Nibbler SEO audit for www.canterbury.ac.uk
Summary
Overall8.0
The overall score for this website.
Accessibility7.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:55 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Internal links0.0
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.canterbury.ac.uk/news/university-scores-funding-to-encourage-activity-in-the-community-through-touch-rugby University scores funding to encourage activity in the community through touch rugbyThe Rugby Football Union (RFU) has awarded Canterbury Christ Church University’s Sport and Active Health Department funding for an exciting touch rugby initiative. 1wk ago www.canterbury.ac.uk/ www.canterbury.ac.uk/news/researchers-reach-famelab-regional-final Researchers reach FameLab regional finalFour researchers from Canterbury Christ Church University have been selected as regional finalists for FameLab, the largest science communication competition and training programme in the world. 1wk ago www.canterbury.ac.uk/
- Consider shortening long anchor text.
- 42 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content6.0
Rendering Chart...
- This website has an average of 302 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
Home - Canterbury Christ Church University
www.canterbury.ac.uk/
Find your perfect course at a supportive, friendly university ranked 1st in the UK for graduates in employment (HESA: Graduate Outcomes 2023).
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.canterbury.ac.uk/ | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.canterbury.ac.uk/ | msapplication-tilecolor | #ffffff |
| www.canterbury.ac.uk/ | msapplication-tileimage | /_yMvA6Q_adbee8d5-e456-4b25-a947-86da53415db9/static/img/favicons/ms-icon-144x144.png |
| www.canterbury.ac.uk/ | theme-color | #ffffff |
| www.canterbury.ac.uk/ | idl:projectid | website |
| www.canterbury.ac.uk/ | idl:entryid | ea43c633-cbd9-4af1-b488-a3b463457a19 |
| www.canterbury.ac.uk/ | description | Find your perfect course at a supportive, friendly university ranked 1st in the UK for graduates in employment (HESA: Graduate Outcomes 2023). |
| www.canterbury.ac.uk/ | og:site_name | Canterbury Christ Church University |
| www.canterbury.ac.uk/ | title | Home |
| www.canterbury.ac.uk/ | og:description | Find your perfect course at a supportive, friendly university ranked 1st in the UK for graduates in employment (HESA: Graduate Outcomes 2023). |
| www.canterbury.ac.uk/ | og:url | https://www.canterbury.ac.uk/study |
| www.canterbury.ac.uk/ | image | https://www.canterbury.ac.uk/image-library/students-canterbury-campus-outside-1.x73943324.jpg |
| www.canterbury.ac.uk/ | og:type | website |
| www.canterbury.ac.uk/ | theme-color | #233289 |
| www.canterbury.ac.uk/ | twitter:card | summary |
| www.canterbury.ac.uk/ | twitter:site | Canterbury Christ Church University |
| www.canterbury.ac.uk/ | twitter:creator | Canterbury Christ Church University |
| www.canterbury.ac.uk/ | twitter:title | Home |
| www.canterbury.ac.uk/ | twitter:description | Find your perfect course at a supportive, friendly university ranked 1st in the UK for graduates in employment (HESA: Graduate Outcomes 2023). |
| www.canterbury.ac.uk/ | twitter:url | https://www.canterbury.ac.uk/study |
| www.canterbury.ac.uk/ | twitter:image | https://www.canterbury.ac.uk/image-library/students-canterbury-campus-outside-1.x73943324.jpg |
| www.canterbury.ac.uk/ | generator | Contensis |
| www.canterbury.ac.uk/study-here/subject-areas | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.canterbury.ac.uk/study-here/subject-areas | msapplication-tilecolor | #ffffff |
| www.canterbury.ac.uk/study-here/subject-areas | msapplication-tileimage | /_yMvA6Q_adbee8d5-e456-4b25-a947-86da53415db9/static/img/favicons/ms-icon-144x144.png |
| www.canterbury.ac.uk/study-here/subject-areas | theme-color | #ffffff |
| www.canterbury.ac.uk/study-here/subject-areas | idl:projectid | website |
| www.canterbury.ac.uk/study-here/subject-areas | idl:entryid | 00511deb-9891-4ccb-b2fc-464d5b8ae1ce |
| www.canterbury.ac.uk/study-here/subject-areas | description | Not everyone knows what they want to study at university. To make it easier to find courses that match your interests, we've grouped them in subject areas. |
| www.canterbury.ac.uk/study-here/subject-areas | og:site_name | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/subject-areas | title | Subject areas |
| www.canterbury.ac.uk/study-here/subject-areas | og:description | Not everyone knows what they want to study at university. To make it easier to find courses that match your interests, we've grouped them in subject areas. |
| www.canterbury.ac.uk/study-here/subject-areas | og:url | https://www.canterbury.ac.uk/study-here/subject-areas |
| www.canterbury.ac.uk/study-here/subject-areas | image | https://www.canterbury.ac.uk/image-library/students-walking.xaf4d9513.jpg |
| www.canterbury.ac.uk/study-here/subject-areas | og:type | website |
| www.canterbury.ac.uk/study-here/subject-areas | theme-color | #233289 |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:card | summary |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:site | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:creator | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:title | Subject areas |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:description | Not everyone knows what they want to study at university. To make it easier to find courses that match your interests, we've grouped them in subject areas. |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:url | https://www.canterbury.ac.uk/study-here/subject-areas |
| www.canterbury.ac.uk/study-here/subject-areas | twitter:image | https://www.canterbury.ac.uk/image-library/students-walking.xaf4d9513.jpg |
| www.canterbury.ac.uk/study-here/subject-areas | generator | Contensis |
| www.canterbury.ac.uk/study-here/explore-undergraduate | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.canterbury.ac.uk/study-here/explore-undergraduate | msapplication-tilecolor | #ffffff |
| www.canterbury.ac.uk/study-here/explore-undergraduate | msapplication-tileimage | /_yMvA6Q_adbee8d5-e456-4b25-a947-86da53415db9/static/img/favicons/ms-icon-144x144.png |
| www.canterbury.ac.uk/study-here/explore-undergraduate | theme-color | #ffffff |
| www.canterbury.ac.uk/study-here/explore-undergraduate | idl:projectid | website |
| www.canterbury.ac.uk/study-here/explore-undergraduate | idl:entryid | cc8d4c61-ad95-4ebd-9343-534543a5e69d |
| www.canterbury.ac.uk/study-here/explore-undergraduate | description | If you have missed the January UCAS deadline, don't worry! There’s still plenty of time to apply to start a course with us this September. |
| www.canterbury.ac.uk/study-here/explore-undergraduate | og:site_name | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/explore-undergraduate | title | Explore undergraduate |
| www.canterbury.ac.uk/study-here/explore-undergraduate | og:description | If you have missed the January UCAS deadline, don't worry! There’s still plenty of time to apply to start a course with us this September. |
| www.canterbury.ac.uk/study-here/explore-undergraduate | og:url | https://www.canterbury.ac.uk/study-here/explore-undergraduate |
| www.canterbury.ac.uk/study-here/explore-undergraduate | image | https://www.canterbury.ac.uk/image-library/student-life/students-sitting-outside-anselm-lawn-chapel.xcee196ca.jpg |
| www.canterbury.ac.uk/study-here/explore-undergraduate | og:type | website |
| www.canterbury.ac.uk/study-here/explore-undergraduate | theme-color | #233289 |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:card | summary |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:site | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:creator | Canterbury Christ Church University |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:title | Explore undergraduate |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:description | If you have missed the January UCAS deadline, don't worry! There’s still plenty of time to apply to start a course with us this September. |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:url | https://www.canterbury.ac.uk/study-here/explore-undergraduate |
| www.canterbury.ac.uk/study-here/explore-undergraduate | twitter:image | https://www.canterbury.ac.uk/image-library/student-life/students-sitting-outside-anselm-lawn-chapel.xcee196ca.jpg |
| www.canterbury.ac.uk/study-here/explore-undergraduate | generator | Contensis |
| www.canterbury.ac.uk/search/undergraduate-courses | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.canterbury.ac.uk/search/undergraduate-courses | msapplication-tilecolor | #ffffff |
| www.canterbury.ac.uk/search/undergraduate-courses | msapplication-tileimage | /_yMvA6Q_adbee8d5-e456-4b25-a947-86da53415db9/static/img/favicons/ms-icon-144x144.png |
| www.canterbury.ac.uk/search/undergraduate-courses | theme-color | #ffffff |
| www.canterbury.ac.uk/search/undergraduate-courses | idl:projectid | website |
| www.canterbury.ac.uk/search/undergraduate-courses | idl:entryid | 3d5c31f9-7f23-480f-a222-c054777f56ea |
| www.canterbury.ac.uk/search/undergraduate-courses | description | |
| www.canterbury.ac.uk/search/undergraduate-courses | og:site_name | Canterbury Christ Church University |
| www.canterbury.ac.uk/search/undergraduate-courses | title | Search |
| www.canterbury.ac.uk/search/undergraduate-courses | og:description | |
| www.canterbury.ac.uk/search/undergraduate-courses | og:url | https://www.canterbury.ac.uk/study-here/courses |
| www.canterbury.ac.uk/search/undergraduate-courses | image | https://www.canterbury.ac.ukimage-library/canterbury-christ-church-university.png |
| www.canterbury.ac.uk/search/undergraduate-courses | og:type | website |
| www.canterbury.ac.uk/search/undergraduate-courses | theme-color | #233289 |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:card | summary |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:site | Canterbury Christ Church University |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:creator | Canterbury Christ Church University |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:title | Search |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:description | |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:url | https://www.canterbury.ac.uk/study-here/courses |
| www.canterbury.ac.uk/search/undergraduate-courses | twitter:image | https://www.canterbury.ac.ukimage-library/canterbury-christ-church-university.png |
| www.canterbury.ac.uk/search/undergraduate-courses | generator | Contensis |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | msapplication-tilecolor | #ffffff |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | msapplication-tileimage | /_yMvA6Q_adbee8d5-e456-4b25-a947-86da53415db9/static/img/favicons/ms-icon-144x144.png |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | theme-color | #ffffff |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | idl:projectid | website |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | idl:entryid | f3a8092f-dc0d-40c4-a651-fc16949a5731 |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | description | Find out what happens next after you've submitted an application to study at Canterbury Christ Church University. |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | og:site_name | Canterbury Christ Church University |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | title | I've applied - what happens next? |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | og:description | Find out what happens next after you've submitted an application to study at Canterbury Christ Church University. |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | og:url | https://www.canterbury.ac.uk/study-here/applying/ive-applied-what-happens-next |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | image | https://www.canterbury.ac.uk/image-library/students/cost-of-living-hub/student-ambassadors.xd3f64a57.jpg |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | og:type | website |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | theme-color | #233289 |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:card | summary |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:site | Canterbury Christ Church University |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:creator | Canterbury Christ Church University |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:title | I've applied - what happens next? |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:description | Find out what happens next after you've submitted an application to study at Canterbury Christ Church University. |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:url | https://www.canterbury.ac.uk/study-here/applying/ive-applied-what-happens-next |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | twitter:image | https://www.canterbury.ac.uk/image-library/students/cost-of-living-hub/student-ambassadors.xd3f64a57.jpg |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | generator | Contensis |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.canterbury.ac.uk/ | X-UA-Compatible | ie=edge |
| www.canterbury.ac.uk/study-here/subject-areas | X-UA-Compatible | ie=edge |
| www.canterbury.ac.uk/study-here/explore-undergraduate | X-UA-Compatible | ie=edge |
| www.canterbury.ac.uk/search/undergraduate-courses | X-UA-Compatible | ie=edge |
| www.canterbury.ac.uk/.../ive-applied-what-happens-next | X-UA-Compatible | ie=edge |
Images9.1
45% of images have a clearly defined size
10 images are being resized by the browser
- Most images (55.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect from http://canterbury.ac.uk to http://www.canterbury.ac.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, 2 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 25/10/2021 | www.canterbury.ac.uk/.../student-life-welcome-week-verena.x51f773f6.jpg | Last modified header |
| 02/04/2024 | www.canterbury.ac.uk/.../logo-light-footer.svg | Last modified header |
| 02/04/2024 | www.canterbury.ac.uk/.../tef-2023-silver-logo.png | Last modified header |
| 02/04/2024 | www.canterbury.ac.uk/.../logo-dark.svg | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.canterbury.ac.uk/
- https://www.canterbury.ac.uk/study-here/subject-areas
- https://www.canterbury.ac.uk/study-here/explore-undergraduate
- https://www.canterbury.ac.uk/search/undergraduate-courses
- https://www.canterbury.ac.uk/study-here/applying/ive-applied-what-happens-next