Report for www.amazon.co.jp

Overall6.7

The overall score for this website.

Accessibility7.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.4

How satisfying the website is likely to be for users.

Marketing6.1

How well marketed, and popular the website is.

Technology7.2

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 21:39 on 14 Jan 2022 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider shortening long anchor text. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags5.2

This is how this website will look in Google search listings:

Amazon | 本, ファッション, 家電から食品まで | ...

www.amazon.co.jp/

Amazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品 ...

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.jp/descriptionAmazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く)
www.amazon.co.jp/keywordsAmazon,アマゾン,通販,インターネットショッピング
www.amazon.co.jp/googlenositelinkssearchbox
www.amazon.co.jp/google-site-verification7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA
www.amazon.co.jp/twitter:card
www.amazon.co.jp/twitter:site:id
www.amazon.co.jp/baidu-site-verificationEG1lOrs5u6
www.amazon.co.jp/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.co.jp/refdescriptionAmazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く)
www.amazon.co.jp/refkeywordsAmazon,アマゾン,通販,インターネットショッピング
www.amazon.co.jp/refgooglenositelinkssearchbox
www.amazon.co.jp/refgoogle-site-verification7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA
www.amazon.co.jp/reftwitter:card
www.amazon.co.jp/reftwitter:site:id
www.amazon.co.jp/refbaidu-site-verificationEG1lOrs5u6
www.amazon.co.jp/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.co.jp/.../view.html?ref_=nav_cartformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.jp/x-dns-prefetch-controlon
www.amazon.co.jp/content-typetext/html; charset=UTF-8
www.amazon.co.jp/refx-dns-prefetch-controlon
www.amazon.co.jp/refcontent-typetext/html; charset=UTF-8

Headings6.0

amazon cookie language settings twisted-wonderland

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.jp/家電アクセサリ・サプライのベストセラーH2
www.amazon.co.jp/家電ストアH2
www.amazon.co.jp/理美容家電でセルフケアH2
www.amazon.co.jp/アウトドア・キャンプ用品H2
www.amazon.co.jp/ファッションH2
www.amazon.co.jp/おすすめのPCのトップセラーH2
www.amazon.co.jp/ホームの世界のトップセラーH2
www.amazon.co.jp/バス・トイレ・洗面用品H2
www.amazon.co.jp/ファッションセールH2
www.amazon.co.jp/ゲーミングPC・デバイスH2
www.amazon.co.jp/フィギュアH2
www.amazon.co.jp/本の世界のトップセラーH2
www.amazon.co.jp/ゲームのほしい物ランキングH2
www.amazon.co.jp/ジグソーパズルH2
www.amazon.co.jp/鬼滅の刃ストアH2
www.amazon.co.jp/Twisted-WonderlandH2
www.amazon.co.jp/スポーツH2
www.amazon.co.jp/世界で人気のビューティの商品H2
www.amazon.co.jp/refおすすめのPCのトップセラーH2
www.amazon.co.jp/ref家電ストアH2
www.amazon.co.jp/ref理美容家電でセルフケアH2
www.amazon.co.jp/refバス・トイレ・洗面用品H2
www.amazon.co.jp/refアウトドア・キャンプ用品H2
www.amazon.co.jp/ref家電アクセサリ・サプライのベストセラーH2
www.amazon.co.jp/refホームの世界のトップセラーH2
www.amazon.co.jp/refファッションH2
www.amazon.co.jp/refファッションセールH2
www.amazon.co.jp/refゲーミングPC・デバイスH2
www.amazon.co.jp/refおすすめのワイヤレスのトップセラーH2
www.amazon.co.jp/ref世界で人気のキッチンの商品H2
www.amazon.co.jp/refゲームのほしい物ランキングH2
www.amazon.co.jp/refフィギュアH2
www.amazon.co.jp/ref鬼滅の刃ストアH2
www.amazon.co.jp/refジグソーパズルH2
www.amazon.co.jp/refTwisted-WonderlandH2
www.amazon.co.jp/ref世界で人気のビューティの商品H2
www.amazon.co.jp/gp/.../ref言語設定(Language Settings)H3
www.amazon.co.jp/ap/signin...&ログインH1
www.amazon.co.jp/ap/signin...&次に進むにはCookieを有効にしてくださいH4
www.amazon.co.jp/ap/signin...&初めてAmazonをご利用ですか?H5
www.amazon.co.jp/.../view.html?ref_=nav_cartAmazonカートは空ですH2

Amount of content7.5

Rendering Chart...

  • This website has an average of 473 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Mobile8.0

Mobile screenshot of www.amazon.co.jpTablet screenshot of www.amazon.co.jp
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.8

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.jp to http://www.amazon.co.jp. This is ideal.

Images9.6

7% of images have a clearly defined size

6 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Popularity10.0

52 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 52 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.
  • This website accounts for 93.3% of the Internet traffic to amazon.co.jp and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .co.jp websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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