Report for www.amazon.fr

Overall6.9

The overall score for this website.

Accessibility7.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.5

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed, and popular the website is.

Technology7.3

How well designed and built the website is.

Screenshot of www.amazon.fr

Nibbler tested a sample of 5 pages from this website at 09:00 on 23 Feb 2021 (GMT).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags5.2

This is how this website will look in Google search listings:

Amazon.fr : livres, DVD, jeux vidéo, musique, high-tech, informatique ...

www.amazon.fr/

Achat et vente en ligne parmi des millions de produits en stock. Livraison gratuite à partir de 25€. Vos articles à petits prix : culture, high-tech, mode, jouets ...

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.fr/descriptionAchat et vente en ligne parmi des millions de produits en stock. Livraison gratuite à partir de 25€. Vos articles à petits prix : culture, high-tech, mode, jouets, sport, maison et bien plus !
www.amazon.fr/keywordsAmazon, amazon.fr, livres, achats en ligne, librairie, magazine, abonnement, musique, Cds, DVD, vidéo, électronique, jeux vidéo, ordinateurs, téléphones portables, jouets, jeux, vêtements, accessoires, chaussures, bijoux, montres, produits de bureau, sports en plein air, articles de sport, produits pour bébés, santé, soins personnels, maison, jardin, lit et de bain, meubles, outils, matériel, aspirateurs, vie en plein air, pièces pour véhicules automobiles, fournitures pour animaux de compagnie, à large bande, dsl
www.amazon.fr/googlenositelinkssearchbox
www.amazon.fr/google-site-verificationU1nkwp8smYS0bGYYhNSg8w48ux5WKuWyLKznH9KR1Hs
www.amazon.fr/twitter:card
www.amazon.fr/twitter:site:id
www.amazon.fr/refdescriptionAchat et vente en ligne parmi des millions de produits en stock. Livraison gratuite à partir de 25€. Vos articles à petits prix : culture, high-tech, mode, jouets, sport, maison et bien plus !
www.amazon.fr/refkeywordsAmazon, amazon.fr, livres, achats en ligne, librairie, magazine, abonnement, musique, Cds, DVD, vidéo, électronique, jeux vidéo, ordinateurs, téléphones portables, jouets, jeux, vêtements, accessoires, chaussures, bijoux, montres, produits de bureau, sports en plein air, articles de sport, produits pour bébés, santé, soins personnels, maison, jardin, lit et de bain, meubles, outils, matériel, aspirateurs, vie en plein air, pièces pour véhicules automobiles, fournitures pour animaux de compagnie, à large bande, dsl
www.amazon.fr/refgooglenositelinkssearchbox
www.amazon.fr/refgoogle-site-verificationU1nkwp8smYS0bGYYhNSg8w48ux5WKuWyLKznH9KR1Hs
www.amazon.fr/reftwitter:card
www.amazon.fr/reftwitter:site:id
www.amazon.fr/.../view.html?ref_=nav_cartformat-detectiontelephone=no
www.amazon.fr/.../view.html?ref_=nav_cartcart_extend_rec_bottom_widget_238843T1

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.fr/x-dns-prefetch-controlon
www.amazon.fr/content-typetext/html; charset=UTF-8
www.amazon.fr/cookieprefs?ref_=portal_banner_cppx-dns-prefetch-controlon
www.amazon.fr/refx-dns-prefetch-controlon
www.amazon.fr/refcontent-typetext/html; charset=UTF-8

Headings7.0

accessoires activer amazon audio blu-ray chaussons chez choisir clients continuer cookies couvrez culture dans demand divertissement ebooks entretien epicerie exclusivit femmes film flash games gories graphiques gratuite identifiez-vous jeux jouets jusqu' kindle lectroniques livraison livre livres loisirs maison marques mati meilleure meilleures mode nouveau offres panier passionn personnaliser plus populaire pour premi produits promotions rences rience s'identifier soir soldes sport sports tements toutes ventes veuillez vide votre world

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.fr/Offres sur les accessoiresH2
www.amazon.fr/Jusqu’à - 50% pour votre soirée filmH2
www.amazon.fr/Première livraison gratuiteH2
www.amazon.fr/Identifiez-vous pour une meilleure expérienceH2
www.amazon.fr/Découvrez nos catégoriesH2
www.amazon.fr/Toutes nos Ventes Flash et promotionsH2
www.amazon.fr/Marques Amazon : accessoires électroniquesH2
www.amazon.fr/Produits de sport de nos marquesH2
www.amazon.fr/Promotions et ventes flashH2
www.amazon.fr/Marques Amazon : maisonH2
www.amazon.fr/Les plus demandés dans DVD et Blu-rayH2
www.amazon.fr/Meilleures ventes dans Sports et LoisirsH2
www.amazon.fr/Exclusivités AmazonH2
www.amazon.fr/Epicerie et entretien de la maisonH2
www.amazon.fr/New World : un jeu Amazon GamesH2
www.amazon.fr/Les pièces préférées de nos clients pour les femmesH2
www.amazon.fr/Offres de livres KindleH2
www.amazon.fr/Les plus demandés dans Jeux vidéoH2
www.amazon.fr/Offres ModeH2
www.amazon.fr/Livre audio populaireH2
www.amazon.fr/Vêtements graphiquesH2
www.amazon.fr/Jeux et jouetsH2
www.amazon.fr/Chaussons pour femmesH2
www.amazon.fr/Choisir vos préférences en matière de cookiesH4
www.amazon.fr/cookieprefs?ref_=portal_banner_cppPersonnaliser les préférences sur les cookiesH1
www.amazon.fr/refOffres sur les accessoiresH2
www.amazon.fr/refPremière livraison gratuiteH2
www.amazon.fr/refOffres Mode et SoldesH2
www.amazon.fr/refIdentifiez-vous pour une meilleure expérienceH2
www.amazon.fr/refDécouvrez nos catégoriesH2
www.amazon.fr/refToutes nos Ventes Flash et promotionsH2
www.amazon.fr/refMarques Amazon : accessoires électroniquesH2
www.amazon.fr/refLes pièces préférées de nos clientsH2
www.amazon.fr/refProduits de sport de nos marquesH2
www.amazon.fr/refPromotions et ventes flashH2
www.amazon.fr/refLes plus demandés dans DVD et Blu-rayH2
www.amazon.fr/refMeilleures ventes dans Sports et LoisirsH2
www.amazon.fr/refMarques Amazon : maisonH2
www.amazon.fr/refEpicerie et entretien de la maisonH2
www.amazon.fr/refCulture et divertissementH2
www.amazon.fr/refPour les passionnés de jeux vidéoH2
www.amazon.fr/refOffres de livres KindleH2
www.amazon.fr/refLes plus demandés dans Jeux vidéoH2
www.amazon.fr/refExclusivités AmazonH2
www.amazon.fr/refNew World : un jeu Amazon GamesH2
www.amazon.fr/refOffres ModeH2
www.amazon.fr/refLivre audio populaireH2
www.amazon.fr/refChaussons pour femmesH2
www.amazon.fr/refChoisir vos préférences en matière de cookiesH4
www.amazon.fr/ap/signin...&S'identifierH1
www.amazon.fr/ap/signin...&Veuillez activer les cookies pour continuerH4
www.amazon.fr/ap/signin...&Nouveau chez Amazon ?H5
www.amazon.fr/.../view.html?ref_=nav_cartVotre panier Amazon est videH2
www.amazon.fr/.../view.html?ref_=nav_cartOffres de livres KindleH2
www.amazon.fr/.../view.html?ref_=nav_cartNos meilleures ventes en Ebooks KindleH5

Mobile8.0

Mobile screenshot of www.amazon.frTablet screenshot of www.amazon.fr
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.2

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.fr to http://www.amazon.fr. This is ideal.

Amount of content9.2

Rendering Chart...

  • This website has an average of 1,422 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.6

17% of images have a clearly defined size

39 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Popularity10.0

221 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 221 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 95.9% of the Internet traffic to amazon.fr and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .fr websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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