Twitter

This test judges how many times the pages of a website have been mentioned on Twitter.

Why do we test for this?

Social media is becoming increasingly important on the web. We look at how well shared the website is on Twitter as a measure of popularity and the success your site's online marketing.

How do we test for this?

We look at the volume of Tweets received for every page we test (we collect this from Twitter). The more Tweets the higher you score.

What can I do about it?

If you don't already have a Twitter account, consider getting one. Each time you update your site, Tweet about it. If your updates and content are interesting, people will pick up on it and retweet. This is a very quick way to get links to your site and increase visitor numbers. If your website is article oriented (e.g. blog, news) , you could also add social media buttons to your page to make it easier for people to Tweet your content.