Nibbler SEO audit for www.wlc.ac.uk
Summary
Overall8.7
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:12 PM on Apr 22, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wlc.ac.uk/ | viewport | width=device-width, initial-scale=1 |
| www.wlc.ac.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.wlc.ac.uk/ | twitter:card | summary_large_image |
| www.wlc.ac.uk/ | twitter:site | @westlondoncol |
| www.wlc.ac.uk/ | generator | WordPress 6.5.2 |
| www.wlc.ac.uk/ | generator | Site Kit by Google 1.124.0 |
| www.wlc.ac.uk/ | msapplication-tileimage | https://www.wlc.ac.uk/wp-content/uploads/2023/05/cropped-WLC_favicon_512-270x270.png |
| www.wlc.ac.uk/your-college/.../ | viewport | width=device-width, initial-scale=1 |
| www.wlc.ac.uk/your-college/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.wlc.ac.uk/your-college/.../ | twitter:card | summary_large_image |
| www.wlc.ac.uk/your-college/.../ | twitter:site | @westlondoncol |
| www.wlc.ac.uk/your-college/.../ | twitter:label1 | Estimated reading time |
| www.wlc.ac.uk/your-college/.../ | twitter:data1 | 9 minutes |
| www.wlc.ac.uk/your-college/.../ | generator | WordPress 6.5.2 |
| www.wlc.ac.uk/your-college/.../ | generator | Site Kit by Google 1.124.0 |
| www.wlc.ac.uk/your-college/.../ | msapplication-tileimage | https://www.wlc.ac.uk/wp-content/uploads/2023/05/cropped-WLC_favicon_512-270x270.png |
| www.wlc.ac.uk/student-login/ | viewport | width=device-width, initial-scale=1 |
| www.wlc.ac.uk/student-login/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.wlc.ac.uk/student-login/ | twitter:card | summary_large_image |
| www.wlc.ac.uk/student-login/ | twitter:site | @westlondoncol |
| www.wlc.ac.uk/student-login/ | twitter:label1 | Estimated reading time |
| www.wlc.ac.uk/student-login/ | twitter:data1 | 2 minutes |
| www.wlc.ac.uk/student-login/ | generator | WordPress 6.5.2 |
| www.wlc.ac.uk/student-login/ | generator | Site Kit by Google 1.124.0 |
| www.wlc.ac.uk/student-login/ | msapplication-tileimage | https://www.wlc.ac.uk/wp-content/uploads/2023/05/cropped-WLC_favicon_512-270x270.png |
| www.wlc.ac.uk/work-at-wlc/ | viewport | width=device-width, initial-scale=1 |
| www.wlc.ac.uk/work-at-wlc/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.wlc.ac.uk/work-at-wlc/ | twitter:card | summary_large_image |
| www.wlc.ac.uk/work-at-wlc/ | twitter:site | @westlondoncol |
| www.wlc.ac.uk/work-at-wlc/ | twitter:label1 | Estimated reading time |
| www.wlc.ac.uk/work-at-wlc/ | twitter:data1 | 3 minutes |
| www.wlc.ac.uk/work-at-wlc/ | generator | WordPress 6.5.2 |
| www.wlc.ac.uk/work-at-wlc/ | generator | Site Kit by Google 1.124.0 |
| www.wlc.ac.uk/work-at-wlc/ | msapplication-tileimage | https://www.wlc.ac.uk/wp-content/uploads/2023/05/cropped-WLC_favicon_512-270x270.png |
| www.wlc.ac.uk/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.wlc.ac.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.wlc.ac.uk/about-us/ | twitter:card | summary_large_image |
| www.wlc.ac.uk/about-us/ | twitter:site | @westlondoncol |
| www.wlc.ac.uk/about-us/ | twitter:label1 | Estimated reading time |
| www.wlc.ac.uk/about-us/ | twitter:data1 | 3 minutes |
| www.wlc.ac.uk/about-us/ | generator | WordPress 6.5.2 |
| www.wlc.ac.uk/about-us/ | generator | Site Kit by Google 1.124.0 |
| www.wlc.ac.uk/about-us/ | msapplication-tileimage | https://www.wlc.ac.uk/wp-content/uploads/2023/05/cropped-WLC_favicon_512-270x270.png |
Server behavior8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wlc.ac.uk to http://www.wlc.ac.uk. This is ideal.
Images8.2
66% of images have a clearly defined size
80 images are being resized by the browser
- Some images (34.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.wlc.ac.uk/.../quick-link-2.webp unknown www.wlc.ac.uk/.../quick-link-1.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 80 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.4
Rendering Chart...
- This website has an average of 1,044 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.wlc.ac.uk/ | 4522 | 656 |
| www.wlc.ac.uk/your-college/.../ | 13450 | 2231 |
| www.wlc.ac.uk/student-login/ | 4060 | 625 |
| www.wlc.ac.uk/work-at-wlc/ | 5619 | 842 |
| www.wlc.ac.uk/about-us/ | 6149 | 864 |
Internal links9.7
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.wlc.ac.uk/ | Welcome | H1 |
| www.wlc.ac.uk/your-college/.../ | Enrol Now! | H1 |
| www.wlc.ac.uk/your-college/.../ | What You Need To Bring… | H2 |
| www.wlc.ac.uk/your-college/.../ | Identity and Residency Documents | H4 |
| www.wlc.ac.uk/your-college/.../ | Proof of Qualifications | H4 |
| www.wlc.ac.uk/your-college/.../ | Financial Information | H4 |
| www.wlc.ac.uk/student-login/ | Student Login | H1 |
| www.wlc.ac.uk/student-login/ | New Students | H3 |
| www.wlc.ac.uk/student-login/ | Returning Students | H3 |
| www.wlc.ac.uk/student-login/ | Previously Enrolled Students | H3 |
| www.wlc.ac.uk/student-login/ | Existing Students | H3 |
| www.wlc.ac.uk/student-login/ | Student Portal | H4 |
| www.wlc.ac.uk/work-at-wlc/ | Work at WLC | H1 |
| www.wlc.ac.uk/work-at-wlc/ | Working At West London College | H2 |
| www.wlc.ac.uk/work-at-wlc/ | Benefits of Working at WLC | H2 |
| www.wlc.ac.uk/about-us/ | About Us | H1 |
| www.wlc.ac.uk/about-us/ | Our Mission, Vision and Values | H2 |
| www.wlc.ac.uk/about-us/ | Our Alumni | H3 |
| www.wlc.ac.uk/about-us/ | Our Mission | H3 |
| www.wlc.ac.uk/about-us/ | Our Vision | H3 |
| www.wlc.ac.uk/about-us/ | Our Values | H3 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 5, 2024
- It looks like this website was last updated on Friday, April 5, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
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