Report for www.amazon.de

Overall7.6

The overall score for this website.

Accessibility8.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.0

How satisfying the website is likely to be for users.

Marketing6.8

How well marketed, and popular the website is.

Technology8.1

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 05:37 on 15 Jan 2022 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format4.4

  • 3 URLs are particularly hard to type or remember.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 2 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags6.8

This is how this website will look in Google search listings:

Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik ...

www.amazon.de/

Entdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei ...

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.de/descriptionEntdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei Amazon.de
www.amazon.de/keywordsAmazon.de, Bücher, Elektronik, Filme, Games, Sportartikel, Schuhe, Spielzeug, Drogerie, Musik, MP3
www.amazon.de/googlenositelinkssearchbox
www.amazon.de/google-site-verificationswXRcjDUZoOScicIYvgzsPnCui1G4qgd7lCAGB5HqNk
www.amazon.de/twitter:card
www.amazon.de/twitter:site:id
www.amazon.de/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticedescriptionLetzte Aktualisierung: 4. September 2020
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacydescriptionZuletzt geändert: 04.12.2020

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.de/x-dns-prefetch-controlon
www.amazon.de/content-typetext/html; charset=UTF-8
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticex-dns-prefetch-controlon
www.amazon.de/cookieprefs/partnersx-dns-prefetch-controlon
www.amazon.de/cookieprefs?ref_=ya_d_l_cookie_prefsx-dns-prefetch-controlon
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyx-dns-prefetch-controlon

Mobile8.0

Mobile screenshot of www.amazon.deTablet screenshot of www.amazon.de
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Headings9.0

activewear allen amazon amazon-ger anderen angebote anpassen apps artikel bedarfs bettw bezaubernd cher computer cookie-einstellungen cookies core dann drittanbieter e-books ebook-angebote einfach entdecken erst europe farben fashion fashion-sale geschenkideen glichen handgefertigte handgefertigter handmade hinweise hlen ihre informationen iris kids kindle lilly mehr neue nlichen noah outlet pers podcast probieren produkte rabatt rechtliche sale sche schmuck schnelle sich spiele startups steppjacken sungen teilnehmen top-angebot verspielte videos weitere welche woche zahlen zubeh

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.de/Echo ZubehörH2
www.amazon.de/Erst probieren, dann zahlenH2
www.amazon.de/Amazon Kids+: Über 10.000 Videos, Spiele, Apps und mehrH2
www.amazon.de/Top-AngebotH2
www.amazon.de/Amazon GeräteH2
www.amazon.de/Angebote für Amazon-GeräteH2
www.amazon.de/Noah: Neue EPH2
www.amazon.de/Bettwäsche entdeckenH2
www.amazon.de/Podcast der Woche: BöseH2
www.amazon.de/Bis zu 15% Rabatt auf Core 10 ActivewearH2
www.amazon.de/Artikel des täglichen Bedarfs entdeckenH2
www.amazon.de/Iris & Lilly - GeschenkideenH2
www.amazon.de/Fashion-SaleH2
www.amazon.de/Handgefertigte Produkte bei HandmadeH2
www.amazon.de/Verspielte Steppjacken in allen FarbenH2
www.amazon.de/Fashion SaleH2
www.amazon.de/Entdecken Sie weitere Amazon-GeräteH2
www.amazon.de/Entdecken Sie Produkte von StartupsH2
www.amazon.de/55 e-Books ab 1,49 €H2
www.amazon.de/Bücher im OutletH2
www.amazon.de/Handgefertigter Schmuck bei HandmadeH2
www.amazon.de/Iris & Lilly - Einfach bezaubernd, einfach SieH2
www.amazon.de/Kindle eBook-Angebote ab 1,99 €H2
www.amazon.de/Computer & ZubehörH2
www.amazon.de/Erst probieren, dann zahlenH2
www.amazon.de/Kindle eBook-AngeboteH2
www.amazon.de/Handgefertigte Geschenke für sieH2
www.amazon.de/Entdecken Sie Damenschmuck von Amazon-MarkenH2
www.amazon.de/Wählen Sie Ihre Cookie-EinstellungenH4
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeCookiesH1
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSicherheit und DatenschutzH3
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSchnelle LösungenH3
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeWählen Sie Ihre Cookie-EinstellungenH4
www.amazon.de/cookieprefs/partnersCookie-Einstellungen je nach Partner anpassenH1
www.amazon.de/cookieprefs/partnersDrittanbieter, die am IAB TCF teilnehmenH4
www.amazon.de/cookieprefs/partnersDrittanbieter, die nicht am IAB TCF teilnehmenH4
www.amazon.de/cookieprefs?ref_=ya_d_l_cookie_prefsCookie-Einstellungen anpassenH1
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyAmazon.de DatenschutzerklärungH1
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyVerantwortlicheH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWelche persönlichen Informationen von Kunden erhebt Amazon Europe?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyFür welche Zwecke verarbeitet Amazon Europe Ihre persönlichen Informationen?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWas hat es mit Cookies und anderen Kennungen auf sich?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyGibt Amazon Europe persönliche Informationen weiter?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWie sicher sind Informationen über mich?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWas hat es mit Werbung auf sich?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWelche Informationen kann ich einsehen?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWelche Wahlmöglichkeiten habe ich?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyDürfen Kinder Amazon Services benutzen?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWie lange speichern wir Ihre persönlichen Informationen?H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyEU-US und Schweiz-US Privacy ShieldH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyEU Datenschutz-Grundverordnung (Rechtsgrundlagen)H2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyKontakte, Hinweise & ÄnderungenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyVerwandte ThemenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyBeispiele erhobener InformationenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyAutomatische InformationenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyInformationen aus anderen QuellenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyInformationen, zu denen Sie Zugang habenH2
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyRechtliche HinweiseH3
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacySchnelle LösungenH3
www.amazon.de/.../display.html?nodeId=201909010&ref_=footer_privacyWählen Sie Ihre Cookie-EinstellungenH4

Server behaviour9.4

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website uses a temporary (HTTP 302) redirect between its URL with/without trailing slash. This is OK, but using a permanent (HTTP 301) redirect for this page would be better.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.de to http://www.amazon.de. This is ideal.

Images9.7

16% of images have a clearly defined size

21 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Popularity10.0

115 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 115 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 90.9% of the Internet traffic to amazon.de and its subdomains.

Source: Alexa

Amount of content10.0

Rendering Chart...

  • This website has an average of 2,990 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Domain agei

  • Sorry, we cannot check the domain age of .de websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

All dates found

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