Nibbler SEO audit for www.amazon.co.jp

Overall6.3

The overall score for this website.

Accessibility7.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.9

How satisfying the website is likely to be for users.

Marketing5.1

How well marketed, and popular the website is.

Technology6.3

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 06:00 on 28 Feb 2024 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider shortening long anchor text. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Server behaviour4.4

Yes404 page

NoCompression

Meta tags5.2

This is how this website will look in Google search listings:

Amazon | 本, ファッション, 家電から食品まで | ...

www.amazon.co.jp/

Amazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品 ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.jp/descriptionAmazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く)
www.amazon.co.jp/keywordsAmazon,アマゾン,通販,インターネットショッピング
www.amazon.co.jp/googlenositelinkssearchbox
www.amazon.co.jp/google-site-verification7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA
www.amazon.co.jp/twitter:card
www.amazon.co.jp/twitter:site:id
www.amazon.co.jp/baidu-site-verificationEG1lOrs5u6
www.amazon.co.jp/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.co.jp/encrypted-slate-tokenAnYxfNbmxPGx6TArZxpIveCvhE2y2OlkzsEIH2jurK1OBJWSN23t0nQPufOeQR9OhDtELFLWIGwGVkvcaWm/VkYG/QfLK1kzBQX+caESvalVhklxNFB+2CBLVq7KGF3o66GlCId+xAJV1AA7hL1aoRmfHh18pfHimyec9taZ1j9qyO2uqHBMRIA5ybH9eTPIwcmJzC5F//PCa7onspT/k36KgnYlG2oVrNX5djWaOUHQt+J2Yo8o9XkdoQ8+NijrbQ6DqaPu+Xafw/ZPqSA=
www.amazon.co.jp/refdescriptionAmazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く)
www.amazon.co.jp/refkeywordsAmazon,アマゾン,通販,インターネットショッピング
www.amazon.co.jp/refgooglenositelinkssearchbox
www.amazon.co.jp/refgoogle-site-verification7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA
www.amazon.co.jp/reftwitter:card
www.amazon.co.jp/reftwitter:site:id
www.amazon.co.jp/refbaidu-site-verificationEG1lOrs5u6
www.amazon.co.jp/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.co.jp/refencrypted-slate-tokenAnYxB+imhAPG7jEDI5BznTRL3TaNwYoO1ZDFP372Yh0XLrO53jKBOCxAjrvsKJqFQO5GGxY55EZF3+VkvQr4jz+lDDsYT3sgPcjuagtD2HHgoX6ou2b72QbAVc772iX/3PfuAXxysAQiqdGLdQjyiVvncEd8QQWZa9ZszvPyrDJ9C86uyhraTBBCSWWmJdwExPx1+RRMdcQu+0qfIYW33+PEK2VsexWCO9Qtfe/BG7zDHtNhFlnk0craz0cukdYlcIzZbYbCRfo7qE5I7A==
www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_aisencrypted-slate-tokenAnYxjYIHV2fHgdM5uIprUC0hqpBu9ysewW2MAjVl6zzoq7gFcM0tU+eErhyp4qkgHdNZZ2zHPuWLHFXDr33nL1a8PXmbDDCIY5On4CsMUuMC5JV5QkBOADZgA6we4ypwJBesBcpa9rEwrm/CRZJL3SQn16wfoTJS+OxxkFOHFNpS9dNtNEJ1d7Eq+LTeUDGPKuc6oWTQ3IViflABBboQlhCMge7bu2hO80nq5S9k5m/Df5xPOs/tg2aNHvBj85HJm5mQDvM2xnOWIyi5bg==
www.amazon.co.jp/.../view.html?ref_=nav_cartencrypted-slate-tokenAnYx8oXtz9nZhNHqbjYKiUnaLpQaIyPi2rBeFiKsyh0VlPVlwEJJ82+lP8l2wMEVh6y3vMWCP8g47McaiE6x1kcmjc4AFrld4K7QfrrAEINBmXGSjp8xmO9sjepG42kcHJf+kGsEE1qYZLXROaGEQ75YTGBDGUENZ2/okEk6xZjJ05YUNDLX87WAlr7y1LBZkM/pvvxCnVQL9gwTMr3Vr3ElUjCM3N5VEKSrEBt/eBeDNY593xZtIzu3lIG49sGlTgUDvYYoqzkAnmRsIw==

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.jp/x-dns-prefetch-controlon
www.amazon.co.jp/content-typetext/html; charset=UTF-8
www.amazon.co.jp/refx-dns-prefetch-controlon
www.amazon.co.jp/refcontent-typetext/html; charset=UTF-8
www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_aisx-dns-prefetch-controlon
www.amazon.co.jp/.../view.html?ref_=nav_cartx-dns-prefetch-controlon

Headings6.0

amazon amazonglobal cookie sale

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.jp/ホーム&キッチンセールH2
www.amazon.co.jp/新生活SALE 3/1 (金) 9:00 スタートH2
www.amazon.co.jp/おもちゃセールH2
www.amazon.co.jp/AmazonGlobalH2
www.amazon.co.jp/世界で人気のビューティの商品H2
www.amazon.co.jp/おすすめのおもちゃのトップセラーH2
www.amazon.co.jp/DVDのほしい物ランキングH2
www.amazon.co.jp/世界で人気のキッチンの商品H2
www.amazon.co.jp/世界で人気のDIY・工具の商品H2
www.amazon.co.jp/ゲームのほしい物ランキングH2
www.amazon.co.jp/本の世界のトップセラーH2
www.amazon.co.jp/refホーム&キッチンセールH2
www.amazon.co.jp/ref新生活SALE 3/1 (金) 9:00 スタートH2
www.amazon.co.jp/refおもちゃセールH2
www.amazon.co.jp/refAmazonGlobalH2
www.amazon.co.jp/ref世界で人気のビューティの商品H2
www.amazon.co.jp/refおすすめのおもちゃのトップセラーH2
www.amazon.co.jp/refDVDのほしい物ランキングH2
www.amazon.co.jp/ref本の世界のトップセラーH2
www.amazon.co.jp/ref世界で人気のキッチンの商品H2
www.amazon.co.jp/ref世界で人気のDIY・工具の商品H2
www.amazon.co.jp/refゲームのほしい物ランキングH2
www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais言語設定H3
www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais通貨設定H3
www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0ログインH1
www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0次に進むにはCookieを有効にしてくださいH4
www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0パスキーエラーH4
www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0初めてAmazonをご利用ですか?H5
www.amazon.co.jp/.../view.html?ref_=nav_cartAmazonカートは空ですH2
www.amazon.co.jp/.../view.html?ref_=nav_cart「あとで買う」に入っている商品はありませんH2

Amount of content7.7

Rendering Chart...

  • This website has an average of 591 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Mobile8.0

Mobile screenshot of www.amazon.co.jpTablet screenshot of www.amazon.co.jp
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Images9.8

8% of images have a clearly defined size

10 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Popularity10.0

152157088Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Domain agei

  • Sorry, we cannot check the domain age of .co.jp websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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