Nibbler SEO audit for newtech.co.nz
Summary
Overall8.7
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:00 on 28 Mar 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings5.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- A large number headings (33.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content6.9
Rendering Chart...
- This website has an average of 159 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| newtech.co.nz/ | 2078 | 234 |
| newtech.co.nz/store-locations | 1657 | 195 |
| newtech.co.nz/.../?action=checkout | 1119 | 118 |
| newtech.co.nz/product/cart/ | 1119 | 118 |
| newtech.co.nz/categories/.../ | 1252 | 130 |
Meta tags8.4
This is how this website will look in Google search listings:
Newtech | Innovative Bathroomware Products & Design in New Zealand
newtech.co.nz/
Newtech is New Zealand's leader in innovative bathroom products. Enjoy great service and support and shop high-quality bathroomware online today!
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| newtech.co.nz/ | title | Concept Showroom |
| newtech.co.nz/ | description | Newtech is New Zealand's leader in innovative bathroom products. Enjoy great service and support and shop high-quality bathroomware online today! |
| newtech.co.nz/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| newtech.co.nz/store-locations | title | Nationwide Stockists |
| newtech.co.nz/store-locations | description | Newtech is New Zealand's leader in innovative bathroom products. Enjoy great service and support and shop high-quality bathroomware online today! |
| newtech.co.nz/store-locations | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| newtech.co.nz/.../?action=checkout | title | Your Cart |
| newtech.co.nz/.../?action=checkout | description | Newtech is New Zealand's leader in innovative bathroom products. Enjoy great service and support and shop high-quality bathroomware online today! |
| newtech.co.nz/.../?action=checkout | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| newtech.co.nz/product/cart/ | title | Your Cart |
| newtech.co.nz/product/cart/ | description | Newtech is New Zealand's leader in innovative bathroom products. Enjoy great service and support and shop high-quality bathroomware online today! |
| newtech.co.nz/product/cart/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| newtech.co.nz/categories/.../ | title | |
| newtech.co.nz/categories/.../ | description | |
| newtech.co.nz/categories/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| newtech.co.nz/ | X-UA-Compatible | IE=edge |
| newtech.co.nz/store-locations | X-UA-Compatible | IE=edge |
| newtech.co.nz/.../?action=checkout | X-UA-Compatible | IE=edge |
| newtech.co.nz/product/cart/ | X-UA-Compatible | IE=edge |
| newtech.co.nz/categories/.../ | X-UA-Compatible | IE=edge |
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links8.9
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.4
7% of images have a clearly defined size
5 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL d3il8ecpbvnfq5.cloudfront.net/.../newtech-logo.e4f825d3ee2f.webp unknown d3il8ecpbvnfq5.cloudfront.net/.../c2.12545d3b74d7.webp unknown d3il8ecpbvnfq5.cloudfront.net/.../c4.0996f93e9cc4.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.newtech.co.nz to http://newtech.co.nz. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Newtech | Innovative Bathroomware Products & Design in New Zealand | OK |
| Nationwide Stockists | OK |
| Your Cart | OK |
| Your Cart | OK |
| No Title | Missing |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 18, 2024
- It looks like this website was last updated on Monday, 18 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 12/09/2023 | newtech.co.nz/.../the_collective.jpg | Last modified header |
| 12/09/2023 | newtech.co.nz/media/.../catalogue_23.jpg | Last modified header |
| 12/12/2023 | newtech.co.nz/.../DesignStyle_Ed1_Web_Banner3_1600px.jpg | Last modified header |
| 14/12/2023 | newtech.co.nz/.../Serenity_Range_Web_Banner_1600px_cljd9ma.jpg | Last modified header |
| 23/10/2023 | newtech.co.nz/.../Frank_2023_Web_Banner.jpg | Last modified header |
| 12/09/2023 | newtech.co.nz/media/.../laundry.png | Last modified header |
| 24/01/2024 | newtech.co.nz/.../Ventilation_Series_Web_Banner_Options.jpg | Last modified header |
| 31/01/2024 | newtech.co.nz/.../5-Day_Lead_Time_Vista_Vanities.jpg | Last modified header |
| 14/03/2024 | newtech.co.nz/.../Autumn_Designroom_2024_web_banner.jpg | Last modified header |
| 18/03/2024 | newtech.co.nz/.../NZ_Manufactured_Products_Made_For_You_Newtech_thrrcOF.jpg | Last modified header |
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