Report for fathomfinancial.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:14 on 7 Apr 2021 (BST).
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Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation. (read more)
Popularity0.0
- This website has not yet been ranked by Alexa.
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.
Source: Alexa
Internal links4.0
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter6.5
This website is linked with the Twitter account @FathomFinancial
This website's Twitter account has
27 followers
- This website was found to link the Twitter account Fathom Financial (@FathomFinancial).
- This website's Twitter account has made 88 tweets to 27 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Amount of content8.7
Rendering Chart...
- This website has an average of 547 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| fathomfinancial.co.uk/ | 4174 | 661 |
| fathomfinancial.co.uk/services | 3034 | 468 |
| fathomfinancial.co.uk/blog | 2395 | 348 |
| fathomfinancial.co.uk/contact | 2211 | 332 |
| fathomfinancial.co.uk/about | 5797 | 928 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.fathomfinancial.co.uk to http://fathomfinancial.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Incoming links10.0
2,207 pages link to this website
77 domains link to this website
- There are 2,207 pages on 77 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Fathom Financial | Retirement Planning | Wealth & IHT Management
fathomfinancial.co.uk/
Fathom Financial - The Straight talking financial experts. We aim to arm you with the right information and equip you for the future. Retirement, Wealth and Estate ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| fathomfinancial.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| fathomfinancial.co.uk/ | description | Fathom Financial - The Straight talking financial experts. We aim to arm you with the right information and equip you for the future. Retirement, Wealth and Estate Planning. |
| fathomfinancial.co.uk/ | msapplication-tilecolor | #da532c |
| fathomfinancial.co.uk/ | msapplication-tileimage | /mstile-144x144.png |
| fathomfinancial.co.uk/ | theme-color | #ffffff |
| fathomfinancial.co.uk/ | robots | index, follow |
| fathomfinancial.co.uk/ | msvalidate.01 | 2B6B47C457E9C9E873C5250C0289E2E3 |
| fathomfinancial.co.uk/services | viewport | width=device-width, initial-scale=1.0 |
| fathomfinancial.co.uk/services | description | Helping you maximise your retirement income. Make the most of your pensions and investments. Look after beneficiaries and get financial peace of mind for the future. |
| fathomfinancial.co.uk/services | msapplication-tilecolor | #da532c |
| fathomfinancial.co.uk/services | msapplication-tileimage | /mstile-144x144.png |
| fathomfinancial.co.uk/services | theme-color | #ffffff |
| fathomfinancial.co.uk/services | robots | index, follow |
| fathomfinancial.co.uk/services | msvalidate.01 | 2B6B47C457E9C9E873C5250C0289E2E3 |
| fathomfinancial.co.uk/blog | viewport | width=device-width, initial-scale=1.0 |
| fathomfinancial.co.uk/blog | description | financial and retirement planning articles, comment and insights. Resources to help you make more informed decisions on your retirement, investments and managing your estate |
| fathomfinancial.co.uk/blog | msapplication-tilecolor | #da532c |
| fathomfinancial.co.uk/blog | msapplication-tileimage | /mstile-144x144.png |
| fathomfinancial.co.uk/blog | theme-color | #ffffff |
| fathomfinancial.co.uk/blog | robots | index, follow |
| fathomfinancial.co.uk/blog | msvalidate.01 | 2B6B47C457E9C9E873C5250C0289E2E3 |
| fathomfinancial.co.uk/contact | viewport | width=device-width, initial-scale=1.0 |
| fathomfinancial.co.uk/contact | description | Contact Fathom Financial for Independent financial advice in language you can understand. Retirement, pension, investment and estate planning advice. |
| fathomfinancial.co.uk/contact | msapplication-tilecolor | #da532c |
| fathomfinancial.co.uk/contact | msapplication-tileimage | /mstile-144x144.png |
| fathomfinancial.co.uk/contact | theme-color | #ffffff |
| fathomfinancial.co.uk/contact | robots | index, follow |
| fathomfinancial.co.uk/contact | msvalidate.01 | 2B6B47C457E9C9E873C5250C0289E2E3 |
| fathomfinancial.co.uk/about | viewport | width=device-width, initial-scale=1.0 |
| fathomfinancial.co.uk/about | description | Experienced Independent Financial Advisers in Durham delivering straight forward financial planning, pension and retirement planning, investment and estate management advice. |
| fathomfinancial.co.uk/about | msapplication-tilecolor | #da532c |
| fathomfinancial.co.uk/about | msapplication-tileimage | /mstile-144x144.png |
| fathomfinancial.co.uk/about | theme-color | #ffffff |
| fathomfinancial.co.uk/about | robots | index, follow |
| fathomfinancial.co.uk/about | msvalidate.01 | 2B6B47C457E9C9E873C5250C0289E2E3 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 26, 2021
- It looks like this website was last updated on Friday, 26 March 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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