Nibbler SEO audit for madeinnorthernireland.co.uk
Summary
Overall7.4
The overall score for this website.
Accessibility7.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 17:05 on 8 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider updating this website regularly with new content. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Internal links0.0
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL madeinnorthernireland.co.uk/blog/murphy-bailey-pet-pamper-haven Murphy & Bailey: Creating A Physical Presence 3 years ago • 5 min read madeinnorthernireland.co.uk/blog/
- Consider shortening long anchor text.
- 614 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness1.1
Last updated March 28, 2021
- It looks like this website was last updated on Sunday, 28 March 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour6.8
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.madeinnorthernireland.co.uk to http://madeinnorthernireland.co.uk. This is ideal.
Amount of content7.8
Rendering Chart...
- This website has an average of 1,085 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| madeinnorthernireland.co.uk/ | 1249 | 196 |
| madeinnorthernireland.co.uk/allmakers | 30040 | 4534 |
| madeinnorthernireland.co.uk/fairsandmarkets | 501 | 81 |
| madeinnorthernireland.co.uk/about | 2167 | 364 |
| madeinnorthernireland.co.uk/blog/ | 1526 | 248 |
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print madeinnorthernireland.co.uk/ Optimised madeinnorthernireland.co.uk/allmakers Optimised madeinnorthernireland.co.uk/fairsandmarkets Optimised madeinnorthernireland.co.uk/about Optimised madeinnorthernireland.co.uk/blog/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport madeinnorthernireland.co.uk/ Detected Detected Detected madeinnorthernireland.co.uk/allmakers Detected Detected Detected madeinnorthernireland.co.uk/fairsandmarkets Detected Detected Detected madeinnorthernireland.co.uk/about Detected Detected Detected madeinnorthernireland.co.uk/blog/ Not detected Not detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
1% of images have a clearly defined size
8 images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags10.0
This is how this website will look in Google search listings:
Made in Northern Ireland
madeinnorthernireland.co.uk/
Supporting local makers in Northern Ireland through education and the makers directory allowing people to find makers producing product in Northern Ireland
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| madeinnorthernireland.co.uk/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| madeinnorthernireland.co.uk/ | author | Made in Northern Ireland |
| madeinnorthernireland.co.uk/ | title | Made in Northern Ireland |
| madeinnorthernireland.co.uk/ | description | Supporting local makers in Northern Ireland through education and the makers directory allowing people to find makers producing product in Northern Ireland |
| madeinnorthernireland.co.uk/allmakers | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| madeinnorthernireland.co.uk/allmakers | author | |
| madeinnorthernireland.co.uk/allmakers | title | Makers Directory | Made in Northern Ireland |
| madeinnorthernireland.co.uk/allmakers | description | Find makers from across Northern Ireland who handmake items and sell them. Help support local makers by finding them through the directory! |
| madeinnorthernireland.co.uk/fairsandmarkets | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| madeinnorthernireland.co.uk/fairsandmarkets | author | Made in Northern Ireland |
| madeinnorthernireland.co.uk/fairsandmarkets | title | Fairs & Markets in Northern Ireland | Made in Northern Ireland |
| madeinnorthernireland.co.uk/fairsandmarkets | description | Find upcoming fairs and markets around Northern Ireland |
| madeinnorthernireland.co.uk/about | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| madeinnorthernireland.co.uk/about | author | |
| madeinnorthernireland.co.uk/about | title | About MINI | Made in Northern Ireland |
| madeinnorthernireland.co.uk/about | description | Find out more about what Made in Northern Ireland is and how it's making an impact |
| madeinnorthernireland.co.uk/blog/ | handheldfriendly | True |
| madeinnorthernireland.co.uk/blog/ | viewport | width=device-width, initial-scale=1.0 |
| madeinnorthernireland.co.uk/blog/ | description | Supporting local makers |
| madeinnorthernireland.co.uk/blog/ | referrer | no-referrer-when-downgrade |
| madeinnorthernireland.co.uk/blog/ | twitter:card | summary_large_image |
| madeinnorthernireland.co.uk/blog/ | twitter:title | Made in Northern Ireland |
| madeinnorthernireland.co.uk/blog/ | twitter:description | Supporting local makers |
| madeinnorthernireland.co.uk/blog/ | twitter:url | https://madeinnorthernireland.co.uk/blog/ |
| madeinnorthernireland.co.uk/blog/ | twitter:image | https://madeinnorthernireland.co.uk/blog/content/images/2020/07/michael-shannon-jtIC7TrOO_I-unsplash.jpg |
| madeinnorthernireland.co.uk/blog/ | twitter:site | @itsmadeinni |
| madeinnorthernireland.co.uk/blog/ | generator | Ghost 3.23 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| madeinnorthernireland.co.uk/blog/ | X-UA-Compatible | IE=edge |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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