Report for www.amazon.fr

Overall6.6

The overall score for this website.

Accessibility7.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.6

How satisfying the website is likely to be for users.

Marketing6.2

How well marketed, and popular the website is.

Technology7.2

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 08:58 on 7 Sep 2021 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

Freshness3.5

Last updated January 5, 2021

  • It looks like this website was last updated on Tuesday, 5 January 2021. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
05/01/2021www.amazon.fr/gp/.../refBody text
17/03/2016www.amazon.fr/gp/.../refBody text
18/03/2016www.amazon.fr/gp/.../refBody text
21/01/2011www.amazon.fr/gp/.../refBody text

Meta tags3.6

  • All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.fr/viewportwidth=device-width
www.amazon.fr/refdescriptionAchat et vente en ligne parmi des millions de produits en stock. Livraison gratuite à partir de 25€. Vos articles à petits prix : culture, high-tech, mode, jouets, sport, maison et bien plus !
www.amazon.fr/refkeywordsAmazon, amazon.fr, livres, achats en ligne, librairie, magazine, abonnement, musique, Cds, DVD, vidéo, électronique, jeux vidéo, ordinateurs, téléphones portables, jouets, jeux, vêtements, accessoires, chaussures, bijoux, montres, produits de bureau, sports en plein air, articles de sport, produits pour bébés, santé, soins personnels, maison, jardin, lit et de bain, meubles, outils, matériel, aspirateurs, vie en plein air, pièces pour véhicules automobiles, fournitures pour animaux de compagnie, à large bande, dsl
www.amazon.fr/refgooglenositelinkssearchbox
www.amazon.fr/refgoogle-site-verificationU1nkwp8smYS0bGYYhNSg8w48ux5WKuWyLKznH9KR1Hs
www.amazon.fr/reftwitter:card
www.amazon.fr/reftwitter:site:id
www.amazon.fr/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.fr/content-typetext/html; charset=UTF-8
www.amazon.fr/X-UA-CompatibleIE=edge,chrome=1
www.amazon.fr/refx-dns-prefetch-controlon
www.amazon.fr/refcontent-typetext/html; charset=UTF-8

URL format4.0

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Mobile4.4

Mobile screenshot of www.amazon.frTablet screenshot of www.amazon.fr
  • Some pages (20.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Headings8.0

accessoires amazon appareils autoris base bouclier caract cette ci-dessous clients collecte-t-elle combien conditions conservons-nous contacts cookies couvrez d'utilisation dans donn enfants est-il europe femme finalit gales generales glement gories identificateurs image informations juridique l'ue livres mati meilleures mode notice notices offres partage-t-elle pendant personnelles politiques pour produits propos protection qu'en quelles rapides responsables saisissez services solutions sont sont-elles sont-ils suisse-etats-unis temps traite-t-elle traitement ue-etats-unis utiliser vente ventes visions vous voyez

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.fr/Saisissez les caractères que vous voyez ci-dessousH4
www.amazon.fr/Saisissez les caractères que vous voyez dans cette image :H4
www.amazon.fr/gp/.../refCONDITIONS D'UTILISATION ET GENERALES DE VENTEH1
www.amazon.fr/gp/.../refCONDITIONS D'UTILISATIONH2
www.amazon.fr/gp/.../refCONDITIONS GENERALES DE VENTEH2
www.amazon.fr/gp/.../refPolitiques et informations légalesH3
www.amazon.fr/gp/.../refSolutions rapidesH3
www.amazon.fr/gp/.../refNotice : Protection de vos informations personnellesH1
www.amazon.fr/gp/.../refResponsables du traitementH2
www.amazon.fr/gp/.../refQuelles informations personnelles Amazon Europe collecte-t-elle sur ses clients ?H2
www.amazon.fr/gp/.../refPour quelles finalités Amazon Europe traite-t-elle mes informations personnelles ?H2
www.amazon.fr/gp/.../refQu'en est-il des cookies et des autres identificateurs ?H2
www.amazon.fr/gp/.../refAmazon Europe partage-t-elle vos informations personnelles ?H2
www.amazon.fr/gp/.../refMes informations personnelles sont-elles protégées ?H2
www.amazon.fr/gp/.../refQu'en est-il de la publicité ?H2
www.amazon.fr/gp/.../refÀ quelles informations puis-je avoir accès ?H2
www.amazon.fr/gp/.../refQuels choix me sont proposés ?H2
www.amazon.fr/gp/.../refLes enfants sont-ils autorisés à utiliser les Services Amazon ?H2
www.amazon.fr/gp/.../refPendant combien de temps conservons-nous vos informations personnelles ?H2
www.amazon.fr/gp/.../refLe bouclier de protection des données UE-Etats-Unis et Suisse-Etats-UnisH2
www.amazon.fr/gp/.../refRèglement Général de l'UE sur la Protection des Données - Base juridiqueH2
www.amazon.fr/gp/.../refContacts, notices et révisionsH2
www.amazon.fr/gp/.../refExemples d'informations collectéesH2
www.amazon.fr/gp/.../refInformations auxquelles vous avez accèsH2
www.amazon.fr/gp/.../refPolitiques et informations légalesH3
www.amazon.fr/gp/.../refSolutions rapidesH3
www.amazon.fr/gp/.../refTable des matièresH5
www.amazon.fr/refAmazon Pay : rapide et facile à utiliserH2
www.amazon.fr/refPrêt pour la rentréeH2
www.amazon.fr/refLes top catégoriesH2
www.amazon.fr/refIdentifiez-vous pour une meilleure expérienceH2
www.amazon.fr/refAppareils Amazon à moins de 80 €H2
www.amazon.fr/refStreaming illimité avec Amazon Prime VideoH2
www.amazon.fr/refAppareils AmazonH2
www.amazon.fr/refÉconomisez en découvrant AmazonH2
www.amazon.fr/refAbonnement Kindle : des millions d'ebooksH2
www.amazon.fr/refMy Gray Title!Produits innovants de start-upsH2
www.amazon.fr/refDécouvrez nos catégoriesH2
www.amazon.fr/refMode femmeH2
www.amazon.fr/refHikaro : vêtements et accessoiresH2
www.amazon.fr/refDécouvrez les offres de la marque FinishH2
www.amazon.fr/refBureauH2
www.amazon.fr/refMeilleures ventes dans LivresH2
www.amazon.fr/refLes produits essentiels du quotidien que vous pourriez aimerH2
www.amazon.fr/refMode femmeH2
www.amazon.fr/refDécouvrez nos offres OutletH2
www.amazon.fr/refMode et accessoiresH2
www.amazon.fr/refMaking the Cut : looks gagnants à l’achatH2
www.amazon.fr/refMeilleures ventes dans InformatiqueH2
www.amazon.fr/refLes plus demandés dans DVD et Blu-rayH2
www.amazon.fr/refPromotions et ventes flashH2
www.amazon.fr/refCulture et divertissementH2
www.amazon.fr/refÉquipements de sport d'intérieurH2
www.amazon.fr/refLivres et manuelsH2
www.amazon.fr/refChèques-cadeaux envoyés par e-mail, SMS ou à imprimerH2
www.amazon.fr/refChoisir vos préférences en matière de cookiesH4
www.amazon.fr/ap/signin...&S'identifierH1
www.amazon.fr/ap/signin...&Veuillez activer les cookies pour continuerH4
www.amazon.fr/ap/signin...&Nouveau chez Amazon ?H5

Amount of content8.3

Rendering Chart...

  • This website has an average of 3,685 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Server behaviour9.1

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.fr to http://www.amazon.fr. This is ideal.

Images9.6

14% of images have a clearly defined size

19 images are being resized by the browser

Popularity9.9

268 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 268 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 95.7% of the Internet traffic to amazon.fr and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .fr websites.

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