Nibbler SEO audit for www.ainaclothing.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:46 on 9 Apr 2024 (BST).
Top priorities for website improvement
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
URL format3.6
5 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ainaclothing.com to http://www.ainaclothing.com. This is ideal.
Amount of content8.0
Rendering Chart...
- This website has an average of 323 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.ainaclothing.com/Default.asp | 2966 | 344 |
| www.ainaclothing.com/articles.asp?ID=57 | 1284 | 195 |
| www.ainaclothing.com/aboutus.asp | 2389 | 368 |
| www.ainaclothing.com/water-base-inks-s/46.htm | 1606 | 242 |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | 2984 | 468 |
Images8.8
33% of images have a clearly defined size
4 images are being resized by the browser
- Most images (67.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.4
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Aina Clothing, Eco-friendly Outdoor Clothing & Gear
www.ainaclothing.com/Default.asp
Aina is quality eco friendly outdoor clothing and gear, from the mountains to the surf. Organic cotton clothing; t-shirts, hoodies and hats. Free shipping over $99
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ainaclothing.com/Default.asp | p:domain_verify | b283745bad90c26c902137ff34662e8c |
| www.ainaclothing.com/Default.asp | google-site-verification | fK1NDGoLDRbpjDOno27TyKTZWXnfNAo-9Bx2AKESiQU |
| www.ainaclothing.com/Default.asp | globalsign-domain-verification | darVkl5sCUxo2ZPjj2oRtuahMb4g0I_ri1AbgGqmXm |
| www.ainaclothing.com/Default.asp | msvalidate.01 | 83CCD2DB9FFED16CDCE5B04C17960BFD |
| www.ainaclothing.com/Default.asp | description | Aina is quality eco friendly outdoor clothing and gear, from the mountains to the surf. Organic cotton clothing; t-shirts, hoodies and hats. Free shipping over $99 |
| www.ainaclothing.com/Default.asp | keywords | Aina, organic cotton, eco-friendly clothing, graphic tees, outdoor apparel, trucker hats, organic clothing |
| www.ainaclothing.com/Default.asp | robots | index, follow |
| www.ainaclothing.com/Default.asp | googlebot | INDEX, FOLLOW |
| www.ainaclothing.com/Default.asp | viewport | width=device-width, initial-scale=1 |
| www.ainaclothing.com/Default.asp | msvalidate.01 | 470BB914F0D5E07065989E231F2D0A30 |
| www.ainaclothing.com/articles.asp?ID=57 | description | Aina Clothing Shipping Info – Currently ships only within the United States. Free shipping offer, see amount on website. |
| www.ainaclothing.com/articles.asp?ID=57 | keywords | Eco-friendly, apparel, organic, cotton, t-shirt, outdoor apparel, trucker hat, surf, skate |
| www.ainaclothing.com/articles.asp?ID=57 | robots | index, follow |
| www.ainaclothing.com/articles.asp?ID=57 | googlebot | INDEX, FOLLOW |
| www.ainaclothing.com/articles.asp?ID=57 | p:domain_verify | b283745bad90c26c902137ff34662e8c |
| www.ainaclothing.com/articles.asp?ID=57 | google-site-verification | fK1NDGoLDRbpjDOno27TyKTZWXnfNAo-9Bx2AKESiQU |
| www.ainaclothing.com/articles.asp?ID=57 | globalsign-domain-verification | darVkl5sCUxo2ZPjj2oRtuahMb4g0I_ri1AbgGqmXm |
| www.ainaclothing.com/articles.asp?ID=57 | msvalidate.01 | 83CCD2DB9FFED16CDCE5B04C17960BFD |
| www.ainaclothing.com/articles.asp?ID=57 | viewport | width=device-width, initial-scale=1 |
| www.ainaclothing.com/articles.asp?ID=57 | msvalidate.01 | 470BB914F0D5E07065989E231F2D0A30 |
| www.ainaclothing.com/aboutus.asp | p:domain_verify | b283745bad90c26c902137ff34662e8c |
| www.ainaclothing.com/aboutus.asp | google-site-verification | fK1NDGoLDRbpjDOno27TyKTZWXnfNAo-9Bx2AKESiQU |
| www.ainaclothing.com/aboutus.asp | globalsign-domain-verification | darVkl5sCUxo2ZPjj2oRtuahMb4g0I_ri1AbgGqmXm |
| www.ainaclothing.com/aboutus.asp | msvalidate.01 | 83CCD2DB9FFED16CDCE5B04C17960BFD |
| www.ainaclothing.com/aboutus.asp | description | Aina is a lifestyle brand for the outdoors, surf and living life that strives to be produced with the least impact on the environment and draws its inspiration from playing in the dirt, water, and snow. Eco friendly clothing and gear that are more sustainable, durable, and sourced as locally as possible while also being of fair value. |
| www.ainaclothing.com/aboutus.asp | keywords | Eco-friendly, apparel, organic, cotton, t-shirt, outdoor apparel, trucker hat, surf, skate |
| www.ainaclothing.com/aboutus.asp | robots | index, follow |
| www.ainaclothing.com/aboutus.asp | googlebot | INDEX, FOLLOW |
| www.ainaclothing.com/aboutus.asp | viewport | width=device-width, initial-scale=1 |
| www.ainaclothing.com/aboutus.asp | msvalidate.01 | 470BB914F0D5E07065989E231F2D0A30 |
| www.ainaclothing.com/water-base-inks-s/46.htm | description | Why does Aina Clothing use water base inks? Because the lower impact on our environment creates a cleaner, more efficient world for us to live in. |
| www.ainaclothing.com/water-base-inks-s/46.htm | keywords | Eco-friendly, apparel, organic, cotton, t-shirt, outdoor apparel, trucker hat, surf, skate |
| www.ainaclothing.com/water-base-inks-s/46.htm | robots | index, follow |
| www.ainaclothing.com/water-base-inks-s/46.htm | googlebot | INDEX, FOLLOW |
| www.ainaclothing.com/water-base-inks-s/46.htm | p:domain_verify | b283745bad90c26c902137ff34662e8c |
| www.ainaclothing.com/water-base-inks-s/46.htm | google-site-verification | fK1NDGoLDRbpjDOno27TyKTZWXnfNAo-9Bx2AKESiQU |
| www.ainaclothing.com/water-base-inks-s/46.htm | globalsign-domain-verification | darVkl5sCUxo2ZPjj2oRtuahMb4g0I_ri1AbgGqmXm |
| www.ainaclothing.com/water-base-inks-s/46.htm | msvalidate.01 | 83CCD2DB9FFED16CDCE5B04C17960BFD |
| www.ainaclothing.com/water-base-inks-s/46.htm | viewport | width=device-width, initial-scale=1 |
| www.ainaclothing.com/water-base-inks-s/46.htm | msvalidate.01 | 470BB914F0D5E07065989E231F2D0A30 |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | description | Aina is looking for folk who are passionate about the environment and living life to be an Ambassador and represent our line of eco-friendly goods. |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | keywords | Eco-friendly, apparel, organic, cotton, t-shirt, outdoor apparel, trucker hat, surf, skate |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | robots | index, follow |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | googlebot | INDEX, FOLLOW |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | p:domain_verify | b283745bad90c26c902137ff34662e8c |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | google-site-verification | fK1NDGoLDRbpjDOno27TyKTZWXnfNAo-9Bx2AKESiQU |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | globalsign-domain-verification | darVkl5sCUxo2ZPjj2oRtuahMb4g0I_ri1AbgGqmXm |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | msvalidate.01 | 83CCD2DB9FFED16CDCE5B04C17960BFD |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | viewport | width=device-width, initial-scale=1 |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | msvalidate.01 | 470BB914F0D5E07065989E231F2D0A30 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ainaclothing.com/Default.asp | Content-Type | text/html; charset=UTF-8 |
| www.ainaclothing.com/Default.asp | X-UA-Compatible | IE=edge,chrome=1 |
| www.ainaclothing.com/articles.asp?ID=57 | Content-Type | text/html; charset=UTF-8 |
| www.ainaclothing.com/articles.asp?ID=57 | X-UA-Compatible | IE=edge,chrome=1 |
| www.ainaclothing.com/aboutus.asp | Content-Type | text/html; charset=UTF-8 |
| www.ainaclothing.com/aboutus.asp | X-UA-Compatible | IE=edge,chrome=1 |
| www.ainaclothing.com/water-base-inks-s/46.htm | Content-Type | text/html; charset=UTF-8 |
| www.ainaclothing.com/water-base-inks-s/46.htm | X-UA-Compatible | IE=edge,chrome=1 |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | Content-Type | text/html; charset=UTF-8 |
| www.ainaclothing.com/aina-clothing-ambassador-program-s/79.htm | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 7, 2024
- It looks like this website was last updated on Sunday, 7 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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