Report for www.amazon.co.uk

Overall6.2

The overall score for this website.

Accessibility6.5

How accessible the website is to mobile and disabled users.

Experience6.4

How satisfying the website is likely to be for users.

Technology5.4

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 10:47 AM on Jan 11, 2018 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 623 errors and 137 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR66521Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR109253Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR18142Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR18142Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR18247Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR18247Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR183262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR247284Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR26728Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR27111Stray end tag style.
      www.amazon.co.uk/ERROR2723Bogus comment.
      www.amazon.co.uk/ERROR36423Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3713Bogus comment.
      www.amazon.co.uk/ERROR37128Bogus comment.
      www.amazon.co.uk/ERROR37223Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR3993Bogus comment.
      www.amazon.co.uk/ERROR39929Bogus comment.
      www.amazon.co.uk/ERROR448440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR448440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR456146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR628101The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR628123The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR628140The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR629101The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR629123The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR629140The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR116125Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1169597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1169597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1183192Bad value 0,300,515,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1184196Bad value 515,300,735,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1185194Bad value 735,300,940,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1186198Bad value 940,300,1500,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1189419Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1189419Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1488843Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14881598Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14882401Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14883276Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14884061Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14884908Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR14885751Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1493162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1522196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1791785Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17911616Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17912469Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17913354Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17914235Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17915088Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR17915949Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1796162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1825196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1873485Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR1873485Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1883502Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR1883502Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2130787Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21301590Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21302433Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21303238Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21304041Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21304828Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR21305641Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2135162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2164196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2434849Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24341714Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24342583Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24343438Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24344289Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24345358Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR24346313Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2439162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2468196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2617641Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR2617641Bad value 264px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR262527Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR26947Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR337399Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR34472771Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR3464532Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR3464532Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3474573Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR3474573Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3721807Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37211848Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37212967Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37213802Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37214925Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37215786Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR37216709Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3726162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR3755196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR4022869Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR40221760Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR40222659Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR40223574Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/14125HTML5InvalidSee more
www.amazon.co.uk/ref226HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref39593InvalidSee more
www.amazon.co.uk/gp/.../ref114HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref549HTML5InvalidSee more

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability2.0

20% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../211Qh9RNMvL.css?AUIClients/SiteDirectoryAuiAsset
all-1024pximages-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all-1280pximages-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1025px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1366px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
print--images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
only screen1034px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
only screen1308px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
only screen1598px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
screen-1250pxwww.amazon.co.uk/gp/.../ref

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Headings5.7

additional alexa amazon android apps audible baby beauty best best-selling books business children clothes computers cost deals delivery departments drink e-readers echo electronics family fashion films fire food games garden gift grocery handmade health home included industry kindle launchpad membership more most motorbike movies music notified one-day outdoors pantry pets prime science select sellers shoes sports store student tablets toys treasure truck unlimited video watches wished

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Books best sellersH2
www.amazon.co.uk/Fashion best sellersH2
www.amazon.co.uk/Most wished for in PC & Video GamesH2
www.amazon.co.uk/Home & Garden Store best sellersH2
www.amazon.co.uk/Departments best sellersH2
www.amazon.co.uk/Grocery best sellersH2
www.amazon.co.uk/Films included with Prime membership at no additional costH2
www.amazon.co.uk/refBooks best sellersH2
www.amazon.co.uk/refFashion best sellersH2
www.amazon.co.uk/refMost wished for in PC & Video GamesH2
www.amazon.co.uk/refHome & Garden Store best sellersH2
www.amazon.co.uk/refDepartments best sellersH2
www.amazon.co.uk/refGrocery best sellersH2
www.amazon.co.uk/refFilms included with Prime membership at no additional costH2
www.amazon.co.uk/refBest-selling food & drink booksH3
www.amazon.co.uk/gp/.../refPrime VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refTreasure TruckH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refGet notified about dealsH3
www.amazon.co.uk/gp/.../refSelect "This is a gift" to:H5
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery and moreH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refPrime StudentH1

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refrobotsnoindex
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8
www.amazon.co.uk/gp/.../refX-UA-CompatibleIE=edge

Social interest8.0

Rendering Chart...

  • We found 110,043 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Server behavior8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Mobile8.6

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../211Qh9RNMvL.css?AUIClients/SiteDirectoryAuiAsset
all-1024pximages-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all-1280pximages-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1025px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1366px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
only screen1034px-images-na.ssl-images-amazon.com/.../51ADs7nns5L.css?AUIClients/RegistryAssets
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Images9.5

24% of images have a clearly defined size

41 images are being resized by the browser

Amount of content9.5

Rendering Chart...

  • This website has an average of 1,162 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Popularity10.0

84 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 84 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 94.5% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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