Nibbler SEO audit for www.axparis.com
Summary
Overall8.3
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:10 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.axparis.com/ | DRESSES | H1 |
| www.axparis.com/ | new in | H1 |
| www.axparis.com/ | TOPS | H1 |
| www.axparis.com/ | DRESSES | H3 |
| www.axparis.com/ | EXTRA 20% OFF SALE | H3 |
| www.axparis.com/ | JUMPSUITS | H3 |
| www.axparis.com/ | Influencers | H4 |
| www.axparis.com/ | Trend Alert | H4 |
| www.axparis.com/ | Join our newsletter & receive 10% off your first order. | H6 |
| www.axparis.com/collections/clothing | Clothing | H1 |
| www.axparis.com/collections/clothing | Clothing | H3 |
| www.axparis.com/collections/clothing | Join our newsletter & receive 10% off your first order. | H6 |
| www.axparis.com/collections/dresses | Dresses | H1 |
| www.axparis.com/collections/dresses | Dresses | H3 |
| www.axparis.com/collections/dresses | Join our newsletter & receive 10% off your first order. | H6 |
| www.axparis.com/collections/tops | Tops | H1 |
| www.axparis.com/collections/tops | Tops | H3 |
| www.axparis.com/collections/tops | Join our newsletter & receive 10% off your first order. | H6 |
Meta tags8.4
This is how this website will look in Google search listings:
Visa
www.axparis.com/
Axparis.com is a women’s online fashion website, bringing you the latest in Celebrity & High Street clothing! Shop our collection of women’s clothes, dresses ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.axparis.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.axparis.com/ | p:domain_verify | 123404ecc718af84bd373535705fe88 |
| www.axparis.com/ | facebook-domain-verification | 7jrii62f4vizrmqfkqa57c3gsfzbx2 |
| www.axparis.com/ | tapcart-banner:appicon | https://storage.googleapis.com/tapcart-150607.appspot.com/6cd0d120d5009ee72fb88b86277558c8_APPICONjpg.jpeg |
| www.axparis.com/ | description | Axparis.com is a women’s online fashion website, bringing you the latest in Celebrity & High Street clothing! Shop our collection of women’s clothes, dresses, tops, trousers, skirts, coats, knitwear, shoes & accessories today. |
| www.axparis.com/ | msapplication-tilecolor | #ffffff |
| www.axparis.com/ | msapplication-tileimage | //www.axparis.com/cdn/shop/files/favicon_144x.jpg?v=1613769428 |
| www.axparis.com/ | theme-color | #ffffff |
| www.axparis.com/ | twitter:card | summary |
| www.axparis.com/ | twitter:title | Womens Dresses | Womens Clothing | Celebrity Fashion | AX Paris |
| www.axparis.com/ | twitter:description | Axparis.com is a women’s online fashion website, bringing you the latest in Celebrity & High Street clothing! Shop our collection of women’s clothes, dresses, tops, trousers, skirts, coats, knitwear, shoes & accessories today. |
| www.axparis.com/ | twitter:image | https://www.axparis.com/cdn/shop/files/favicon_grande.jpg?v=1613769428 |
| www.axparis.com/ | twitter:image:width | |
| www.axparis.com/ | twitter:image:height | |
| www.axparis.com/ | shopify-digital-wallet | /26558424/digital_wallets/dialog |
| www.axparis.com/ | shopify-checkout-api-token | ef7abcb0832c99f5c88bf8d57abf8cbe |
| www.axparis.com/cart | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.axparis.com/cart | p:domain_verify | 123404ecc718af84bd373535705fe88 |
| www.axparis.com/cart | facebook-domain-verification | 7jrii62f4vizrmqfkqa57c3gsfzbx2 |
| www.axparis.com/cart | tapcart-banner:appicon | https://storage.googleapis.com/tapcart-150607.appspot.com/6cd0d120d5009ee72fb88b86277558c8_APPICONjpg.jpeg |
| www.axparis.com/cart | msapplication-tilecolor | #ffffff |
| www.axparis.com/cart | msapplication-tileimage | //www.axparis.com/cdn/shop/files/favicon_144x.jpg?v=1613769428 |
| www.axparis.com/cart | theme-color | #ffffff |
| www.axparis.com/cart | twitter:card | summary |
| www.axparis.com/cart | shopify-digital-wallet | /26558424/digital_wallets/dialog |
| www.axparis.com/cart | shopify-checkout-api-token | ef7abcb0832c99f5c88bf8d57abf8cbe |
| www.axparis.com/collections/clothing | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.axparis.com/collections/clothing | p:domain_verify | 123404ecc718af84bd373535705fe88 |
| www.axparis.com/collections/clothing | facebook-domain-verification | 7jrii62f4vizrmqfkqa57c3gsfzbx2 |
| www.axparis.com/collections/clothing | tapcart-banner:appicon | https://storage.googleapis.com/tapcart-150607.appspot.com/6cd0d120d5009ee72fb88b86277558c8_APPICONjpg.jpeg |
| www.axparis.com/collections/clothing | description | Here at AX Paris we are dedicated to remaining one stiletto ahead of the fashion game without compromising on style, quality or price. If you’re always on the search for the next best trend, look no further and feel free to browse. With our wide range of clothing in every single style, shape and size you’re sure to find something right up your street. Whether you’re looking for casual, work or party wear, we are the perfect choice for you. What will you choose..? |
| www.axparis.com/collections/clothing | msapplication-tilecolor | #ffffff |
| www.axparis.com/collections/clothing | msapplication-tileimage | //www.axparis.com/cdn/shop/files/favicon_144x.jpg?v=1613769428 |
| www.axparis.com/collections/clothing | theme-color | #ffffff |
| www.axparis.com/collections/clothing | twitter:card | summary |
| www.axparis.com/collections/clothing | shopify-digital-wallet | /26558424/digital_wallets/dialog |
| www.axparis.com/collections/clothing | shopify-checkout-api-token | ef7abcb0832c99f5c88bf8d57abf8cbe |
| www.axparis.com/collections/dresses | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.axparis.com/collections/dresses | p:domain_verify | 123404ecc718af84bd373535705fe88 |
| www.axparis.com/collections/dresses | facebook-domain-verification | 7jrii62f4vizrmqfkqa57c3gsfzbx2 |
| www.axparis.com/collections/dresses | tapcart-banner:appicon | https://storage.googleapis.com/tapcart-150607.appspot.com/6cd0d120d5009ee72fb88b86277558c8_APPICONjpg.jpeg |
| www.axparis.com/collections/dresses | description | Axparis.com is a women’s online fashion website, bringing you the latest in Celebrity & High Street clothing! Shop our collection of dresses today. Every girl knows that you can never have too many dresses and with so many options it’s a blessing! From mini and midi to maxi with so many in-between, you’ll find every type of dress available right here. Our company specialises in every dress you could ever imagine and we’re sure to have the one you’ve always been looking for. Whether for a day at the beach, night on the town or for that girly shopping trip with friends all you need to decide is the accessories. Easy to thrown on in an instant, just pair with some of our killer heels and you’ll be ready for anything! |
| www.axparis.com/collections/dresses | msapplication-tilecolor | #ffffff |
| www.axparis.com/collections/dresses | msapplication-tileimage | //www.axparis.com/cdn/shop/files/favicon_144x.jpg?v=1613769428 |
| www.axparis.com/collections/dresses | theme-color | #ffffff |
| www.axparis.com/collections/dresses | twitter:card | summary |
| www.axparis.com/collections/dresses | shopify-digital-wallet | /26558424/digital_wallets/dialog |
| www.axparis.com/collections/dresses | shopify-checkout-api-token | ef7abcb0832c99f5c88bf8d57abf8cbe |
| www.axparis.com/collections/tops | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.axparis.com/collections/tops | p:domain_verify | 123404ecc718af84bd373535705fe88 |
| www.axparis.com/collections/tops | facebook-domain-verification | 7jrii62f4vizrmqfkqa57c3gsfzbx2 |
| www.axparis.com/collections/tops | tapcart-banner:appicon | https://storage.googleapis.com/tapcart-150607.appspot.com/6cd0d120d5009ee72fb88b86277558c8_APPICONjpg.jpeg |
| www.axparis.com/collections/tops | description | Here at AX Paris we have many affordable tops that are specifically designed according to current fashion trends and will compliment any figure. If you’re after basics then look no further, we have a wide range of styles and colours and the added subtle design details make them that little bit more unique. Alternativel |
| www.axparis.com/collections/tops | msapplication-tilecolor | #ffffff |
| www.axparis.com/collections/tops | msapplication-tileimage | //www.axparis.com/cdn/shop/files/favicon_144x.jpg?v=1613769428 |
| www.axparis.com/collections/tops | theme-color | #ffffff |
| www.axparis.com/collections/tops | twitter:card | summary |
| www.axparis.com/collections/tops | shopify-digital-wallet | /26558424/digital_wallets/dialog |
| www.axparis.com/collections/tops | shopify-checkout-api-token | ef7abcb0832c99f5c88bf8d57abf8cbe |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.axparis.com/ | X-UA-Compatible | IE=edge |
| www.axparis.com/cart | X-UA-Compatible | IE=edge |
| www.axparis.com/collections/clothing | X-UA-Compatible | IE=edge |
| www.axparis.com/collections/dresses | X-UA-Compatible | IE=edge |
| www.axparis.com/collections/tops | X-UA-Compatible | IE=edge |
Amount of content9.0
Rendering Chart...
- This website has an average of 1,237 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.axparis.com/ | 3308 | 437 |
| www.axparis.com/cart | 1138 | 126 |
| www.axparis.com/collections/clothing | 12566 | 1860 |
| www.axparis.com/collections/dresses | 13776 | 2086 |
| www.axparis.com/collections/tops | 11709 | 1676 |
Internal links9.4
- 21 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://axparis.com to http://www.axparis.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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