Report for businesscom.africa
Summary
Overall8.2
The overall score for this website.
Accessibility8.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:38 on 23 Feb 2021 (GMT).
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Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Internal links0.0
- 60 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour6.2
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- There is duplicate content on http://www.businesscom.africa and http://businesscom.africa. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Twitter6.9
This website is linked with the Twitter account @BusinessCom_KE
This website's Twitter account has
41 followers
- This website was found to link the Twitter account BusinessCom Consulting Services (@BusinessCom_KE).
- This website's Twitter account has made 217 tweets to 41 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
URL format7.6
2 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Popularity7.8
2,072,102 Most popular website in the world
This website recently saw a significant increase in popularity.
- This is the 2,072,102 most popular website in the world.
- Over the past 3 months, this website has experienced a significant increase in popularity.
Source: Alexa
Amount of content8.3
Rendering Chart...
- This website has an average of 449 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| businesscom.africa/ | 1747 | 235 |
| businesscom.africa/company/our_story | 2142 | 318 |
| businesscom.africa/service/google_workspace | 7317 | 982 |
| businesscom.africa/service/coppercrm | 3552 | 523 |
| businesscom.africa/service/academy | 1467 | 187 |
Meta tags8.4
This is how this website will look in Google search listings:
businesscom.africa/
Certified Google Cloud & Google Workspace Partner in Kenya, Tanzania & South Africa… Africa’s first Copper CRM Partner. Change management experts
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| businesscom.africa/ | viewport | width=device-width,initial-scale=1.0 |
| businesscom.africa/ | keywords | |
| businesscom.africa/ | description | Certified Google Cloud & Google Workspace Partner in Kenya, Tanzania & South Africa… Africa’s first Copper CRM Partner. Change management experts |
| businesscom.africa/ | google-site-verification | twzg0GEIxu3_w42Au_ADjJDuHPPeWuQiBnJDvK3ICWo |
| businesscom.africa/company/our_story | viewport | width=device-width,initial-scale=1.0 |
| businesscom.africa/company/our_story | keywords | |
| businesscom.africa/company/our_story | description | Our focus is to promote a new way of working that employs Google Workspace & Copper platforms to enable you to maintain control over the day to day activities and run your organization smoothly across functions and teams |
| businesscom.africa/company/our_story | google-site-verification | twzg0GEIxu3_w42Au_ADjJDuHPPeWuQiBnJDvK3ICWo |
| businesscom.africa/service/google_workspace | viewport | width=device-width,initial-scale=1.0 |
| businesscom.africa/service/google_workspace | keywords | |
| businesscom.africa/service/google_workspace | description | An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more. |
| businesscom.africa/service/google_workspace | google-site-verification | twzg0GEIxu3_w42Au_ADjJDuHPPeWuQiBnJDvK3ICWo |
| businesscom.africa/service/coppercrm | viewport | width=device-width,initial-scale=1.0 |
| businesscom.africa/service/coppercrm | keywords | |
| businesscom.africa/service/coppercrm | description | When you need CRM software that works with Google Workspace, you need Copper. Give us a try and see how we can help your business build stronger customer relationships. |
| businesscom.africa/service/coppercrm | google-site-verification | twzg0GEIxu3_w42Au_ADjJDuHPPeWuQiBnJDvK3ICWo |
| businesscom.africa/service/academy | viewport | width=device-width,initial-scale=1.0 |
| businesscom.africa/service/academy | keywords | |
| businesscom.africa/service/academy | description | |
| businesscom.africa/service/academy | google-site-verification | twzg0GEIxu3_w42Au_ADjJDuHPPeWuQiBnJDvK3ICWo |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| businesscom.africa/ | X-UA-Compatible | IE=edge |
| businesscom.africa/company/our_story | X-UA-Compatible | IE=edge |
| businesscom.africa/service/google_workspace | X-UA-Compatible | IE=edge |
| businesscom.africa/service/coppercrm | X-UA-Compatible | IE=edge |
| businesscom.africa/service/academy | X-UA-Compatible | IE=edge |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Incoming links10.0
423 pages link to this website
33 domains link to this website
- There are 423 pages on 33 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated February 9, 2021
- It looks like this website was last updated on Tuesday, 9 February 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 09/02/2021 | businesscom.africa/css/reset.css | Last modified header |
| 09/02/2021 | businesscom.africa/css/bootstrap.min.css | Last modified header |
| 09/02/2021 | businesscom.africa/css/main.css | Last modified header |
| 09/02/2021 | businesscom.africa/css/select2.min.css | Last modified header |
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