Nibbler SEO audit for merlin-industrial.com

Overall8.6

The overall score for this website.

Accessibility9.1

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.3

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing8.7

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology8.5

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 16:39 on 8 Apr 2024 (BST).

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Top priorities for website improvement

  • Consider updating this website regularly with new content. (read more)
  • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)

Printability0.0

Help

0% of pages are optimised for printing

Freshness3.6

Help

Last updated August 14, 2023

  • It looks like this website was last updated on Monday, 14 August 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
01/02/2024merlin-industrial.com/categoriesBody text
13/01/2023merlin-industrial.com/.../Telescopic_Ladders_-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Specialist_Ladders-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Roof_Ladders-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Loft_Ladders-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Little_Giant_Velocity_Ladder-400.jpgLast modified header
10/01/2023merlin-industrial.com/.../Ladder_and_Steps_Accessories-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Glassfibre_GRP_and_Plastic_Ladders-TBDavies-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Extension_Ladders_BS_EN131-22010-400.jpgLast modified header
13/01/2023merlin-industrial.com/.../Heavy_Duty_Combination_Ladders-400.jpgLast modified header
22/03/2022merlin-industrial.com/.../final-logo-web2.gifLast modified header
22/03/2022merlin-industrial.com/.../final-logo-web-600.pngLast modified header
10/01/2023merlin-industrial.com/.../office-metal-screens.jpgLast modified header
10/01/2023merlin-industrial.com/.../reception_furniture_category.jpgLast modified header
10/01/2023merlin-industrial.com/.../Wooden-Storage-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../glass-partition-200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Main-Desk-Category.jpgLast modified header
10/01/2023merlin-industrial.com/.../Tables-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Magnum-Desk-Category-2.jpgLast modified header
10/01/2023merlin-industrial.com/.../Educational-Furniture-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Drawing-Equipment-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Seating-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Canteen-Units-Category-200x200.jpgLast modified header
06/04/2023merlin-industrial.com/.../packaging_Containers-200.jpgLast modified header
06/04/2023merlin-industrial.com/.../mailroom_Trolleys-200.jpgLast modified header
06/04/2023merlin-industrial.com/.../labelling_Document_Display-200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Speedy_Tower_Scaffolding_Tower_3010-030-category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../plastic_safety_steps_group-category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Mobile-Warehouse-Steps-Category.jpgLast modified header
10/01/2023merlin-industrial.com/.../Wooden_Loft_Ladder-category.jpgLast modified header
10/01/2023merlin-industrial.com/.../Podium_Steps_1274-085-Category-200x200.jpgLast modified header
13/01/2023merlin-industrial.com/.../Shelving-Category-200x200.jpgLast modified header
13/01/2023merlin-industrial.com/.../Pallet_Racking-200.jpgLast modified header
13/01/2023merlin-industrial.com/.../spring-pallet-leveller-200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Lockers-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Hazardous-Goods-Storage-Cabinets-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Display-Presentation-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Industrial-Storage-Cabinets-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Plastic-Containers-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Viscount-Open-Top-Litter-Bin-Group-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Spill-Control-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../moonshape_shelter-600px-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../u-bin-600px-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../platform-scales-600-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Matting-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Janitorial-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Trucks-Trolleys-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Lifters-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Sack-Trucks-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../roll-containers.jpgLast modified header
10/01/2023merlin-industrial.com/.../Pallet-Trucks-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Scissor-Lift-Tables-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../forklift-big-bag-handlers.jpgLast modified header
10/01/2023merlin-industrial.com/.../drum_transporter_hd80a-1.jpgLast modified header
10/01/2023merlin-industrial.com/.../Conveyor_ball-tables.jpgLast modified header
10/01/2023merlin-industrial.com/.../Castor-Wheel-Truck-Lock-Category.jpgLast modified header
10/01/2023merlin-industrial.com/.../Workbenches-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../elan-double-skin-half-glazed-200.jpgLast modified header
14/08/2023merlin-industrial.com/.../treston-benches-and-accessories-header.jpgLast modified header
10/01/2023merlin-industrial.com/.../Packaging-Workbench-Category.jpgLast modified header
10/01/2023merlin-industrial.com/.../compact-standard-bench-drill-category-200x200.jpgLast modified header
13/01/2023merlin-industrial.com/.../ESD-symbol-200.jpgLast modified header
10/01/2023merlin-industrial.com/.../Tool-Storage-Cabinets-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../no-entry-sign-Category-200x200.jpgLast modified header
21/04/2023merlin-industrial.com/.../Medical-Products-Category.jpgLast modified header
10/01/2023merlin-industrial.com/.../First-Aid-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../fire-escape-keep-clear-sign.jpgLast modified header
10/01/2023merlin-industrial.com/.../Fall-Arrest-Category-200x200.jpgLast modified header
10/01/2023merlin-industrial.com/.../barriers-bollards-category-200x200.jpgLast modified header
10/08/2023merlin-industrial.com/.../let-me-think-wizard.jpgLast modified header
10/01/2023merlin-industrial.com/.../lee-mill-map.jpgLast modified header

Mobile7.2

Help

Mobile screenshot of merlin-industrial.comTablet screenshot of merlin-industrial.com
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Images7.9

Help

100% of images have a clearly defined size

77 images are being resized by the browser

Amount of content8.7

Help

Rendering Chart...

  • This website has an average of 1,942 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Headings9.0

Help

accessories address back barrier below brochure call canteen catalogue check combination company contact december details enquiries ergonomic essentials extension form furniture giant glassfibre help industrial information just labels ladder ladders larger listed little loft medical merlin more need news offer office online page pages plastic platform prices production products quandary roof safety sale sales shop show signs solve specialist steps storage then treston units until valid velocity want work your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
merlin-industrial.com/Merlin Industrial Products Ltd.H1
merlin-industrial.com/Merlin IndustrialH2
merlin-industrial.com/Call 01752 690622 / 0800 0418 650 (UK)H2
merlin-industrial.com/Back to the top of this pageH2
merlin-industrial.com/Call - 0800 0418 650H3
merlin-industrial.com/Merlin Industrial Products Ltd.H3
merlin-industrial.com/contact-usContactH1
merlin-industrial.com/contact-usMerlin IndustrialH2
merlin-industrial.com/contact-usCall 01752 690622 / 0800 0418 650 (UK)H2
merlin-industrial.com/contact-usBack to the top of this pageH2
merlin-industrial.com/contact-usCall - 0800 0418 650H3
merlin-industrial.com/contact-usContact form and address details.H3
merlin-industrial.com/contact-usLet us help you solve your quandary H3
merlin-industrial.com/contact-usMerlin Industrial Products Ltd.H3
merlin-industrial.com/categoriesNews and Company InformationH1
merlin-industrial.com/categoriesMerlin IndustrialH2
merlin-industrial.com/categories2023 Storage CatalogueH2
merlin-industrial.com/categories2023 Storage CatalogueH2
merlin-industrial.com/categoriesCall 01752 690622 / 0800 0418 650 (UK)H2
merlin-industrial.com/categoriesBack to the top of this pageH2
merlin-industrial.com/categoriesCall - 0800 0418 650H3
merlin-industrial.com/categoriesSafety Barrier prices.H3
merlin-industrial.com/categoriesMedical Products prices.H3
merlin-industrial.com/categoriesSafety signs and labels prices.H3
merlin-industrial.com/categoriesShow me prices...H3
merlin-industrial.com/categoriesI just want to see prices...H3
merlin-industrial.com/categoriesShow me prices...H3
merlin-industrial.com/categoriesShow me prices...H3
merlin-industrial.com/categoriesWork platform prices.H3
merlin-industrial.com/categoriesLadder prices.H3
merlin-industrial.com/categoriesCanteen Units Online ShopH3
merlin-industrial.com/categoriesMerlin Industrial Products Ltd.H3
merlin-industrial.com/categoriesMerlin Industrial offer 15% of the Treston RRP and more for larger enquiries. If you need ESD or ergonomic production furniture, then check out the pages listed below.H4
merlin-industrial.com/categoriesOffice Furniture Sale – Valid until the 31st of December.H4
merlin-industrial.com/categoriesNow until February 2024 Furniture Essentials Sales Brochure!H4
merlin-industrial.com/accessMerlin IndustrialH2
merlin-industrial.com/accessCall 01752 690622 / 0800 0418 650 (UK)H2
merlin-industrial.com/accessBack to the top of this pageH2
merlin-industrial.com/accessCall - 0800 0418 650H3
merlin-industrial.com/accessWork platform prices.H3
merlin-industrial.com/accessLadder prices.H3
merlin-industrial.com/accessMerlin Industrial Products Ltd.H3
merlin-industrial.com/laddersLaddersH1
merlin-industrial.com/laddersMerlin IndustrialH2
merlin-industrial.com/laddersCombination LaddersH2
merlin-industrial.com/laddersExtension LaddersH2
merlin-industrial.com/laddersGlassfibre GRP and Plastic LaddersH2
merlin-industrial.com/laddersLadder and Steps AccessoriesH2
merlin-industrial.com/laddersLittle Giant Velocity LadderH2
merlin-industrial.com/laddersLoft LaddersH2
merlin-industrial.com/laddersRoof LaddersH2
merlin-industrial.com/laddersSpecialist LaddersH2
merlin-industrial.com/laddersTelescopic LaddersH2
merlin-industrial.com/laddersCall 01752 690622 / 0800 0418 650 (UK)H2
merlin-industrial.com/laddersBack to the top of this pageH2
merlin-industrial.com/laddersCall - 0800 0418 650H3
merlin-industrial.com/laddersLadder prices.H3
merlin-industrial.com/laddersMerlin Industrial Products Ltd.H3

Server behaviour9.4

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website uses a temporary (HTTP 302) redirect from http://www.merlin-industrial.com to http://merlin-industrial.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Internal links9.4

Help

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Meta tags10.0

Help

This is how this website will look in Google search listings:

Home page for Merlin Industrial Products Ltd

merlin-industrial.com/

Merlin Industrial Products Ltd, 2023, From the car park to the roof and all areas in between. Trusted since 1994 and part of a manufacturing group of companies.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
merlin-industrial.com/rightsMerlin Industrial Products Ltd
merlin-industrial.com/viewportwidth=device-width, initial-scale=1
merlin-industrial.com/robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
merlin-industrial.com/titleHome page for Merlin Industrial Products Ltd
merlin-industrial.com/metatitleHome page for Merlin Industrial Products Ltd
merlin-industrial.com/twitter:titleHome page for Merlin Industrial Products Ltd
merlin-industrial.com/twitter:descriptionMerlin Industrial Products Ltd, 2023, From the car park to the roof and all areas in between. Trusted since 1994 and part of a manufacturing group of companies.
merlin-industrial.com/twitter:imagehttps://merlin-industrial.com/images/205008/big-m-300.jpg
merlin-industrial.com/descriptionMerlin Industrial Products Ltd, 2023, From the car park to the roof and all areas in between. Trusted since 1994 and part of a manufacturing group of companies.
merlin-industrial.com/generatorJoomla! - Open Source Content Management
merlin-industrial.com/contact-usrightsMerlin Industrial Products Ltd
merlin-industrial.com/contact-usviewportwidth=device-width, initial-scale=1
merlin-industrial.com/contact-usrobotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
merlin-industrial.com/contact-ustitleContact Form for Merlin Industrial Products page for Merlin Industrial
merlin-industrial.com/contact-usmetatitleContact Form for Merlin Industrial Products page for Merlin Industrial
merlin-industrial.com/contact-ustwitter:titleContact Form for Merlin Industrial Products page for Merlin Industrial
merlin-industrial.com/contact-ustwitter:descriptionContact form for Merlin Industrial Products Ltd
merlin-industrial.com/contact-usdescriptionContact form for Merlin Industrial Products Ltd
merlin-industrial.com/contact-usgeneratorJoomla! - Open Source Content Management
merlin-industrial.com/categoriesrightsMerlin Industrial Products Ltd
merlin-industrial.com/categoriesviewportwidth=device-width, initial-scale=1
merlin-industrial.com/categoriesrobotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
merlin-industrial.com/categoriestitleMerlin Industrial offer a wide choice of categories
merlin-industrial.com/categoriesmetatitleMerlin Industrial offer a wide choice of categories
merlin-industrial.com/categoriestwitter:titleMerlin Industrial offer a wide choice of categories
merlin-industrial.com/categoriestwitter:descriptionMerlin Industrial Products offers a very large choice of categories. Please use this page to help navigate through the many options available.
merlin-industrial.com/categoriestwitter:imagehttps://merlin-industrial.com/images/205008/2016-office-furniture-sections.jpg
merlin-industrial.com/categoriesdescriptionMerlin Industrial Products offers a very large choice of categories. Please use this page to help navigate through the many options available.
merlin-industrial.com/categoriesgeneratorJoomla! - Open Source Content Management
merlin-industrial.com/accessrightsMerlin Industrial Products Ltd
merlin-industrial.com/accessviewportwidth=device-width, initial-scale=1
merlin-industrial.com/accessrobotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
merlin-industrial.com/accesstitleWork safely at height with help from Merlin Industrial Products.
merlin-industrial.com/accessmetatitleWork safely at height with help from Merlin Industrial Products.
merlin-industrial.com/accesstwitter:titleWork safely at height with help from Merlin Industrial Products.
merlin-industrial.com/accesstwitter:descriptionAccess equipment that includes ladders, platforms, steps both static and mobile.
merlin-industrial.com/accesstwitter:imagehttps://merlin-industrial.com/images/205008/Categories-200X200/Mobile-Warehouse-Steps-Category.jpg
merlin-industrial.com/accessdescriptionAccess equipment that includes ladders, platforms, steps both static and mobile.
merlin-industrial.com/accessgeneratorJoomla! - Open Source Content Management
merlin-industrial.com/laddersrightsMerlin Industrial Products Ltd
merlin-industrial.com/laddersviewportwidth=device-width, initial-scale=1
merlin-industrial.com/laddersrobotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
merlin-industrial.com/ladderstitleFixed or telescopic Ladders. We also have them in fibreglass.
merlin-industrial.com/laddersmetatitleFixed or telescopic Ladders. We also have them in fibreglass.
merlin-industrial.com/ladderstwitter:titleFixed or telescopic Ladders. We also have them in fibreglass.
merlin-industrial.com/ladderstwitter:descriptionLadders suitable for industrial and personal use in a wide range of materials and sizes.
merlin-industrial.com/ladderstwitter:imagehttps://merlin-industrial.com/images/205008/Categories-200X200/Wooden_Loft_Ladder-category.jpg
merlin-industrial.com/laddersdescriptionLadders suitable for industrial and personal use in a wide range of materials and sizes.
merlin-industrial.com/laddersgeneratorJoomla! - Open Source Content Management

URL format10.0

Help

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Twitteri

Help

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Popularityi

Help

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

Help

  • Sorry, we cannot check the domain age of .com websites.

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