Nibbler SEO audit for www.ketchum.com

Overall8.4

The overall score for this website.

Accessibility9.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.3

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing7.8

How well marketed and popular the website is.

The following tests contribute to this score:

Technology8.9

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 1:26 AM on Apr 6, 2024 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Analytics0.0

Help

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Internal links7.1

Help

Server behavior8.0

Help

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://ketchum.com to http://www.ketchum.com. This is ideal.

Images8.0

Help

84% of images have a clearly defined size

75 images are being resized by the browser

Meta tags8.4

Help

This is how this website will look in Google search listings:

facebook

www.ketchum.com/

Ketchum is a full-service communications consultancy. Our priority is to meet client needs in the modern global economy. As a consultancy, our marketing and ...

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.ketchum.com/theme-color#004d41
www.ketchum.com/viewportwidth=device-width, initial-scale=1
www.ketchum.com/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.ketchum.com/descriptionKetchum is a full-service communications consultancy. Our priority is to meet client needs in the modern global economy. As a consultancy, our marketing and communications solutions are designed to deliver business results across industries and specialty areas. Connect with us for support of your company’s specific needs.
www.ketchum.com/twitter:cardsummary_large_image
www.ketchum.com/google-site-verificationM55dhhhD1QkD0L3gxwLG3aVdmw7NW96pDag5oZkLCG8
www.ketchum.com/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.ketchum.com/msapplication-tileimagehttps://www.ketchum.com/wp-content/uploads/2023/02/android-chrome-192x192-1.png
www.ketchum.com/work-wins/theme-color#004d41
www.ketchum.com/work-wins/viewportwidth=device-width, initial-scale=1
www.ketchum.com/work-wins/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.ketchum.com/work-wins/descriptionKetchum brings innovative, creative thinking to communications challenges. The result is award winning work for our clients. Check out our cases.
www.ketchum.com/work-wins/twitter:cardsummary_large_image
www.ketchum.com/work-wins/twitter:label1Est. reading time
www.ketchum.com/work-wins/twitter:data11 minute
www.ketchum.com/work-wins/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.ketchum.com/work-wins/msapplication-tileimagehttps://www.ketchum.com/wp-content/uploads/2023/02/android-chrome-192x192-1.png
www.ketchum.com/culture-careers/theme-color#004d41
www.ketchum.com/culture-careers/viewportwidth=device-width, initial-scale=1
www.ketchum.com/culture-careers/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.ketchum.com/culture-careers/descriptionLearn about Ketchum career opportunities and our culture, guided by empathy and intelligence, diversity, equity and inclusion, and progress at work.
www.ketchum.com/culture-careers/twitter:cardsummary_large_image
www.ketchum.com/culture-careers/twitter:label1Est. reading time
www.ketchum.com/culture-careers/twitter:data15 minutes
www.ketchum.com/culture-careers/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.ketchum.com/culture-careers/msapplication-tileimagehttps://www.ketchum.com/wp-content/uploads/2023/02/android-chrome-192x192-1.png
www.ketchum.com/blog/theme-color#004d41
www.ketchum.com/blog/viewportwidth=device-width, initial-scale=1
www.ketchum.com/blog/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.ketchum.com/blog/descriptionGet the latest observations, perspectives and insights in public relations and communications. Ketchum Blog features the best and brightest across the globe.
www.ketchum.com/blog/twitter:cardsummary_large_image
www.ketchum.com/blog/twitter:label1Est. reading time
www.ketchum.com/blog/twitter:data11 minute
www.ketchum.com/blog/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.ketchum.com/blog/msapplication-tileimagehttps://www.ketchum.com/wp-content/uploads/2023/02/android-chrome-192x192-1.png
www.ketchum.com/locations-partners/theme-color#004d41
www.ketchum.com/locations-partners/viewportwidth=device-width, initial-scale=1
www.ketchum.com/locations-partners/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.ketchum.com/locations-partners/twitter:cardsummary_large_image
www.ketchum.com/locations-partners/twitter:label1Est. reading time
www.ketchum.com/locations-partners/twitter:data11 minute
www.ketchum.com/locations-partners/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.ketchum.com/locations-partners/msapplication-tileimagehttps://www.ketchum.com/wp-content/uploads/2023/02/android-chrome-192x192-1.png

Amount of content9.6

Help

Rendering Chart...

  • This website has an average of 1,228 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Mobile10.0

Help

Mobile screenshot of www.ketchum.comTablet screenshot of www.ketchum.com
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Page titles10.0

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100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

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Headings10.0

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adobe agency america announces belong better boring brand's brasil business cam' cannes celebration chips clients club communications cracker crisis election emanate ever evolution excited find food foods foundation frito-lay future general global iceland inquiries inspiration janssen jill ketchum lego listen locations london making mayor media most navigator news north offering opportunity partners people pita planning questions reimagined right rise room scenes stacy's support trends views voices welcome wins witness work

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.ketchum.com/GO BEHIND THE SCENES WITH OUR GLOBAL CMOH1
www.ketchum.com/FOR OUR PEOPLE.FOR OUR CLIENTS.FOR OUR FUTURE.H2
www.ketchum.com/Planning for 2024H2
www.ketchum.com/We are excited to welcome EmanateH2
www.ketchum.com/WITNESS OUR BRAND’S EVOLUTIONH2
www.ketchum.com/WORK + WINSH2
www.ketchum.com/NEWS + VIEWSH2
www.ketchum.com/2024 Communications TrendsH3
www.ketchum.com/Ketchum Announces New U.S. Election Navigator OfferingH3
www.ketchum.com/Ketchum at Cannes 2023: Celebration and InspirationH3
www.ketchum.com/For new business, media inquiries, crisis support and general questions:H3
www.ketchum.com/You belong at Ketchum. Find the right opportunity for you!H3
www.ketchum.com/work-wins/WORK + WINSH1
www.ketchum.com/work-wins/Frito-Lay North America: Cracker JillH3
www.ketchum.com/work-wins/Stacy’s Pita Chips: The Making of RiseH3
www.ketchum.com/work-wins/The LEGO Foundation: The Most Boring Room EverH3
www.ketchum.com/work-wins/Iceland Foods: Iceland Food ClubH3
www.ketchum.com/work-wins/Janssen Brasil: Listen to Our VoicesH3
www.ketchum.com/work-wins/Mayor of London: ‘Kiss Cam’ Inspiration supports vaccination boost in young LondonersH3
www.ketchum.com/work-wins/Adobe: Doctor, Lawyer or Creator? Adobe inspires UK’s next generationH3
www.ketchum.com/work-wins/Project Management Institute: The Post-COVID PlaybookH3
www.ketchum.com/work-wins/For new business, media inquiries, crisis support and general questions:H3
www.ketchum.com/work-wins/You belong at Ketchum. Find the right opportunity for you!H3
www.ketchum.com/culture-careers/Better for Being HereH1
www.ketchum.com/culture-careers/Better work. Better career. Better you.H2
www.ketchum.com/culture-careers/Diversity, Equity & InclusionH2
www.ketchum.com/culture-careers/FELLOWSHIPS + INTERNSHIPSH2
www.ketchum.com/culture-careers/For new business, media inquiries, crisis support and general questions:H3
www.ketchum.com/culture-careers/You belong at Ketchum. Find the right opportunity for you!H3
www.ketchum.com/blog/NEWS + VIEWSH1
www.ketchum.com/blog/Posts:Featured + LatestH3
www.ketchum.com/blog/2024 Communications TrendsH3
www.ketchum.com/blog/We are excited to welcome EmanateH3
www.ketchum.com/blog/Our Cannes Lions NomineesH3
www.ketchum.com/blog/A Behind-the-Scenes Look at Our Reimagined Brand with Global CMO Jim JosephH3
www.ketchum.com/blog/Everything, Everywhere, All at Once: NRF 2023 RecapH3
www.ketchum.com/blog/As Industry Braces for Uncertain 2023, Open Banking and Embedded Finance Take Center Stage at Money 20/20H3
www.ketchum.com/blog/From Ketchum IT to Navy Reserve Petty Officer, Jesse Ortega Honors Veterans DayH3
www.ketchum.com/blog/Subscribe to The Ketchum BlogH3
www.ketchum.com/blog/For new business, media inquiries, crisis support and general questions:H3
www.ketchum.com/blog/You belong at Ketchum. Find the right opportunity for you!H3
www.ketchum.com/locations-partners/LOCATIONS + PARTNERSH1
www.ketchum.com/locations-partners/locationsH2
www.ketchum.com/locations-partners/AGENCY PARTNERSH2
www.ketchum.com/locations-partners/For new business, media inquiries, crisis support and general questions:H3
www.ketchum.com/locations-partners/You belong at Ketchum. Find the right opportunity for you!H3

Printability10.0

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100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

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Last updated April 1, 2024

  • It looks like this website was last updated on Monday, April 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
3/8/24www.ketchum.com/Last modified header
2/20/23www.ketchum.com/work-wins/Last modified header
7/19/23www.ketchum.com/culture-careers/Last modified header
1/22/24www.ketchum.com/blog/Body text
3/8/24www.ketchum.com/blog/Body text
6/15/23www.ketchum.com/blog/Body text
2/21/23www.ketchum.com/blog/Body text
1/23/23www.ketchum.com/blog/Body text
11/28/22www.ketchum.com/blog/Body text
11/10/22www.ketchum.com/blog/Body text
3/1/24www.ketchum.com/blog/Body text
1/14/24www.ketchum.com/blog/Body text
1/23/24www.ketchum.com/blog/Last modified header
2/20/23www.ketchum.com/locations-partners/Last modified header
2/15/24www.ketchum.com/.../AccessLogo_Blue_Horizontal-150x59.pngLast modified header
2/15/24www.ketchum.com/.../ketchum_website_refresh_v6_icon-arrow-yellow.pngLast modified header
2/15/24www.ketchum.com/.../Jesse-Ortega-1920x1080-1.pngLast modified header
2/15/24www.ketchum.com/.../money-2020-open-banking-scaled.jpgLast modified header
2/15/24www.ketchum.com/.../NRF-2023-heading.pngLast modified header
2/15/24www.ketchum.com/.../Ketchum-SocialMedia-Reskin-2023_v6_TW_header_1500x500.pngLast modified header
2/15/24www.ketchum.com/.../Ketchum_BlogPost.jpgLast modified header
2/15/24www.ketchum.com/.../email-icon.pngLast modified header
2/15/24www.ketchum.com/.../fellows-internships.jpgLast modified header
2/15/24www.ketchum.com/.../ERG_logo_06-97x150.pngLast modified header
2/15/24www.ketchum.com/.../ERG_logo_05-150x71.pngLast modified header
2/15/24www.ketchum.com/.../ERG_logo_04-150x53.pngLast modified header
2/15/24www.ketchum.com/.../ERG_logo_03-300x83.pngLast modified header
2/15/24www.ketchum.com/.../ERG_logo_02-150x146.pngLast modified header
2/15/24www.ketchum.com/.../ERG_logo_01-150x147.pngLast modified header
2/15/24www.ketchum.com/.../Third-Carousel-Image-1024x1024.pngLast modified header
2/15/24www.ketchum.com/.../Second-Carousel-Image-1024x1024.pngLast modified header
2/15/24www.ketchum.com/.../First-Carousel-Image-1024x1024.pngLast modified header
2/15/24www.ketchum.com/wp-content/.../arrow.pngLast modified header
2/15/24www.ketchum.com/.../PMI-more-work.jpgLast modified header
2/15/24www.ketchum.com/.../VaxCam-1356x760-1.pngLast modified header
2/15/24www.ketchum.com/.../Janssen-1356X760-px.pngLast modified header
2/15/24www.ketchum.com/.../Iceland-Food-Club-1356-x-760.jpgLast modified header
2/15/24www.ketchum.com/.../LEGO-Foundation-1356-x-760.jpgLast modified header
2/15/24www.ketchum.com/.../Frito-Lay-Making-of-Rise-Photo-3_1356x763-1.jpgLast modified header
2/15/24www.ketchum.com/.../ketchum_website_refresh_v6_icon-logo-blue-300x77.pngLast modified header
2/15/24www.ketchum.com/.../ketchum_website_refresh_v6_icon-logo-blue.pngLast modified header
2/15/24www.ketchum.com/wp-content/.../2-3.pngLast modified header
2/15/24www.ketchum.com/.../election-nav-1920x1080-1.pngLast modified header
2/15/24www.ketchum.com/.../ketchum-trends-2024-scaled.jpgLast modified header
2/15/24www.ketchum.com/.../Nespresso-Collage-Thumb-Desktop.jpgLast modified header
2/15/24www.ketchum.com/.../Nespresso-Collage-Thumb-Mobile-150x107.jpgLast modified header
2/15/24www.ketchum.com/.../Nespresso-Logo-1.pngLast modified header
2/15/24www.ketchum.com/.../Chef-Mike.jpgLast modified header
2/15/24www.ketchum.com/.../Wendys-Mobile-Thumb.jpgLast modified header
2/15/24www.ketchum.com/.../LOGO_0006_Wendys-1.pngLast modified header
2/15/24www.ketchum.com/.../Gillette-New-Routine.jpgLast modified header
2/15/24www.ketchum.com/.../Gillette-Man-Shaving-mobile.jpgLast modified header
2/15/24www.ketchum.com/.../Gillette-Logo.pngLast modified header
3/8/24www.ketchum.com/.../Emanate.pngLast modified header
2/15/24www.ketchum.com/.../election-nav-1920x1080-1-1024x576.pngLast modified header
2/15/24www.ketchum.com/.../ketchum_website_refresh_v6_icon-arrow-yellow.webpLast modified header
2/15/24www.ketchum.com/.../ketchum_website_refresh_v6_icon-logo-white-1923.pngLast modified header
2/15/24www.ketchum.com/.../KETCHUM_LOGO_TAGLINE_FINAL_FF.pngLast modified header
4/1/24www.ketchum.com/.../e56dc9b43cd10e15ff710a0555cd86ea.cssLast modified header
4/1/24www.ketchum.com/.../d8f38314327db79da561db5d0abfa0c1.cssLast modified header
4/1/24www.ketchum.com/.../3d4e61ba70eb1eed480747329a170da2.cssLast modified header
4/1/24www.ketchum.com/.../d5ffdd3924278350b5a324aad04d1908.cssLast modified header

Twitteri

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Popularityi

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  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

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