Nibbler SEO audit for mobisurf.co.uk
Summary
Overall7.5
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:50 on 1 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.2
Last updated May 9, 2021
- It looks like this website was last updated on Sunday, 9 May 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format4.0
4 URLs are less than ideal
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.5
- 40 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| mobisurf.co.uk/ | PRODUCTS | H1 |
| mobisurf.co.uk/ | Great Value Packages from an award-winning ISP | H2 |
| mobisurf.co.uk/ | Get All Unlimited for £20 – Contract Free | H2 |
| mobisurf.co.uk/ | Exclusive Deals For The Best Mobiles in The Market. | H2 |
| mobisurf.co.uk/ | Discover unlimited magazines in the Readly app. | H2 |
| mobisurf.co.uk/ | Which? test harder so you can buy smarter | H2 |
| mobisurf.co.uk/ | One month Free plus a bottle of gin after your trial. | H2 |
| mobisurf.co.uk/ | Who we are? | H2 |
| mobisurf.co.uk/ | EXTRAS | H2 |
| mobisurf.co.uk/ | SHARE MOBISURF! | H2 |
| mobisurf.co.uk/ | MOBISURF is a promising British marketing website providing digital marketing services to major British communication companies. | H3 |
| mobisurf.co.uk/ | Pick the best low-cost services for your home. | H3 |
| mobisurf.co.uk/ | Broadband | H4 |
| mobisurf.co.uk/ | TV Channels | H4 |
| mobisurf.co.uk/ | Landlines | H4 |
| mobisurf.co.uk/ | REGISTER | H4 |
| mobisurf.co.uk/ | Mobiles | H5 |
| mobisurf.co.uk/ | Tablets | H5 |
| mobisurf.co.uk/ | MiFi | H5 |
| mobisurf.co.uk/ | Sim Only | H5 |
| mobisurf.co.uk/Default.aspx | PRODUCTS | H1 |
| mobisurf.co.uk/Default.aspx | Great Value Packages from an award-winning ISP | H2 |
| mobisurf.co.uk/Default.aspx | Get All Unlimited for £20 – Contract Free | H2 |
| mobisurf.co.uk/Default.aspx | Exclusive Deals For The Best Mobiles in The Market. | H2 |
| mobisurf.co.uk/Default.aspx | Discover unlimited magazines in the Readly app. | H2 |
| mobisurf.co.uk/Default.aspx | Which? test harder so you can buy smarter | H2 |
| mobisurf.co.uk/Default.aspx | One month Free plus a bottle of gin after your trial. | H2 |
| mobisurf.co.uk/Default.aspx | Who we are? | H2 |
| mobisurf.co.uk/Default.aspx | EXTRAS | H2 |
| mobisurf.co.uk/Default.aspx | SHARE MOBISURF! | H2 |
| mobisurf.co.uk/Default.aspx | MOBISURF is a promising British marketing website providing digital marketing services to major British communication companies. | H3 |
| mobisurf.co.uk/Default.aspx | Pick the best low-cost services for your home. | H3 |
| mobisurf.co.uk/Default.aspx | Broadband | H4 |
| mobisurf.co.uk/Default.aspx | TV Channels | H4 |
| mobisurf.co.uk/Default.aspx | Landlines | H4 |
| mobisurf.co.uk/Default.aspx | REGISTER | H4 |
| mobisurf.co.uk/Default.aspx | Mobiles | H5 |
| mobisurf.co.uk/Default.aspx | Tablets | H5 |
| mobisurf.co.uk/Default.aspx | MiFi | H5 |
| mobisurf.co.uk/Default.aspx | Sim Only | H5 |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | SHARE MOBISURF! | H2 |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | SHARE MOBISURF! | H2 |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | SHARE MOBISURF! | H2 |
Server behaviour7.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There is duplicate content on http://www.mobisurf.co.uk and http://mobisurf.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Amount of content9.3
Rendering Chart...
- This website has an average of 816 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| mobisurf.co.uk/ | 2740 | 422 |
| mobisurf.co.uk/Default.aspx | 2740 | 422 |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | 5803 | 1078 |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | 5803 | 1078 |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | 5803 | 1078 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Home
mobisurf.co.uk/
Click & upgrade your phone from a variety of Apple, Samsung, Honor & you can also get a sim only deal, Mobile broad with lost cost. At Mobisurf our main focus is to ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| mobisurf.co.uk/ | generator | Mobisurf, mobisurf.co.uk |
| mobisurf.co.uk/ | viewport | width=device-width, initial-scale=1 |
| mobisurf.co.uk/ | webgains-site-verification | c3mbdfsx |
| mobisurf.co.uk/ | fo-verify | 869e4058-ed5d-460c-b08b-6bec929f556d |
| mobisurf.co.uk/ | description | Click & upgrade your phone from a variety of Apple, Samsung, Honor & you can also get a sim only deal, Mobile broad with lost cost. At Mobisurf our main focus is to get you the best prices & offers for mobiles, Tablets, iPads, Sim deals & home service (landline, broadband, TV Channels). |
| mobisurf.co.uk/Default.aspx | generator | Mobisurf, mobisurf.co.uk |
| mobisurf.co.uk/Default.aspx | viewport | width=device-width, initial-scale=1 |
| mobisurf.co.uk/Default.aspx | webgains-site-verification | c3mbdfsx |
| mobisurf.co.uk/Default.aspx | fo-verify | 869e4058-ed5d-460c-b08b-6bec929f556d |
| mobisurf.co.uk/Default.aspx | description | Click & upgrade your phone from a variety of Apple, Samsung, Honor & you can also get a sim only deal, Mobile broad with lost cost. At Mobisurf our main focus is to get you the best prices & offers for mobiles, Tablets, iPads, Sim deals & home service (landline, broadband, TV Channels). |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | generator | Mobisurf , mobisurf.co.uk |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | viewport | width=device-width, initial-scale=1 |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | description | Compare and save on the latest and best mobile phone contracts, SIM Only deals, SIM Free Handsets, mobile broadband, Tv channels, Landline. |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | generator | Mobisurf , mobisurf.co.uk |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | viewport | width=device-width, initial-scale=1 |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | description | Compare and save on the latest and best mobile phone contracts, SIM Only deals, SIM Free Handsets, mobile broadband, Tv channels, Landline. |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | generator | Mobisurf , mobisurf.co.uk |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | viewport | width=device-width, initial-scale=1 |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | description | Compare and save on the latest and best mobile phone contracts, SIM Only deals, SIM Free Handsets, mobile broadband, Tv channels, Landline. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| mobisurf.co.uk/ | X-UA-Compatible | IE=edge |
| mobisurf.co.uk/Default.aspx | X-UA-Compatible | IE=edge |
| mobisurf.co.uk/view.aspx?catid=1&s=Sim%20Only | X-UA-Compatible | IE=edge |
| mobisurf.co.uk/view.aspx?catid=1&s=Mobiles | X-UA-Compatible | IE=edge |
| mobisurf.co.uk/view.aspx?catid=1&s=Tablets | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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