Report for shop.poundland.co.uk

Overall7.0

The overall score for this website.

Accessibility7.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.6

How satisfying the website is likely to be for users.

Marketing4.8

How well marketed, and popular the website is.

Technology8.6

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 18:40 on 25 Nov 2021 (GMT).

Top priorities for website improvement

  • Make sure that all pages have a title in the head of the document. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      PoundlandPoundland121030128533509No

Source: Twitter

Page titles0.0

0% of pages have defined titles

0% of page titles are weak

  • No pages specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page titleNotes
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing

Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
shop.poundland.co.uk/twitter:cardsummary
shop.poundland.co.uk/twitter:site@Poundland
shop.poundland.co.uk/robotsall,index,follow
shop.poundland.co.uk/viewportwidth=device-width, initial-scale=1, maximum-scale=1
shop.poundland.co.uk/theme-color#ffffff
shop.poundland.co.uk/google-site-verificationOPB935cRXFwuW6d8mvlNSYeEBP53MPCkTxgNiCc740o
shop.poundland.co.uk/cs-hc0
shop.poundland.co.uk/subscribetwitter:cardsummary
shop.poundland.co.uk/subscribetwitter:site@Poundland
shop.poundland.co.uk/subscriberobotsall,index,follow
shop.poundland.co.uk/subscribeviewportwidth=device-width, initial-scale=1, maximum-scale=1
shop.poundland.co.uk/subscribetheme-color#ffffff
shop.poundland.co.uk/subscribegoogle-site-verificationOPB935cRXFwuW6d8mvlNSYeEBP53MPCkTxgNiCc740o
shop.poundland.co.uk/subscribecs-hc0
shop.poundland.co.uk/login?redirect_to=/twitter:cardsummary
shop.poundland.co.uk/login?redirect_to=/twitter:site@Poundland
shop.poundland.co.uk/login?redirect_to=/robotsall,index,follow
shop.poundland.co.uk/login?redirect_to=/viewportwidth=device-width, initial-scale=1, maximum-scale=1
shop.poundland.co.uk/login?redirect_to=/theme-color#ffffff
shop.poundland.co.uk/login?redirect_to=/google-site-verificationOPB935cRXFwuW6d8mvlNSYeEBP53MPCkTxgNiCc740o
shop.poundland.co.uk/login?redirect_to=/cs-hc0
shop.poundland.co.uk/register?redirect_to=/twitter:cardsummary
shop.poundland.co.uk/register?redirect_to=/twitter:site@Poundland
shop.poundland.co.uk/register?redirect_to=/robotsall,index,follow
shop.poundland.co.uk/register?redirect_to=/viewportwidth=device-width, initial-scale=1, maximum-scale=1
shop.poundland.co.uk/register?redirect_to=/theme-color#ffffff
shop.poundland.co.uk/register?redirect_to=/google-site-verificationOPB935cRXFwuW6d8mvlNSYeEBP53MPCkTxgNiCc740o
shop.poundland.co.uk/register?redirect_to=/cs-hc0
shop.poundland.co.uk/mybaskettwitter:cardsummary
shop.poundland.co.uk/mybaskettwitter:site@Poundland
shop.poundland.co.uk/mybasketrobotsall,index,follow
shop.poundland.co.uk/mybasketviewportwidth=device-width, initial-scale=1, maximum-scale=1
shop.poundland.co.uk/mybaskettheme-color#ffffff
shop.poundland.co.uk/mybasketgoogle-site-verificationOPB935cRXFwuW6d8mvlNSYeEBP53MPCkTxgNiCc740o
shop.poundland.co.uk/mybasketcs-hc0

Meta Tags (http-equiv attribute)

Page URLNameContent
shop.poundland.co.uk/X-UA-Compatibleie=edge,chrome=1
shop.poundland.co.uk/subscribeX-UA-Compatibleie=edge,chrome=1
shop.poundland.co.uk/login?redirect_to=/X-UA-Compatibleie=edge,chrome=1
shop.poundland.co.uk/register?redirect_to=/X-UA-Compatibleie=edge,chrome=1
shop.poundland.co.uk/mybasketX-UA-Compatibleie=edge,chrome=1

Popularity2.0

146,524 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 146,524 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.
  • This website accounts for none of the Internet traffic to poundland.co.uk and its subdomains.

Source: Alexa

URL format6.8

  • 2 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Amount of content7.0

Rendering Chart...

  • This website has an average of 190 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Server behaviour8.4

Yes404 page

YesCompression

Mobile10.0

Mobile screenshot of shop.poundland.co.ukTablet screenshot of shop.poundland.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-479pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-768pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1200px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-479pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-768pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1200px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics

Headings10.0

basket colleague conditions contact empty help legal open permission postcodes products register restricted selected sign terms your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
shop.poundland.co.uk/Now open!H1
shop.poundland.co.uk/to selected postcodesH2
shop.poundland.co.uk/About UsH4
shop.poundland.co.uk/HelpH4
shop.poundland.co.uk/LegalH4
shop.poundland.co.uk/subscribeNow open!H1
shop.poundland.co.uk/subscribeSign UpH1
shop.poundland.co.uk/subscribeto selected postcodesH2
shop.poundland.co.uk/subscribeContact permissionH3
shop.poundland.co.uk/subscribeAbout UsH4
shop.poundland.co.uk/subscribeHelpH4
shop.poundland.co.uk/subscribeLegalH4
shop.poundland.co.uk/login?redirect_to=/Now open!H1
shop.poundland.co.uk/login?redirect_to=/Sign InH1
shop.poundland.co.uk/login?redirect_to=/to selected postcodesH2
shop.poundland.co.uk/login?redirect_to=/About UsH4
shop.poundland.co.uk/login?redirect_to=/HelpH4
shop.poundland.co.uk/login?redirect_to=/LegalH4
shop.poundland.co.uk/register?redirect_to=/Now open!H1
shop.poundland.co.uk/register?redirect_to=/RegisterH1
shop.poundland.co.uk/register?redirect_to=/to selected postcodesH2
shop.poundland.co.uk/register?redirect_to=/Terms & ConditionsH3
shop.poundland.co.uk/register?redirect_to=/Age Restricted ProductsH3
shop.poundland.co.uk/register?redirect_to=/Contact permissionH3
shop.poundland.co.uk/register?redirect_to=/ColleagueH3
shop.poundland.co.uk/register?redirect_to=/About UsH4
shop.poundland.co.uk/register?redirect_to=/HelpH4
shop.poundland.co.uk/register?redirect_to=/LegalH4
shop.poundland.co.uk/mybasketMy BasketH1
shop.poundland.co.uk/mybasketYour Basket is EmptyH1
shop.poundland.co.uk/mybasketAbout UsH4
shop.poundland.co.uk/mybasketHelpH4
shop.poundland.co.uk/mybasketLegalH4

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-479pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-768pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1200px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
print--shop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1024px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-479pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-991pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-768pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen1200px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen768px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-992pxshop.poundland.co.uk/7cda0de43836f051.css
only screen992px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen576px-shop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
only screen-480pxshop.poundland.co.uk/7cda0de43836f051.css
print--shop.poundland.co.uk/7cda0de43836f051.css

Freshness10.0

Last updated November 25, 2021

  • It looks like this website was last updated on Thursday, 25 November 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
25/11/2021shop.poundland.co.uk/7cda0de43836f051.cssLast modified header
25/11/2021shop.poundland.co.uk/a8bd50e91c7efb95.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Fast, branded website audits

Insites creates professional website reports that can be shared with your clients.

How does Insites compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
Try it free