Report for www.google.co.uk

Overall6.6

The overall score for this website.

Accessibility6.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.3

How satisfying the website is likely to be for users.

Technology7.0

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 10:33 on 16 Oct 2018 (BST).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2064756021890233No

Source: Twitter

Headings0.0

best careers company control creating dedicated does doodle everyone experience follow garage google googleplex help history improve locations manual more news opportunity owner's part past policy press responsibility room search searches seeing shareholders technology today world your

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Printability2.0

20% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all960px-www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all-400pxwww.google.co.uk/webhp?tab=ww
only screen-580pxwww.google.co.uk/webhp?tab=ww
only screen--www.google.co.uk/webhp?tab=ww

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format2.8

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Amount of content6.4

Rendering Chart...

  • This website has an average of 215 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Meta tags6.8

This is how this website will look in Google search listings:

Google

www.google.co.uk/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/?gws_rd=sslrobotsnoodp
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:cardsummary_large_image
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj
www.google.co.uk/history/optout?hl=en&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/webhp?tab=wwdescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/webhp?tab=wwrobotsnoodp
www.google.co.uk/webhp?tab=wwreferrerorigin

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/history/optout?hl=en&fg=1content-typetext/html; charset=utf-8
www.google.co.uk/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8

Mobile8.0

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all-400pxwww.google.co.uk/webhp?tab=ww
only screen-580pxwww.google.co.uk/webhp?tab=ww
only screen--www.google.co.uk/webhp?tab=ww

Images8.7

67% of images have a clearly defined size

2 images are being resized by the browser

Server behaviour9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Popularity9.7

31 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 31 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 99.3% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2019

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Freshness10.0

Last updated October 11, 2018

  • It looks like this website was last updated on Thursday, 11 October 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
11/10/2018www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
08/12/2016www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header

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