites"H2
www.google.co.uk/intl/.../?fg=1"maintain"H2
www.google.co.uk/intl/.../?fg=1"may collect and process information about your actual location"H2
www.google.co.uk/intl/.../?fg=1"may not function properly"H2
www.google.co.uk/intl/.../?fg=1"and our partners"H2
www.google.co.uk/intl/.../?fg=1"phone number"H2
www.google.co.uk/intl/.../?fg=1"protect Google and our users"H2
www.google.co.uk/intl/.../?fg=1"protect"H2
www.google.co.uk/intl/.../?fg=1"provide"H2
www.google.co.uk/intl/.../?fg=1"sharing"H2
www.google.co.uk/intl/.../?fg=1"sharing with others, quicker and easier"H2
www.google.co.uk/intl/.../?fg=1"the people who matter most to you online"H2
www.google.co.uk/intl/.../?fg=1"to make it easier to share things with people you know"H2
www.google.co.uk/intl/.../?fg=1"view and interact with our ads"H2
www.google.co.uk/intl/.../?fg=1"We may share aggregated, non-personally identifiable information publicly"H2
www.google.co.uk/intl/.../?fg=1"Wi-Fi access points and mobile phone masts"H2
www.google.co.uk/intl/.../?fg=1"more relevant search results"H2
www.google.co.uk/intl/.../?fg=1"removing your content"H2
www.google.co.uk/intl/.../?fg=1"to show trends"H2
www.google.co.uk/intl/.../?fg=1"your activity on other sites and apps"H2
www.google.co.uk/intl/.../?fg=1We keep your personal information private and safe — and put you in control.H2
www.google.co.uk/intl/.../?fg=1Our legal policiesH3
www.google.co.uk/intl/.../?fg=1More informationH3
www.google.co.uk/intl/.../?fg=1Additional resourcesH3
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/intl/.../?fg=1ExampleH4
www.google.co.uk/preferences?hl=enWhich language should Google products use?H2
www.google.co.uk/preferences?hl=enCurrently showing search results in:EnglishEditH2
www.google.co.uk/preferences?hl=enSafeSearch FiltersH2
www.google.co.uk/preferences?hl=enGoogle Instant predictionsH2
www.google.co.uk/preferences?hl=enResults per pageH2
www.google.co.uk/preferences?hl=enSpoken answersH2
www.google.co.uk/preferences?hl=enWhere results openH2
www.google.co.uk/preferences?hl=enSearch historyH2

Server behaviour9.2

Yes404 page

YesCompression

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2018

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Popularity10.0

24 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 24 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.
  • This website accounts for 99.2% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Social interest10.0

Rendering Chart...

  • We found 132,802 Facebook likes and 1,078,976 Google +1s for the 5 pages we tested.

Sources: Google+, Facebook

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Freshness10.0

Last updated April 17, 2017

  • It looks like this website was last updated on Monday, 17 April 2017. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
17/04/2017www.google.co.uk/intl/.../?fg=1Body text
17/04/2017www.google.co.uk/intl/.../?fg=1Last modified header
08/12/2016www.google.co.uk/.../googlelogo_color_116x41dp.pngLast modified header
08/12/2016www.google.co.uk/.../googlelogo_color_120x44dp.pngLast modified header
15/03/2017www.google.co.uk/.../default.cssLast modified header

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