Report for www.google.co.uk

Overall6.9

The overall score for this website.

Accessibility7.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.1

How satisfying the website is likely to be for users.

Technology7.6

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 1:02 AM on Apr 16, 2018 (BST).

Top priorities for website improvement

  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site. If the detected Facebook page we detected belongs to you, make sure you link back to your website from the Facebook page. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to link to a Facebook page, but it did not list this website in the information. This page might not belong to this site.
    • Sign up for a Facebook page and make sure it is linked to from your site. If the detected Facebook page we detected belongs to you, make sure you link back to your website from the Facebook page.

      Links to Facebook found

      Facebook page URLNameLikesTypeLinks back
      www.facebook.com/Google/Google?Company pageNo

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2048606521682734No

Source: Twitter

Printability0.0

0% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-400pxwww.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
only screen-580pxwww.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
only screen--www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
all-400pxwww.google.co.uk/preferences?hl=en

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format4.4

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Amount of content5.1

Rendering Chart...

  • This website has an average of 93 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Headings5.8

action answers blog bringing crisis currently daughter deforestation dementia doodle englishedit equality father feed filters follow gender google help helping history language latest learning life loss machine make meet memory mobile more open page park patients phones policy products prosthetic refugee region renewable researcher responding responsibility results room safesearch search searching should showing social spoken stop street students' technology through today uses using values view voices which world world's youtube

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/GoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerOur values in actionH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe latest from our blogH2
www.google.co.uk/.../...&utm_campaign=hp-headerWhat the world is searching for nowH2
www.google.co.uk/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe social feedH2
www.google.co.uk/.../...&utm_campaign=hp-headerHow old mobile phones and machine learning are helping to stop deforestationH3
www.google.co.uk/.../...&utm_campaign=hp-headerSearching for gender equalityH3
www.google.co.uk/.../...&utm_campaign=hp-headerA father uses YouTube to make his daughter a prosthetic eyeH3
www.google.co.uk/.../...&utm_campaign=hp-headerMeet the researcher using Google Street View to help dementia patients with memory lossH3
www.google.co.uk/.../...&utm_campaign=hp-headerBringing students’ voices to life through technologyH3
www.google.co.uk/.../...&utm_campaign=hp-headerResponding to the world’s refugee crisisH3
www.google.co.uk/.../...&utm_campaign=hp-header100% renewable is just the beginningH3
www.google.co.uk/.../...&utm_campaign=hp-headerAbu's Story: Exploring machine learning to make more accurate diagnosesH3
www.google.co.uk/.../...&utm_campaign=hp-headerDiscover Uluṟu-Kata Tjuṯa National ParkH3
www.google.co.uk/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.uk/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.uk/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.uk/.../...&utm_campaign=hp-headerResponsibilityH4
www.google.co.uk/.../...&utm_campaign=hp-headerFollow us on:H5
www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgFGoogleH1
www.google.co.uk/preferences?hl=enWhich language should Google products use?H2
www.google.co.uk/preferences?hl=enCurrently showing search results in:EnglishEditH2
www.google.co.uk/preferences?hl=enSafeSearch filtersH2
www.google.co.uk/preferences?hl=enResults per pageH2
www.google.co.uk/preferences?hl=enSpoken answersH2
www.google.co.uk/preferences?hl=enWhere results openH2
www.google.co.uk/preferences?hl=enSearch historyH2
www.google.co.uk/preferences?hl=enRegion SettingsH2

Meta tags6.8

This is how this website will look in Google search listings:

Google

www.google.co.uk/

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/descriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/robotsnoodp
www.google.co.uk/referrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:card//www.google.co.uk/about/
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj
www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgFdescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgFrobotsnoodp
www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgFreferrerorigin

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.co.uk/preferences?hl=encontent-typetext/html; charset=UTF-8

Mobile7.5

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-400pxwww.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
only screen-580pxwww.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
only screen--www.google.co.uk/webhp...&ved=0ahUKEwjS6Pb1vr3aAhWyt1kKHZhrBkoQPAgF
all-400pxwww.google.co.uk/preferences?hl=en

Images8.0

100% of images have a clearly defined size

4 images are being resized by the browser

Server behavior9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2019

  • The domain name google.co.uk was registered on Sunday, February 14, 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Popularity10.0

24 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 24 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 99.4% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Freshness10.0

Last updated April 12, 2018

  • It looks like this website was last updated on Thursday, April 12, 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
4/12/18www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
4/5/18www.google.co.uk/intl/.../?fg=1Last modified header
12/8/16www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header
12/8/16www.google.co.uk/.../googlelogo_color_120x44dp.pngLast modified header

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