Nibbler SEO audit for bitly.com
Summary
Overall9.6
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:19 on 25 Mar 2024 (GMT).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Server behaviour7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.bitly.com to http://bitly.com. This is ideal.
Images8.0
98% of images have a clearly defined size
196 images are being resized by the browser
- Some images (2.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 196 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.6
Rendering Chart...
- This website has an average of 975 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| bitly.com/ | 8533 | 1380 |
| bitly.com/pages/.../analytics | 5238 | 799 |
| bitly.com/pages/.../qr-codes | 5726 | 888 |
| bitly.com/pages/.../url-shortener | 5819 | 889 |
| bitly.com/pages/.../link-in-bio | 5885 | 918 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| bitly.com/ | Build stronger digital connections | H1 |
| bitly.com/ | Use our URL shortener, QR Codes, and Link-in-bio pages to engage your audience and connect them to the right information. Build, edit, and track everything inside the Bitly Connections Platform. | H2 |
| bitly.com/ | Sign up for a free account and put Bitly to work | H3 |
| bitly.com/ | The Bitly Connections Platform | H3 |
| bitly.com/ | 500K | H3 |
| bitly.com/ | 256M | H3 |
| bitly.com/ | 10B | H3 |
| bitly.com/ | 800+ | H3 |
| bitly.com/ | What Bitly customers are saying | H3 |
| bitly.com/ | Frequently asked questions | H3 |
| bitly.com/ | More than a free link shortener | H3 |
| bitly.com/ | Get closer to your audience and customers today | H3 |
| bitly.com/ | More than a free link shortener | H3 |
| bitly.com/ | Get closer to your audience and customers today | H3 |
| bitly.com/ | All the products you need to build brand connections, manage links and QR Codes, and connect with audiences everywhere, in a single unified platform. | H4 |
| bitly.com/ | Why Bitly? | H4 |
| bitly.com/ | Products | H4 |
| bitly.com/ | Company | H4 |
| bitly.com/ | Solutions | H4 |
| bitly.com/ | Features | H4 |
| bitly.com/ | Resources | H4 |
| bitly.com/ | Legal | H4 |
| bitly.com/ | Company | H4 |
| bitly.com/ | Great connections start with a click | H5 |
| bitly.com/ | URL Shortener | H5 |
| bitly.com/ | QR Codes | H5 |
| bitly.com/ | Link-in-bio | H5 |
| bitly.com/ | What is a URL shortener? | H5 |
| bitly.com/ | Benefits of a short URL | H5 |
| bitly.com/ | What is a custom URL shortener? | H5 |
| bitly.com/ | What is a QR Code? | H5 |
| bitly.com/ | What can a QR Code do? | H5 |
| bitly.com/ | What is a Link-in-bio? | H5 |
| bitly.com/ | Why choose Bitly? | H5 |
| bitly.com/pages/.../analytics | Tap into click and scan data with Bitly Analytics | H1 |
| bitly.com/pages/.../analytics | Knowing how your short links and QR Codes are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place. | H2 |
| bitly.com/pages/.../analytics | Trusted by huge companies, startups, creators and everyone in between | H3 |
| bitly.com/pages/.../analytics | Streamline your analysis | H3 |
| bitly.com/pages/.../analytics | Analytics dashboard screenshot | H3 |
| bitly.com/pages/.../analytics | Create memorable brand experiences | H3 |
| bitly.com/pages/.../analytics | SClicks and scans over time dashboard screenshot | H3 |
| bitly.com/pages/.../analytics | Confidently scale your impact | H3 |
| bitly.com/pages/.../analytics | Confidently Scale your Impact - graphic | H3 |
| bitly.com/pages/.../analytics | Create meaningful, measurable experiences with the Bitly Connections Platform | H3 |
| bitly.com/pages/.../analytics | What Bitly customers are saying | H3 |
| bitly.com/pages/.../analytics | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../analytics | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../analytics | More than a free link shortener | H3 |
| bitly.com/pages/.../analytics | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../analytics | Why Bitly? | H4 |
| bitly.com/pages/.../analytics | Products | H4 |
| bitly.com/pages/.../analytics | Company | H4 |
| bitly.com/pages/.../analytics | Solutions | H4 |
| bitly.com/pages/.../analytics | Features | H4 |
| bitly.com/pages/.../analytics | Resources | H4 |
| bitly.com/pages/.../analytics | Legal | H4 |
| bitly.com/pages/.../analytics | Company | H4 |
| bitly.com/pages/.../analytics | URL Shortener | H5 |
| bitly.com/pages/.../analytics | QR Codes | H5 |
| bitly.com/pages/.../analytics | Link-in-bio | H5 |
| bitly.com/pages/.../qr-codes | Meet the Bitly QR Code Generator: The simplest way to create and track QR Codes | H1 |
| bitly.com/pages/.../qr-codes | Generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data — all inside the Bitly Connections Platform. | H2 |
| bitly.com/pages/.../qr-codes | Trusted by huge companies, startups, creators and everyone in between | H3 |
| bitly.com/pages/.../qr-codes | Reimagine how you reach, share and engage with your audience | H3 |
| bitly.com/pages/.../qr-codes | Use your Bitly QR Codes to demand attention and inspire action | H3 |
| bitly.com/pages/.../qr-codes | Customizing a QR Code | H3 |
| bitly.com/pages/.../qr-codes | Learn how your audience interacts with every QR Code | H3 |
| bitly.com/pages/.../qr-codes | Displays metrics for a QR code | H3 |
| bitly.com/pages/.../qr-codes | Build unforgettable brand connections in a single unified platform | H3 |
| bitly.com/pages/.../qr-codes | QR Codes Bitly Dashboard | H3 |
| bitly.com/pages/.../qr-codes | Create meaningful, measurable experiences with the Bitly Connections Platform | H3 |
| bitly.com/pages/.../qr-codes | What Bitly customers are saying | H3 |
| bitly.com/pages/.../qr-codes | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../qr-codes | More than a free link shortener | H3 |
| bitly.com/pages/.../qr-codes | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../qr-codes | Quickly generate QR Codes that stand out, feel on brand and connect with your audience. | H4 |
| bitly.com/pages/.../qr-codes | Get the information you need so you can understand which codes work and which need to change. | H4 |
| bitly.com/pages/.../qr-codes | Replace your horde of point solutions and give your team complete control over every connection experience. | H4 |
| bitly.com/pages/.../qr-codes | Why Bitly? | H4 |
| bitly.com/pages/.../qr-codes | Products | H4 |
| bitly.com/pages/.../qr-codes | Company | H4 |
| bitly.com/pages/.../qr-codes | Solutions | H4 |
| bitly.com/pages/.../qr-codes | Features | H4 |
| bitly.com/pages/.../qr-codes | Resources | H4 |
| bitly.com/pages/.../qr-codes | Legal | H4 |
| bitly.com/pages/.../qr-codes | Company | H4 |
| bitly.com/pages/.../qr-codes | URL Shortener | H5 |
| bitly.com/pages/.../qr-codes | Link-in-bio | H5 |
| bitly.com/pages/.../url-shortener | Create memorable connections with our powerful URL shortener | H1 |
| bitly.com/pages/.../url-shortener | Spark instant connections with your audience using trimmed, trustworthy, and trackable links within the Bitly Connections Platform. | H2 |
| bitly.com/pages/.../url-shortener | Loved by big and small brands everywhere | H3 |
| bitly.com/pages/.../url-shortener | Everything you need to get the job done | H3 |
| bitly.com/pages/.../url-shortener | Instill unbreakable confidence with every link | H3 |
| bitly.com/pages/.../url-shortener | Understand what makes your audience tick and click | H3 |
| bitly.com/pages/.../url-shortener | Simplify your workload on one platform to do it all | H3 |
| bitly.com/pages/.../url-shortener | Create meaningful, measurable experiences with the Bitly Connections Platform | H3 |
| bitly.com/pages/.../url-shortener | What Bitly customers are saying | H3 |
| bitly.com/pages/.../url-shortener | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../url-shortener | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../url-shortener | More than a free link shortener | H3 |
| bitly.com/pages/.../url-shortener | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../url-shortener | Build strong brand credibility by customizing your links with our trusted link shortener. | H4 |
| bitly.com/pages/.../url-shortener | Watch your engagement grow with the Bitly URL shortener and discover which channels resonate most with your audience. | H4 |
| bitly.com/pages/.../url-shortener | Use our URL shortener to organize your marketing campaigns, easily share links across your marketing channels, and track everything from one place. | H4 |
| bitly.com/pages/.../url-shortener | Why Bitly? | H4 |
| bitly.com/pages/.../url-shortener | Products | H4 |
| bitly.com/pages/.../url-shortener | Company | H4 |
| bitly.com/pages/.../url-shortener | Solutions | H4 |
| bitly.com/pages/.../url-shortener | Features | H4 |
| bitly.com/pages/.../url-shortener | Resources | H4 |
| bitly.com/pages/.../url-shortener | Legal | H4 |
| bitly.com/pages/.../url-shortener | Company | H4 |
| bitly.com/pages/.../url-shortener | QR Codes | H5 |
| bitly.com/pages/.../url-shortener | Link-in-bio | H5 |
| bitly.com/pages/.../link-in-bio | Make your social media profiles work harder | H1 |
| bitly.com/pages/.../link-in-bio | Curate, organize, and track all your best links, so audiences can discover and engage with more of your content. | H2 |
| bitly.com/pages/.../link-in-bio | Drive more views, sales, subscribers and leads | H3 |
| bitly.com/pages/.../link-in-bio | Build personalized experiences without coding | H3 |
| bitly.com/pages/.../link-in-bio | Everything in one place | H3 |
| bitly.com/pages/.../link-in-bio | Make your Bitly Link-in-bio even more powerful | H3 |
| bitly.com/pages/.../link-in-bio | What Bitly customers are saying | H3 |
| bitly.com/pages/.../link-in-bio | Loved by big and small brands everywhere | H3 |
| bitly.com/pages/.../link-in-bio | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../link-in-bio | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../link-in-bio | More than a free link shortener | H3 |
| bitly.com/pages/.../link-in-bio | Get closer to your audience and customers today | H3 |
| bitly.com/pages/.../link-in-bio | Make it easy for your audience to discover your best, most relevant content and take action that leads to bigger results and deeper engagement. | H4 |
| bitly.com/pages/.../link-in-bio | Our user-friendly interface makes it easy to quickly design your landing page to match your brand’s signature elements, no technical skills required. | H4 |
| bitly.com/pages/.../link-in-bio | Aggregate, manage, and track all of your Bitly Link-in-bio links from a single, centralized location. | H4 |
| bitly.com/pages/.../link-in-bio | Access advanced Bitly link management features and the ability to analyze all of your links from a single dashboard. | H4 |
| bitly.com/pages/.../link-in-bio | Create a custom domain for your Bitly Link-in-bio with your own name or brand | H4 |
| bitly.com/pages/.../link-in-bio | Analyze the performance of your existing Bitly links across all channels, beyond your Bitly Link-in-bio landing page | H4 |
| bitly.com/pages/.../link-in-bio | Redirect links to different content if something changes or becomes outdated | H4 |
| bitly.com/pages/.../link-in-bio | Why Bitly? | H4 |
| bitly.com/pages/.../link-in-bio | Products | H4 |
| bitly.com/pages/.../link-in-bio | Company | H4 |
| bitly.com/pages/.../link-in-bio | Solutions | H4 |
| bitly.com/pages/.../link-in-bio | Features | H4 |
| bitly.com/pages/.../link-in-bio | Resources | H4 |
| bitly.com/pages/.../link-in-bio | Legal | H4 |
| bitly.com/pages/.../link-in-bio | Company | H4 |
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
bitly.com/
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| bitly.com/ | viewport | width=device-width, initial-scale=1.0 |
| bitly.com/ | description | Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution. |
| bitly.com/ | twitter:card | summary_large_image |
| bitly.com/ | twitter:title | URL Shortener - Short URLs & Custom Free Link Shortener | Bitly |
| bitly.com/ | twitter:description | Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution. |
| bitly.com/ | twitter:image | https://docrdsfx76ssb.cloudfront.net/static/1710957969/pages/wp-content/uploads/2023/10/homepage-default-social.png |
| bitly.com/ | twitter:site | @Bitly |
| bitly.com/ | updated-canonical | |
| bitly.com/ | google-site-verification | VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o |
| bitly.com/ | google-site-verification | v0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ |
| bitly.com/pages/.../analytics | viewport | width=device-width, initial-scale=1.0 |
| bitly.com/pages/.../analytics | description | Track and analyze link and QR Code performance with Bitly Analytics. Dive deep with location, referral, and time data using our intuitive platform. Try free now! |
| bitly.com/pages/.../analytics | twitter:card | summary_large_image |
| bitly.com/pages/.../analytics | twitter:title | Analytics | Bitly |
| bitly.com/pages/.../analytics | twitter:description | Central place to track and analyze all link and QR Code performances |
| bitly.com/pages/.../analytics | twitter:image | https://docrdsfx76ssb.cloudfront.net/static/1710957969/pages/wp-content/uploads/2024/01/analytics_style_social-share.png |
| bitly.com/pages/.../analytics | twitter:site | @Bitly |
| bitly.com/pages/.../analytics | google-site-verification | VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o |
| bitly.com/pages/.../analytics | google-site-verification | v0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ |
| bitly.com/pages/.../qr-codes | viewport | width=device-width, initial-scale=1.0 |
| bitly.com/pages/.../qr-codes | description | Generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data — all inside the Bitly Connections Platform. |
| bitly.com/pages/.../qr-codes | twitter:card | summary_large_image |
| bitly.com/pages/.../qr-codes | twitter:title | QR Code Generator Software for Custom QR Codes | Bitly |
| bitly.com/pages/.../qr-codes | twitter:description | Generate a custom QR Code in seconds, share it with your audience, and instantly access your scan data — all inside the Bitly Connections Platform. |
| bitly.com/pages/.../qr-codes | twitter:image | https://docrdsfx76ssb.cloudfront.net/static/1710957969/pages/wp-content/uploads/2023/06/qr-codes-lp-social-1200x630-1.png |
| bitly.com/pages/.../qr-codes | twitter:site | @Bitly |
| bitly.com/pages/.../qr-codes | google-site-verification | VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o |
| bitly.com/pages/.../qr-codes | google-site-verification | v0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ |
| bitly.com/pages/.../url-shortener | viewport | width=device-width, initial-scale=1.0 |
| bitly.com/pages/.../url-shortener | description | Get started with our URL shortener to shorten long links, customize them to match your brand, and track every click. Try the link shortener for free! |
| bitly.com/pages/.../url-shortener | twitter:card | summary_large_image |
| bitly.com/pages/.../url-shortener | twitter:title | Advanced Link Management Software and Platform | Bitly |
| bitly.com/pages/.../url-shortener | twitter:description | Link management at scale. Create custom, branded domains. Build, manage & track campaigns from all marketing channels, including tracking clicks from apps. |
| bitly.com/pages/.../url-shortener | twitter:site | @Bitly |
| bitly.com/pages/.../url-shortener | google-site-verification | VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o |
| bitly.com/pages/.../url-shortener | google-site-verification | v0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ |
| bitly.com/pages/.../link-in-bio | viewport | width=device-width, initial-scale=1.0 |
| bitly.com/pages/.../link-in-bio | description | Use Bitly Link-in-bio to quickly, easily design a customizable landing page for your curated links. One URL & QR Code for your social profiles and beyond. |
| bitly.com/pages/.../link-in-bio | twitter:card | summary_large_image |
| bitly.com/pages/.../link-in-bio | twitter:title | Advanced, Customizable Link-in-Bio Tool | Bitly |
| bitly.com/pages/.../link-in-bio | twitter:description | Use Bitly Link-in-bio to quickly, easily design a customizable landing page for your curated links. One URL & QR Code for your social profiles and beyond. |
| bitly.com/pages/.../link-in-bio | twitter:site | @Bitly |
| bitly.com/pages/.../link-in-bio | google-site-verification | VxdtAjqaA6XhwRJO86fcIZtRDqJAzUqlgS8AwZHmd3o |
| bitly.com/pages/.../link-in-bio | google-site-verification | v0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| bitly.com/ | X-UA-Compatible | IE=edge |
| bitly.com/pages/.../analytics | X-UA-Compatible | IE=edge |
| bitly.com/pages/.../qr-codes | X-UA-Compatible | IE=edge |
| bitly.com/pages/.../url-shortener | X-UA-Compatible | IE=edge |
| bitly.com/pages/.../link-in-bio | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 23, 2024
- It looks like this website was last updated on Saturday, 23 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 23/03/2024 | bitly.com/ | Last modified header |
| 23/03/2024 | bitly.com/pages/.../analytics | Last modified header |
| 23/03/2024 | bitly.com/pages/.../qr-codes | Last modified header |
| 23/03/2024 | bitly.com/pages/.../url-shortener | Last modified header |
| 23/03/2024 | bitly.com/pages/.../link-in-bio | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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