Nibbler SEO audit for moz.com
Summary
Overall8.9
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:59 on 8 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags8.4
This is how this website will look in Google search listings:
Moz logo
moz.com/
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| moz.com/ | viewport | width=device-width, initial-scale=1 |
| moz.com/ | description | Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free 30-day trial today! |
| moz.com/ | referrer | no-referrer-when-downgrade |
| moz.com/ | robots | all |
| moz.com/ | twitter:card | summary_large_image |
| moz.com/ | twitter:site | @Moz |
| moz.com/ | twitter:creator | @Moz |
| moz.com/ | twitter:title | SEO Software for Smarter Marketing |
| moz.com/ | twitter:description | Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free 30-day trial today! |
| moz.com/ | twitter:image | https://moz.com/images/cms/Moz-OG-Image-2024.jpg?w=800&h=418&q=82&auto=format&fit=crop&dm=1705016118&s=1eafe27ee5284cb7bddfe55fefe76004 |
| moz.com/ | twitter:image:width | 800 |
| moz.com/ | twitter:image:height | 418 |
| moz.com/ | google-site-verification | chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4 |
| moz.com/products/pro | viewport | width=device-width, initial-scale=1 |
| moz.com/products/pro | description | Moz Pro is the do-it-all SEO software you need to help you rank higher, drive qualified traffic to your website, optimize your content, and run high-impact SEO campaigns. Start your free trial today. |
| moz.com/products/pro | referrer | no-referrer-when-downgrade |
| moz.com/products/pro | robots | all |
| moz.com/products/pro | twitter:card | summary_large_image |
| moz.com/products/pro | twitter:site | @Moz |
| moz.com/products/pro | twitter:creator | @Moz |
| moz.com/products/pro | twitter:title | Moz Pro: All-in-One SEO Toolkit |
| moz.com/products/pro | twitter:description | Moz Pro is the do-it-all SEO software you need to help you rank higher, drive qualified traffic to your website, optimize your content, and run high-impact SEO campaigns. Start your free trial today. |
| moz.com/products/pro | twitter:image | https://moz.com/images/products/Moz-Pro-OG-1200x630.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1694803076&s=9346a38ef34a35e3f2148f22c9c03849 |
| moz.com/products/pro | twitter:image:width | 800 |
| moz.com/products/pro | twitter:image:height | 418 |
| moz.com/products/pro | google-site-verification | chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4 |
| moz.com/products/local | viewport | width=device-width, initial-scale=1 |
| moz.com/products/local | referrer | no-referrer-when-downgrade |
| moz.com/products/local | robots | all |
| moz.com/products/local | twitter:card | summary_large_image |
| moz.com/products/local | twitter:site | @Moz |
| moz.com/products/local | twitter:creator | @Moz |
| moz.com/products/local | twitter:title | Moz Local Overview |
| moz.com/products/local | twitter:image | https://moz.com/images/cms/moz-stairs-homepage-banner-v2.jpg?w=800&h=418&q=82&auto=format&fit=crop&crop=focalpoint&fp-x=0.6423&fp-y=0.497&dm=1549300321&s=3f2024ccd0bfe17802af09bde9b1624e |
| moz.com/products/local | twitter:image:width | 800 |
| moz.com/products/local | twitter:image:height | 418 |
| moz.com/products/local | google-site-verification | chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4 |
| moz.com/products/api | viewport | width=device-width, initial-scale=1 |
| moz.com/products/api | description | Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions? Learn about the Moz API. |
| moz.com/products/api | referrer | no-referrer-when-downgrade |
| moz.com/products/api | robots | all |
| moz.com/products/api | twitter:card | summary_large_image |
| moz.com/products/api | twitter:site | @Moz |
| moz.com/products/api | twitter:creator | @Moz |
| moz.com/products/api | twitter:title | Moz API | SEO API Tool |
| moz.com/products/api | twitter:description | Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions? Learn about the Moz API. |
| moz.com/products/api | twitter:image | https://moz.com/images/products/API-OG-v3.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1694641874&s=3727d9cc8b6c666542041e8ecbb655b1 |
| moz.com/products/api | twitter:image:width | 800 |
| moz.com/products/api | twitter:image:height | 418 |
| moz.com/products/api | google-site-verification | chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4 |
| moz.com/products | viewport | width=device-width, initial-scale=1 |
| moz.com/products | description | Compare Moz SEO products to find the solution that fits your website or business. Explore Moz Pro, Moz Local, and STAT and get started today! |
| moz.com/products | referrer | no-referrer-when-downgrade |
| moz.com/products | robots | all |
| moz.com/products | twitter:card | summary_large_image |
| moz.com/products | twitter:site | @Moz |
| moz.com/products | twitter:creator | @Moz |
| moz.com/products | twitter:title | SEO Products & Solutions for Better Search Performance |
| moz.com/products | twitter:description | Compare Moz SEO products to find the solution that fits your website or business. Explore Moz Pro, Moz Local, and STAT and get started today! |
| moz.com/products | twitter:image | https://moz.com/images/cms/moz-stairs-homepage-banner-v2.jpg?w=1200&h=630&q=82&auto=format&fit=clip&dm=1549300321&s=22073df85960252f737f89ec92f32439 |
| moz.com/products | twitter:image:width | 800 |
| moz.com/products | twitter:image:height | 418 |
| moz.com/products | google-site-verification | chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| moz.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| moz.com/ | Content-Type | text/html; charset=utf-8 |
| moz.com/products/pro | X-UA-Compatible | IE=edge,chrome=1 |
| moz.com/products/pro | Content-Type | text/html; charset=utf-8 |
| moz.com/products/local | X-UA-Compatible | IE=edge,chrome=1 |
| moz.com/products/local | Content-Type | text/html; charset=utf-8 |
| moz.com/products/api | X-UA-Compatible | IE=edge,chrome=1 |
| moz.com/products/api | Content-Type | text/html; charset=utf-8 |
| moz.com/products | X-UA-Compatible | IE=edge,chrome=1 |
| moz.com/products | Content-Type | text/html; charset=utf-8 |
Images8.8
59% of images have a clearly defined size
57 images are being resized by the browser
- Some images (41.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 57 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (12.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| moz.com/ | Higher rankings. Quality traffic. Measurable results. | H1 |
| moz.com/ | Trusted by 500,000+ brands and agencies | H2 |
| moz.com/ | Your SEO & digital marketing solutions | H2 |
| moz.com/ | Extended! Save $400 on MozCon tickets | H2 |
| moz.com/ | Learn more about Moz tools | H2 |
| moz.com/ | Moz Pro: the all-in-one SEO toolkit | H2 |
| moz.com/ | STAT: the ultimate large-scale rank tracking platform | H2 |
| moz.com/ | Moz Local: the local SEO and reputation management tool | H2 |
| moz.com/ | Moz API: powering custom data solutions | H2 |
| moz.com/ | Propel your business forward with Moz Data | H2 |
| moz.com/ | Why marketers trust Moz Data & tools | H2 |
| moz.com/ | Learn SEO from our experts | H2 |
| moz.com/ | Ready to get started with Moz Pro? | H2 |
| moz.com/ | The latest from the Moz Blog | H2 |
| moz.com/ | Unlock Your B2B SEO Content with Structured Resource Sections | H3 |
| moz.com/ | An Introduction to Google Tag Manager | H3 |
| moz.com/ | The MozCon 2024 Final Agenda Has Arrived! | H3 |
| moz.com/ | Discover Brand Authority | H4 |
| moz.com/ | What is your Brand Authority? | H4 |
| moz.com/ | June 3 & 4, 2024, Seattle | H4 |
| moz.com/ | Surface actionable competitive intel | H4 |
| moz.com/ | Power your digital marketing strategies with Moz SEO software, tools, APIs, and bespoke data solutions. | H4 |
| moz.com/ | Keyword Research | H5 |
| moz.com/ | Competitive Research | H5 |
| moz.com/ | Link Research | H5 |
| moz.com/ | Rank Tracking | H5 |
| moz.com/ | Domain Overview | H5 |
| moz.com/ | Site Crawl | H5 |
| moz.com/ | 1.25 billionKeyword suggestions in Keyword Explorer | H5 |
| moz.com/ | 44.8 trillionLinks indexed by Link Explorer | H5 |
| moz.com/ | 100,000Local business listings optimized with Moz Local | H5 |
| moz.com/ | 8 million | H5 |
| moz.com/ | Attend MozCon | H5 |
| moz.com/ | Attend MozCon | H5 |
| moz.com/ | Get Certified with Moz Academy | H5 |
| moz.com/ | Get Certified with Moz Academy | H5 |
| moz.com/ | New to SEO? | H5 |
| moz.com/ | New to SEO? | H5 |
| moz.com/ | Get free SEO education | H5 |
| moz.com/ | Get free SEO education | H5 |
| moz.com/products/pro | The All-in-one SEO toolkit | H1 |
| moz.com/products/pro | Understand your visitors | H2 |
| moz.com/products/pro | Track your rankings | H2 |
| moz.com/products/pro | Crawl and audit your sites | H2 |
| moz.com/products/pro | Optimize your pages | H2 |
| moz.com/products/pro | Find link opportunities | H2 |
| moz.com/products/pro | Create custom reports | H2 |
| moz.com/products/pro | Unique data you can trust. | H2 |
| moz.com/products/pro | Moz Pro | H3 |
| moz.com/products/pro | Discover Brand Authority | H4 |
| moz.com/products/pro | What is your Brand Authority? | H4 |
| moz.com/products/pro | June 3 & 4, 2024, Seattle | H4 |
| moz.com/products/pro | Surface actionable competitive intel | H4 |
| moz.com/products/pro | Rank higher, convert more traffic, and drive measurable results. | H4 |
| moz.com/products/local | Reach More Customers | H1 |
| moz.com/products/local | 97% of people learn about a local business online. | H2 |
| moz.com/products/local | Manage & Sync Business Listings | H2 |
| moz.com/products/local | Robust Review Management | H2 |
| moz.com/products/local | Wonder if your online listings are accurate? | H2 |
| moz.com/products/local | Easily Post New Updates & Offers | H2 |
| moz.com/products/local | Powerful Reporting & Insights | H2 |
| moz.com/products/local | The Future of Search is Local | H2 |
| moz.com/products/local | Moz Local | H3 |
| moz.com/products/local | Discover Brand Authority | H4 |
| moz.com/products/local | What is your Brand Authority? | H4 |
| moz.com/products/local | June 3 & 4, 2024, Seattle | H4 |
| moz.com/products/local | Surface actionable competitive intel | H4 |
| moz.com/products/local | Maximize your online visibility with Moz's powerful local SEO and reputation management tool | H4 |
| moz.com/products/api | Moz API | H1 |
| moz.com/products/api | 44.8 trillion current links in the palm of your hand. | H2 |
| moz.com/products/api | The Moz API is for | H2 |
| moz.com/products/api | Plug into the power of Moz API | H2 |
| moz.com/products/api | FAQs | H3 |
| moz.com/products/api | Discover Brand Authority | H4 |
| moz.com/products/api | What is your Brand Authority? | H4 |
| moz.com/products/api | June 3 & 4, 2024, Seattle | H4 |
| moz.com/products/api | Surface actionable competitive intel | H4 |
| moz.com/products/api | Link data & metrics to make smarter decisions. | H4 |
| moz.com/products/api | Link Data | H5 |
| moz.com/products/api | Intelligent Metrics | H5 |
| moz.com/products/api | Endless possibilities | H5 |
| moz.com/products/api | SEO & PR Agencies | H5 |
| moz.com/products/api | Enterprise Marketing Teams | H5 |
| moz.com/products/api | App Developers | H5 |
| moz.com/products/api | Mergers & Acquisitions Professionals | H5 |
| moz.com/products | Moz SEO Products | H1 |
| moz.com/products | Here's what our customers are saying: | H2 |
| moz.com/products | Starts at $14 / month | H3 |
| moz.com/products | Starts at $99 / month | H3 |
| moz.com/products | Starts at $720 / month | H3 |
| moz.com/products | Discover Brand Authority | H4 |
| moz.com/products | What is your Brand Authority? | H4 |
| moz.com/products | June 3 & 4, 2024, Seattle | H4 |
| moz.com/products | Surface actionable competitive intel | H4 |
| moz.com/products | Improve search rankings. Drive traffic. Get customers. | H4 |
Internal links9.8
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL moz.com/blog/b2b-structured-resource-sections Read more moz.com/ moz.com/blog/an-introduction-to-google-tag-manager Read more moz.com/ moz.com/blog/mozcon-2024-final-agenda Read more moz.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Amount of content9.8
Rendering Chart...
- This website has an average of 1,246 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| moz.com/ | 15333 | 2339 |
| moz.com/products/pro | 6481 | 976 |
| moz.com/products/local | 6539 | 953 |
| moz.com/products/api | 6146 | 954 |
| moz.com/products | 6562 | 1008 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.moz.com to http://moz.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 4, 2024
- It looks like this website was last updated on Thursday, 4 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 04/04/2024 | moz.com/ | Last modified header |
| 04/04/2024 | moz.com/products/pro | Last modified header |
| 04/04/2024 | moz.com/products/local | Last modified header |
| 03/04/2024 | moz.com/products/api | Last modified header |
| 01/04/2024 | moz.com/products | Last modified header |
| 08/01/2024 | moz.com/.../reboot-6b0e00c3.min.css | Last modified header |
| 22/03/2024 | moz.com/assets/.../moz-bcd9a7ce.min.css | Last modified header |
| 27/04/2023 | moz.com/.../top-nav-9bdcb888.min.css | Last modified header |
| 03/08/2022 | moz.com/.../snippets-grid-77f24533.min.css | Last modified header |
| 15/02/2024 | moz.com/.../footer-b0867dbf.min.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://moz.com/
- https://moz.com/products/pro
- https://moz.com/products/local
- https://moz.com/products/api
- https://moz.com/products