Report for www.google.co.uk

Overall6.9

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.0

How satisfying the website is likely to be for users.

Technology7.5

How well designed and built the website is.

Screenshot of www.google.co.uk

Nibbler tested a sample of 5 pages from this website at 7:52 PM on Jul 17, 2018 (BST).

Top priorities for website improvement

  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2018371721986092No

Source: Twitter

Printability0.0

0% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-400pxwww.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
only screen-580pxwww.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
only screen--www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
all-400pxwww.google.co.uk/preferences?hl=en&fg=1

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format4.4

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Amount of content5.3

Rendering Chart...

  • This website has an average of 116 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Headings5.8

action answers blog bringing building currently deforestation doodle education engine englishedit equality european feed filters follow gender google google's growth have helping history inclusive language latest learning lover machine million mobile more music online open page phones policy positive press primary products programmes region responsibility results room safesearch safety schools search searching should showing social sound source spoken stop tech today trained understand using values veteran voice which world young

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.co.uk/GoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerGoogleH1
www.google.co.uk/.../...&utm_campaign=hp-headerOur values in actionH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe latest from our blogH2
www.google.co.uk/.../...&utm_campaign=hp-headerWhat the world is searching for nowH2
www.google.co.uk/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.co.uk/.../...&utm_campaign=hp-headerThe social feedH2
www.google.co.uk/.../...&utm_campaign=hp-headerHow a veteran is building a more inclusive world with open source techH3
www.google.co.uk/.../...&utm_campaign=hp-headerHow a young music lover is using sound to understand his worldH3
www.google.co.uk/.../...&utm_campaign=hp-headerHow old mobile phones and machine learning are helping to stop deforestationH3
www.google.co.uk/.../...&utm_campaign=hp-headerSearching for gender equalityH3
www.google.co.uk/.../...&utm_campaign=hp-headerBringing online safety education programmes to UK primary schoolsH3
www.google.co.uk/.../...&utm_campaign=hp-headerGoogle’s European Growth Engine: 2 million trained and countingH3
www.google.co.uk/.../...&utm_campaign=hp-headerSupporting new ideas in the fight against hateH3
www.google.co.uk/.../...&utm_campaign=hp-headerWorking to close education gaps in areas of low connectivityH3
www.google.co.uk/.../...&utm_campaign=hp-headerTeaching secondary school children digital citizenship skills and encouraging them to have a positive voice online.H3
www.google.co.uk/.../...&utm_campaign=hp-headerMore about usH4
www.google.co.uk/.../...&utm_campaign=hp-headerPress roomH4
www.google.co.uk/.../...&utm_campaign=hp-headerPolicyH4
www.google.co.uk/.../...&utm_campaign=hp-headerResponsibilityH4
www.google.co.uk/.../...&utm_campaign=hp-headerFollow us on:H5
www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgFGoogleH1
www.google.co.uk/preferences?hl=en&fg=1Which language should Google products use?H2
www.google.co.uk/preferences?hl=en&fg=1Currently showing search results in:EnglishEditH2
www.google.co.uk/preferences?hl=en&fg=1SafeSearch filtersH2
www.google.co.uk/preferences?hl=en&fg=1Results per pageH2
www.google.co.uk/preferences?hl=en&fg=1Spoken answersH2
www.google.co.uk/preferences?hl=en&fg=1Where results openH2
www.google.co.uk/preferences?hl=en&fg=1Search historyH2
www.google.co.uk/preferences?hl=en&fg=1Region SettingsH2

Meta tags6.8

This is how this website will look in Google search listings:

Google

www.google.co.uk/

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

Meta Tags (name attribute)

Page URLNameContent
www.google.co.uk/descriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/robotsnoodp
www.google.co.uk/referrerorigin
www.google.co.uk/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.co.uk/.../...&utm_campaign=hp-headerdescriptionGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Find out about our company history, products and more.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:cardsummary_large_image
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:site@google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:titleAbout Us | Google
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.co.uk/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj
www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgFdescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgFrobotsnoodp
www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgFreferrerorigin

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.co.uk/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.co.uk/preferences?hl=en&fg=1content-typetext/html; charset=UTF-8

Mobile7.5

Mobile screenshot of www.google.co.ukTablet screenshot of www.google.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.co.uk/
only screen-580pxwww.google.co.uk/
only screen--www.google.co.uk/
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen--www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen600px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
screen1024px-www.google.co.uk/.../...&utm_campaign=hp-header
all-400pxwww.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
only screen-580pxwww.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
only screen--www.google.co.uk/webhp...&ved=0ahUKEwjiqM6b56bcAhViiOAKHXOPDpIQPAgF
all-400pxwww.google.co.uk/preferences?hl=en&fg=1

Images8.0

100% of images have a clearly defined size

4 images are being resized by the browser

Popularity9.1

25 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 25 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 99.3% of the Internet traffic to google.co.uk and its subdomains.

Source: Alexa

Server behavior9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.co.uk to http://www.google.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Domain age10.0

This domain was registered February 14, 1999

This domain expires February 14, 2019

  • The domain name google.co.uk was registered on Sunday, February 14, 1999. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Freshness10.0

Last updated June 29, 2018

  • It looks like this website was last updated on Friday, June 29, 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
6/29/18www.google.co.uk/.../...&utm_campaign=hp-headerLast modified header
6/21/18www.google.co.uk/intl/.../?fg=1Last modified header
12/8/16www.google.co.uk/.../googlelogo_color_272x92dp.pngLast modified header
12/8/16www.google.co.uk/.../googlelogo_color_120x44dp.pngLast modified header

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