Nibbler SEO audit for us.trip.com
Summary
Overall7.3
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:49 on 8 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print us.trip.com/ Not detected us.trip.com/?locale=en-US&curr=USD Not detected us.trip.com/.../?locale=en-US&curr=USD Not detected us.trip.com/hotels/?locale=en-US&curr=USD Not detected us.trip.com/trains/?locale=en-US&curr=USD Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings5.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
URL format5.2
4 URLs are less than ideal
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content7.2
Rendering Chart...
- This website has an average of 510 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| us.trip.com/ | 4264 | 755 |
| us.trip.com/?locale=en-US&curr=USD | 4264 | 755 |
| us.trip.com/.../?locale=en-US&curr=USD | 4 | 1 |
| us.trip.com/hotels/?locale=en-US&curr=USD | 3432 | 548 |
| us.trip.com/trains/?locale=en-US&curr=USD | 3041 | 490 |
Images7.9
54% of images have a clearly defined size
13 images are being resized by the browser
- Some images (46.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 13 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Trip.com Official Site | Travel Deals and Promotions
us.trip.com/
Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| us.trip.com/ | description | Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service. |
| us.trip.com/ | keywords | Trip.com, Flights, Cheap Flights, reservations, Hotel, Hotels, Inn, Accommodation, Discount, Vacation package, Travel, Trip, Deals, Specials, Train |
| us.trip.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| us.trip.com/ | google-site-verification | SZw7sFjvMn0hDyxTj4m3N93T7k9XCiTZjqUJeJD2PDE |
| us.trip.com/ | baidu-site-verification | e7HTvxAqvI |
| us.trip.com/ | yandex-verification | 4419688b31331801 |
| us.trip.com/ | msvalidate.01 | DA2FE3A40F96FB7B32FD9AC73A236230 |
| us.trip.com/ | p:domain_verify | 37d5b7b05eb4bd44d40fb4c6543262b3 |
| us.trip.com/ | twitter:card | summary_large_image |
| us.trip.com/ | twitter:title | Trip.com Official Site | Travel Deals and Promotions |
| us.trip.com/ | twitter:description | Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service. |
| us.trip.com/ | twitter:url | us.trip.com |
| us.trip.com/ | twitter:image | https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png |
| us.trip.com/ | msapplication-starturl | /?from=sw |
| us.trip.com/ | theme-color | #FFFFFF |
| us.trip.com/?locale=en-US&curr=USD | description | Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service. |
| us.trip.com/?locale=en-US&curr=USD | keywords | Trip.com, Flights, Cheap Flights, reservations, Hotel, Hotels, Inn, Accommodation, Discount, Vacation package, Travel, Trip, Deals, Specials, Train |
| us.trip.com/?locale=en-US&curr=USD | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| us.trip.com/?locale=en-US&curr=USD | google-site-verification | SZw7sFjvMn0hDyxTj4m3N93T7k9XCiTZjqUJeJD2PDE |
| us.trip.com/?locale=en-US&curr=USD | baidu-site-verification | e7HTvxAqvI |
| us.trip.com/?locale=en-US&curr=USD | yandex-verification | 4419688b31331801 |
| us.trip.com/?locale=en-US&curr=USD | msvalidate.01 | DA2FE3A40F96FB7B32FD9AC73A236230 |
| us.trip.com/?locale=en-US&curr=USD | p:domain_verify | 37d5b7b05eb4bd44d40fb4c6543262b3 |
| us.trip.com/?locale=en-US&curr=USD | twitter:card | summary_large_image |
| us.trip.com/?locale=en-US&curr=USD | twitter:title | Trip.com Official Site | Travel Deals and Promotions |
| us.trip.com/?locale=en-US&curr=USD | twitter:description | Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service. |
| us.trip.com/?locale=en-US&curr=USD | twitter:url | us.trip.com |
| us.trip.com/?locale=en-US&curr=USD | twitter:image | https://ak-d.tripcdn.com/images/05E1412000cmevvp5D2FE.png |
| us.trip.com/?locale=en-US&curr=USD | msapplication-starturl | /?from=sw |
| us.trip.com/?locale=en-US&curr=USD | theme-color | #FFFFFF |
| us.trip.com/.../?locale=en-US&curr=USD | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| us.trip.com/hotels/?locale=en-US&curr=USD | keywords | cheap hotels, hotels, accommodation, hotel reservations, China hotels, Trip.com |
| us.trip.com/hotels/?locale=en-US&curr=USD | description | Over 1 million hotels to choose from Trip.com! Find cheap hotels and accommodations worldwide with reviews from real visitors. |
| us.trip.com/hotels/?locale=en-US&curr=USD | app | x5-page-mode |
| us.trip.com/hotels/?locale=en-US&curr=USD | viewport | width=device-width, height=device-height, initial-scale=1.0, user-scalable=0, viewport-fit=cover |
| us.trip.com/hotels/?locale=en-US&curr=USD | apple-mobile-web-app-capable | yes |
| us.trip.com/hotels/?locale=en-US&curr=USD | apple-mobile-web-app-status-bar-style | black |
| us.trip.com/hotels/?locale=en-US&curr=USD | format-detection | telephone=no |
| us.trip.com/hotels/?locale=en-US&curr=USD | twitter:card | summary_large_image |
| us.trip.com/hotels/?locale=en-US&curr=USD | twitter:title | Cheap hotels & hotel booking | Trip.com |
| us.trip.com/hotels/?locale=en-US&curr=USD | twitter:description | Find the best hotel at the best rate. Over 1,200,000 hotels in more than 200 regions. 24/7 Customer Service. |
| us.trip.com/hotels/?locale=en-US&curr=USD | twitter:url | http://www.trip.com/hotels/ |
| us.trip.com/hotels/?locale=en-US&curr=USD | twitter:image | //pic.tripcdn.com/picaresenglish/ibu/fe-home/images/v1/fa-share.699801db.png |
| us.trip.com/hotels/?locale=en-US&curr=USD | preload-start | |
| us.trip.com/hotels/?locale=en-US&curr=USD | preload-end | |
| us.trip.com/trains/?locale=en-US&curr=USD | viewport | width=device-width, initial-scale=1, user-scalable=no |
| us.trip.com/trains/?locale=en-US&curr=USD | app | x5-page-mode |
| us.trip.com/trains/?locale=en-US&curr=USD | format-detection | telephone=no |
| us.trip.com/trains/?locale=en-US&curr=USD | viewport | width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0, minimal-ui, user-scalable=0 |
| us.trip.com/trains/?locale=en-US&curr=USD | screen-orientation | portrait |
| us.trip.com/trains/?locale=en-US&curr=USD | full-screen | yes |
| us.trip.com/trains/?locale=en-US&curr=USD | browsermode | application |
| us.trip.com/trains/?locale=en-US&curr=USD | x5-orientation | portrait |
| us.trip.com/trains/?locale=en-US&curr=USD | x5-fullscreen | true |
| us.trip.com/trains/?locale=en-US&curr=USD | x5-page-mode | app |
| us.trip.com/trains/?locale=en-US&curr=USD | apple-touch-fullscreen | yes |
| us.trip.com/trains/?locale=en-US&curr=USD | apple-mobile-web-app-capable | yes |
| us.trip.com/trains/?locale=en-US&curr=USD | google-site-verification | SZw7sFjvMn0hDyxTj4m3N93T7k9XCiTZjqUJeJD2PDE |
| us.trip.com/trains/?locale=en-US&curr=USD | twitter:url | https://us.trip.com/trains/ |
| us.trip.com/trains/?locale=en-US&curr=USD | description | Book train tickets online across the world. Compare train times and fares in the UK, Europe, China, Hong Kong, and South Korea. Authorised train ticket resellers. |
| us.trip.com/trains/?locale=en-US&curr=USD | twitter:title | Cheap Train Tickets Across the World |
| us.trip.com/trains/?locale=en-US&curr=USD | twitter:description | Book train tickets online across the world. Compare train times and fares in the UK, Europe, China, Hong Kong, and South Korea. Authorised train ticket resellers. |
| us.trip.com/trains/?locale=en-US&curr=USD | twitter:image | https://ak-d.tripcdn.com/images/0UC2s1200096k2f0tA465.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| us.trip.com/ | x-dns-prefetch-control | on |
| us.trip.com/ | Content-Type | text/html; charset=utf-8 |
| us.trip.com/ | pragma | no-cache |
| us.trip.com/ | x-ua-compatible | IE=edge,chrome=1 |
| us.trip.com/?locale=en-US&curr=USD | x-dns-prefetch-control | on |
| us.trip.com/?locale=en-US&curr=USD | Content-Type | text/html; charset=utf-8 |
| us.trip.com/?locale=en-US&curr=USD | pragma | no-cache |
| us.trip.com/?locale=en-US&curr=USD | x-ua-compatible | IE=edge,chrome=1 |
| us.trip.com/.../?locale=en-US&curr=USD | X-UA-Compatible | IE=edge,chrome=1 |
| us.trip.com/hotels/?locale=en-US&curr=USD | X-UA-Compatible | ie=edge,chrome=1 |
| us.trip.com/hotels/?locale=en-US&curr=USD | x-dns-prefetch-control | on |
| us.trip.com/hotels/?locale=en-US&curr=USD | x-dns-prefetch-control | on |
| us.trip.com/hotels/?locale=en-US&curr=USD | Content-Type | text/html; charset=utf-8 |
| us.trip.com/hotels/?locale=en-US&curr=USD | x-ua-compatible | IE=edge,chrome=1 |
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport us.trip.com/ Detected Detected Detected us.trip.com/?locale=en-US&curr=USD Detected Detected Detected us.trip.com/.../?locale=en-US&curr=USD Not detected Not detected Detected us.trip.com/hotels/?locale=en-US&curr=USD Detected Detected Detected us.trip.com/trains/?locale=en-US&curr=USD Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Server behaviour9.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate us.trip.com/.../?locale=en-US&curr=USD us.trip.com/passport/ordersearch
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This test is not applicable as this website appears to be on a subdomain.
Internal links9.7
- 3 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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