Nibbler SEO audit for ecotrust.ca
Summary
Overall9.0
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:48 on 17 Apr 2024 (BST).
Top priorities for website improvement
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Internal links6.6
- Additional information has been provided for one link by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
Link URL Link text Page URL ecotrust.ca/.../canada-greener-homes-affordability-program-is-welcome-but-funding-falls-short Read more ecotrust.ca/
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 33 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.9
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| ecotrust.ca/ | Building an economy that provides for life | H1 |
| ecotrust.ca/ | Using clean energy solutions to put an end to energy insecurity | H2 |
| ecotrust.ca/ | Local communities unlocking the power of natural climate solutions | H2 |
| ecotrust.ca/ | Revitalizing a coastal economy through local fisheries management | H2 |
| ecotrust.ca/ | Planting the seeds of a sustainable food system | H2 |
| ecotrust.ca/ | Re-imagining Indigenous housing as integrated cultural, ecological, and economic systems | H2 |
| ecotrust.ca/ | Latest | H2 |
| ecotrust.ca/ | Canada Greener Homes Affordability Program is welcome, but funding and timing fall short | H2 |
| ecotrust.ca/ | Priorities | H2 |
| ecotrust.ca/ | Local communities unlocking the power of natural climate solutions | H2 |
| ecotrust.ca/ | Re-imagining Indigenous housing as integrated cultural, ecological, and economic systems | H2 |
| ecotrust.ca/ | Revitalizing a coastal economy through local fisheries management | H2 |
| ecotrust.ca/ | Using clean energy solutions to put an end to energy insecurity | H2 |
| ecotrust.ca/ | Planting the seeds of a sustainable food system | H2 |
| ecotrust.ca/ | Innovation | H2 |
| ecotrust.ca/ | Personalized guidance for energy saving renovations | H2 |
| ecotrust.ca/ | Locally inspired economies replacing a system of boom-and-bust extraction | H2 |
| ecotrust.ca/ | Indigenous communities leading in the creation of a conservation economy | H2 |
| ecotrust.ca/ | Toolkits | H2 |
| ecotrust.ca/ | First Nations Forest Carbon Toolkit | H2 |
| ecotrust.ca/ | Toolkit for Indigenous Housing and Homelands Governance | H2 |
| ecotrust.ca/ | Climate | H3 |
| ecotrust.ca/ | Homelands | H3 |
| ecotrust.ca/ | Fisheries | H3 |
| ecotrust.ca/ | Energy | H3 |
| ecotrust.ca/ | Food Systems | H3 |
| ecotrust.ca/ | Home Energy Savings Program | H3 |
| ecotrust.ca/ | North Coast Innovation Lab | H3 |
| ecotrust.ca/ | Wahkohtowin | H3 |
| ecotrust.ca/ | Toolkits | H3 |
| ecotrust.ca/ | Homelands Toolkit | H3 |
| ecotrust.ca/ | Stay informed. Sign up for our newsletter. | H3 |
| ecotrust.ca/approach/ | Our Approach | H1 |
| ecotrust.ca/approach/ | This is Ecotrust Canada | H2 |
| ecotrust.ca/approach/ | Our Vision | H2 |
| ecotrust.ca/approach/ | Our Mission | H2 |
| ecotrust.ca/approach/ | Strategic Plan | H2 |
| ecotrust.ca/approach/ | Strategic Plan cover 2023-2028 | H2 |
| ecotrust.ca/approach/ | History | H2 |
| ecotrust.ca/approach/ | View the full Strategic Plan | H3 |
| ecotrust.ca/approach/ | Vibrant human and natural communities are connected and supported by thriving, just, and sustainable place-based economies. | H5 |
| ecotrust.ca/approach/ | Proving it’s possible to build an economy that provides for life. | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | A Framework for Advancing Reconciliation | H1 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | COVER_ReconciliationFramework_Jan.2023_WEB-1 | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Our Statement of Accountability | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Our commitment | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Working definitions for this framework | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Our Purpose – Why we are undertaking a process of reconciliation | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Our Goals for reconciliation | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Ecotrust Canada Reconciliation Action Plan | H2 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Context | H3 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Objectives | H3 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Organizational Communications | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Fundraising | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Partnerships | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Governance | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Mission and Strategy | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | Staff & Internal | H5 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | PDF of “A Framework for Advancing Reconciliation” | H5 |
| ecotrust.ca/history/ | History | H1 |
| ecotrust.ca/history/ | Phase 1 | H2 |
| ecotrust.ca/history/ | Phase 2 | H2 |
| ecotrust.ca/history/ | Phase 3 | H2 |
| ecotrust.ca/history/ | Phase 4 | H2 |
| ecotrust.ca/history/ | 1994-1998 | H3 |
| ecotrust.ca/history/ | 1998-2008 | H3 |
| ecotrust.ca/history/ | 2008-2018 | H3 |
| ecotrust.ca/history/ | 2019-present | H3 |
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.ecotrust.ca to http://ecotrust.ca. This is ideal.
Amount of content8.4
Rendering Chart...
- This website has an average of 664 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| ecotrust.ca/ | 3430 | 436 |
| ecotrust.ca/donate/ | 708 | 83 |
| ecotrust.ca/approach/ | 3746 | 550 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | 12110 | 1707 |
| ecotrust.ca/history/ | 4068 | 545 |
Images8.8
62% of images have a clearly defined size
8 images are being resized by the browser
- Some images (38.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Ecotrust Canada - Building an economy that provides for life
ecotrust.ca/
Ecotrust Canada works with rural, remote, and Indigenous communities to build an economy that provides for life. We are proving that place-based economies can ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| ecotrust.ca/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ecotrust.ca/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecotrust.ca/ | description | Ecotrust Canada works with rural, remote, and Indigenous communities to build an economy that provides for life. We are proving that place-based economies can intentionally connect people to the places they call home and provide for sustainable and abundant energy, food, and housing, vibrant fisheries, and a healthy environment. |
| ecotrust.ca/ | twitter:card | summary_large_image |
| ecotrust.ca/ | twitter:title | Ecotrust Canada — Building and economy that provides for life |
| ecotrust.ca/ | twitter:description | Ecotrust Canada works with rural, remote, and Indigenous communities to build an economy that provides for life. We are proving that place-based economies can intentionally connect people to the places they call home and provide for sustainable and abundant energy, food, and housing, vibrant fisheries, and a healthy environment. |
| ecotrust.ca/ | twitter:image | https://ecotrust.ca/wp-content/uploads/2021/04/EloraJane_Fisheries_AreaA_SL_EC_20220429_0037.jpg |
| ecotrust.ca/ | twitter:site | @ecotrustcanada |
| ecotrust.ca/ | generator | Site Kit by Google 1.124.0 |
| ecotrust.ca/ | facebook-domain-verification | uylomwxye59accnzjw0qcaisq9t29p |
| ecotrust.ca/ | msapplication-tileimage | https://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png |
| ecotrust.ca/donate/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ecotrust.ca/donate/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecotrust.ca/donate/ | description | Join us in proving the possible. Ecotrust Canada is powered by the vision of building an economy that provides for life. With your generous donation, we'll continue to create real, tangible solutions with rural, remote, and Indigenous communities that integrate social and environmental well-being. |
| ecotrust.ca/donate/ | twitter:card | summary_large_image |
| ecotrust.ca/donate/ | twitter:title | Donate to Ecotrust Canada |
| ecotrust.ca/donate/ | twitter:description | Join us in proving the possible. Ecotrust Canada is powered by the vision of building an economy that provides for life. With your generous donation, we'll continue to create real, tangible solutions with rural, remote, and Indigenous communities that integrate social and environmental well-being. |
| ecotrust.ca/donate/ | twitter:image | https://ecotrust.ca/wp-content/uploads/2020/02/NorthCoast.ChelseyEllisPhotography-scaled.jpg |
| ecotrust.ca/donate/ | twitter:site | @ecotrustcanada |
| ecotrust.ca/donate/ | twitter:label1 | Est. reading time |
| ecotrust.ca/donate/ | twitter:data1 | 1 minute |
| ecotrust.ca/donate/ | generator | Site Kit by Google 1.124.0 |
| ecotrust.ca/donate/ | msapplication-tileimage | https://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png |
| ecotrust.ca/approach/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ecotrust.ca/approach/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecotrust.ca/approach/ | description | Our mission and how we will prove it's possible to build an economy that provides for life in rural, remote, and Indigenous communities. |
| ecotrust.ca/approach/ | twitter:card | summary_large_image |
| ecotrust.ca/approach/ | twitter:title | Our Approach |
| ecotrust.ca/approach/ | twitter:description | Our mission and how we will prove it's possible to build an economy that provides for life in rural, remote, and Indigenous communities. |
| ecotrust.ca/approach/ | twitter:image | https://ecotrust.ca/wp-content/uploads/2023/11/Fisheries_CrabBoat_Vector_EC_2023.jpg |
| ecotrust.ca/approach/ | twitter:site | @ecotrustcanada |
| ecotrust.ca/approach/ | twitter:label1 | Est. reading time |
| ecotrust.ca/approach/ | twitter:data1 | 3 minutes |
| ecotrust.ca/approach/ | generator | Site Kit by Google 1.124.0 |
| ecotrust.ca/approach/ | msapplication-tileimage | https://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | description | We are committed to Reconciliation by strengthening our relationship with Indigenous communities based on respect, humility, and reciprocity. |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:card | summary_large_image |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:title | A Framework for Advancing Reconciliation |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:description | Ecotrust Canada is committed to strengthening our relationship with Indigenous communities based on respect, humility, and reciprocity. We acknowledge that we must take responsibility for our own ongoing process of Reconciliation, which includes immediate and ongoing education, critical reflection, seeking and acting on feedback and changing practices, policies, and organizational structures. |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:image | https://ecotrust.ca/wp-content/uploads/2023/01/Cover-Social-Reconciliation-Framework-2023.png |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:site | @ecotrustcanada |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:label1 | Est. reading time |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | twitter:data1 | 9 minutes |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | generator | Site Kit by Google 1.124.0 |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | msapplication-tileimage | https://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png |
| ecotrust.ca/history/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ecotrust.ca/history/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecotrust.ca/history/ | description | In 1995, Ecotrust Canada received charitable status, marking the beginning of its journey toward building resilient economies in rural, remote, and Indigenous communities. |
| ecotrust.ca/history/ | twitter:card | summary_large_image |
| ecotrust.ca/history/ | twitter:site | @ecotrustcanada |
| ecotrust.ca/history/ | twitter:label1 | Est. reading time |
| ecotrust.ca/history/ | twitter:data1 | 3 minutes |
| ecotrust.ca/history/ | generator | Site Kit by Google 1.124.0 |
| ecotrust.ca/history/ | msapplication-tileimage | https://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| ecotrust.ca/ | x-ua-compatible | ie=edge |
| ecotrust.ca/donate/ | x-ua-compatible | ie=edge |
| ecotrust.ca/approach/ | x-ua-compatible | ie=edge |
| ecotrust.ca/a-framework-for-advancing-reconciliation/ | x-ua-compatible | ie=edge |
| ecotrust.ca/history/ | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 16, 2024
- It looks like this website was last updated on Tuesday, 16 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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