Report for blackworms.co.uk
Summary
Overall7.3
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:58 on 7 Apr 2021 (BST).
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Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Incoming links0.0
0 pages link to this website
0 domains link to this website
- No other pages were found linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Popularity0.0
- This website has not yet been ranked by Alexa.
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.
Source: Alexa
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| blackworms.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| blackworms.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| blackworms.co.uk/ | twitter:card | summary_large_image |
| blackworms.co.uk/ | twitter:label1 | Estimated reading time |
| blackworms.co.uk/ | twitter:data1 | 2 minutes |
| blackworms.co.uk/ | generator | WordPress 5.7 |
| blackworms.co.uk/ | generator | WooCommerce 5.1.0 |
| blackworms.co.uk/ | msapplication-tileimage | https://blackworms.co.uk/wp-content/uploads/2021/02/cropped-cropped-download-1-270x270.jpg |
| blackworms.co.uk/check-availability/ | viewport | width=device-width, initial-scale=1.0 |
| blackworms.co.uk/check-availability/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| blackworms.co.uk/check-availability/ | twitter:card | summary_large_image |
| blackworms.co.uk/check-availability/ | twitter:label1 | Estimated reading time |
| blackworms.co.uk/check-availability/ | twitter:data1 | 1 minute |
| blackworms.co.uk/check-availability/ | generator | WordPress 5.7 |
| blackworms.co.uk/check-availability/ | generator | WooCommerce 5.1.0 |
| blackworms.co.uk/check-availability/ | msapplication-tileimage | https://blackworms.co.uk/wp-content/uploads/2021/02/cropped-cropped-download-1-270x270.jpg |
| blackworms.co.uk/place-order/ | viewport | width=device-width, initial-scale=1.0 |
| blackworms.co.uk/place-order/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| blackworms.co.uk/place-order/ | twitter:card | summary_large_image |
| blackworms.co.uk/place-order/ | twitter:label1 | Estimated reading time |
| blackworms.co.uk/place-order/ | twitter:data1 | 2 minutes |
| blackworms.co.uk/place-order/ | generator | WordPress 5.7 |
| blackworms.co.uk/place-order/ | generator | WooCommerce 5.1.0 |
| blackworms.co.uk/place-order/ | msapplication-tileimage | https://blackworms.co.uk/wp-content/uploads/2021/02/cropped-cropped-download-1-270x270.jpg |
| blackworms.co.uk/faq/ | viewport | width=device-width, initial-scale=1.0 |
| blackworms.co.uk/faq/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| blackworms.co.uk/faq/ | twitter:card | summary_large_image |
| blackworms.co.uk/faq/ | generator | WordPress 5.7 |
| blackworms.co.uk/faq/ | generator | WooCommerce 5.1.0 |
| blackworms.co.uk/faq/ | msapplication-tileimage | https://blackworms.co.uk/wp-content/uploads/2021/02/cropped-cropped-download-1-270x270.jpg |
| blackworms.co.uk/basket/ | viewport | width=device-width, initial-scale=1.0 |
| blackworms.co.uk/basket/ | robots | index, noindex, follow |
| blackworms.co.uk/basket/ | twitter:card | summary_large_image |
| blackworms.co.uk/basket/ | generator | WordPress 5.7 |
| blackworms.co.uk/basket/ | generator | WooCommerce 5.1.0 |
| blackworms.co.uk/basket/ | msapplication-tileimage | https://blackworms.co.uk/wp-content/uploads/2021/02/cropped-cropped-download-1-270x270.jpg |
Amount of content7.6
Rendering Chart...
- This website has an average of 351 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| blackworms.co.uk/ | 1341 | 199 |
| blackworms.co.uk/check-availability/ | 1368 | 371 |
| blackworms.co.uk/place-order/ | 2160 | 339 |
| blackworms.co.uk/faq/ | 4667 | 801 |
| blackworms.co.uk/basket/ | 298 | 45 |
Images8.0
100% of images have a clearly defined size
12 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 12 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.blackworms.co.uk to http://blackworms.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| blackworms.co.uk/ | Home | H1 |
| blackworms.co.uk/ | Fresh Blackworm delivered direct to your door | H1 |
| blackworms.co.uk/ | Supplying individuals and trade | H2 |
| blackworms.co.uk/ | Quality worm everytime | H2 |
| blackworms.co.uk/ | Need your bait at short notice? Book now to avoid disappointment | H2 |
| blackworms.co.uk/check-availability/ | Check Availability | H1 |
| blackworms.co.uk/check-availability/ | 2021 | H1 |
| blackworms.co.uk/check-availability/ | Royal Mail Special Delivery Guaranteed by 1pm* | H3 |
| blackworms.co.uk/check-availability/ | April 2021 | H4 |
| blackworms.co.uk/check-availability/ | May 2021 | H4 |
| blackworms.co.uk/check-availability/ | June 2021 | H4 |
| blackworms.co.uk/check-availability/ | July 2021 | H4 |
| blackworms.co.uk/check-availability/ | August 2021 | H4 |
| blackworms.co.uk/check-availability/ | September 2021 | H4 |
| blackworms.co.uk/place-order/ | Place Order | H1 |
| blackworms.co.uk/place-order/ | Royal Mail Special Delivery Guaranteed by 1pm | H1 |
| blackworms.co.uk/place-order/ | Choose your delivery date at checkout | H2 |
| blackworms.co.uk/faq/ | FAQ | H1 |
| blackworms.co.uk/faq/ | How fresh are your worms? | H2 |
| blackworms.co.uk/faq/ | How big are the worms? | H2 |
| blackworms.co.uk/faq/ | Do you always have bait? | H2 |
| blackworms.co.uk/faq/ | Can I collect bait direct from you | H2 |
| blackworms.co.uk/faq/ | Do you provide other baits? | H2 |
| blackworms.co.uk/faq/ | What is the latest time for Next Day Delivery | H2 |
| blackworms.co.uk/faq/ | What is the best way to store blackworms | H2 |
| blackworms.co.uk/faq/ | How are your frozen baits delivered | H2 |
| blackworms.co.uk/faq/ | Why can't I place an order? | H2 |
| blackworms.co.uk/faq/ | What if my order is cancelled? | H2 |
| blackworms.co.uk/faq/ | What if my order is late | H2 |
| blackworms.co.uk/faq/ | What if my order does not arrive | H2 |
| blackworms.co.uk/basket/ | Basket | H1 |
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 7, 2021
- It looks like this website was last updated on Wednesday, 7 April 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/04/2021 | blackworms.co.uk/check-availability/ | Body text |
| 07/04/2021 | blackworms.co.uk/.../blackworms2-1-300x158-landscape.png | Last modified header |
| 07/04/2021 | blackworms.co.uk/.../cropped-download-150x150-circle.jpg | Last modified header |
| 07/04/2021 | blackworms.co.uk/.../20210401_193826-150x150-circle.jpg | Last modified header |
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