Report for fathomfinancial.co.uk

Overall8.9

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

Experience8.5

How satisfying the website is likely to be for users.

Marketing7.2

How well marketed, and popular the website is.

Technology9.4

How well designed and built the website is.

Screenshot of fathomfinancial.co.uk

Nibbler tested a sample of 5 pages from this website at 20:14 on 7 Apr 2021 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)
  • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation. (read more)

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Twitter6.5

This website is linked with the Twitter account @FathomFinancial

This website's Twitter account has
27 followers

  • This website was found to link the Twitter account Fathom Financial (@FathomFinancial).
  • This website's Twitter account has made 88 tweets to 27 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Amount of content8.7

Rendering Chart...

  • This website has an average of 547 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Mobile10.0

Mobile screenshot of fathomfinancial.co.ukTablet screenshot of fathomfinancial.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behaviour10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.fathomfinancial.co.uk to http://fathomfinancial.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

abley accounts advice always articles bell calculator call committed complex coronavirus customers daunting doing drawdown email environment estate experts fathom financial find frozen gemma grierson help honest individual inheritance insights investment isas just let's like london make making mark matthew meet need online passionate pension pensions planning prefer proactive ready reasons retirement review right savings saying send sense service services specialise steadfast talk team trusts update victoria welcoming whenever wills

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
fathomfinancial.co.uk/The Straight-Talking Financial ExpertsH1
fathomfinancial.co.uk/Let's talkH2
fathomfinancial.co.uk/Our Financial ServicesH2
fathomfinancial.co.uk/Articles and InsightsH2
fathomfinancial.co.uk/Just like you. But passionate about pensions.H2
fathomfinancial.co.uk/What our customers are saying about usH2
fathomfinancial.co.uk/Ready to talk?H2
fathomfinancial.co.uk/Retirement PlanningH3
fathomfinancial.co.uk/Investment AdviceH3
fathomfinancial.co.uk/Estate PlanningH3
fathomfinancial.co.uk/Frozen Pension AdviceH3
fathomfinancial.co.uk/Online Pension ReviewH3
fathomfinancial.co.uk/Individual Savings Accounts (ISAs)H3
fathomfinancial.co.uk/Why do you need a willH3
fathomfinancial.co.uk/6 reasons why you need to make a WillH3
fathomfinancial.co.uk/Call us to find out how we can helpH3
fathomfinancial.co.uk/Prefer to send us an emailH3
fathomfinancial.co.uk/Or we can call you, whenever you likeH3
fathomfinancial.co.uk/servicesOur financial advice services.H1
fathomfinancial.co.uk/servicesLet's talkH2
fathomfinancial.co.uk/servicesFinancial advice you can fathomH2
fathomfinancial.co.uk/servicesReady to talk?H2
fathomfinancial.co.uk/servicesRetirement PlanningH3
fathomfinancial.co.uk/servicesInvestment AdviceH3
fathomfinancial.co.uk/servicesEstate PlanningH3
fathomfinancial.co.uk/servicesFrozen Pension AdviceH3
fathomfinancial.co.uk/servicesOnline Pension ReviewH3
fathomfinancial.co.uk/servicesPension DrawdownH3
fathomfinancial.co.uk/servicesWills & TrustsH3
fathomfinancial.co.uk/servicesInheritance Tax CalculatorH3
fathomfinancial.co.uk/servicesCall us to find out how we can helpH3
fathomfinancial.co.uk/servicesPrefer to send us an emailH3
fathomfinancial.co.uk/servicesOr we can call you, whenever you likeH3
fathomfinancial.co.uk/blogArticles and insights.H1
fathomfinancial.co.uk/blogLet's talkH2
fathomfinancial.co.uk/blogMaking sense of the complexH2
fathomfinancial.co.uk/blogAll CategoriesH3
fathomfinancial.co.uk/blogTax day, Tax day…H3
fathomfinancial.co.uk/blogLet's talk... The Budget 2021H3
fathomfinancial.co.uk/blogIndividual Savings Accounts (ISAs)H3
fathomfinancial.co.uk/blogThe Value of AdviceH3
fathomfinancial.co.uk/blog6 reasons why you need to make a WillH3
fathomfinancial.co.uk/blogCoronavirus Christmas UpdateH3
fathomfinancial.co.uk/blogWhy do you need a willH3
fathomfinancial.co.uk/blogCoronavirus Update No 9H3
fathomfinancial.co.uk/blogWill Inheritance Tax affect you?H3
fathomfinancial.co.uk/contactAre you ready to get in touch?H1
fathomfinancial.co.uk/contactLet's talkH2
fathomfinancial.co.uk/contactFathom HQH2
fathomfinancial.co.uk/contactOur Other OfficesH2
fathomfinancial.co.uk/contactFathom LondonH2
fathomfinancial.co.uk/contactFathom LondonH3
fathomfinancial.co.uk/aboutWe make financial advice simple.H1
fathomfinancial.co.uk/aboutLet's talkH2
fathomfinancial.co.uk/aboutWe know talking about money matters can be daunting. But luckily for you, we specialise in financial planning.H2
fathomfinancial.co.uk/aboutWhy Fathom?H2
fathomfinancial.co.uk/aboutCommitted to doing right by our customers. Always.H2
fathomfinancial.co.uk/aboutMeet the teamH2
fathomfinancial.co.uk/aboutWhat our customers are saying about usH2
fathomfinancial.co.uk/aboutReady to talk?H2
fathomfinancial.co.uk/aboutWelcoming EnvironmentH3
fathomfinancial.co.uk/aboutHonest AdviceH3
fathomfinancial.co.uk/aboutSteadfast ServiceH3
fathomfinancial.co.uk/aboutProactive PlanningH3
fathomfinancial.co.uk/aboutMark AbleyH3
fathomfinancial.co.uk/aboutGemma AbleyH3
fathomfinancial.co.uk/aboutMatthew GriersonH3
fathomfinancial.co.uk/aboutVictoria BellH3
fathomfinancial.co.uk/aboutCall us to find out how we can helpH3
fathomfinancial.co.uk/aboutPrefer to send us an emailH3
fathomfinancial.co.uk/aboutOr we can call you, whenever you likeH3

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

This is how this website will look in Google search listings:

Fathom Financial | Retirement Planning | Wealth & IHT Management

fathomfinancial.co.uk/

Fathom Financial - The Straight talking financial experts. We aim to arm you with the right information and equip you for the future. Retirement, Wealth and Estate ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
fathomfinancial.co.uk/viewportwidth=device-width, initial-scale=1.0
fathomfinancial.co.uk/descriptionFathom Financial - The Straight talking financial experts. We aim to arm you with the right information and equip you for the future. Retirement, Wealth and Estate Planning.
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fathomfinancial.co.uk/servicesdescriptionHelping you maximise your retirement income. Make the most of your pensions and investments. Look after beneficiaries and get financial peace of mind for the future.
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fathomfinancial.co.uk/blogviewportwidth=device-width, initial-scale=1.0
fathomfinancial.co.uk/blogdescriptionfinancial and retirement planning articles, comment and insights. Resources to help you make more informed decisions on your retirement, investments and managing your estate
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fathomfinancial.co.uk/blogtheme-color#ffffff
fathomfinancial.co.uk/blogrobotsindex, follow
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fathomfinancial.co.uk/contactdescriptionContact Fathom Financial for Independent financial advice in language you can understand. Retirement, pension, investment and estate planning advice.
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fathomfinancial.co.uk/contactrobotsindex, follow
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fathomfinancial.co.uk/aboutviewportwidth=device-width, initial-scale=1.0
fathomfinancial.co.uk/aboutdescriptionExperienced Independent Financial Advisers in Durham delivering straight forward financial planning, pension and retirement planning, investment and estate management advice.
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fathomfinancial.co.uk/aboutrobotsindex, follow
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Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
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all-1000pxfathomfinancial.co.uk/services

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated March 26, 2021

  • It looks like this website was last updated on Friday, 26 March 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
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06/11/2020fathomfinancial.co.uk/.../CmsFormValue_5fa58f0c164b6.jpegLast modified header
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28/01/2021fathomfinancial.co.uk/.../CmsFormValue_6012a3b9ef031.jpegLast modified header
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26/03/2021fathomfinancial.co.uk/.../CmsFormValue_605e0e1e8aecc.jpegLast modified header
04/06/2019fathomfinancial.co.uk/.../CmsFormValue_5cf68787bc2e6.pngLast modified header
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12/11/2020fathomfinancial.co.uk/.../CmsFormValue_5fad5518ee8c2.pngLast modified header
04/06/2019fathomfinancial.co.uk/.../CmsFormValue_5cf6869e1f7d9.pngLast modified header
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03/12/2020fathomfinancial.co.uk/.../precept.svgLast modified header
14/10/2019fathomfinancial.co.uk/theme/.../iso.svgLast modified header
04/11/2019fathomfinancial.co.uk/.../CmsFormValue_5dc04653524e5.pngLast modified header
22/12/2020fathomfinancial.co.uk/.../CmsFormValue_5fe21cc98feb9.jpegLast modified header
06/11/2020fathomfinancial.co.uk/.../CmsFormValue_5fa59328953ac.jpegLast modified header
26/02/2021fathomfinancial.co.uk/.../CmsFormValue_6038fb4e21bda.jpegLast modified header
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04/06/2019fathomfinancial.co.uk/.../CmsFormValue_5cf68679ab3f4.pngLast modified header
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05/03/2021fathomfinancial.co.uk/.../CmsFormValue_60426b7da66a9.pngLast modified header
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03/12/2020fathomfinancial.co.uk/theme/.../menu.svgLast modified header
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