Report for www.morestore.com

Overall5.7

The overall score for this website.

Accessibility4.3

How accessible the website is to mobile and disabled users.

Experience4.6

How satisfying the website is likely to be for users.

Marketing6.3

How well marketed and popular the website is.

Technology3.5

How well designed and built the website is.

Screenshot of www.morestore.com

Nibbler tested a sample of 5 pages from this website at 2:31 PM on Aug 29, 2014 (BST).

Retest

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. (read more)
  • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)

Google+ page0.0

This website does not appear to be associated with a Google+ page.

  • This website was found to contain some links to Google+, but none appear to be public Google+ pages associated with this website.
    • Sign up for a Google+ page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Google+

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Headings0.0

20% of pages have defined headings

  • A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.morestore.com/Awards & AchievementsH3
www.morestore.com/NewsH3

Printability0.0

0% of pages are optimized for printing

Code quality1.0

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.morestore.com/165XHTML 1.0 TransitionalInvalidSee more
www.morestore.com/abt_retail.html66XHTML 1.0 TransitionalInvalidSee more
www.morestore.com/supermarket.html10XHTML 1.0 TransitionalInvalidSee more
www.morestore.com/hypermarket.html21XHTML 1.0 TransitionalInvalidSee more
www.morestore.com/private_label.html101XHTML 1.0 TransitionalInvalidSee more

Server behavior1.6

Mobile3.0

Mobile screenshot of www.morestore.comTablet screenshot of www.morestore.com
  • None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Local directory4.3

  • This website is listed in 2 of 4 directories which have been tested (50.0%).
    • Add this website to directories where it is not currently listed.
    • Update the contact details on some of your listings. There are missing fields or potentially out of date information.

      Contact Information

      DirectoryStreetCityPostal CodeWebsitePhone
      Facebook LogoFacebookNoNoNoYesNo

Found Directories

DirectoryAddressCategoriesDescriptionPhotosWebsite
Facebook LogoFacebookMorestore, No Address.YesYesYesYes
Google LogoGoogle+ LocalMore Super Market, Mustaidpura Rd, Hyderabad, 500028, India, +91 99 12 226124.YesNoNoYes

Missing Directories

DirectoryInformation
Foursquare LogoFoursquareNo listing found.
Yelp LogoYelpNo listing found. We can only check this website's listing if it has reviews and has a contact number attached.

URL format4.4

4 URLs are less than ideal

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 4 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Social interest6.6

  • We found 29 Tweets, 80 Facebook likes and 8 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Twitter, Facebook

Popularity7.3

334,457th Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 334,457th most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 98.0% of the Internet traffic to morestore.com and its subdomains.

Source: Alexa

Meta tags8.4

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.morestore.com/abt_retail.htmlkeywordsmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/abt_retail.htmldescriptionmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/supermarket.htmlkeywordsmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/supermarket.htmldescriptionmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/hypermarket.htmlkeywordsmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/hypermarket.htmldescriptionmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/private_label.htmlkeywordsmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands
www.morestore.com/private_label.htmldescriptionmore.,More.,Clubmore.,more. for you,more. megastore,Aditya Birla,Aditya Birla Group,Aditya Birla Retail Limited,Retail Companies,Supermarkets,Hypermarkets,Convenience Stores,Shopping Stores,Shopping Markets,Groceries,Megastore,Gift Card,Gift Voucher,Loyalty Program,Mumbai Store,Mumbai Shopping,Grocery Shopping,Retail Companies ,Offers and Promotions,Retail Outlets ,Household products,House care products,Household essentials,Own label,House brands

Meta Tags (http-equiv attribute)

Page URLNameContent
www.morestore.com/Content-Typetext/html; charset=utf-8
www.morestore.com/abt_retail.htmlContent-Typetext/html; charset=iso-8859-1
www.morestore.com/supermarket.htmlContent-Typetext/html; charset=iso-8859-1
www.morestore.com/hypermarket.htmlContent-Typetext/html; charset=iso-8859-1
www.morestore.com/private_label.htmlContent-Typetext/html; charset=iso-8859-1

Facebook page10.0

Facebook page: Morestore

140,933

  • This website was found to link to the Facebook page Morestore with 140,933 likes.

Source: Facebook

Analytics10.0

100% of pages use analytics

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Inoffensive content10.0

Very unlikelyto be blocked by a content filtering system

  • None of the pages tested will be blocked by filtering systems.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Images10.0

16% of images have a clearly defined size

1 image is being resized by the browser

Domain age10.0

This domain was registered Wednesday, April 14, 2004

This domain expires Tuesday, April 14, 2015

  • The domain name morestore.com was registered on Wednesday, April 14, 2004. Because this domain was registered a long time ago, it is likely that pages on this website will appear higher in search engine rankings than those from younger websites.

Source: TIERRANET INC. D/B/A DOMAINDISCOVER

Freshness10.0

Last updated Monday, August 18, 2014

  • It looks like this website was last updated on Monday, August 18, 2014. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
8/18/14www.morestore.com/Last modified header
10/1/13www.morestore.com/abt_retail.htmlBody text
8/14/14www.morestore.com/abt_retail.htmlLast modified header
5/1/07www.morestore.com/supermarket.htmlBody text
8/14/14www.morestore.com/supermarket.htmlLast modified header
3/1/08www.morestore.com/hypermarket.htmlBody text
10/1/13www.morestore.com/hypermarket.htmlBody text
7/11/14www.morestore.com/hypermarket.htmlLast modified header
7/15/14www.morestore.com/private_label.htmlLast modified header
7/31/08www.morestore.com/images/topbtn01.gifLast modified header
12/16/13www.morestore.com/Offers/.../selecta.jpgLast modified header
12/16/13www.morestore.com/.../110-performance.jpgLast modified header
12/16/13www.morestore.com/.../kitchens.jpgLast modified header
12/16/13www.morestore.com/.../feasters.jpgLast modified header
12/16/13www.morestore.com/OFFERS/.../more_01.jpgLast modified header
7/15/14www.morestore.com/Images/receipe-booklet.jpgLast modified header
11/29/13www.morestore.com/Images/great-tasting.jpgLast modified header
7/15/14www.morestore.com/Images/vote-jalapeno-click.jpgLast modified header
7/15/14www.morestore.com/Images/jalapeno-inner.jpgLast modified header
1/20/12www.morestore.com/.../more_brands.jpgLast modified header
7/25/08www.morestore.com/images/title_athyper01.gifLast modified header
7/25/08www.morestore.com/images/navtitle_hyper01.gifLast modified header
6/30/14www.morestore.com/Images/acche-din-inner.jpgLast modified header
7/25/08www.morestore.com/images/title_atsuper01.gifLast modified header
9/14/11www.morestore.com/images/navtitle_super01.gifLast modified header
11/12/12www.morestore.com/images/topbanner_super02.jpgLast modified header
7/24/08www.morestore.com/images/in_partner01.gifLast modified header
12/18/08www.morestore.com/images/in_career01.gifLast modified header
3/16/09www.morestore.com/images/in_club01.gifLast modified header
4/6/10www.morestore.com/images/in_birla01.gifLast modified header
7/30/08www.morestore.com/images/title_ABRL.gifLast modified header
7/24/08www.morestore.com/images/navtitle_abt01.gifLast modified header
7/30/12www.morestore.com/images/topbanner_abt01.jpgLast modified header
6/24/14www.morestore.com/Images/jalapeno.jpgLast modified header
5/23/14www.morestore.com/Images/Cash-LOW-2.jpgLast modified header
5/23/14www.morestore.com/Images/private-brands.jpgLast modified header
8/2/12www.morestore.com/images/findmore.gifLast modified header
8/2/12www.morestore.com/images/indiamap.gifLast modified header
8/4/14www.morestore.com/Images/home_banner_default.jpgLast modified header
10/18/12www.morestore.com/Images/home_offers02_TTL.gifLast modified header
8/12/13www.morestore.com/Images/clubMoreMemberShip.jpgLast modified header
6/21/13www.morestore.com/Images/new.gifLast modified header
7/3/14www.morestore.com/Images/opening-store.jpgLast modified header
6/30/14www.morestore.com/Images/acche-din-july-sept.jpgLast modified header
10/18/12www.morestore.com/Images/home_offers01_TTL.gifLast modified header
8/1/12www.morestore.com/.../readmore.pngLast modified header
5/29/13www.morestore.com/images/main_banner2.jpgLast modified header
9/14/12www.morestore.com/images/main_banner.jpgLast modified header
8/1/12www.morestore.com/.../fb_icon.pngLast modified header
8/1/12www.morestore.com/.../more_logo.jpgLast modified header
6/24/14www.morestore.com/.../home_01.cssLast modified header
8/3/12www.morestore.com/.../orbit-1.2.3.cssLast modified header
6/30/14www.morestore.com/.../master01.cssLast modified header
6/30/14www.morestore.com/.../global.cssLast modified header
9/11/12www.morestore.com/.../content01.cssLast modified header

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Number of tests 17 individual tests. 40 individual tests including extras like Spelling, Search ranking, Broken links.
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