Nibbler SEO audit for www.baidu.com
Summary
Overall3.1
The overall score for this website.
Accessibility3.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience4.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing0.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology5.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:49 AM on Apr 12, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.baidu.com/more/ | 新上线最新 | H3 |
| www.baidu.com/more/ | 搜索服务 | H3 |
| www.baidu.com/more/ | 导航服务 | H3 |
| www.baidu.com/more/ | 社区服务 | H3 |
| www.baidu.com/more/ | 游戏娱乐 | H3 |
| www.baidu.com/more/ | 移动服务 | H3 |
| www.baidu.com/more/ | 站长与开发者服务 | H3 |
| www.baidu.com/more/ | 软件工具 | H3 |
Internal links0.0
- 78 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.baidu.com/ Not detected www.baidu.com/more/ Not detected www.baidu.com/s...&hisfilter=1 Not detected www.baidu.com/s...&hisfilter=1 Not detected www.baidu.com/s...&hisfilter=1 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1024px | www.baidu.com/more/ |
| all | - | 740px | www.baidu.com/more/ |
| all | - | 512px | www.baidu.com/more/ |
Meta tags0.4
- No pages were found to use the description tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.baidu.com/more/ | format-detection | telephone=no |
| www.baidu.com/more/ | viewport | width=device-width,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.baidu.com/more/ | Content-Type | text/html; charset=utf-8 |
Amount of content1.4
Rendering Chart...
- This website has an average of 37 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 4 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.baidu.com/ | 0 | 1 |
| www.baidu.com/more/ | 1733 | 179 |
| www.baidu.com/s...&hisfilter=1 | 0 | 1 |
| www.baidu.com/s...&hisfilter=1 | 0 | 1 |
| www.baidu.com/s...&hisfilter=1 | 0 | 1 |
Page titles2.0
20% of pages have defined titles
0% of page titles are weak
- 4 pages do not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Mobile4.4
- Some pages (20.0%) of this website appear to be optimized for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.baidu.com/ Not detected Not detected Not detected www.baidu.com/more/ Detected Detected Detected www.baidu.com/s...&hisfilter=1 Not detected Not detected Not detected www.baidu.com/s...&hisfilter=1 Not detected Not detected Not detected www.baidu.com/s...&hisfilter=1 Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1024px | www.baidu.com/more/ |
| all | - | 740px | www.baidu.com/more/ |
| all | - | 512px | www.baidu.com/more/ |
Freshness4.4
Last updated October 27, 2023
- It looks like this website was last updated on Friday, October 27, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/27/23 | www.baidu.com/more/ | Last modified header |
| 5/13/20 | www.baidu.com/img/.../privacy.gif | Last modified header |
URL format5.2
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
- Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior6.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There are different websites on http://baidu.com and http://www.baidu.com. This may confuse visitors, who would normally expect the same website on both.
- You should replace one of the websites with a permanent (HTTP 301) redirect to forward visitors to the other.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
Image URL Format Page URL www.baidu.com/img/.../privacy.gif gif www.baidu.com/more/
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
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Nibbler | Insites | |
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Nibbler tested the following pages
- http://www.baidu.com/
- http://www.baidu.com/more/
- https://www.baidu.com/s?wd=%E5%9D%9A%E5%AE%9A%E5%AE%88%E6%8A%A4%E4%B8%AD%E5%8D%8E%E6%B0%91%E6%97%8F%E5%85%B1%E5%90%8C%E5%AE%B6%E5%9B%AD&sa=fyb_n_homepage&rsv_dl=fyb_n_homepage&from=super&cl=3&tn=baidutop10&fr=top1000&rsv_idx=2&hisfilter=1
- https://www.baidu.com/s?wd=%E2%80%9C%E9%9A%90%E8%97%8F%E6%AC%BE%E2%80%9D%E5%9C%9F%E7%89%B9%E4%BA%A7%E7%81%AB%E5%87%BA%E5%9C%88&sa=fyb_n_homepage&rsv_dl=fyb_n_homepage&from=super&cl=3&tn=baidutop10&fr=top1000&rsv_idx=2&hisfilter=1
- https://www.baidu.com/s?wd=%E5%9B%BD%E9%98%B2%E9%83%A8%EF%BC%9A%E7%BB%9D%E4%B8%8D%E4%BC%9A%E4%BB%BB%E5%87%AD%E8%8F%B2%E6%96%B9%E6%97%A0%E7%90%86%E5%8F%96%E9%97%B9&sa=fyb_n_homepage&rsv_dl=fyb_n_homepage&from=super&cl=3&tn=baidutop10&fr=top1000&rsv_idx=2&hisfilter=1