Nibbler SEO audit for www.advance-he.ac.uk
Summary
Overall9.2
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:57 on 26 Mar 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.advance-he.ac.uk/ Not detected www.advance-he.ac.uk/login Not detected www.advance-he.ac.uk/about-us Not detected www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 Not detected www.advance-he.ac.uk/about-us/strategic-advisory-groups Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images8.4
80% of images have a clearly defined size
51 images are being resized by the browser
- Some images (20.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 51 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.9
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://advance-he.ac.uk to http://www.advance-he.ac.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.advance-he.ac.uk/ | Home | H1 |
| www.advance-he.ac.uk/ | Main menu - new | H2 |
| www.advance-he.ac.uk/ | New Framework for Education for Sustainable Development | H2 |
| www.advance-he.ac.uk/ | Leading Educational Change Pilot Programme | H2 |
| www.advance-he.ac.uk/ | DVC Dialogues - New Thought Leadership Series | H2 |
| www.advance-he.ac.uk/ | Leading Departments | H2 |
| www.advance-he.ac.uk/ | Postgraduate Research Experience Survey 2023 | H2 |
| www.advance-he.ac.uk/ | Equality in Higher education: Statistical Reports 2023 published | H2 |
| www.advance-he.ac.uk/ | Advance HE Strategy 2021-24 | H2 |
| www.advance-he.ac.uk/ | Allyship in Higher Education e-Learning Course | H2 |
| www.advance-he.ac.uk/ | Student Engagement Conference 2024: Fostering a holistic approach to success | H2 |
| www.advance-he.ac.uk/ | Current presenter opportunities at Advance HE | H2 |
| www.advance-he.ac.uk/ | Search over 8,000 resources in the Advance HE Knowledge Hub | H2 |
| www.advance-he.ac.uk/ | News + Views | H2 |
| www.advance-he.ac.uk/ | Leadership programme to support Ireland’s top HE leaders goes from strength to strength | H2 |
| www.advance-he.ac.uk/ | My journey to becoming an Advance HE Fellow | H2 |
| www.advance-he.ac.uk/ | Exploring EDI issues in higher education from a postgraduate perspective | H2 |
| www.advance-he.ac.uk/ | Transformation of women’s careers in universities with Athena Swan | H2 |
| www.advance-he.ac.uk/ | ‘True allyship is essential if we are to make change in HE’ | H2 |
| www.advance-he.ac.uk/ | Unlock your senior strategic leadership potential with PSSL | H2 |
| www.advance-he.ac.uk/ | Reflect, adapt and grow: the journey of reflective practitioners | H2 |
| www.advance-he.ac.uk/ | Supporting inclusive Boards – what have we learned? | H2 |
| www.advance-he.ac.uk/ | Navigating freedom of speech, academic freedom and good relations for the short and long term | H2 |
| www.advance-he.ac.uk/ | Supporting teaching excellence in Bangladesh’s higher education sector | H2 |
| www.advance-he.ac.uk/ | Advancing academic practice through 'ABC themes' for enterprising education and business engagement | H2 |
| www.advance-he.ac.uk/ | Fostering belonging in higher education: Implications for student retention and wellbeing | H2 |
| www.advance-he.ac.uk/ | Footer | H2 |
| www.advance-he.ac.uk/login | Log in to your account | H1 |
| www.advance-he.ac.uk/login | Main menu - new | H2 |
| www.advance-he.ac.uk/login | Footer | H2 |
| www.advance-he.ac.uk/login | Log in to My Advance HE | H3 |
| www.advance-he.ac.uk/login | Log in to Connect | H3 |
| www.advance-he.ac.uk/login | Log in to myVLE | H3 |
| www.advance-he.ac.uk/about-us | Helping HE shape its future | H1 |
| www.advance-he.ac.uk/about-us | Main menu - new | H2 |
| www.advance-he.ac.uk/about-us | Our purpose | H2 |
| www.advance-he.ac.uk/about-us | Our vision | H2 |
| www.advance-he.ac.uk/about-us | Meet Advance HE | H2 |
| www.advance-he.ac.uk/about-us | The Chair of the Board of Advance HE | H2 |
| www.advance-he.ac.uk/about-us | Chief Executive of Advance HE | H2 |
| www.advance-he.ac.uk/about-us | Footer | H2 |
| www.advance-he.ac.uk/about-us | Advance HE Strategy 2021-24 | H3 |
| www.advance-he.ac.uk/about-us | More about Advance HE | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Advance HE Strategy 2021 - 2024 | H1 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Main menu - new | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Setting the context of our strategy | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our purpose and our vision | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our strategic goals | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our part in shaping a new future for HE | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | How we work with you | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Footer | H2 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | We are proud to have a distinctive role helping higher education and research be the best it can be, founded on a deep-rooted partnership with the sector. | H3 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | "It is our people and the people we help that really make us who we are." | H3 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Explore our strategy | H3 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | The importance of higher education in supporting society to tackle the challenges of today and tomorrow remains vital. | H3 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | PDF version | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Setting the context of our strategy | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our purpose and our vision | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our strategic goals | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our commitments | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | Our part in shaping a new future for HE | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | How we work with you | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | feedback from our members around the world showed delivering blended, flexible, digitally-optimised learning and teaching, staff and student wellbeing, and fair outcomes as major ongoing concerns and leadership challenges | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | insufficient progress is being made to tackle structural racism and systemic inequalities in HE, creating unacceptable challenges and outcomes for students and colleagues who work in the sector | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | our governance insight shows that institutions need to focus more on strategic development, diversity, inclusion, culture and sustainable development to drive their success. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | enhance confidence and trust in higher education | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | address systemic inequalities for staff and students | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | advance education to meet the evolving needs of students and society. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | support the development of new strategies, sustainable operating models and successful hybrid approaches to all aspects of higher education | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | deliver educational transformation helping institutions and governments review and develop strategy, policy and practice | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | facilitate cultural transformation and the creation of institutions in which people of all identities belong. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | develop and strengthen individuals’ abilities to create the vision and deliver the strategies that will transform HE for the future | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | support leadership development at all levels that builds and sustains inclusion | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | build on and expand initiatives to diversify the leadership pool. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | support institutions and individuals to better understand the nature of racism and how to become anti-racist | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | identify and scale up effective practices to advance equality and enhance dignity, respect and wellbeing for all | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | determine the potential to deliver an integrated equalities charter respecting the diversity of members and their contexts. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | enable the creation of flexible teaching, learning and assessment strategies that optimise the use of emerging technologies | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | promote inclusive student success strategies that enhance the student experience and outcomes | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | facilitate the revision of the Professional Standards Framework for Teaching and Supporting Learning in HE. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | extend professional recognition and Fellowship schemes for other aspects of HE practice, such as leadership and for EDI practitioners | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | convene a global learning community to support the ongoing engagement and development of Fellows | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | provide flexible, personalised professional development pathways that are digitally-recognised and portable. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | provide a foundation for a step change in board diversity and the inclusive culture needed to maximise its impact | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | develop and support agile models of governance that meet the needs of higher education in the 21st Century, including realising the potential of approaches such as environmental, social and governance (ESG) principles | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | use our connectivity around the world to convene and share insights and innovation for effective governance. | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | we place member needs at our core | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | we work with you to meet the needs of your particular context | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | we embed equality, diversity and inclusivity | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | we act with integrity and respect | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | we convene, connect and co-create with our community worldwide, to benefit all | H4 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | using our expertise and our distributed network of associates around the world, we provide solutions and support that make a difference. | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Strategic Advisory Groups | H1 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Main menu - new | H2 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Footer | H2 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Equality, Diversity and Inclusion Strategic Advisory Group | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Teaching and Learning Strategic Advisory Group | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Leadership and Management Strategic Advisory Group | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Global Perspectives Strategic Advisory Group | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Australasian Strategic Advisory Board | H4 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | Governance Strategic Advisory Group | H4 |
Meta tags10.0
This is how this website will look in Google search listings:
Home | Advance HE
www.advance-he.ac.uk/
Advance HE - We help higher education organisations be the best they can be, by unlocking the potential of their people.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.advance-he.ac.uk/ | description | Advance HE - We help higher education organisations be the best they can be, by unlocking the potential of their people. |
| www.advance-he.ac.uk/ | generator | Drupal 10 (https://www.drupal.org) |
| www.advance-he.ac.uk/ | mobileoptimized | width |
| www.advance-he.ac.uk/ | handheldfriendly | true |
| www.advance-he.ac.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.advance-he.ac.uk/login | description | Sign in to or register for your desired Advance HE account |
| www.advance-he.ac.uk/login | generator | Drupal 10 (https://www.drupal.org) |
| www.advance-he.ac.uk/login | mobileoptimized | width |
| www.advance-he.ac.uk/login | handheldfriendly | true |
| www.advance-he.ac.uk/login | viewport | width=device-width, initial-scale=1.0 |
| www.advance-he.ac.uk/about-us | description | We work with higher education institutions around the world to improve higher education for staff, students and society. |
| www.advance-he.ac.uk/about-us | generator | Drupal 10 (https://www.drupal.org) |
| www.advance-he.ac.uk/about-us | mobileoptimized | width |
| www.advance-he.ac.uk/about-us | handheldfriendly | true |
| www.advance-he.ac.uk/about-us | viewport | width=device-width, initial-scale=1.0 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | description | Helping HE shape its future |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | generator | Drupal 10 (https://www.drupal.org) |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | mobileoptimized | width |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | handheldfriendly | true |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | viewport | width=device-width, initial-scale=1.0 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | description | To ensure our members are at the heart of the development of our services. |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | generator | Drupal 10 (https://www.drupal.org) |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | mobileoptimized | width |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | handheldfriendly | true |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | viewport | width=device-width, initial-scale=1.0 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,262 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.advance-he.ac.uk/ | 23709 | 2729 |
| www.advance-he.ac.uk/login | 13969 | 1506 |
| www.advance-he.ac.uk/about-us | 19583 | 2330 |
| www.advance-he.ac.uk/about-us/advance-he-strategy-2021-2024 | 24158 | 2992 |
| www.advance-he.ac.uk/about-us/strategic-advisory-groups | 15826 | 1755 |
Freshness10.0
Last updated March 26, 2024
- It looks like this website was last updated on Tuesday, 26 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 26/03/2024 | www.advance-he.ac.uk/ | Body text |
| 25/03/2024 | www.advance-he.ac.uk/ | Body text |
| 20/03/2024 | www.advance-he.ac.uk/ | Body text |
| 19/03/2024 | www.advance-he.ac.uk/ | Body text |
| 18/03/2024 | www.advance-he.ac.uk/ | Body text |
| 15/03/2024 | www.advance-he.ac.uk/ | Body text |
| 14/03/2024 | www.advance-he.ac.uk/ | Body text |
| 13/03/2024 | www.advance-he.ac.uk/ | Body text |
| 12/03/2024 | www.advance-he.ac.uk/ | Body text |
| 01/07/2023 | www.advance-he.ac.uk/ | Body text |
| 01/10/2019 | www.advance-he.ac.uk/about-us | Body text |
| 01/01/2012 | www.advance-he.ac.uk/about-us | Body text |
| 01/09/2019 | www.advance-he.ac.uk/about-us | Body text |
| 28/11/2023 | www.advance-he.ac.uk/sites/.../Alison | Last modified header |
| 28/11/2023 | www.advance-he.ac.uk/sites/.../Professor | Last modified header |
| 17/05/2022 | www.advance-he.ac.uk/themes/.../logo.svg | Last modified header |
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