Report for www.google.co.uk

Overall6.0

The overall score for this website.

Accessibility6.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.3

How satisfying the website is likely to be for users.

Technology6.9

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 22:38 on 6 Apr 2019 (BST).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
all-400pxwww.google.co.uk/preferences?hl=en&fg=1
all-400pxwww.google.co.uk/preferences?hl=en

Headings0.0

answers currently englishedit filters google history language open page products region results safesearch search settings should showing spoken which

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/preferences?hl=en&fg=1Which language should Google products use?H2
www.google.co.uk/preferences?hl=en&fg=1Currently showing search results in:EnglishEditH2
www.google.co.uk/preferences?hl=en&fg=1SafeSearch filtersH2
www.google.co.uk/preferences?hl=en&fg=1Results per pageH2
www.google.co.uk/preferences?hl=en&fg=1Spoken answersH2
www.google.co.uk/preferences?hl=en&fg=1Where results openH2
www.google.co.uk/preferences?hl=en&fg=1Search historyH2
www.google.co.uk/preferences?hl=en&fg=1Region SettingsH2
www.google.co.uk/preferences?hl=enWhich language should Google products use?H2
www.google.co.uk/preferences?hl=enCurrently showing search results in:EnglishEditH2
www.google.co.uk/preferences?hl=enSafeSearch filtersH2
www.google.co.uk/preferences?hl=enResults per pageH2
www.google.co.uk/preferences?hl=enSpoken answersH2
www.google.co.uk/preferences?hl=enWhere results openH2
www.google.co.uk/preferences?hl=enSearch historyH2
www.google.co.uk/preferences?hl=enRegion SettingsH2

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Freshness3.2

Last updated June 21, 2018

  • It looks like this website was last updated on Thursday, 21 June 2018. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
21/06/2018www.google.co.uk/intl/.../?fg=1Last modified header
21/06/2018www.google.co.uk/intl/.../?fg=1Last modified header
08/12/2016www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header

Meta tags3.6

This is how this website will look in Google search listings:

Google

www.google.co.uk/

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/referrerorigin
www.google.co.uk/descriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/robotsnoodp
www.google.co.uk/referrerorigin

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/terms
www.google.co.uk/preferences?hl=en&fg=1Content-Typetext/html; charset=UTF-8
www.google.co.uk/preferences?hl=enContent-Typetext/html; charset=UTF-8

Amount of content3.9

Rendering Chart...

  • This website has an average of 77 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • 2 pages of this website have very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

URL format4.4

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Mobile7.2

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
all-400pxwww.google.co.uk/preferences?hl=en&fg=1
all-400pxwww.google.co.uk/preferences?hl=en

Images8.0

100% of images have a clearly defined size

1 image is being resized by the browser

  • All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
  • 1 image is being stretched in the browser.

Social interest8.0

Rendering Chart...

  • We found 144,001 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Popularity8.1

91 Most popular website in the world

This website recently saw a significant decrease in popularity.

  • This is the 91 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant decrease in popularity.
  • This website accounts for 93.4% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Server behaviour9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2020

  • The domain name google.co.uk was registered on Sunday, 14 February 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page titleNotes
GoogleOK
No TitleMissing
No TitleMissing
Search SettingsOK
Search SettingsOK

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