Report for bornagency.co.uk
Summary
Overall8.8
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:14 on 23 Feb 2021 (GMT).
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Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Popularity0.0
- This website has not yet been ranked by Alexa.
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.
Source: Alexa
Freshness5.0
Last updated October 7, 2020
- It looks like this website was last updated on Wednesday, 7 October 2020. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 25/09/2020 | bornagency.co.uk/wp-content/.../stat.jpg | Last modified header |
| 07/10/2020 | bornagency.co.uk/.../Cookies.png | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../EMAIL_BA_ICON.png | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../PHONE_BA_ICON.png | Last modified header |
| 07/10/2020 | bornagency.co.uk/.../BA-150x150.png | Last modified header |
| 07/10/2020 | bornagency.co.uk/.../BORN_SOUND_OFF.png | Last modified header |
| 07/10/2020 | bornagency.co.uk/.../BORN_SOUND_ON.png | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../placeholder.jpg | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../linkedin.png | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../facebook.png | Last modified header |
| 07/10/2020 | bornagency.co.uk/.../instagram.png | Last modified header |
| 25/09/2020 | bornagency.co.uk/.../twitter.png | Last modified header |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| bornagency.co.uk/ | Work Examples | H2 |
| bornagency.co.uk/ | Join our Newsletter | H2 |
| bornagency.co.uk/ | EFEST – Ecophon | H3 |
| bornagency.co.uk/ | Marley Re-brand Impact | H3 |
| bornagency.co.uk/ | Cow Shack | H3 |
| bornagency.co.uk/ | England Netball – Netball Connected | H3 |
| bornagency.co.uk/ | Stepnell | H3 |
| bornagency.co.uk/ | Heritage Dot | H3 |
| bornagency.co.uk/ | Roofing Sitework Guide – Marley | H3 |
| bornagency.co.uk/ | Fish4Jobs | H3 |
| bornagency.co.uk/ | Privacy Overview | H4 |
| bornagency.co.uk/campaigns/ | Join our Newsletter | H2 |
| bornagency.co.uk/campaigns/ | Keolis Employee App – EmMa | H3 |
| bornagency.co.uk/campaigns/ | What if | H3 |
| bornagency.co.uk/campaigns/ | Encantada | H3 |
| bornagency.co.uk/campaigns/ | EFEST – Ecophon | H3 |
| bornagency.co.uk/campaigns/ | Nottingham Hospital Charity – Thank you | H3 |
| bornagency.co.uk/campaigns/ | Nottingham Hospitals Charity – Celebrate Summer | H3 |
| bornagency.co.uk/campaigns/ | Centre for Culture and Creativity | H3 |
| bornagency.co.uk/campaigns/ | John Brash – Exhibition Stand | H3 |
| bornagency.co.uk/campaigns/ | Chris Vaughan Photography | H3 |
| bornagency.co.uk/campaigns/ | King Edward VI Academy | H3 |
| bornagency.co.uk/campaigns/ | Cow Shack | H3 |
| bornagency.co.uk/campaigns/ | Marley Re-brand Impact | H3 |
| bornagency.co.uk/campaigns/ | Festival of Creativity 2017 – University of Lincoln | H3 |
| bornagency.co.uk/campaigns/ | University of Lincoln – Create your Future 2018 | H3 |
| bornagency.co.uk/campaigns/ | Roofing Sitework Guide – Marley | H3 |
| bornagency.co.uk/campaigns/ | Rehman Trading | H3 |
| bornagency.co.uk/campaigns/ | Fish4Jobs | H3 |
| bornagency.co.uk/campaigns/ | Festival of Creativity 2019 | H3 |
| bornagency.co.uk/campaigns/ | Privacy Overview | H4 |
| bornagency.co.uk/about-us/ | Our Story | H1 |
| bornagency.co.uk/about-us/ | Nice to meet you | H2 |
| bornagency.co.uk/about-us/ | Campaign Statistics | H2 |
| bornagency.co.uk/about-us/ | So let’s make something incredible together. | H2 |
| bornagency.co.uk/about-us/ | Join our Newsletter | H2 |
| bornagency.co.uk/about-us/ | Shaun Cole | H3 |
| bornagency.co.uk/about-us/ | Ben Trafford | H3 |
| bornagency.co.uk/about-us/ | James Berridge | H3 |
| bornagency.co.uk/about-us/ | Catrina Coakley-Burns | H3 |
| bornagency.co.uk/about-us/ | Privacy Overview | H4 |
| bornagency.co.uk/thoughts/ | An insight into our thoughts… | H1 |
| bornagency.co.uk/thoughts/ | Join our Newsletter | H2 |
| bornagency.co.uk/thoughts/ | GUEST BLOG : KOA CONSULTING : 10 Steps to Win More Business | H3 |
| bornagency.co.uk/thoughts/ | Why do Zoom and Teams continue to thrive, while Skype struggles to survive? | H3 |
| bornagency.co.uk/thoughts/ | Plan to Succeed: developing your marketing plans for 2021 | H3 |
| bornagency.co.uk/thoughts/ | Bringing the Festival Tent to your Virtual Event : how to plan engaging online events | H3 |
| bornagency.co.uk/thoughts/ | Lessons a Plenty in 2020 | H3 |
| bornagency.co.uk/thoughts/ | Maximising Your Marketing ROI | H3 |
| bornagency.co.uk/thoughts/ | The Spirit of Christmas (Adverts) Lives On | H3 |
| bornagency.co.uk/thoughts/ | Agency Retainers: What You Gain When You Retain | H3 |
| bornagency.co.uk/thoughts/ | Building a Brand in Troubled Times | H3 |
| bornagency.co.uk/thoughts/ | An Elegant Beer for a More Civilized Age | H3 |
| bornagency.co.uk/thoughts/ | Who-what-when-where-why? | H3 |
| bornagency.co.uk/thoughts/ | Marketing in the New Normal | H3 |
| bornagency.co.uk/thoughts/ | Working from home, or living at work? | H3 |
| bornagency.co.uk/thoughts/ | Nottingham Charity wants to say Thank You to Nottingham | H3 |
| bornagency.co.uk/thoughts/ | Born Agency sponsors cycling race team | H3 |
| bornagency.co.uk/thoughts/ | Who is the target audience for your brochure? | H3 |
| bornagency.co.uk/thoughts/ | Design and marketing questions we are asked every day | H3 |
| bornagency.co.uk/thoughts/ | Does your brochure fit within your brand and your other marketing materials? | H3 |
| bornagency.co.uk/thoughts/ | Privacy Overview | H4 |
| bornagency.co.uk/contact/ | Good afternoon, | H2 |
| bornagency.co.uk/contact/ | Name | H2 |
| bornagency.co.uk/contact/ | Message | H2 |
| bornagency.co.uk/contact/ | Contact | H2 |
| bornagency.co.uk/contact/ | Your Name | H2 |
| bornagency.co.uk/contact/ | Your Message | H2 |
| bornagency.co.uk/contact/ | Your Details | H2 |
| bornagency.co.uk/contact/ | Join our Newsletter | H2 |
| bornagency.co.uk/contact/ | Name | H3 |
| bornagency.co.uk/contact/ | Message | H3 |
| bornagency.co.uk/contact/ | H3 | |
| bornagency.co.uk/contact/ | Phone | H3 |
| bornagency.co.uk/contact/ | Fancy a chat? | H4 |
| bornagency.co.uk/contact/ | Fancy a job? | H4 |
| bornagency.co.uk/contact/ | Privacy Overview | H4 |
Internal links8.3
- 9 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Born Agency - Full Service Creative Design Agency 👍
bornagency.co.uk/
Creative Design Agency | Branding | Graphic Design | Websites | Marketing Campaigns. National and International - East Midlands | Lincoln
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| bornagency.co.uk/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/ | description | Creative Design Agency | Branding | Graphic Design | Websites | Marketing Campaigns. National and International - East Midlands | Lincoln |
| bornagency.co.uk/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| bornagency.co.uk/ | twitter:card | summary_large_image |
| bornagency.co.uk/ | twitter:label1 | Estimated reading time |
| bornagency.co.uk/ | twitter:data1 | 1 minute |
| bornagency.co.uk/ | generator | WordPress 5.6.2 |
| bornagency.co.uk/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/campaigns/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/campaigns/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/campaigns/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| bornagency.co.uk/campaigns/ | twitter:card | summary_large_image |
| bornagency.co.uk/campaigns/ | generator | WordPress 5.6.2 |
| bornagency.co.uk/campaigns/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/about-us/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/about-us/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/about-us/ | description | Creative Design Agency | Branding | Graphic Design | Websites | Photography | Direct Mail | Marketing Campaigns in East Midlands |
| bornagency.co.uk/about-us/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| bornagency.co.uk/about-us/ | twitter:card | summary_large_image |
| bornagency.co.uk/about-us/ | twitter:label1 | Estimated reading time |
| bornagency.co.uk/about-us/ | twitter:data1 | 1 minute |
| bornagency.co.uk/about-us/ | generator | WordPress 5.6.2 |
| bornagency.co.uk/about-us/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/thoughts/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/thoughts/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/thoughts/ | description | Creative Design Agency | Branding | Website Design & Build | Photography | Direct Mail | Leaflets | Folders | Marketing Campaigns | Awesome Stuff |
| bornagency.co.uk/thoughts/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| bornagency.co.uk/thoughts/ | twitter:card | summary_large_image |
| bornagency.co.uk/thoughts/ | twitter:image | https://i1.wp.com/bornagency.co.uk/wp-content/uploads/2020/06/news.gif?fit=600%2C338&ssl=1 |
| bornagency.co.uk/thoughts/ | generator | WordPress 5.6.2 |
| bornagency.co.uk/thoughts/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/contact/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/contact/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
| bornagency.co.uk/contact/ | description | Full Service Creative Design Agency. Lincoln Retford Worksop Nottingham Midlands. Websites Graphic Design Branding Exhibitions Animation |
| bornagency.co.uk/contact/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| bornagency.co.uk/contact/ | twitter:card | summary_large_image |
| bornagency.co.uk/contact/ | generator | WordPress 5.6.2 |
| bornagency.co.uk/contact/ | msapplication-tileimage | https://i0.wp.com/bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo.png?fit=270%2C270&ssl=1 |
Twitter8.5
This website is linked with the Twitter account @Bornishere
This website's Twitter account has
453 followers
- This website was found to link the Twitter account Born Agency (@Bornishere).
- This website's Twitter account has made 1,074 tweets to 453 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Amount of content8.9
Rendering Chart...
- This website has an average of 561 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| bornagency.co.uk/ | 3424 | 526 |
| bornagency.co.uk/campaigns/ | 3103 | 466 |
| bornagency.co.uk/about-us/ | 4604 | 738 |
| bornagency.co.uk/thoughts/ | 3756 | 585 |
| bornagency.co.uk/contact/ | 3102 | 489 |
Images9.2
3% of images have a clearly defined size
No images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL i1.wp.com/.../oie_2818848FtIto0xW.gif?ssl=1 404 i0.wp.com/.../Teamwork_Cooperation_Impact_COMBINED.gif?resize=1024%2C576&ssl=1 504
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.bornagency.co.uk to http://bornagency.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
718 pages link to this website
31 domains link to this website
- There are 718 pages on 31 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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How does Silktide Prospect compare?
Nibbler | Silktide | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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