Report for www.google.pl

Overall6.1

The overall score for this website.

Accessibility6.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.9

How satisfying the website is likely to be for users.

Technology6.5

How well designed and built the website is.

Screenshot of www.google.pl

Nibbler tested a sample of 5 pages from this website at 16:55 on 1 May 2018 (BST).

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain some links to Twitter, but none appear to be Twitter accounts associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleGoogle2061049821783206No

Source: Twitter

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.pl/?gws_rd=ssl
only screen-580pxwww.google.pl/?gws_rd=ssl
only screen--www.google.pl/?gws_rd=ssl
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
all-1056pxwww.google.pl/advanced_search?hl=en&fg=1

Headings1.0

across action america's cars cell code commitment creating data-based daughter deforestation doodle equality events everyone exploring father follow free gender google grow help hidden history introducing invisible learn learning libraries look lynching machine make mapping more national opportunity parks phones policy pollution press prosthetic ready responsibility room searching sensors skills stop street taking today tools training tribe uses using values view world worlds your youtube

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Page headings detail

URLHeadingLevel
www.google.pl/?gws_rd=sslGoogleH1
www.google.pl/.../...&utm_campaign=hp-headerGoogleH1
www.google.pl/.../...&utm_campaign=hp-headerGoogleH1
www.google.pl/.../...&utm_campaign=hp-headerGoogleH1
www.google.pl/.../...&utm_campaign=hp-headerOur values in actionH2
www.google.pl/.../...&utm_campaign=hp-headerWhat the world is searching for nowH2
www.google.pl/.../...&utm_campaign=hp-headerToday in Doodle historyH2
www.google.pl/.../...&utm_campaign=hp-headerHow a tribe is using old cell phones and machine learning to help stop deforestationH3
www.google.pl/.../...&utm_campaign=hp-headerSearching for gender equalityH3
www.google.pl/.../...&utm_campaign=hp-headerA father uses YouTube to make his daughter a prosthetic eyeH3
www.google.pl/.../...&utm_campaign=hp-headerExploring the Hidden Worlds of National ParksH3
www.google.pl/.../...&utm_campaign=hp-headerLearn about our commitment to creating more opportunity for everyoneH3
www.google.pl/.../...&utm_campaign=hp-headerIntroducing Grow with Google: Free training, tools, and events to grow your skillsH3
www.google.pl/.../...&utm_campaign=hp-headerTaking a data-based look at America’s history of lynchingH3
www.google.pl/.../...&utm_campaign=hp-headerLibraries across the U.S. are Ready to CodeH3
www.google.pl/.../...&utm_campaign=hp-headerMapping the invisible: Street View cars add air pollution sensorsH3
www.google.pl/.../...&utm_campaign=hp-headerMore about usH4
www.google.pl/.../...&utm_campaign=hp-headerPress roomH4
www.google.pl/.../...&utm_campaign=hp-headerPolicyH4
www.google.pl/.../...&utm_campaign=hp-headerResponsibilityH4
www.google.pl/.../...&utm_campaign=hp-headerFollow us on:H5

URL format2.0

  • All URLs are particularly hard to type or remember.
  • 5 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Amount of content4.6

Rendering Chart...

  • This website has an average of 213 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • 2 pages of this website have very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Domain age4.9

This domain was registered October 14, 2017

This domain expires September 18, 2018

  • The domain name google.pl was registered on Saturday, 14 October 2017. Because it is using a domain name registered in the last twelve months, pages on this website may appear lower in search engine results than those from websites that have a more established domain name.

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.pl/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.pl/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.pl/?gws_rd=sslrobotsnoodp
www.google.pl/?gws_rd=sslreferrerorigin
www.google.pl/.../...&utm_campaign=hp-headerviewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.pl/.../...&utm_campaign=hp-headerdescriptionGet the latest news, updates, and happenings at Google. Learn about Google’s core values and company philosophy.
www.google.pl/.../...&utm_campaign=hp-headertwitter:card//www.google.com/about/
www.google.pl/.../...&utm_campaign=hp-headertwitter:site@google
www.google.pl/.../...&utm_campaign=hp-headertwitter:titleOur latest | Google
www.google.pl/.../...&utm_campaign=hp-headertwitter:descriptionCurious about Google? Learn more about Google’s history, values, people, and technology.
www.google.pl/.../...&utm_campaign=hp-headertwitter:imagehttps://lh3.googleusercontent.com/Jr961DhWvsqwifxjUHxCNPcqlRJrlmbyPIoItLqIDb6n2GYs9f-KlwTBFBkyyLROlbwH1M20w9X777j9u76NqccJDgILTY_xpDdbUA=w600-l80-sg-rj

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.pl/intl/.../?fg=1refresh0; URL=https://policies.google.com/privacy?hl=en&gl=us
www.google.pl/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8
www.google.pl/intl/.../?fg=1refresh0; URL=https://policies.google.com/terms

Mobile7.8

Mobile screenshot of www.google.plTablet screenshot of www.google.pl
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.pl/?gws_rd=ssl
only screen-580pxwww.google.pl/?gws_rd=ssl
only screen--www.google.pl/?gws_rd=ssl
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen--www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen600px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
screen1024px-www.google.pl/.../...&utm_campaign=hp-header
all-1056pxwww.google.pl/advanced_search?hl=en&fg=1

Images8.0

100% of images have a clearly defined size

2 images are being resized by the browser

Server behaviour9.3

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website uses a temporary (HTTP 302) redirect from http://google.pl to http://www.google.pl. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Popularity10.0

72 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 72 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 98.5% of the Internet traffic to google.pl and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Freshness10.0

Last updated April 19, 2018

  • It looks like this website was last updated on Thursday, 19 April 2018. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
19/04/2018www.google.pl/.../...&utm_campaign=hp-headerLast modified header
05/04/2018www.google.pl/intl/.../?fg=1Last modified header
05/04/2018www.google.pl/intl/.../?fg=1Last modified header
08/12/2016www.google.pl/.../googlelogo_color_272x92dp.pngLast modified header
08/12/2016www.google.pl/.../googlelogo_color_120x44dp.pngLast modified header

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