Nibbler SEO audit for www.worldp.co.uk
Summary
Overall8.0
The overall score for this website.
Accessibility8.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:18 on 25 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.worldp.co.uk/ Not detected www.worldp.co.uk/case-study Not detected www.worldp.co.uk/about Not detected www.worldp.co.uk/career Not detected www.worldp.co.uk/services Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links0.6
- 8 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.worldp.co.uk/blog/now-you-see-me-the-key-to-non-stop-healthy-sales-on-amazon Now you see me: The key to non-stop healthy sales on AmazonThe article discusses the importance of protecting existing traffic on Amazon to maintain sales. It identifies the two main reasons traffic leaks away, losing the featured offer and lack of browse/search nodes, and suggests two ways to prevent this: staying on top of pricing and ensuring top-notch product information. www.worldp.co.uk/ www.worldp.co.uk/blog/buy-with-prime Buy With PrimeAmazon's new Buy with Prime button allows sellers to retain their brand identity while outsourcing logistics to Amazon Prime's extensive services. Adding the button to a seller's website increases conversion rates by 25%. The move fills a gap in the market, where website hosting, design, and brand marketing have progressed but logistical excellence has not kept pace. www.worldp.co.uk/ www.worldp.co.uk/blog/time-to-focus-on-your-amazon-margins-not-just-your-sales Time to focus on your Amazon Margins not just your SalesDon't rely solely on revenue to gauge business success on Amazon. Focus on margins and running costs to ensure sustainable profits. Be tactical, plan ahead, and look for ways to reduce costs. Improving margins means reinvesting in your brand strategically for long-term sustainability. www.worldp.co.uk/ www.worldp.co.uk/case-study/sarakan SarakanWP and G R Lanes revived Sarakan, a natural dental care brand, during the pandemic and made it a leading brand on Amazon UK. They also introduced it to Amazon EU and are now managing its end-to-end service for Amazon UK and EU strategy. www.worldp.co.uk/case-study www.worldp.co.uk/case-study/compeed CompeedAmazon advertising in France and launch in Australia. We adopted an aggressive approach to target new customers and competitors directly, instead of optimising their campaigns to reduce their ACoS. This strategy led to a 46% average month-on-month increase and a 105% YoY growth. www.worldp.co.uk/case-study www.worldp.co.uk/case-study/vaseline VaselineVaseline is a household name in the UK, but certain SKU’s are another great examples of White Space brands, a range of products very popular across various geographies that have huge potential to be activated in a new country. In this case, WP realised that potential with a range of Lip Balms. www.worldp.co.uk/case-study www.worldp.co.uk/case-study/pears PearsPears, a strong Unilever brand globally, lacked awareness in the UK, so WP worked with Unilever on an activation project to fill the white spaces in the UK market. With a brand store and best-in-class listings, Pears has seen strong brand authority on Amazon, reaching six figures in sales and increasing its market share since its launch. www.worldp.co.uk/case-study www.worldp.co.uk/case-study/thea-pharmaceuticals Théa PharmaceuticalsWP is Théa Pharmaceuticals' full-service partner since 2015, helping them develop their eCommerce presence on UK marketplaces through a Pureplay strategy. WP turned Amazon UK into one of their fastest-growing channels, making Théa a market leader in their category while managing all brand content. www.worldp.co.uk/case-study
- Consider shortening long anchor text.
- 33 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.6
Rendering Chart...
- This website has an average of 751 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.worldp.co.uk/ | 8990 | 1490 |
| www.worldp.co.uk/case-study | 2062 | 342 |
| www.worldp.co.uk/about | 3727 | 616 |
| www.worldp.co.uk/career | 431 | 72 |
| www.worldp.co.uk/services | 7280 | 1235 |
Images9.4
9% of images have a clearly defined size
10 images are being resized by the browser
- Most images (91.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://worldp.co.uk to http://www.worldp.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.worldp.co.uk/ | We Deliver, Protect and Grow brands to new heights on global Amazon Marketplaces. | H1 |
| www.worldp.co.uk/ | We Deliver, Protect and Grown brands to new heights on the Amazon Marketplace. | H1 |
| www.worldp.co.uk/ | Our method | H2 |
| www.worldp.co.uk/ | I am ready to chat about my opportunities on Amazon | H2 |
| www.worldp.co.uk/ | Our services | H2 |
| www.worldp.co.uk/ | We have help over400 customers growingthe right way. | H2 |
| www.worldp.co.uk/ | Talk to one of our advisorsto see how we can help you | H2 |
| www.worldp.co.uk/ | Frequently askedquestion | H2 |
| www.worldp.co.uk/ | Case Studies | H2 |
| www.worldp.co.uk/ | Our insight | H2 |
| www.worldp.co.uk/ | I’m looking for an Amazon Growth Partner to help me. | H2 |
| www.worldp.co.uk/ | The Amazon Healthcare Accelerator behind the success of: | H3 |
| www.worldp.co.uk/ | We provide solutions for your brand on Amazon | H3 |
| www.worldp.co.uk/ | Deliver | H3 |
| www.worldp.co.uk/ | Grow | H3 |
| www.worldp.co.uk/ | Protect | H3 |
| www.worldp.co.uk/ | Our results in numbers | H3 |
| www.worldp.co.uk/ | So what part of Amazon do we take care of? All of it: | H3 |
| www.worldp.co.uk/ | As growth partners, here's how we take brands to new heights | H3 |
| www.worldp.co.uk/ | Deliver | H3 |
| www.worldp.co.uk/ | Grow | H3 |
| www.worldp.co.uk/ | Protect | H3 |
| www.worldp.co.uk/ | WP Partnership Model - No fees. | H3 |
| www.worldp.co.uk/ | How can you help me? | H3 |
| www.worldp.co.uk/ | How much will it cost? | H3 |
| www.worldp.co.uk/ | Can you provide just 1 service instead of a full service agreement? | H3 |
| www.worldp.co.uk/ | How long does it takes to get results? | H3 |
| www.worldp.co.uk/ | Sarakan | H3 |
| www.worldp.co.uk/ | Compeed | H3 |
| www.worldp.co.uk/ | Vaseline | H3 |
| www.worldp.co.uk/ | Now you see me: The key to non-stop healthy sales on Amazon | H3 |
| www.worldp.co.uk/ | Buy With Prime | H3 |
| www.worldp.co.uk/ | Time to focus on your Amazon Margins not just your Sales | H3 |
| www.worldp.co.uk/ | Revenue Generated for Partner Brands | H4 |
| www.worldp.co.uk/ | Customers served each week | H4 |
| www.worldp.co.uk/ | Amazon Marketplaces served | H4 |
| www.worldp.co.uk/ | of all Global Sellers | H4 |
| www.worldp.co.uk/case-study | Our Work | H1 |
| www.worldp.co.uk/case-study | Here's a sample of our work: | H2 |
| www.worldp.co.uk/case-study | I’m looking for an Amazon Growth Partner to help me. | H2 |
| www.worldp.co.uk/case-study | Sarakan | H3 |
| www.worldp.co.uk/case-study | Compeed | H3 |
| www.worldp.co.uk/case-study | Vaseline | H3 |
| www.worldp.co.uk/case-study | Pears | H3 |
| www.worldp.co.uk/case-study | Théa Pharmaceuticals | H3 |
| www.worldp.co.uk/about | About us | H1 |
| www.worldp.co.uk/about | WP - Our History | H1 |
| www.worldp.co.uk/about | We Deliver, Protect and Grown brands to new heights on the Amazon Marketplace. | H1 |
| www.worldp.co.uk/about | We're bringing healthcare into the digital age. | H2 |
| www.worldp.co.uk/about | Meet the team | H2 |
| www.worldp.co.uk/about | Frequently askedquestion | H2 |
| www.worldp.co.uk/about | I’m looking for an Amazon Growth Partner to help me. | H2 |
| www.worldp.co.uk/about | How can you help me? | H3 |
| www.worldp.co.uk/about | How much will it cost? | H3 |
| www.worldp.co.uk/about | Can you provide just 1 service instead of a full service agreement? | H3 |
| www.worldp.co.uk/about | How long does it takes to get results? | H3 |
| www.worldp.co.uk/about | Ash Shah | H4 |
| www.worldp.co.uk/about | Sam Wandi | H4 |
| www.worldp.co.uk/about | Mauli Shah | H4 |
| www.worldp.co.uk/about | Oliver Duffy-Lee | H4 |
| www.worldp.co.uk/about | Micheal Anthony | H4 |
| www.worldp.co.uk/about | Alan Charlton | H4 |
| www.worldp.co.uk/about | Harvey Barrow | H4 |
| www.worldp.co.uk/about | Josh Paul David | H4 |
| www.worldp.co.uk/about | Rini Sharma | H4 |
| www.worldp.co.uk/career | Join our amazing team | H1 |
| www.worldp.co.uk/career | Work for an agency with a meaningful culture | H2 |
| www.worldp.co.uk/career | Career Opportunities | H2 |
| www.worldp.co.uk/career | I’m looking for an Amazon Growth Partner to help me. | H2 |
| www.worldp.co.uk/career | Account Manager | H3 |
| www.worldp.co.uk/services | What we do | H1 |
| www.worldp.co.uk/services | How do we build premium brands? | H1 |
| www.worldp.co.uk/services | Deliver | H2 |
| www.worldp.co.uk/services | Grow | H2 |
| www.worldp.co.uk/services | Protect | H2 |
| www.worldp.co.uk/services | How do we get started? | H2 |
| www.worldp.co.uk/services | Talk to one of our advisorto see how we can help you | H2 |
| www.worldp.co.uk/services | Frequently askedquestion | H2 |
| www.worldp.co.uk/services | I’m looking for an Amazon Growth Partner to help me. | H2 |
| www.worldp.co.uk/services | At WP we partner with Healthcare, Beauty and OTC Pharma brands to take them to new heights on Amazon. | H3 |
| www.worldp.co.uk/services | Discovery and Onboarding | H3 |
| www.worldp.co.uk/services | Purchase Order Placed | H3 |
| www.worldp.co.uk/services | Initial Review | H3 |
| www.worldp.co.uk/services | Continous Improvement | H3 |
| www.worldp.co.uk/services | How can you help me? | H3 |
| www.worldp.co.uk/services | How much will it cost? | H3 |
| www.worldp.co.uk/services | Can you provide just 1 service instead of a full service agreement? | H3 |
| www.worldp.co.uk/services | How long does it takes to get results? | H3 |
Meta tags10.0
This is how this website will look in Google search listings:
World Products - The Leading UK Amazon Growth Partner
www.worldp.co.uk/
WP Partners with leading Healthcare, Beauty and OTC Pharmaceutical brands to Deliver, Protect and Grow their Amazon Presence. Through a tried and tested method ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.worldp.co.uk/ | description | WP Partners with leading Healthcare, Beauty and OTC Pharmaceutical brands to Deliver, Protect and Grow their Amazon Presence. Through a tried and tested method trusted by Unilever, Compeed and more great brands. |
| www.worldp.co.uk/ | twitter:card | summary_large_image |
| www.worldp.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.worldp.co.uk/ | generator | Webflow |
| www.worldp.co.uk/case-study | description | We've done it before, and we'll do it again. Check out some of the wins we've achieved for our partners. |
| www.worldp.co.uk/case-study | twitter:card | summary_large_image |
| www.worldp.co.uk/case-study | viewport | width=device-width, initial-scale=1 |
| www.worldp.co.uk/case-study | generator | Webflow |
| www.worldp.co.uk/about | description | For over 14 years WP has been serving Health, Beauty and OTC Pharma brands on Amazon and offering full service partnerships to enable unrivalled online experiences. |
| www.worldp.co.uk/about | twitter:card | summary_large_image |
| www.worldp.co.uk/about | viewport | width=device-width, initial-scale=1 |
| www.worldp.co.uk/about | generator | Webflow |
| www.worldp.co.uk/career | description | Want to join the leading UK Amazon Growth Parnters? Find out about our open vacancies here. |
| www.worldp.co.uk/career | twitter:card | summary_large_image |
| www.worldp.co.uk/career | viewport | width=device-width, initial-scale=1 |
| www.worldp.co.uk/career | generator | Webflow |
| www.worldp.co.uk/services | description | We deliver the very best customer experiences for our brands. Here's how. Through Amazon Brand Protection, FBA Prep to Advertising. We cover everything under 1 roof to provide the best. |
| www.worldp.co.uk/services | twitter:card | summary_large_image |
| www.worldp.co.uk/services | viewport | width=device-width, initial-scale=1 |
| www.worldp.co.uk/services | generator | Webflow |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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