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The overall score for this website.


How accessible the website is to mobile and disabled users.

The following tests contribute to this score:


How satisfying the website is likely to be for users.


How well designed and built the website is.

Screenshot of

Nibbler tested a sample of 5 pages from this website at 19:44 on 18 Sep 2019 (BST).

Top priorities for website improvement

  • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain a link to Facebook, but it did not appear to be a public Facebook page associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook


This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.


0% of pages are optimised for printing

Social interest0.0

  • We did not find any Facebook likes or Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook


0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Meta tags2.4

Meta Tags (name attribute)

Page URLNameContent up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more. camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=UTF-8,chrome=1; charset=UTF-8

URL format4.0

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g., instead of a clean URL (e.g. Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 40.0% of URLs include an ID query parameter (e.g.
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.


Mobile screenshot of screenshot of
  • Some pages (40.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.


-click access accessories additional affordable amazon amendments applicable availability below best books business cancellation characters children claims communications computers conditions contact content controllers customers customs days details does eu-us europe exceptions finds fire garden guarantee home information jewellery legal liability men's movies music notice ordering other outdoors personal policies pricing privacy procedure product products quick returns right rights sale services shield software solutions sports swiss-us terms voluntary waiver watches your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel the characters you see belowH4 the characters you see in this image:H4 of UseĀ & SaleH1 of UseH2 ELECTRONIC COMMUNICATIONSH2 RECOMMENDATIONS AND PERSONALISATIONH2 COPYRIGHT, AUTHORS' RIGHTS AND DATABASE RIGHTSH2 TRADEMARKSH2 PATENTSH2 LICENCE AND ACCESSH2 YOUR ACCOUNTH2 REVIEWS, COMMENTS, COMMUNICATIONS AND OTHER CONTENTH2 INTELLECTUAL PROPERTY CLAIMSH2 AMAZON SOFTWARE TERMSH2 OTHER BUSINESSH2 AMAZON'S ROLEH2 OUR LIABILITYH2 APPLICABLE LAWH2 ALTERATIONS TO SERVICE OR AMENDMENTS TO THE CONDITIONS OF USEH2 WAIVERH2 CHILDRENH2 OUR CONTACT DETAILSH2 NOTICE AND PROCEDURE FOR MAKING CLAIMS OF RIGHT INFRINGEMENTSH2 NOTICE AND PROCEDURE FOR NOTIFYING AMAZON OF DEFAMATORY CONTENTH2 AMAZON SOFTWARE TERMSH2 of SaleH2 OUR CONTRACTH2 RIGHT OF CANCELLATION UP TO 14 DAYS, EXCEPTIONS TO CANCELLATION AND OUR VOLUNTARY RETURNS GUARANTEEH2 PRICING AND AVAILABILITYH2 PRODUCT INFORMATIONH2 CUSTOMSH2 1-CLICK ORDERINGH2 OUR LIABILITYH2 APPLICABLE LAWH2 AMENDMENTS TO THE CONDITIONS OF SALEH2 WAIVERH2 CHILDRENH2 OUR CONTACT DETAILSH2 policiesH3 solutionsH3 NoticeH1 of Personal InformationH2 and Swiss-US Privacy ShieldH2 Personal Information About Customers Does Amazon Europe Collect?H2 What Purposes Does Amazon Europe Process Your Personal Information?H2 About Cookies?H2 Amazon Europe Share Your Personal Information?H2 Secure is Information About Me?H2 About Third-Party Advertisers and Links to Other Websites?H2 Information Can I Access?H2 Choices Do I Have?H2 Children Allowed to Use Amazon Services?H2 Long Do We Keep Your Personal Information?H2, Notices & RevisionsH2 Practices & InformationH2 of Information CollectedH2 and Swiss-US Privacy ShieldH2 policiesH3 solutionsH3 VideoH2 MusicH2 for AndroidH2 & AlexaH2 TVH2 TabletsH2 E-readers & BooksH2 PantryH2 a GiftH2 & AudibleH2, TV, Music & GamesH2 & ComputersH2, Garden, Pets & DIYH2, Children & BabyH2, Shoes & WatchesH2 & OutdoorsH2 & GroceryH2 & BeautyH2 & MotorbikeH2, Industry & ScienceH2 LaunchpadH2 ServicesH2 StorefrontsH2 BusinessH2 of the DayH2 findsH2 of movies & TVH2 in for your best experienceH2 ProductsH2 products from USH2 & AccessoriesH2 dealsH2 & AccessoriesH2 & OutdoorsH2 startup products this monthH2 Sellers in Sports & OutdoorsH2 machine finderH2 AccessoriesH2 for a vacuum?H2 & Kitchen AppliancesH2's most-loved watchesH2's affordable fashion findsH2 InstrumentsH2 & Tradesmen StoreH2 in ItalyH2 jewelleryH2

Server behaviour8.5

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from to This is ideal.

Amount of content8.8

Rendering Chart...

  • This website has an average of 2,699 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.


11% of images have a clearly defined size

14 images are being resized by the browser


82 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 82 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 91.4% of the Internet traffic to and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.


Last updated July 29, 2019

  • It looks like this website was last updated on Monday, 29 July 2019. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

10/07/ text
29/07/ text

Domain agei

  • Sorry, we cannot check the domain age of websites.

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