Report for wsl-wills.co.uk
Summary
Overall7.3
The overall score for this website.
Accessibility7.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:20 on 22 Feb 2021 (GMT).
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Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Twitter accounts found
Twitter account Name Followers Following Tweets Links back wslwillwriting WSL Will Writing 128 92 587 No
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Source: Twitter
Headings0.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| wsl-wills.co.uk/ | Our Specialist consultant will call to your home | H1 |
| wsl-wills.co.uk/ | What makes WSL different? | H1 |
| wsl-wills.co.uk/ | A professionally drafted Will at an affordable price | H2 |
| wsl-wills.co.uk/ | Take advantage of our special offer and save up to £40 | H2 |
| wsl-wills.co.uk/ | Three simple steps to protecting you and your loved ones | H2 |
| wsl-wills.co.uk/ | What's putting you off writing your Will? | H2 |
| wsl-wills.co.uk/ | Why do I need a Will? | H2 |
| wsl-wills.co.uk/ | Services to help you plan for the future | H2 |
| wsl-wills.co.uk/ | Trusted. Experienced. Straightforward. | H3 |
| wsl-wills.co.uk/ | 1Get in touch | H3 |
| wsl-wills.co.uk/ | 2We do all the hard work | H3 |
| wsl-wills.co.uk/ | 3Wills posted to you | H3 |
| wsl-wills.co.uk/ | Too busy? | H3 |
| wsl-wills.co.uk/ | Too complicated? | H3 |
| wsl-wills.co.uk/ | Too expensive? | H3 |
| wsl-wills.co.uk/ | Complex situations welcomed | H3 |
| wsl-wills.co.uk/ | Making it easy to understand | H3 |
| wsl-wills.co.uk/ | Our people | H3 |
| wsl-wills.co.uk/ | I am married | H3 |
| wsl-wills.co.uk/ | I have a partner | H3 |
| wsl-wills.co.uk/ | I have children from a previous relationship | H3 |
| wsl-wills.co.uk/ | I am a property owner | H3 |
| wsl-wills.co.uk/ | I have new grandchildren | H3 |
| wsl-wills.co.uk/ | I don't want the state to decide who inherits from me | H3 |
| wsl-wills.co.uk/ | Will Writing | H3 |
| wsl-wills.co.uk/ | Trusts | H3 |
| wsl-wills.co.uk/ | Lifetime Services | H3 |
| wsl-wills.co.uk/ | Lasting Powers of Attorney | H3 |
| wsl-wills.co.uk/ | Do the right thing, make a Will. | H3 |
| wsl-wills.co.uk/video-chat/ | How it works | H2 |
| wsl-wills.co.uk/video-chat/ | Your video chat Will writing appointment | H3 |
| wsl-wills.co.uk/video-chat/ | 1 Book your video appointment | H3 |
| wsl-wills.co.uk/video-chat/ | 2 Receive a link | H3 |
| wsl-wills.co.uk/video-chat/ | 3 Start your video meeting | H3 |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| wsl-wills.co.uk/ | robots | noindex,nofollow |
| wsl-wills.co.uk/ | viewport | width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1 |
| wsl-wills.co.uk/other-services/ | robots | noindex,nofollow |
| wsl-wills.co.uk/other-services/ | viewport | width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1 |
| wsl-wills.co.uk/lasting-power-of-attorney/ | robots | noindex,nofollow |
| wsl-wills.co.uk/lasting-power-of-attorney/ | viewport | width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1 |
| wsl-wills.co.uk/will-writing/ | robots | noindex,nofollow |
| wsl-wills.co.uk/will-writing/ | viewport | width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1 |
| wsl-wills.co.uk/video-chat/ | robots | noindex,nofollow |
| wsl-wills.co.uk/video-chat/ | viewport | width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| wsl-wills.co.uk/ | Cache-control | public, max-age=86400, must-revalidate |
| wsl-wills.co.uk/ | Content-Type | text/html; charset=utf-8 |
| wsl-wills.co.uk/other-services/ | Cache-control | public, max-age=86400, must-revalidate |
| wsl-wills.co.uk/other-services/ | Content-Type | text/html; charset=utf-8 |
| wsl-wills.co.uk/lasting-power-of-attorney/ | Cache-control | public, max-age=86400, must-revalidate |
| wsl-wills.co.uk/lasting-power-of-attorney/ | Content-Type | text/html; charset=utf-8 |
| wsl-wills.co.uk/will-writing/ | Cache-control | public, max-age=86400, must-revalidate |
| wsl-wills.co.uk/will-writing/ | Content-Type | text/html; charset=utf-8 |
| wsl-wills.co.uk/video-chat/ | Cache-control | public, max-age=86400, must-revalidate |
| wsl-wills.co.uk/video-chat/ | Content-Type | text/html; charset=utf-8 |
Internal links4.2
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Incoming links5.4
49 pages link to this website
13 domains link to this website
- There are 49 pages on 13 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Popularity6.5
5,237,198 Most popular website in the world
This website recently saw a significant increase in popularity.
- This is the 5,237,198 most popular website in the world.
- Over the past 3 months, this website has experienced a significant increase in popularity.
Source: Alexa
Amount of content6.9
Rendering Chart...
- This website has an average of 328 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| wsl-wills.co.uk/ | 6195 | 1049 |
| wsl-wills.co.uk/other-services/ | 438 | 69 |
| wsl-wills.co.uk/lasting-power-of-attorney/ | 438 | 69 |
| wsl-wills.co.uk/will-writing/ | 438 | 69 |
| wsl-wills.co.uk/video-chat/ | 2231 | 382 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.wsl-wills.co.uk to http://wsl-wills.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 9, 2021
- It looks like this website was last updated on Tuesday, 9 February 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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