Report for


The overall score for this website.


How accessible the website is to mobile and disabled users.


How satisfying the website is likely to be for users.


How well designed and built the website is.

Screenshot of

Nibbler tested a sample of 5 pages from this website at 11:03 on 19 Feb 2018 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. (read more)
  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to link to a Facebook page, but it did not list this website in the information. This page might not belong to this site.
    • Sign up for a Facebook page and make sure it is linked to from your site. If the detected Facebook page we detected belongs to you, make sure you link back to your website from the Facebook page.

      Links to Facebook found

      Facebook Page URLNameLikesTypeLinks back pageNo

Source: Facebook


This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back

Source: Twitter

URL format2.0

  • All URLs are particularly hard to type or remember.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g., instead of a clean URL (e.g. Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Domain age2.4

This domain was registered October 14, 2017

This domain expires September 18, 2018

  • The domain name was registered on Saturday, 14 October 2017. Because it is using a domain name registered in the past six months, pages on this website could appear lower in search engine results than those from websites that have a more established domain name.

Code quality3.3


NoW3C Compliant


40% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file


access accessing additional applies artist authorities cars choice collect compliance content cooperation could daughter easier example father follow google grow history home information invisible leaving legal look make mapping meet more most other people personal photographed policies policy pollution press privacy process protect ready regulatory resources responsibility room scientists searched security sensors service services share sharing sites street supercomputers terms transparency updating useful uses view welcome without world your youtube

  • A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Page headings detail

URLHeadingLevel values in actionH2 the world is searching for nowH2 in Doodle historyH2 father uses YouTube to make his daughter a prosthetic eye.H3 what the world searched for in 2017H3 the artist who photographed the world without leaving homeH3 scientists and supercomputers could make oceans drinkableH3 about our commitment to creating more opportunity for everyoneH3 Grow with Google: Free training, tools, and events to grow your skillsH3 a data-based look at America’s history of lynchingH3 across the U.S. are Ready to CodeH3 the invisible: Street View cars add air pollution sensorsH3 about usH4 roomH4 us on:H5 to the Google Privacy PolicyH1 PolicyH1 Privacy & TermsH2 we collectH2 we use information we collectH2 and choiceH2 you shareH2 and updating your personal informationH2 we shareH2 securityH2 this Privacy Policy appliesH2 and cooperation with regulatory authoritiesH2 product practicesH2 useful privacy and security related materialsH2"access to your personal information"H2"ads you’ll find most useful"H2"advertising services"H2"and other sensors"H2"collect information"H2"combine personal information from one service with information, including personal information, from other Google services"H2"connect with people"H2"credit card"H2"develop new ones"H2"device identifiers"H2"device-specific information"H2"improve your user experience"H2"legal process or enforceable governmental request"H2"limit sharing or visibility settings"H2"linked with information about visits to multiple sites"H2"maintain"H2"may collect and process information about your actual location"H2"may not function properly"H2"and our partners"H2"phone number"H2"protect Google and our users"H2"protect"H2"provide"H2"sharing"H2"sharing with others quicker and easier"H2"the people who matter most to you online"H2"to make it easier to share things with people you know"H2"view and interact with our ads"H2"We may share aggregated, non-personally identifiable information publicly"H2"Wi-Fi access points and cell towers"H2"more relevant search results"H2"removing your content"H2"to show trends"H2"your activity on other sites and apps"H2 keep your personal information private and safe — and put you in control.H2 legal policiesH3 informationH3 resourcesH3 Terms of ServiceH1 Privacy & TermsH2 to Google!H2 our ServicesH2 Google AccountH2 and Copyright ProtectionH2 Content in our ServicesH2 Software in our ServicesH2 and Terminating our ServicesH2 Warranties and DisclaimersH2 for our ServicesH2 uses of our ServicesH2 these TermsH2 legal policiesH3 informationH3 resourcesH3

Meta tags5.2

This is how this website will look in Google search listings:


Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for., minimum-scale=1, width=device-width the latest news, updates, and happenings at Google. Learn about Google’s core values and company philosophy. latest | Google about Google? Learn more about Google’s history, values, people, and technology., minimum-scale=1, width=device-width, minimum-scale=1, width=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=utf-8


60% of pages use analytics

Multiple Analytics Solutions

  • 60.0% of this website is using some form of analytics software but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Analytics Software Found

Software Name
Google Tag Manager
Google Analytics


Mobile screenshot of screenshot of
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file

Amount of content8.6

Rendering Chart...

  • This website has an average of 1,447 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.


33% of images have a clearly defined size

1 image is being resized by the browser

Server behaviour9.3

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from to This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.


71 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 71 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 98.9% of the Internet traffic to and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.


Last updated February 15, 2018

  • It looks like this website was last updated on Thursday, 15 February 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

15/02/ modified header
18/12/ text
18/12/ modified header
25/10/ text
10/11/ modified header
08/12/ modified header
18/01/ modified header
15/03/ modified header

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Number of tests 17 individual tests. 32 individual tests including extras like Spelling, Search ranking, Broken links.
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