Nibbler SEO audit for groww.in

Overall8.3

The overall score for this website.

Accessibility9.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.5

How satisfying the website is likely to be for users.

Marketing9.1

How well marketed, and popular the website is.

Technology8.4

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 09:07 on 7 Mar 2024 (GMT).

Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Consider updating this website regularly with new content. (read more)
  • Consider shortening long anchor text. (read more)

Printability0.0

0% of pages are optimised for printing

Freshness0.9

Last updated September 1, 2020

  • It looks like this website was last updated on Tuesday, 1 September 2020. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
01/09/2020groww.in/Body text
31/07/2020groww.in/Body text
31/08/2020groww.in/Body text
01/09/2020groww.in/mutual-fundsBody text
31/07/2020groww.in/mutual-fundsBody text
31/08/2020groww.in/mutual-fundsBody text
01/09/2020groww.in/stocksBody text
31/07/2020groww.in/stocksBody text
31/08/2020groww.in/stocksBody text
01/09/2020groww.in/futures-and-optionsBody text
31/07/2020groww.in/futures-and-optionsBody text
31/08/2020groww.in/futures-and-optionsBody text

Images5.2

38% of images have a clearly defined size

No images are being resized by the browser

Mobile8.6

Mobile screenshot of groww.inTablet screenshot of groww.in
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Amount of content9.7

Rendering Chart...

  • This website has an average of 1,541 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

PageCharactersWords
groww.in/91281459
groww.in/mutual-funds119401941
groww.in/stocks121311958
groww.in/futures-and-options122541978
groww.in/digest2157369

Server behaviour10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.groww.in to http://groww.in. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Tag Manager
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

built digest direct funds futures groww growwing india invest mutual options stocks trade

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
groww.in/Built for a growwing India.H1
groww.in/ABOUT GROWWH3
groww.in/mutual-fundsInvest in Direct Mutual Funds.H1
groww.in/mutual-fundsABOUT GROWWH3
groww.in/stocksInvest in Stocks.H1
groww.in/stocksABOUT GROWWH3
groww.in/futures-and-optionsTrade in futures & options.H1
groww.in/futures-and-optionsABOUT GROWWH3
groww.in/digestGroww DigestH1

Meta tags10.0

This is how this website will look in Google search listings:

Groww - Online Demat, Trading and Direct Mutual Fund Investment in ...

groww.in/

Start Online Investing in Stocks and Direct Mutual Funds with India's Leading Investment and Trading Platform - Groww. Equity Trading, US Stocks, Direct Mutual Funds ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
groww.in/viewportwidth=device-width, initial-scale=1, minimum-scale=1
groww.in/descriptionStart Online Investing in Stocks and Direct Mutual Funds with India's Leading Investment and Trading Platform - Groww. Equity Trading, US Stocks, Direct Mutual Funds with Zero-commission.
groww.in/robotsindex
groww.in/twitter:cardsummary_large_image
groww.in/twitter:imagehttps://groww.in/groww-logo-270.png
groww.in/twitter:descriptionStart Online Investing in Stocks and Direct Mutual Funds with India's Leading Investment and Trading Platform - Groww. Equity Trading, US Stocks, Direct Mutual Funds with Zero-commission.
groww.in/twitter:titleGroww - Online Demat, Trading and Direct Mutual Fund Investment in India
groww.in/twitter:site_@groww
groww.in/twitter:creator_@groww
groww.in/next-head-count26
groww.in/mobile-web-app-capableyes
groww.in/apple-mobile-web-app-capableyes
groww.in/application-nameGroww
groww.in/apple-mobile-web-app-titleGroww
groww.in/theme-color#5500eb
groww.in/msapplication-navbutton-color#5500eb
groww.in/apple-mobile-web-app-status-bar-styleblack-translucent
groww.in/msapplication-starturl/
groww.in/mutual-fundsviewportwidth=device-width, initial-scale=1, minimum-scale=1
groww.in/mutual-fundsdescriptionMutual Funds - Groww Online Mutual Fund Investment platform provides a complete guide to investing in Mutual Funds in India. To know Top Performing Mutual Funds, Types of Mutual Fund Schemes, Best Mutual Funds to Buy, Plans, features like Performance, NAV, Returns, etc.
groww.in/mutual-fundsrobotsindex
groww.in/mutual-fundstwitter:cardsummary_large_image
groww.in/mutual-fundstwitter:imagehttps://groww.in/groww-logo-270.png
groww.in/mutual-fundstwitter:descriptionMutual Funds - Groww Online Mutual Fund Investment platform provides a complete guide to investing in Mutual Funds in India. To know Top Performing Mutual Funds, Types of Mutual Fund Schemes, Best Mutual Funds to Buy, Plans, features like Performance, NAV, Returns, etc.
groww.in/mutual-fundstwitter:titleMutual Funds - Online Mutual Fund Investment, Best Mutual Funds India | Groww
groww.in/mutual-fundstwitter:site_@groww
groww.in/mutual-fundstwitter:creator_@groww
groww.in/mutual-fundsnext-head-count26
groww.in/mutual-fundsmobile-web-app-capableyes
groww.in/mutual-fundsapple-mobile-web-app-capableyes
groww.in/mutual-fundsapplication-nameGroww
groww.in/mutual-fundsapple-mobile-web-app-titleGroww
groww.in/mutual-fundstheme-color#5500eb
groww.in/mutual-fundsmsapplication-navbutton-color#5500eb
groww.in/mutual-fundsapple-mobile-web-app-status-bar-styleblack-translucent
groww.in/mutual-fundsmsapplication-starturl/
groww.in/stocksviewportwidth=device-width, initial-scale=1, minimum-scale=1
groww.in/stocksdescriptionShare/Stock Market - LIVE BSE/NSE, Nifty Sensex Share Price, Stock Exchange, Top Gainers and Losers Stocks, Returns and Trading. Get Online Stock Trading News, Analysis on Equity and Stock Markets Tips, Sensex, Nifty, Commodities and more.
groww.in/stocksrobotsindex
groww.in/stockstwitter:cardsummary_large_image
groww.in/stockstwitter:imagehttps://groww.in/groww-logo-270.png
groww.in/stockstwitter:descriptionShare/Stock Market - LIVE BSE/NSE, Nifty Sensex Share Price, Stock Exchange, Top Gainers and Losers Stocks, Returns and Trading. Get Online Stock Trading News, Analysis on Equity and Stock Markets Tips, Sensex, Nifty, Commodities and more.
groww.in/stockstwitter:titleStock Market LIVE - BSE, NSE & Nifty | Sensex Share Price, Indian Stock/Share Market & Stock Exchange | Groww
groww.in/stockstwitter:site_@groww
groww.in/stockstwitter:creator_@groww
groww.in/stocksnext-head-count26
groww.in/stocksmobile-web-app-capableyes
groww.in/stocksapple-mobile-web-app-capableyes
groww.in/stocksapplication-nameGroww
groww.in/stocksapple-mobile-web-app-titleGroww
groww.in/stockstheme-color#5500eb
groww.in/stocksmsapplication-navbutton-color#5500eb
groww.in/stocksapple-mobile-web-app-status-bar-styleblack-translucent
groww.in/stocksmsapplication-starturl/
groww.in/futures-and-optionsviewportwidth=device-width, initial-scale=1, minimum-scale=1
groww.in/futures-and-optionsdescriptionTrade in Futures and Options online with Groww. Access Index and Stock F&O using a wide range of charts and Indicators with your Groww account.
groww.in/futures-and-optionsrobotsindex
groww.in/futures-and-optionstwitter:cardsummary_large_image
groww.in/futures-and-optionstwitter:imagehttps://groww.in/groww-logo-270.png
groww.in/futures-and-optionstwitter:descriptionTrade in Futures and Options online with Groww. Access Index and Stock F&O using a wide range of charts and Indicators with your Groww account.
groww.in/futures-and-optionstwitter:titleFutures and Options (F&O) Online Trading - Groww
groww.in/futures-and-optionstwitter:site_@groww
groww.in/futures-and-optionstwitter:creator_@groww
groww.in/futures-and-optionsnext-head-count26
groww.in/futures-and-optionsmobile-web-app-capableyes
groww.in/futures-and-optionsapple-mobile-web-app-capableyes
groww.in/futures-and-optionsapplication-nameGroww
groww.in/futures-and-optionsapple-mobile-web-app-titleGroww
groww.in/futures-and-optionstheme-color#5500eb
groww.in/futures-and-optionsmsapplication-navbutton-color#5500eb
groww.in/futures-and-optionsapple-mobile-web-app-status-bar-styleblack-translucent
groww.in/futures-and-optionsmsapplication-starturl/
groww.in/digestviewportwidth=device-width, initial-scale=1, minimum-scale=1
groww.in/digestdescriptionGet the latest market news with a round-up of all the financial landscape weekly updates only at Groww Digest. Be up to date with the best weekly & daily stock market news with a news digest by Groww.
groww.in/digestrobotsindex
groww.in/digesttwitter:cardsummary_large_image
groww.in/digesttwitter:imagehttps://groww.in/groww-logo-270.png
groww.in/digesttwitter:descriptionGet the latest market news with a round-up of all the financial landscape weekly updates only at Groww Digest. Be up to date with the best weekly & daily stock market news with a news digest by Groww.
groww.in/digesttwitter:titleDaily and Weekly Digest - Latest News and Updates on Digest at Groww
groww.in/digesttwitter:site_@groww
groww.in/digesttwitter:creator_@groww
groww.in/digestnext-head-count24
groww.in/digestmobile-web-app-capableyes
groww.in/digestapple-mobile-web-app-capableyes
groww.in/digestapplication-nameGroww
groww.in/digestapple-mobile-web-app-titleGroww
groww.in/digesttheme-color#5500eb
groww.in/digestmsapplication-navbutton-color#5500eb
groww.in/digestapple-mobile-web-app-status-bar-styleblack-translucent
groww.in/digestmsapplication-starturl/

Meta Tags (http-equiv attribute)

Page URLNameContent
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URL format10.0

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22292246Estimated monthly organic visitors

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