Nibbler SEO audit for poulins.ca
Summary
Overall9.7
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:46 on 21 Apr 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider shortening long anchor text. (read more)
Images8.2
91% of images have a clearly defined size
52 images are being resized by the browser
- Some images (9.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 52 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.8
Rendering Chart...
- This website has an average of 2,792 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| poulins.ca/ | 31290 | 5238 |
| poulins.ca/about-poulins/ | 4182 | 648 |
| poulins.ca/careers/ | 2339 | 345 |
| poulins.ca/videos/ | 906 | 145 |
| poulins.ca/in-the-news/ | 44303 | 7586 |
Internal links9.5
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL poulins.ca/ //<![CDATA[ (function(){for(var g="function"==typeof Object.defineProperties?Object.defineProperty:function(b,c,a){if(a.get||a.set)throw new TypeError("ES3 does not support getters and setters.");b!=Array.prototype&&b!=Object.prototype&&(b[c]=a.value)},h="undefined"!=typeof window&&window===this?this:"undefined"!=typeof global&&null!=global?global:this,k=["String","prototype","repeat"],l=0;l<k.length-1;l++){var m=k[l];m in h||(h[m]={});h=h[m]}var n=k[k.length-1],p=h[n],q=p?p:function(b){var c;if(null==this)throw new TypeError("The 'this' value for String.prototype.repeat must not be null or undefined");c=this+"";if(0>b||1342177279<b)throw new RangeError("Invalid count value");b|=0;for(var a="";b;)if(b&1&&(a+=c),b>>>=1)c+=c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split("."),d=t;a[0]in d||!d.execScript||d.execScript("var "+a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0<c){for(var a=Array(c),d=0;d<c;d++)a[d]=b[d];return a}return[]};function w(b){var c=window;if(c.addEventListener)c.addEventListener("load",b,!1);else if(c.attachEvent)c.attachEvent("onload",b);else{var a=c.onload;c.onload=function(){b.call(this);a&&a.call(this)}}};var x;function y(b,c,a,d,e){this.h=b;this.j=c;this.l=a;this.f=e;this.g={height:window.innerHeight||document.documentElement.clientHeight||document.body.clientHeight,width:window.innerWidth||document.documentElement.clientWidth||document.body.clientWidth};this.i=d;this.b={};this.a=[];this.c={}}function z(b,c){var a,d,e=c.getAttribute("data-pagespeed-url-hash");if(a=e&&!(e in b.c))if(0>=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;a=d.top+("pageYOffset"in window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left+("pageXOffset"in window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString()+","+d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a<=b.g.height&&d<=b.g.width)}a&&(b.a.push(e),b.c[e]=!0)}y.prototype.checkImageForCriticality=function(b){b.getBoundingClientRect&&z(this,b)};u("pagespeed.CriticalImages.checkImageForCriticality",function(b){x.checkImageForCriticality(b)});u("pagespeed.CriticalImages.checkCriticalImages",function(){A(x)});function A(b){b.b={};for(var c=["IMG","INPUT"],a=[],d=0;d<c.length;++d)a=a.concat(v(document.getElementsByTagName(c[d])));if(a.length&&a[0].getBoundingClientRect){for(d=0;c=a[d];++d)z(b,c);a="oh="+b.l;b.f&&(a+="&n="+b.f);if(c=!!b.a.length)for(a+="&ci="+encodeURIComponent(b.a[0]),d=1;d<b.a.length;++d){var e=","+encodeURIComponent(b.a[d]);131072>=a.length+e.length&&(a+=e)}b.i&&(e="&rd="+encodeURIComponent(JSON.stringify(B())),131072>=a.length+e.length&&(a+=e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject("Msxml2.XMLHTTP")}catch(r){try{f=new ActiveXObject("Microsoft.XMLHTTP")}catch(D){}}f&&(f.open("POST",d+(-1==d.indexOf("?")?"?":"&")+"url="+encodeURIComponent(b)),f.setRequestHeader("Content-Type","application/x-www-form-urlencoded"),f.send(a))}}}function B(){var b={},c;c=document.getElementsByTagName("IMG");if(!c.length)return{};var a=c[0];if(!("naturalWidth"in a&&"naturalHeight"in a))return{};for(var d=0;a=c[d];++d){var e=a.getAttribute("data-pagespeed-url-hash");e&&(!(e in b)&&0<a.width&&0<a.height&&0<a.naturalWidth&&0<a.naturalHeight||e in b&&a.width>=b[e].o&&a.height>=b[e].m)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b}var C="";u("pagespeed.CriticalImages.getBeaconData",function(){return C});u("pagespeed.CriticalImages.Run",function(b,c,a,d,e,f){var r=new y(b,c,a,e,f);x=r;d&&w(function(){window.setTimeout(function(){A(r)},0)})});})();pagespeed.CriticalImages.Run('/mod_pagespeed_beacon','https://poulins.ca/about-poulins/','82dtZm2p5Q',true,false,'8cHghme15wA'); 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//]]> poulins.ca/in-the-news/
- Consider shortening long anchor text.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.poulins.ca to http://poulins.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| poulins.ca/ | No Foolin’With Poulin | H1 |
| poulins.ca/ | WHY CHOOSE POULIN’S PEST CONTROL | H2 |
| poulins.ca/ | Residential Pest Control | H2 |
| poulins.ca/ | Commercial Pest Control | H2 |
| poulins.ca/ | Pest Management Services | H2 |
| poulins.ca/ | Insect, Pest, and Bug Blog | H2 |
| poulins.ca/ | Customer Reviews | H2 |
| poulins.ca/ | Poulin’s Head Office | H2 |
| poulins.ca/ | Our Business | H2 |
| poulins.ca/ | Search Site | H2 |
| poulins.ca/ | Follow us | H2 |
| poulins.ca/ | What’s Bugging You? | H3 |
| poulins.ca/ | Maintenance Plans | H3 |
| poulins.ca/ | Cockroach extermination: Alternative pest control methods | H3 |
| poulins.ca/ | How to keep cockroaches out of your kitchen | H3 |
| poulins.ca/ | Unusual hiding spots for bed bugs and how to find them | H3 |
| poulins.ca/ | Find aLocation | H3 |
| poulins.ca/ | Bed Bug Control | H4 |
| poulins.ca/ | Bird Control | H4 |
| poulins.ca/ | Mosquito Control | H4 |
| poulins.ca/ | Rodent Control | H4 |
| poulins.ca/ | Insect Control | H4 |
| poulins.ca/ | Wildlife Control | H4 |
| poulins.ca/ | Cockroach Control | H4 |
| poulins.ca/ | Fly Control | H4 |
| poulins.ca/ | Washroom Care | H4 |
| poulins.ca/ | Professional, Knowledgeable, and Helpful | H4 |
| poulins.ca/ | Courteous & Respectful | H4 |
| poulins.ca/ | Do It Yourself Pest Supplies | H4 |
| poulins.ca/ | Kind Approach | H4 |
| poulins.ca/ | Prompt Service | H4 |
| poulins.ca/ | Great Service | H4 |
| poulins.ca/ | Wasp-Free | H4 |
| poulins.ca/ | Conveniently Located | H4 |
| poulins.ca/ | Solving the Issue | H4 |
| poulins.ca/ | Peace of Mind | H4 |
| poulins.ca/ | Get the Job Done | H4 |
| poulins.ca/ | Best Service for Your Buck | H4 |
| poulins.ca/ | Polite and Courteous | H4 |
| poulins.ca/ | Excellent Experience | H4 |
| poulins.ca/ | Terrific, Very Helpful | H4 |
| poulins.ca/ | Quick to Act | H4 |
| poulins.ca/ | Answered All Questions | H4 |
| poulins.ca/ | Helpful and Friendly | H4 |
| poulins.ca/ | Bug-Free | H4 |
| poulins.ca/ | Affordable Options | H4 |
| poulins.ca/ | Excellent Product Variety | H4 |
| poulins.ca/ | Diligent, Thorough & Friendly | H4 |
| poulins.ca/ | Thankful for Poulin’s | H4 |
| poulins.ca/ | Informative and Helpful | H4 |
| poulins.ca/ | Friendly, Knowledgeable Staff | H4 |
| poulins.ca/ | Extremely Thorough | H4 |
| poulins.ca/ | Professional Workers | H4 |
| poulins.ca/ | Great Prices | H4 |
| poulins.ca/ | Fountain of Information | H4 |
| poulins.ca/ | Really Care and It Shows | H4 |
| poulins.ca/ | Very Satisfied | H4 |
| poulins.ca/ | Best Stuff | H4 |
| poulins.ca/ | On-site Facility | H4 |
| poulins.ca/ | ALBERTA | SASKATCHEWAN | MANITOBA | H4 |
| poulins.ca/about-poulins/ | About Poulin’s Pest Control | H1 |
| poulins.ca/about-poulins/ | OUR HISTORY | H2 |
| poulins.ca/about-poulins/ | INDUSTRY LEADERS | H2 |
| poulins.ca/about-poulins/ | Poulin’s Head Office | H2 |
| poulins.ca/about-poulins/ | Our Business | H2 |
| poulins.ca/about-poulins/ | Search Site | H2 |
| poulins.ca/about-poulins/ | Follow us | H2 |
| poulins.ca/about-poulins/ | Remember… there’s “No foolin’ with Poulin.” | H4 |
| poulins.ca/careers/ | Career Opportunities | H1 |
| poulins.ca/careers/ | Poulin’s Head Office | H2 |
| poulins.ca/careers/ | Our Business | H2 |
| poulins.ca/careers/ | Search Site | H2 |
| poulins.ca/careers/ | Follow us | H2 |
| poulins.ca/careers/ | Join Our Team! | H3 |
| poulins.ca/careers/ | Thorough Classroom and On-Site Training | H3 |
| poulins.ca/careers/ | Benefits | H3 |
| poulins.ca/careers/ | Current Job Openings | H3 |
| poulins.ca/careers/ | Equal Opportunity Employer | H3 |
| poulins.ca/videos/ | Videos | H1 |
| poulins.ca/videos/ | Poulin’s Head Office | H2 |
| poulins.ca/videos/ | Our Business | H2 |
| poulins.ca/videos/ | Search Site | H2 |
| poulins.ca/videos/ | Follow us | H2 |
| poulins.ca/in-the-news/ | In the News | H1 |
| poulins.ca/in-the-news/ | Poulin’s Head Office | H2 |
| poulins.ca/in-the-news/ | Our Business | H2 |
| poulins.ca/in-the-news/ | Search Site | H2 |
| poulins.ca/in-the-news/ | Follow us | H2 |
Meta tags10.0
This is how this website will look in Google search listings:
Pest Control Services in Western Canada | Poulin's Pest Control
poulins.ca/
Poulin's Pest Control offers the best pest control and removal services across Western Canada. Rodent control, insect control, cockroach control, bed bugs, and more!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| poulins.ca/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| poulins.ca/ | viewport | width=device-width, initial-scale=1 |
| poulins.ca/ | description | Poulin's Pest Control offers the best pest control and removal services across Western Canada. Rodent control, insect control, cockroach control, bed bugs, and more! |
| poulins.ca/ | twitter:card | summary_large_image |
| poulins.ca/ | twitter:image | https://poulins.ca/wp/wp-content/uploads/2019/10/Social-Media-Profile-Picture.jpg |
| poulins.ca/ | twitter:site | @poulinspest |
| poulins.ca/ | generator | WordPress 6.4.4 |
| poulins.ca/ | generator | Site Kit by Google 1.120.0 |
| poulins.ca/ | google-site-verification | tOGiAKX0UknJejjTVZYON_090n847irpyuAV1P9SRWI |
| poulins.ca/ | google-site-verification | JNsrDRUtsRzW-mMqm1LBSZhBE66Vi0oxGZutB_5O-o8 |
| poulins.ca/ | msapplication-tileimage | https://poulins.ca/wp/wp-content/uploads/2019/08/cropped-Poulin-pest-removal-icon-270x270.jpg |
| poulins.ca/about-poulins/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| poulins.ca/about-poulins/ | viewport | width=device-width, initial-scale=1 |
| poulins.ca/about-poulins/ | description | As a family-owned and managed business, the history of Poulin’s Pest Control is as rich in the folklore of the Canadian Prairies as the company’s own slogan is; ‘No Foolin’ with Poulin’ and their vintage ear-worm jingle is deep-rooted and unforgettable to thousands. |
| poulins.ca/about-poulins/ | twitter:card | summary_large_image |
| poulins.ca/about-poulins/ | twitter:site | @poulinspest |
| poulins.ca/about-poulins/ | twitter:label1 | Est. reading time |
| poulins.ca/about-poulins/ | twitter:data1 | 3 minutes |
| poulins.ca/about-poulins/ | generator | WordPress 6.4.4 |
| poulins.ca/about-poulins/ | generator | Site Kit by Google 1.120.0 |
| poulins.ca/about-poulins/ | google-site-verification | tOGiAKX0UknJejjTVZYON_090n847irpyuAV1P9SRWI |
| poulins.ca/about-poulins/ | google-site-verification | JNsrDRUtsRzW-mMqm1LBSZhBE66Vi0oxGZutB_5O-o8 |
| poulins.ca/about-poulins/ | msapplication-tileimage | https://poulins.ca/wp/wp-content/uploads/2019/08/cropped-Poulin-pest-removal-icon-270x270.jpg |
| poulins.ca/careers/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| poulins.ca/careers/ | viewport | width=device-width, initial-scale=1 |
| poulins.ca/careers/ | description | Build your career with Poulin's Pest Control! Join our team today, we are always accepting resumes for Pest Management Professionals & Office Staff. |
| poulins.ca/careers/ | twitter:card | summary_large_image |
| poulins.ca/careers/ | twitter:site | @poulinspest |
| poulins.ca/careers/ | twitter:label1 | Est. reading time |
| poulins.ca/careers/ | twitter:data1 | 1 minute |
| poulins.ca/careers/ | generator | WordPress 6.4.4 |
| poulins.ca/careers/ | generator | Site Kit by Google 1.120.0 |
| poulins.ca/careers/ | google-site-verification | tOGiAKX0UknJejjTVZYON_090n847irpyuAV1P9SRWI |
| poulins.ca/careers/ | google-site-verification | JNsrDRUtsRzW-mMqm1LBSZhBE66Vi0oxGZutB_5O-o8 |
| poulins.ca/careers/ | msapplication-tileimage | https://poulins.ca/wp/wp-content/uploads/2019/08/cropped-Poulin-pest-removal-icon-270x270.jpg |
| poulins.ca/videos/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| poulins.ca/videos/ | viewport | width=device-width, initial-scale=1 |
| poulins.ca/videos/ | description | Here are some of our favorite Poulin's Pest Control videos and throwback commercials. See more on our YouTube channel! |
| poulins.ca/videos/ | twitter:card | summary_large_image |
| poulins.ca/videos/ | twitter:site | @poulinspest |
| poulins.ca/videos/ | twitter:label1 | Est. reading time |
| poulins.ca/videos/ | twitter:data1 | 1 minute |
| poulins.ca/videos/ | generator | WordPress 6.4.4 |
| poulins.ca/videos/ | generator | Site Kit by Google 1.120.0 |
| poulins.ca/videos/ | google-site-verification | tOGiAKX0UknJejjTVZYON_090n847irpyuAV1P9SRWI |
| poulins.ca/videos/ | google-site-verification | JNsrDRUtsRzW-mMqm1LBSZhBE66Vi0oxGZutB_5O-o8 |
| poulins.ca/videos/ | msapplication-tileimage | https://poulins.ca/wp/wp-content/uploads/2019/08/cropped-Poulin-pest-removal-icon-270x270.jpg |
| poulins.ca/in-the-news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| poulins.ca/in-the-news/ | viewport | width=device-width, initial-scale=1 |
| poulins.ca/in-the-news/ | description | Poulin's Pest Control is a trusted source in the media. See some of the articles that feature our staff members on our In the News page. |
| poulins.ca/in-the-news/ | twitter:card | summary_large_image |
| poulins.ca/in-the-news/ | twitter:site | @poulinspest |
| poulins.ca/in-the-news/ | twitter:label1 | Est. reading time |
| poulins.ca/in-the-news/ | twitter:data1 | 37 minutes |
| poulins.ca/in-the-news/ | generator | WordPress 6.4.4 |
| poulins.ca/in-the-news/ | generator | Site Kit by Google 1.120.0 |
| poulins.ca/in-the-news/ | google-site-verification | tOGiAKX0UknJejjTVZYON_090n847irpyuAV1P9SRWI |
| poulins.ca/in-the-news/ | google-site-verification | JNsrDRUtsRzW-mMqm1LBSZhBE66Vi0oxGZutB_5O-o8 |
| poulins.ca/in-the-news/ | msapplication-tileimage | https://poulins.ca/wp/wp-content/uploads/2019/08/cropped-Poulin-pest-removal-icon-270x270.jpg |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 5, 2024
- It looks like this website was last updated on Friday, 5 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://poulins.ca/
- https://poulins.ca/about-poulins/
- https://poulins.ca/careers/
- https://poulins.ca/videos/
- https://poulins.ca/in-the-news/