Report for www.google.co.uk

Overall6.4

The overall score for this website.

Accessibility6.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.2

How satisfying the website is likely to be for users.

Technology6.8

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 1:03 AM on Jan 21, 2019 (GMT).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2073991621892849No

Source: Twitter

Headings0.0

best careers company control creating dedicated does doodle everyone experience follow garage good google googleplex help history improve information keep locations manual more news online opportunity owner's part past policy press responsibility room safer search searched searches seeing shareholders technology today tools world year your

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerCompany newsH2
www.google.co.uk/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.uk/.../...&utm_campaign=hp-headerSee the good that the world searched for this year.H4
www.google.co.uk/.../...&utm_campaign=hp-headerHi, how can we help?H4
www.google.co.uk/.../...&utm_campaign=hp-headerTools and information that help keep everyone safer onlineH4
www.google.co.uk/.../...&utm_campaign=hp-headerWe are dedicated to creating opportunity for everyoneH4
www.google.co.uk/.../...&utm_campaign=hp-headerThe best part about technology is seeing what the world does with itH4
www.google.co.uk/.../...&utm_campaign=hp-headerCareers at GoogleH4
www.google.co.uk/.../...&utm_campaign=hp-headerGoogle locationsH4
www.google.co.uk/.../...&utm_campaign=hp-headerFrom the garage to the GoogleplexH4
www.google.co.uk/.../...&utm_campaign=hp-headerAn “owner’s manual” for shareholdersH4
www.google.co.uk/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.uk/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.uk/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.uk/.../...&utm_campaign=hp-headerResponsibilityH4
www.google.co.uk/.../...&utm_campaign=hp-headerFollow us on:H5
www.google.co.uk/history/optout?hl=en&fg=1Control how past searches can improve your search experienceH2

Printability2.0

20% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
(-ms-high-contrast:black-on-white)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all960px-www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format2.4

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.co.uk/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/?gws_rd=sslrobotsnoodp
www.google.co.uk/?gws_rd=sslreferrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:cardsummary_large_image
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj
www.google.co.uk/.../search?utm_source=googlemenu&fg=1referrerorigin
www.google.co.uk/.../search?utm_source=googlemenu&fg=1viewportwidth=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1,user-scalable=no
www.google.co.uk/history/optout?hl=en&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8
www.google.co.uk/history/optout?hl=en&fg=1content-typetext/html; charset=utf-8

Amount of content7.2

Rendering Chart...

  • This website has an average of 319 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Popularity8.2

53 Most popular website in the world

This website recently saw a significant decrease in popularity.

  • This is the 53 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant decrease in popularity.
  • This website accounts for 95.4% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Mobile8.3

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/?gws_rd=ssl
only screen-580pxwww.google.co.uk/?gws_rd=ssl
only screen--www.google.co.uk/?gws_rd=ssl
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
(-ms-high-contrast:black-on-white)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-400pxwww.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
screen789px-www.google.co.uk/.../search?utm_source=googlemenu&fg=1
all-1056pxwww.google.co.uk/advanced_search?hl=en&fg=1
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-960pxwww.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all-456pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
all0959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all-599pxwww.google.co.uk/history/optout?hl=en&fg=1

Server behavior9.2

Yes404 page

YesCompression

Images9.3

33% of images have a clearly defined size

5 images are being resized by the browser

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2020

  • The domain name google.co.uk was registered on Sunday, February 14, 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Freshness10.0

Last updated January 18, 2019

  • It looks like this website was last updated on Friday, January 18, 2019. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
1/18/19www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
12/8/16www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header

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