How accessible the website is to mobile and disabled users.


How satisfying the website is likely to be for users.


How well marketed, and popular the website is.


How well designed and built the website is.

Key points

  • A relatively low number of other pages link to this site, making it extremely hard to find See more
  • This website does not appear optimised for mobiles See more
  • A large proportion of URLs are less than ideal See more
  • The website is not fully W3C compliant See more

Google+ page0.0

This website does not appear to be associated with a Google+ page.

  • This website was found to contain some links to Google+, but none appear to be public Google+ pages associated with this website.
    • Sign up for a Google+ page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Google+

Social interest2.0

  • We found 7 Tweets, 0 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation. If you want to improve the amount of social activity about your website, sign up yourself and engage with other users on Twitter, Facebook and Google+. Encourage sharing of your content with social media buttons on articles and pages of your website.

Sources: Google+, Twitter, Facebook


                                        Mobile screenshot of
                                        Tablet screenshot of


4,948,069th Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 4,948,069th most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Facebook page5.4

This website is linked with the Facebook page Apparent Properties

This website's Facebook page has
37Facebook logo likes

  • This website was found to link to a Facebook page.
  • This website's Facebook page has 37 likes.
    • The number of Facebook likes a page should have depend very much on the type of organisation, its target audience, and how long it has been in operation. If you want to increase the number of Facebook likes your page has or you feel this figure is low, consider how you promote your Facebook page and engage more with your social audience.

Source: Facebook

URL format7.6

2 URLs are less than ideal

  • 2 URLs are particularly hard to type or remember.
    • URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags8.4

This is how this website will look in Google search listings:

Apparent Properties Ltd | Lettings and Estate Agents in Barnes and ...

Apparent Properties are Estate and Letting Agents in Sheen, Mortlake, Barnes, Little Chelsea, Barnes Village, East Sheen

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent Properties are Estate and Letting Agents in Sheen, Mortlake, Barnes, Little Chelsea, Barnes Village, East Sheen to rent, property management in, rental properties, letting in South West London, South West London lettings, Lettings Agents, properties for sale, sales properties, South West London Estates Agents, Estates Agents, Sheen, Mortlake, Barnes, Little Chelsea, Barnes Village, East Sheen Properties Ltd,follow Properties Ltd,follow our clients say our clients say Properties Ltd,follow about how we helped our clients buy an investment property in Barnes. Properties Properties Ltd,follow about how we have obtained planning permission for a two bedroom nanny annex for our vendor before we put it on the market. Properties Properties Ltd,follow

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=utf-8; charset=utf-8; charset=utf-8; charset=utf-8; charset=utf-8


100% of pages have defined headings

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Many headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel & Letting Agents in Barnes & SheenH1 SearchH2 Sale - £550,000H2 Sale - £1,250,000H2 Sale - £3,000,000H2 All Property for SaleH2 All Property to RentH2 mapH2 Worple Way, Mortlake, SW14H3 Street, Barnes, SW13H3 Road, Barnes, SW13H3 Registration & RequestH1 SearchH2 our clients sayH1 SearchH2 SearchH2 the extra mileH1 SearchH2

Code quality9.0

3 errors

6 warnings

All pages use Semantic HTML

  • A total of 3 errors and 6 warnings were found on the 5 pages tested.
  • A large proportion (20.0%) of pages are not W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
  • This website was detected as being HTML5
  • All of the tested pages appear to use semantic HTML. This is excellent.
  • None of the tested pages of this site use tables for layout. This is excellent, as using tables for layout is not necessary and they should only contain tabular data. A well built website should use div elements and CSS to create the desired layout.


3 images are being resized by the browser

All images have alt text

Server behaviour10.0

301 Redirect in place

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from to This is ideal.


100% of pages use analytics

Google Analytics

  • Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.

Inoffensive content10.0

Very unlikely to be blocked by a content filtering system

  • None of the pages tested will be blocked by filtering systems.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.


100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific css detected

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Page limit5 webpages250 webpages
Report detailOne page reportComprehensive reports and presentations
Number of tests17 individual tests.40 individual tests including extras like Spelling, Search ranking, Broken links.
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Store old reportsNoYes
Add your brandingNoYes
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