Nibbler SEO audit for vitaltone.co.uk
Summary
Overall9.2
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 00:27 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print vitaltone.co.uk/ Optimised vitaltone.co.uk/.../email-protection Not detected vitaltone.co.uk/shipping/ Optimised vitaltone.co.uk/product/.../ Optimised vitaltone.co.uk/help-center/ Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links8.2
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 88 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.3
83% of images have a clearly defined size
84 images are being resized by the browser
- Some images (17.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 84 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Vitaltone Pharmacy Caterham - Skin & Body Care Products Store
vitaltone.co.uk/
Vitaltone Pharmacy in Caterham offers products related to beauty, fragrances, skin and body care. Buy online or visit for in-store shopping.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| vitaltone.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaltone.co.uk/ | description | Vitaltone Pharmacy in Caterham offers products related to beauty, fragrances, skin and body care. Buy online or visit for in-store shopping. |
| vitaltone.co.uk/ | twitter:card | summary_large_image |
| vitaltone.co.uk/ | generator | WordPress 6.4.3 |
| vitaltone.co.uk/ | generator | WooCommerce 8.6.1 |
| vitaltone.co.uk/ | generator | Site Kit by Google 1.123.0 |
| vitaltone.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| vitaltone.co.uk/ | generator | Elementor 3.19.4; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize; settings: css_print_method-external, google_font-enabled, font_display-auto |
| vitaltone.co.uk/ | msapplication-tileimage | https://vitaltone.co.uk/wp-content/uploads/2020/10/cropped-V-icon-270x270.png |
| vitaltone.co.uk/.../email-protection | robots | noindex, nofollow |
| vitaltone.co.uk/.../email-protection | viewport | width=device-width,initial-scale=1 |
| vitaltone.co.uk/shipping/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaltone.co.uk/shipping/ | description | By placing an order on our website you will be agreeing to our Delivery/Payment Policy provided to ensure both parties are aware of and agree to our policy. |
| vitaltone.co.uk/shipping/ | twitter:card | summary_large_image |
| vitaltone.co.uk/shipping/ | twitter:label1 | Estimated reading time |
| vitaltone.co.uk/shipping/ | twitter:data1 | 3 minutes |
| vitaltone.co.uk/shipping/ | generator | WordPress 6.4.3 |
| vitaltone.co.uk/shipping/ | generator | WooCommerce 8.6.1 |
| vitaltone.co.uk/shipping/ | generator | Site Kit by Google 1.123.0 |
| vitaltone.co.uk/shipping/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| vitaltone.co.uk/shipping/ | generator | Elementor 3.19.4; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize; settings: css_print_method-external, google_font-enabled, font_display-auto |
| vitaltone.co.uk/shipping/ | msapplication-tileimage | https://vitaltone.co.uk/wp-content/uploads/2020/10/cropped-V-icon-270x270.png |
| vitaltone.co.uk/product/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaltone.co.uk/product/.../ | description | By ordering a Gift Card online, you can have it delivered to someone special at home. Deliveries are free over £50. |
| vitaltone.co.uk/product/.../ | twitter:card | summary_large_image |
| vitaltone.co.uk/product/.../ | generator | WordPress 6.4.3 |
| vitaltone.co.uk/product/.../ | generator | WooCommerce 8.6.1 |
| vitaltone.co.uk/product/.../ | generator | Site Kit by Google 1.123.0 |
| vitaltone.co.uk/product/.../ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| vitaltone.co.uk/product/.../ | generator | Elementor 3.19.4; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize; settings: css_print_method-external, google_font-enabled, font_display-auto |
| vitaltone.co.uk/product/.../ | msapplication-tileimage | https://vitaltone.co.uk/wp-content/uploads/2020/10/cropped-V-icon-270x270.png |
| vitaltone.co.uk/help-center/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaltone.co.uk/help-center/ | description | Check our Frequently Asked Question for information about your orders, shipping policy, payment, exchanges, tracking and returns etc. |
| vitaltone.co.uk/help-center/ | twitter:card | summary_large_image |
| vitaltone.co.uk/help-center/ | twitter:label1 | Estimated reading time |
| vitaltone.co.uk/help-center/ | twitter:data1 | 3 minutes |
| vitaltone.co.uk/help-center/ | generator | WordPress 6.4.3 |
| vitaltone.co.uk/help-center/ | generator | WooCommerce 8.6.1 |
| vitaltone.co.uk/help-center/ | generator | Site Kit by Google 1.123.0 |
| vitaltone.co.uk/help-center/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| vitaltone.co.uk/help-center/ | generator | Elementor 3.19.4; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize; settings: css_print_method-external, google_font-enabled, font_display-auto |
| vitaltone.co.uk/help-center/ | msapplication-tileimage | https://vitaltone.co.uk/wp-content/uploads/2020/10/cropped-V-icon-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| vitaltone.co.uk/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| vitaltone.co.uk/.../email-protection | X-UA-Compatible | IE=Edge |
Amount of content8.7
Rendering Chart...
- This website has an average of 662 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| vitaltone.co.uk/ | 7151 | 1144 |
| vitaltone.co.uk/.../email-protection | 604 | 98 |
| vitaltone.co.uk/shipping/ | 5806 | 926 |
| vitaltone.co.uk/product/.../ | 4620 | 729 |
| vitaltone.co.uk/help-center/ | 2790 | 414 |
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate vitaltone.co.uk/.../email-protection vitaltone.co.uk/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.vitaltone.co.uk to http://vitaltone.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 22, 2024
- It looks like this website was last updated on Friday, 22 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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