Report for www.google.pl

Overall6.9

The overall score for this website.

Accessibility7.4

How accessible the website is to mobile and disabled users.

Technology6.7

How well designed and built the website is.

Screenshot of www.google.pl

Nibbler tested a sample of 5 pages from this website at 8:37 PM on Jun 18, 2016 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Google+ page0.0

This website does not appear to be associated with a Google+ page.

  • This website was found to contain some links to Google+, but none appear to be public Google+ pages associated with this website.
    • Sign up for a Google+ page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Google+

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

URL format3.2

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Meta tags3.6

Meta Tags (name attribute)

Page URLNameContent
www.google.pl/?gws_rd=sslreferrerorigin
www.google.pl/intl/.../?fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.pl/history/optout?hl=pl&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.pl/intl/.../?fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.pl/intl/.../?fg=1descriptionDowiedz się więcej o reklamach w Google i sprawdź, jak zarabiać na swojej witrynie.
www.google.pl/intl/.../?fg=1robotsnoodp

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.pl/advanced_search?hl=pl&fg=1content-typetext/html; charset=utf-8
www.google.pl/history/optout?hl=pl&fg=1content-typetext/html; charset=utf-8

Analytics4.0

40% of pages use analytics

Multiple Analytics Solutions

  • 40.0% of this website is using some form of analytics software but 3 pages have no analytics. It is still possible to gather a great deal of information for the other 3 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Code quality4.2

HTML5HTML5

NoW3C Compliant

Headings6.0

adzami aktualizowanie atwiejsze bezpiecze ciwe danych dokonywane dost dotycz dowe dzenia funkcji google gromadzone identyfikatory informacjami informacje informacji inne innych jednej karta konkretnych kontakt kredytowa liwo materia naszych nawi niejsze nimi nowych ochrona ochrony online opracowywanie organy osobistych osobistymi osobowych pniane pnianie polityk polityka post powanie praca procedury prywatno przez przydatne przyk reklamy sieci sposoby stwo udost warunki wezwania wykorzystanie wyszukiwania zakresu zapoznania zapraszamy zastosowanie zbieranie zgodno zgromadzonych zmiany zywanie

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.pl/?gws_rd=sslGoogleH1
www.google.pl/intl/.../?fg=1GoogleH1
www.google.pl/intl/.../?fg=1Zapraszamy do zapoznania się z Polityką prywatności GoogleH1
www.google.pl/intl/.../?fg=1Polityka prywatnościH1
www.google.pl/intl/.../?fg=1 Prywatność i warunkiH2
www.google.pl/intl/.../?fg=1Gromadzone informacjeH2
www.google.pl/intl/.../?fg=1Sposoby wykorzystania zgromadzonych informacjiH2
www.google.pl/intl/.../?fg=1Transparentność i wybórH2
www.google.pl/intl/.../?fg=1Informacje udostępniane przez użytkownikaH2
www.google.pl/intl/.../?fg=1Uzyskiwanie dostępu do danych osobowych i ich aktualizowanieH2
www.google.pl/intl/.../?fg=1Informacje udostępniane przez GoogleH2
www.google.pl/intl/.../?fg=1Bezpieczeństwo informacjiH2
www.google.pl/intl/.../?fg=1Kiedy ta polityka prywatności ma zastosowanieH2
www.google.pl/intl/.../?fg=1Zgodność i współpraca z władzamiH2
www.google.pl/intl/.../?fg=1ZmianyH2
www.google.pl/intl/.../?fg=1Procedury dotyczące konkretnych usługH2
www.google.pl/intl/.../?fg=1Inne przydatne materiały z zakresu ochrony prywatności i bezpieczeństwaH2
www.google.pl/intl/.../?fg=1„dostęp do informacji osobistych”H2
www.google.pl/intl/.../?fg=1„najbardziej przydatne reklamy”H2
www.google.pl/intl/.../?fg=1„usługi reklamowe”H2
www.google.pl/intl/.../?fg=1„i inne czujniki”H2
www.google.pl/intl/.../?fg=1„zbieranie informacji”H2
www.google.pl/intl/.../?fg=1„łączenie informacji osobistych z jednej usługi z informacjami (w tym osobistymi) z innych usług Google”H2
www.google.pl/intl/.../?fg=1„nawiązywanie kontaktów”H2
www.google.pl/intl/.../?fg=1„karta kredytowa”H2
www.google.pl/intl/.../?fg=1„opracowywanie nowych funkcji”H2
www.google.pl/intl/.../?fg=1„identyfikatory urządzeń”H2
www.google.pl/intl/.../?fg=1„informacje właściwe dla urządzenia”H2
www.google.pl/intl/.../?fg=1„pełniejsze wykorzystanie możliwości”H2
www.google.pl/intl/.../?fg=1„postępowanie sądowe i wezwania dokonywane przez organy administracji państwowej”H2
www.google.pl/intl/.../?fg=1„ograniczenia udostępniania lub ustawień widoczności”H2
www.google.pl/intl/.../?fg=1„powiązane z informacjami na temat wizyt w wielu witrynach”H2
www.google.pl/intl/.../?fg=1„utrzymanie”H2
www.google.pl/intl/.../?fg=1„zbieranie i przetwarzanie informacji o lokalizacji”H2
www.google.pl/intl/.../?fg=1„możliwość nieprawidłowego działania”H2
www.google.pl/intl/.../?fg=1„podobnie jak nasi partnerzy”H2
www.google.pl/intl/.../?fg=1„numer telefonu”H2
www.google.pl/intl/.../?fg=1„ochrona Google i naszych użytkowników”H2
www.google.pl/intl/.../?fg=1„ochrona”H2
www.google.pl/intl/.../?fg=1„udostępnianie”H2
www.google.pl/intl/.../?fg=1„udostępnianie”H2
www.google.pl/intl/.../?fg=1„szybsze i łatwiejsze udostępnianie”H2
www.google.pl/intl/.../?fg=1„osoby, które są dla Ciebie najważniejsze online”H2
www.google.pl/intl/.../?fg=1„łatwiejsze udostępnianie materiałów osobom, które znasz”H2
www.google.pl/intl/.../?fg=1„wyświetlanie naszych reklam i interakcja z nimi”H2
www.google.pl/intl/.../?fg=1„Możemy prezentować publicznie zagregowane informacje, na podstawie których nie da się zidentyfikować konkretnych osób”H2
www.google.pl/intl/.../?fg=1„punkty dostępu do sieci Wi-Fi i stacje bazowe sieci komórkowej”H2
www.google.pl/intl/.../?fg=1„trafniejsze wyniki wyszukiwania”H2
www.google.pl/intl/.../?fg=1„usuwanie zawartości”H2
www.google.pl/intl/.../?fg=1„aby pokazywać trendy”H2
www.google.pl/intl/.../?fg=1Gwarantujemy prywatność i bezpieczeństwo Twoich osobistych informacji, zapewniając Ci kontrolę nad nimi.H2
www.google.pl/intl/.../?fg=1Nasze zasady prawneH3
www.google.pl/intl/.../?fg=1Więcej informacjiH3
www.google.pl/intl/.../?fg=1Dodatkowe zasobyH3
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/intl/.../?fg=1PrzykładH4
www.google.pl/history/optout?hl=pl&fg=1Określ, jak wcześniejsze zapytania mogą poprawiać trafność wyników wyszukiwaniaH2
www.google.pl/intl/.../?fg=1 ReklamyH1
www.google.pl/intl/.../?fg=1Znajdź nowych klientów już dziś dzięki Google AdWordsH1
www.google.pl/intl/.../?fg=1Zarabiaj więcej online już dziś dzięki Google AdSenseH1

Printability6.0

60% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen--www.google.pl/?gws_rd=ssl
only screen-767pxwww.google.pl/policies/.../default.css
screen768px-www.google.pl/policies/.../default.css
print--www.google.pl/policies/.../default.css
all-1056pxwww.google.pl/advanced_search?hl=pl&fg=1
all960px-www.gstatic.com/.../angular-material.css
screen-960pxwww.gstatic.com/.../angular-material.css
screen960px1279pxwww.gstatic.com/.../angular-material.css
screen1280px1919pxwww.gstatic.com/.../angular-material.css
screen1920px-www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen600px-www.gstatic.com/.../angular-material.css
screen-456pxwww.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
only screen0959pxwww.gstatic.com/.../angular-material.css
only screen0959pxwww.gstatic.com/.../angular-material.css
screen960px-www.gstatic.com/.../angular-material.css
screen960px-www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
print--www.gstatic.com/.../angular-material.css
all-599pxwww.google.pl/history/optout?hl=pl&fg=1
screen-1000pxwww.google.com/ads/.../default.v2.css
screen643px-www.google.com/ads/.../base.css
screen-642pxwww.google.com/ads/.../base.css
screen-767pxwww.google.com/ads/.../base.css
screen-767pxwww.google.pl/intl/.../default.v3.css
screen-950pxwww.google.pl/intl/.../default.v3.css
screen-400pxwww.google.pl/intl/.../default.v3.css

Amount of content7.6

Rendering Chart...

  • This website has an average of 984 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile8.3

Mobile screenshot of www.google.plTablet screenshot of www.google.pl
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen--www.google.pl/?gws_rd=ssl
screen, projection--www.google.pl/policies/.../default.css
only screen-767pxwww.google.pl/policies/.../default.css
screen768px-www.google.pl/policies/.../default.css
all-1056pxwww.google.pl/advanced_search?hl=pl&fg=1
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen-960pxwww.gstatic.com/.../angular-material.css
screen960px1279pxwww.gstatic.com/.../angular-material.css
screen1280px1919pxwww.gstatic.com/.../angular-material.css
screen1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen600px-www.gstatic.com/.../angular-material.css
screen-456pxwww.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
only screen0959pxwww.gstatic.com/.../angular-material.css
only screen0959pxwww.gstatic.com/.../angular-material.css
screen960px-www.gstatic.com/.../angular-material.css
screen960px-www.gstatic.com/.../angular-material.css
screen--www.gstatic.com/.../angular-material.css
all-599pxwww.gstatic.com/.../angular-material.css
all600px-www.gstatic.com/.../angular-material.css
all600px959pxwww.gstatic.com/.../angular-material.css
all960px-www.gstatic.com/.../angular-material.css
all960px1279pxwww.gstatic.com/.../angular-material.css
all1280px-www.gstatic.com/.../angular-material.css
all1280px1919pxwww.gstatic.com/.../angular-material.css
all1920px-www.gstatic.com/.../angular-material.css
all-599pxwww.google.pl/history/optout?hl=pl&fg=1
screen-1000pxwww.google.com/ads/.../default.v2.css
screen643px-www.google.com/ads/.../base.css
screen-642pxwww.google.com/ads/.../base.css
screen-767pxwww.google.com/ads/.../base.css
screen, projection--www.google.pl/intl/.../default.v3.css
screen-767pxwww.google.pl/intl/.../default.v3.css
screen-950pxwww.google.pl/intl/.../default.v3.css
screen-400pxwww.google.pl/intl/.../default.v3.css

Domain age8.4

This domain was registered October 14, 2014

  • The domain name google.pl was registered on Tuesday, October 14, 2014. Because this domain was registered more than a year ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Source: NASK

Server behavior9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.pl to http://www.google.pl. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Images10.0

29% of images have a clearly defined size

No images are being resized by the browser

Popularity10.0

82 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 82 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 94.5% of the Internet traffic to google.pl and its subdomains.

Source: Alexa

Freshness10.0

Last updated June 16, 2016

  • It looks like this website was last updated on Thursday, June 16, 2016. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
3/25/16www.google.pl/intl/.../?fg=1Body text
6/13/16www.google.pl/intl/.../?fg=1Last modified header
3/9/16www.google.pl/intl/.../?fg=1Last modified header
7/12/12www.google.pl/intl/.../publisher.jpgLast modified header
7/12/12www.google.pl/intl/.../advertiser.jpgLast modified header
8/13/15www.google.pl/.../googlelogo_color_116x41dp.pngLast modified header
10/22/15www.google.pl/images/nav_logo242.pngLast modified header
6/13/16www.google.pl/policies/.../default.cssLast modified header
6/16/16www.google.pl/intl/.../default.v3.cssLast modified header

Social interesti

  • There was a problem retrieving information from Google+ about one or more of this website's pages.
  • There was a problem retrieving information from Twitter about one or more of this website's pages.
  • We found 0 Tweets, 4,729 Facebook likes and 12,090 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Source: Facebook

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