Report for


The overall score for this website.


How accessible the website is to mobile and disabled users.


How satisfying the website is likely to be for users.


How well designed and built the website is.

Screenshot of

Nibbler tested a sample of 5 pages from this website at 12:16 on 7 Aug 2017 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook


This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      adwordsGoogle AdWords48682440637055No

Source: Twitter

URL format3.2

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g., instead of a clean URL (e.g. Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Code quality3.2


NoW3C Compliant

Meta tags3.6

Meta Tags (name attribute)

Page URLNameContent, minimum-scale=1, width=device-width, minimum-scale=1, width=device-width, minimum-scale=1, width=device-width się, jak reklamy Google – displayowe, wideo, w wyszukiwarce i mobilne – mogą pomóc Ci dotrzeć do klientów.

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=utf-8; charset=utf-8


40% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file


40% of pages use analytics

Multiple Analytics Solutions

  • 40.0% of this website is using some form of analytics software but 3 pages have no analytics. It is still possible to gather a great deal of information for the other 3 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager


ania atna atwiejsze bezp bezpiecze ciwe ciwym czenie czujniki docieraj dost dzenia dzia funkcji google identyfikatory informacjami informacje informacji inne innych jednej karta klient konkretnych kontakt kredytowa liwo mapach materia momencie najbardziej naszych nawi niejsze nimi nowych ochrona ochrony opracowywanie osobistych osobistymi pniane pnianie polityka pomoc post prywatno przez przydatne przyk reklama reklamowe reklamy sieci stwa stwo telefon udost ugach wietlaj witrynach wykorzystanie wynik wyszukiwania wyszukiwarce youtube zakresu zbieranie zywanie

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel do zapoznania się z Polityką prywatności GoogleH1 prywatnościH1 Prywatność i warunkiH2 informacjeH2 wykorzystania zgromadzonych informacjiH2ść i wybórH2 udostępniane przez użytkownikaH2 dostępu do danych osobowych i ich aktualizowanieH2 udostępniane przez GoogleH2ństwo informacjiH2 ta polityka prywatności ma zastosowanieH2ść i współpraca z władzamiH2 dotyczące konkretnych usługH2 przydatne materiały z zakresu ochrony prywatności i bezpieczeństwaH2„dostęp do informacji osobistych”H2„najbardziej przydatne reklamy”H2„usługi reklamowe”H2„i inne czujniki”H2„zbieranie informacji”H2„łączenie informacji osobistych z jednej usługi z informacjami (w tym osobistymi) z innych usług Google”H2„nawiązywanie kontaktów”H2„karta kredytowa”H2„opracowywanie nowych funkcji”H2„identyfikatory urządzeń”H2„informacje właściwe dla urządzenia”H2„pełniejsze wykorzystanie możliwości”H2„postępowanie sądowe i wezwania dokonywane przez organy administracji państwowej”H2„ograniczenia udostępniania lub ustawień widoczności”H2„powiązane z informacjami na temat wizyt w wielu witrynach”H2„utrzymanie”H2„zbieranie i przetwarzanie informacji o lokalizacji”H2„możliwość nieprawidłowego działania”H2„podobnie jak nasi partnerzy”H2„numer telefonu”H2„ochrona Google i naszych użytkowników”H2„ochrona”H2„udostępnianie”H2„udostępnianie”H2„szybsze i łatwiejsze udostępnianie”H2„osoby, które są dla Ciebie najważniejsze online”H2„łatwiejsze udostępnianie materiałów osobom, które znasz”H2„wyświetlanie naszych reklam i interakcja z nimi”H2„Możemy prezentować publicznie zagregowane informacje, na podstawie których nie da się zidentyfikować konkretnych osób”H2„punkty dostępu do sieci Wi-Fi i stacje bazowe sieci komórkowej”H2„trafniejsze wyniki wyszukiwania”H2„usuwanie zawartości”H2„aby pokazywać trendy”H2„Twoje działania w innych witrynach i aplikacjach”H2 prywatność i bezpieczeństwo Twoich osobistych informacji, zapewniając Ci kontrolę nad nimi.H2 zasady prawneH3ęcej informacjiH3 zasobyH3ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4ładH4śl, jak wcześniejsze zapytania mogą poprawiać trafność wyników wyszukiwaniaH2 do klientów we właściwym momencieH1świetlaj reklamy w wyszukiwarce Google, Mapach, YouTube i innych usługach.H2świetlaj reklamy w wyszukiwarce Google, YouTube innych usługachH2 w sieci wyszukiwaniaH3 w sieci reklamowejH3 wideoH3 ExpressH3 produktoweH3 promujące aplikacjeH3łatna pomoc przez telefon:H5łatna pomoc przez telefon:H5

Amount of content7.9

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  • This website has an average of 1,074 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.


Mobile screenshot of screenshot of
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file


63% of images have a clearly defined size

14 images are being resized by the browser

Domain age8.9

This domain was registered October 14, 2014

This domain expires September 18, 2017

  • The domain name was registered on Tuesday, 14 October 2014. Because this domain was registered more than a year ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.
  • The domain name is due to expire in the next two months on Monday, 18 September 2017.

Server behaviour9.2

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from to This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Social interest9.9

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  • We found 6,801 Facebook likes and 11,784 Google +1s for the 5 pages we tested.

Sources: Google+, Facebook


76 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 76 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.
  • This website accounts for 98.9% of the Internet traffic to and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.


Last updated July 26, 2017

  • It looks like this website was last updated on Wednesday, 26 July 2017. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

17/04/ modified header
08/05/ modified header
08/05/ modified header
08/05/ modified header
09/05/ modified header
09/05/ modified header
09/05/ modified header
09/05/ modified header
08/12/ modified header
08/12/ modified header
15/03/ modified header
26/07/ modified header

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