Report

Summary scores

Accessibility7.9

How accessible the website is to mobile and disabled users.

Experience5.5

How satisfying the website is likely to be for users.

Marketing5.6

How well marketed, and popular the website is.

Technology6.2

How well designed and built the website is.

Key points

  • This website does not appear to use any analytics software See more
  • This website does not appear optimised for printing See more
  • The website is not W3C compliant See more
  • All pages were found to use page titles appropriately See more

Analytics0.0

0% of pages use analytics

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is is public.

Source: Facebook

Printability0.0

0% of pages are optimised for printing

Feeds0.0

RSS Logo

This website has no feed

  • No feeds were found on the 5 pages tested. This is bad as search engines and visitors use feeds to follow updates to websites.
    • Consider adding an RSS or ATOM feed to this website. If there already is a feed, ensure that it is linked to correctly in the head of the document.

Google+ page0.0

This website does not appear to be associated with a Google+ page.

  • This website was found to contain some links to Google+, but none appear to be public Google+ pages associated with this website.
    • Sign up for a Google+ page and make sure it is linked to from your site, or if you already have one make sure it is is public.

Source: Google+

Popularity1.6

2nd Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 2nd most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 0.4% of the Internet traffic to facebook.com and its subdomains.

Source: Alexa

URL format2.8

4 URLs are less than ideal

  • 4 URLs are particularly hard to type or remember.
    • URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 2 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Code quality3.0

89 errors

0 warnings

4 pages do not use Semantic HTML

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
m.facebook.com/250XHTML Mobile 1.0InvalidSee more
m.facebook.com/login.php...250XHTML Mobile 1.0InvalidSee more
m.facebook.com/r.php?_mn_=10150XHTML Mobile 1.0InvalidSee more
m.facebook.com/login/identify...120XHTML Mobile 1.0InvalidSee more
m.facebook.com/login/identify...120XHTML Mobile 1.0InvalidSee more

Mobile7.2

This website has a mobile version of the HTML.

  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour7.4

No site found at http://www.m.facebook.com

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This test is not applicable as this website appears to be on a subdomain.

Inoffensive content10.0

Very unlikely to be blocked by a content filtering system

  • None of the pages tested will be blocked by filtering systems.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

100% of pages have defined headings

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Social interest10.0

  • We found 57,858 Tweets, 1,076,938 Facebook likes and 3,716 Google +1s for the 5 pages we tested.

Sources: Facebook, Twitter, Google+

Images10.0

No images are being resized by the browser

All images have alt text

  • All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
  • All images were found to have an appropriate text equivalent. This will help users with visual disabilities use the website and aid legal compliance in many countries.

Meta tags10.0

This is how this website will look in Google search listings:

Welcome to Facebook

m.facebook.com/

Facebook helps you connect and share with the people in your life.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
m.facebook.com/descriptionFacebook helps you connect and share with the people in your life.
m.facebook.com/referrerdefault
m.facebook.com/login.php...descriptionFacebook helps you connect and share with the people in your life.
m.facebook.com/login.php...referrerdefault
m.facebook.com/r.php?_mn_=10descriptionFacebook helps you connect and share with the people in your life.
m.facebook.com/r.php?_mn_=10referrerdefault
m.facebook.com/login/identify...descriptionFacebook helps you connect and share with the people in your life.
m.facebook.com/login/identify...referrerdefault
m.facebook.com/login/identify...descriptionFacebook helps you connect and share with the people in your life.
m.facebook.com/login/identify...referrerdefault

Meta Tags (http-equiv attribute)

Page URLNameContent
m.facebook.com/X-Frame-Optionsdeny
m.facebook.com/login.php...X-Frame-Optionsdeny
m.facebook.com/r.php?_mn_=10X-Frame-Optionsdeny
m.facebook.com/login/identify...X-Frame-Optionsdeny
m.facebook.com/login/identify...X-Frame-Optionsdeny

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Page limit5 webpages250 webpages
Report detailOne page reportComprehensive reports and presentations
Number of tests17 individual tests.40 individual tests including extras like Spelling, Search ranking, Broken links.
Export resultsNoYes
SupportNoYes
Store old reportsNoYes
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