Nibbler SEO audit for clevelandfunerals.co.nz
Summary
Overall7.3
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:13 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links2.6
- 64 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness4.0
Last updated September 19, 2023
- It looks like this website was last updated on Tuesday, 19 September 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Server behaviour6.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There is duplicate content on http://www.clevelandfunerals.co.nz and http://clevelandfunerals.co.nz. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Amount of content8.5
Rendering Chart...
- This website has an average of 475 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| clevelandfunerals.co.nz/ | 2309 | 360 |
| clevelandfunerals.co.nz/live | 1336 | 190 |
| clevelandfunerals.co.nz/caskets | 3852 | 529 |
| clevelandfunerals.co.nz/services | 4674 | 771 |
| clevelandfunerals.co.nz/what_to_do | 3085 | 525 |
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Headings9.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Cleveland Funeral Home - Whanganui\'s Funeral Home Of Choice
clevelandfunerals.co.nz/
Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| clevelandfunerals.co.nz/ | viewport | width=device-width, initial-scale=1.0 |
| clevelandfunerals.co.nz/ | description | Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street |
| clevelandfunerals.co.nz/ | robots | index, follow |
| clevelandfunerals.co.nz/ | author | R Cleveland |
| clevelandfunerals.co.nz/ | keywords | Cleveland Funeral Home, Funeral, Services, Cleveland, Whanganui, Wanganui, burial, Criag Cleveland, Laura Cleveland, Rhys Cleveland, Michelle Cleveland Scarrow, funerals, funeral cost, funeral process, services, caskets, urns, bereavement, bereave, support, grief, coffins, chapel, Cleveland Chapel, coffins, family, families, compassion, compassionate, deaths, notices, legal, legally, registration, register, agna, hearse, funeral directors association, live stream, Life is worth celebrating, pre arrange, pre plan, pre pay, cost, price |
| clevelandfunerals.co.nz/live | viewport | width=device-width, initial-scale=1.0 |
| clevelandfunerals.co.nz/live | description | Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street |
| clevelandfunerals.co.nz/live | robots | index, follow |
| clevelandfunerals.co.nz/live | author | R Cleveland |
| clevelandfunerals.co.nz/live | keywords | Cleveland Funeral Home, Funeral, Services, Cleveland, Whanganui, Wanganui, burial, Criag Cleveland, Laura Cleveland, Rhys Cleveland, Michelle Cleveland Scarrow, funerals, funeral cost, funeral process, services, caskets, urns, bereavement, bereave, support, grief, coffins, chapel, Cleveland Chapel, coffins, family, families, compassion, compassionate, deaths, notices, legal, legally, registration, register, agna, hearse, funeral directors association, live stream, Life is worth celebrating, pre arrange, pre plan, pre pay, cost, price |
| clevelandfunerals.co.nz/caskets | viewport | width=device-width, initial-scale=1.0 |
| clevelandfunerals.co.nz/caskets | description | Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street |
| clevelandfunerals.co.nz/caskets | robots | index, follow |
| clevelandfunerals.co.nz/caskets | author | R Cleveland |
| clevelandfunerals.co.nz/caskets | keywords | Cleveland Funeral Home, Funeral, Services, Cleveland, Whanganui, Wanganui, burial, Criag Cleveland, Laura Cleveland, Rhys Cleveland, Michelle Cleveland Scarrow, funerals, funeral cost, funeral process, services, caskets, urns, bereavement, bereave, support, grief, coffins, chapel, Cleveland Chapel, coffins, family, families, compassion, compassionate, deaths, notices, legal, legally, registration, register, agna, hearse, funeral directors association, live stream, Life is worth celebrating, pre arrange, pre plan, pre pay, cost, price |
| clevelandfunerals.co.nz/services | viewport | width=device-width, initial-scale=1.0 |
| clevelandfunerals.co.nz/services | description | Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street |
| clevelandfunerals.co.nz/services | robots | index, follow |
| clevelandfunerals.co.nz/services | author | R Cleveland |
| clevelandfunerals.co.nz/services | keywords | Cleveland Funeral Home, Funeral, Services, Cleveland, Whanganui, Wanganui, burial, Criag Cleveland, Laura Cleveland, Rhys Cleveland, Michelle Cleveland Scarrow, funerals, funeral cost, funeral process, services, caskets, urns, bereavement, bereave, support, grief, coffins, chapel, Cleveland Chapel, coffins, family, families, compassion, compassionate, deaths, notices, legal, legally, registration, register, agna, hearse, funeral directors association, live stream, Life is worth celebrating, pre arrange, pre plan, pre pay, cost, price |
| clevelandfunerals.co.nz/what_to_do | viewport | width=device-width, initial-scale=1.0 |
| clevelandfunerals.co.nz/what_to_do | description | Cleveland Funeral Home has a long and proud history of caring for the community of Wanganui and surrounding districts since 1907. 173 – 179 Ingestre street |
| clevelandfunerals.co.nz/what_to_do | robots | index, follow |
| clevelandfunerals.co.nz/what_to_do | author | R Cleveland |
| clevelandfunerals.co.nz/what_to_do | keywords | Cleveland Funeral Home, Funeral, Services, Cleveland, Whanganui, Wanganui, burial, Criag Cleveland, Laura Cleveland, Rhys Cleveland, Michelle Cleveland Scarrow, funerals, funeral cost, funeral process, services, caskets, urns, bereavement, bereave, support, grief, coffins, chapel, Cleveland Chapel, coffins, family, families, compassion, compassionate, deaths, notices, legal, legally, registration, register, agna, hearse, funeral directors association, live stream, Life is worth celebrating, pre arrange, pre plan, pre pay, cost, price |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |