Nibbler SEO audit for fleishmanhillard.com
Summary
Overall8.7
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:04 AM on Apr 2, 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Internal links0.0
- 12 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
- 261 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.5
Rendering Chart...
- This website has an average of 3,067 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| fleishmanhillard.com/ | 1056 | 131 |
| fleishmanhillard.com/what-we-do/ | 7433 | 1038 |
| fleishmanhillard.com/where-we-are/ | 102953 | 13484 |
| fleishmanhillard.com/join-us/ | 2961 | 419 |
| fleishmanhillard.com/about/ | 1883 | 265 |
Images9.7
5% of images have a clearly defined size
15 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL fleishmanhillard.com/.../photo-1508642207-7048c482ba7e.webp unknown fleishmanhillard.com/.../supporting-2.webp unknown fleishmanhillard.com/.../cybersecurity.webp unknown fleishmanhillard.com/.../Fintech.webp unknown fleishmanhillard.com/.../promotion.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 15 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.fleishmanhillard.com to http://fleishmanhillard.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Global PR and Marketing Agency - FleishmanHillard
fleishmanhillard.com/
We’re a global PR agency developing creative and strategic communications for brand and reputation management, corporate and consumer marketing, crisis and more.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| fleishmanhillard.com/ | viewport | width=device-width, initial-scale=1 |
| fleishmanhillard.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fleishmanhillard.com/ | description | We’re a global PR agency developing creative and strategic communications for brand and reputation management, corporate and consumer marketing, crisis and more. |
| fleishmanhillard.com/ | twitter:card | summary_large_image |
| fleishmanhillard.com/ | twitter:site | @fleishman |
| fleishmanhillard.com/ | msapplication-tileimage | https://fleishmanhillard.com/wp-content/uploads/2021/04/Fh_favicon.png |
| fleishmanhillard.com/what-we-do/ | viewport | width=device-width, initial-scale=1 |
| fleishmanhillard.com/what-we-do/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fleishmanhillard.com/what-we-do/ | description | We fuse brand marketing solutions with reputation management services. From corporate to consumer, CPG to tech, healthcare to finance and more. See how. |
| fleishmanhillard.com/what-we-do/ | twitter:card | summary_large_image |
| fleishmanhillard.com/what-we-do/ | twitter:site | @fleishman |
| fleishmanhillard.com/what-we-do/ | msapplication-tileimage | https://fleishmanhillard.com/wp-content/uploads/2021/04/Fh_favicon.png |
| fleishmanhillard.com/where-we-are/ | viewport | width=device-width, initial-scale=1 |
| fleishmanhillard.com/where-we-are/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fleishmanhillard.com/where-we-are/ | description | Find FleishmanHillard in North America, Central America, the Caribbean, South America, Europe, Middle East, Africa, Asia and the Pacific. |
| fleishmanhillard.com/where-we-are/ | twitter:card | summary_large_image |
| fleishmanhillard.com/where-we-are/ | twitter:site | @fleishman |
| fleishmanhillard.com/where-we-are/ | msapplication-tileimage | https://fleishmanhillard.com/wp-content/uploads/2021/04/Fh_favicon.png |
| fleishmanhillard.com/join-us/ | viewport | width=device-width, initial-scale=1 |
| fleishmanhillard.com/join-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fleishmanhillard.com/join-us/ | description | Career opportunities at FleishmanHillard include public relations jobs and more. Explore job openings to join our diverse culture and seamless global team. |
| fleishmanhillard.com/join-us/ | twitter:card | summary_large_image |
| fleishmanhillard.com/join-us/ | twitter:site | @fleishman |
| fleishmanhillard.com/join-us/ | twitter:label1 | Est. reading time |
| fleishmanhillard.com/join-us/ | twitter:data1 | 1 minute |
| fleishmanhillard.com/join-us/ | msapplication-tileimage | https://fleishmanhillard.com/wp-content/uploads/2021/04/Fh_favicon.png |
| fleishmanhillard.com/about/ | viewport | width=device-width, initial-scale=1 |
| fleishmanhillard.com/about/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fleishmanhillard.com/about/ | description | We value global collaboration, bold ideas, diversity, equity and inclusion, empowering everyone to lead and doing great work. |
| fleishmanhillard.com/about/ | twitter:card | summary_large_image |
| fleishmanhillard.com/about/ | twitter:site | @fleishman |
| fleishmanhillard.com/about/ | twitter:label1 | Est. reading time |
| fleishmanhillard.com/about/ | twitter:data1 | 1 minute |
| fleishmanhillard.com/about/ | msapplication-tileimage | https://fleishmanhillard.com/wp-content/uploads/2021/04/Fh_favicon.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| fleishmanhillard.com/ | X-UA-Compatible | IE=edge |
| fleishmanhillard.com/what-we-do/ | X-UA-Compatible | IE=edge |
| fleishmanhillard.com/where-we-are/ | X-UA-Compatible | IE=edge |
| fleishmanhillard.com/join-us/ | X-UA-Compatible | IE=edge |
| fleishmanhillard.com/about/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 1, 2024
- It looks like this website was last updated on Monday, April 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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