Report for www.amazon.co.uk

Overall6.1

The overall score for this website.

Accessibility7.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.9

How satisfying the website is likely to be for users.

Technology7.1

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 19:44 on 18 Sep 2019 (BST).

Top priorities for website improvement

  • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain a link to Facebook, but it did not appear to be a public Facebook page associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Printability0.0

0% of pages are optimised for printing

Social interest0.0

  • We did not find any Facebook likes or Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Meta tags2.4

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/viewportwidth=device-width
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/X-UA-CompatibleIE=edge,chrome=1
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

URL format4.0

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Mobile5.8

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • Some pages (40.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Headings7.0

-click access accessories additional affordable amazon amendments applicable availability below best books business cancellation characters children claims communications computers conditions contact content controllers customers customs days details does eu-us europe exceptions finds fire garden guarantee home information jewellery legal liability men's movies music notice ordering other outdoors personal policies pricing privacy procedure product products quick returns right rights sale services shield software solutions sports swiss-us terms voluntary waiver watches your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Enter the characters you see belowH4
www.amazon.co.uk/Type the characters you see in this image:H4
www.amazon.co.uk/gp/.../refConditions of UseĀ & SaleH1
www.amazon.co.uk/gp/.../refConditions of UseH2
www.amazon.co.uk/gp/.../ref1. ELECTRONIC COMMUNICATIONSH2
www.amazon.co.uk/gp/.../ref2. RECOMMENDATIONS AND PERSONALISATIONH2
www.amazon.co.uk/gp/.../ref3. COPYRIGHT, AUTHORS' RIGHTS AND DATABASE RIGHTSH2
www.amazon.co.uk/gp/.../ref4. TRADEMARKSH2
www.amazon.co.uk/gp/.../ref5. PATENTSH2
www.amazon.co.uk/gp/.../ref6. LICENCE AND ACCESSH2
www.amazon.co.uk/gp/.../ref7. YOUR ACCOUNTH2
www.amazon.co.uk/gp/.../ref8. REVIEWS, COMMENTS, COMMUNICATIONS AND OTHER CONTENTH2
www.amazon.co.uk/gp/.../ref9. INTELLECTUAL PROPERTY CLAIMSH2
www.amazon.co.uk/gp/.../ref10. AMAZON SOFTWARE TERMSH2
www.amazon.co.uk/gp/.../ref11. OTHER BUSINESSH2
www.amazon.co.uk/gp/.../ref12. AMAZON'S ROLEH2
www.amazon.co.uk/gp/.../ref13. OUR LIABILITYH2
www.amazon.co.uk/gp/.../ref14. APPLICABLE LAWH2
www.amazon.co.uk/gp/.../ref15. ALTERATIONS TO SERVICE OR AMENDMENTS TO THE CONDITIONS OF USEH2
www.amazon.co.uk/gp/.../ref16. WAIVERH2
www.amazon.co.uk/gp/.../ref17. CHILDRENH2
www.amazon.co.uk/gp/.../ref18. OUR CONTACT DETAILSH2
www.amazon.co.uk/gp/.../ref19. NOTICE AND PROCEDURE FOR MAKING CLAIMS OF RIGHT INFRINGEMENTSH2
www.amazon.co.uk/gp/.../ref20. NOTICE AND PROCEDURE FOR NOTIFYING AMAZON OF DEFAMATORY CONTENTH2
www.amazon.co.uk/gp/.../refADDITIONAL AMAZON SOFTWARE TERMSH2
www.amazon.co.uk/gp/.../refConditions of SaleH2
www.amazon.co.uk/gp/.../ref1. OUR CONTRACTH2
www.amazon.co.uk/gp/.../ref2. RIGHT OF CANCELLATION UP TO 14 DAYS, EXCEPTIONS TO CANCELLATION AND OUR VOLUNTARY RETURNS GUARANTEEH2
www.amazon.co.uk/gp/.../ref3. PRICING AND AVAILABILITYH2
www.amazon.co.uk/gp/.../ref4. PRODUCT INFORMATIONH2
www.amazon.co.uk/gp/.../ref5. CUSTOMSH2
www.amazon.co.uk/gp/.../ref6. 1-CLICK ORDERINGH2
www.amazon.co.uk/gp/.../ref7. OUR LIABILITYH2
www.amazon.co.uk/gp/.../ref8. APPLICABLE LAWH2
www.amazon.co.uk/gp/.../ref9. AMENDMENTS TO THE CONDITIONS OF SALEH2
www.amazon.co.uk/gp/.../ref10. WAIVERH2
www.amazon.co.uk/gp/.../ref11. CHILDRENH2
www.amazon.co.uk/gp/.../ref12. OUR CONTACT DETAILSH2
www.amazon.co.uk/gp/.../refLegal policiesH3
www.amazon.co.uk/gp/.../refQuick solutionsH3
www.amazon.co.uk/gp/.../refPrivacy NoticeH1
www.amazon.co.uk/gp/.../refControllers of Personal InformationH2
www.amazon.co.uk/gp/.../refEU-US and Swiss-US Privacy ShieldH2
www.amazon.co.uk/gp/.../refWhat Personal Information About Customers Does Amazon Europe Collect?H2
www.amazon.co.uk/gp/.../refFor What Purposes Does Amazon Europe Process Your Personal Information?H2
www.amazon.co.uk/gp/.../refWhat About Cookies?H2
www.amazon.co.uk/gp/.../refDoes Amazon Europe Share Your Personal Information?H2
www.amazon.co.uk/gp/.../refHow Secure is Information About Me?H2
www.amazon.co.uk/gp/.../refWhat About Third-Party Advertisers and Links to Other Websites?H2
www.amazon.co.uk/gp/.../refWhat Information Can I Access?H2
www.amazon.co.uk/gp/.../refWhat Choices Do I Have?H2
www.amazon.co.uk/gp/.../refAre Children Allowed to Use Amazon Services?H2
www.amazon.co.uk/gp/.../refHow Long Do We Keep Your Personal Information?H2
www.amazon.co.uk/gp/.../refContacts, Notices & RevisionsH2
www.amazon.co.uk/gp/.../refRelated Practices & InformationH2
www.amazon.co.uk/gp/.../refExamples of Information CollectedH2
www.amazon.co.uk/gp/.../refEU-US and Swiss-US Privacy ShieldH2
www.amazon.co.uk/gp/.../refLegal policiesH3
www.amazon.co.uk/gp/.../refQuick solutionsH3
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledPrime VideoH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledAmazon MusicH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledApps for AndroidH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledEcho & AlexaH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledFire TVH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledFire TabletsH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledKindle E-readers & BooksH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledAmazon PantryH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledFind a GiftH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledBooks & AudibleH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledElectronics & ComputersH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledToys, Children & BabyH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledSports & OutdoorsH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledFood & GroceryH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledHealth & BeautyH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledCar & MotorbikeH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledHandmadeH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledAmazon LaunchpadH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledHome ServicesH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledAmazon StorefrontsH2
www.amazon.co.uk/gp/site-directory?ref=navm_em_js_disabledAmazon BusinessH2
www.amazon.co.uk/refDeal of the DayH2
www.amazon.co.uk/refBargain findsH2
www.amazon.co.uk/refThousands of movies & TVH2
www.amazon.co.uk/refSign in for your best experienceH2
www.amazon.co.uk/refTrending ProductsH2
www.amazon.co.uk/refBestselling products from USH2
www.amazon.co.uk/refPhones & AccessoriesH2
www.amazon.co.uk/refOverstock dealsH2
www.amazon.co.uk/refComputers & AccessoriesH2
www.amazon.co.uk/refGarden & OutdoorsH2
www.amazon.co.uk/refTop startup products this monthH2
www.amazon.co.uk/refBest Sellers in Sports & OutdoorsH2
www.amazon.co.uk/refCoffee machine finderH2
www.amazon.co.uk/refHome AccessoriesH2
www.amazon.co.uk/refLooking for a vacuum?H2
www.amazon.co.uk/refHome & Kitchen AppliancesH2
www.amazon.co.uk/refMen's most-loved watchesH2
www.amazon.co.uk/refMen's affordable fashion findsH2
www.amazon.co.uk/refMusical InstrumentsH2
www.amazon.co.uk/refDIY & Tradesmen StoreH2
www.amazon.co.uk/refMade in ItalyH2
www.amazon.co.uk/refFurnitureH2
www.amazon.co.uk/refAffordable jewelleryH2

Server behaviour8.5

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Amount of content8.8

Rendering Chart...

  • This website has an average of 2,699 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.7

11% of images have a clearly defined size

14 images are being resized by the browser

Popularity10.0

82 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 82 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 91.4% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Freshness10.0

Last updated July 29, 2019

  • It looks like this website was last updated on Monday, 29 July 2019. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/07/2019www.amazon.co.uk/gp/.../refBody text
29/07/2019www.amazon.co.uk/gp/.../refBody text

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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