Report for www.capetownpass.travel

Overall7.8

The overall score for this website.

Accessibility8.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.5

How satisfying the website is likely to be for users.

Marketing5.3

How well marketed, and popular the website is.

Technology8.6

How well designed and built the website is.

Nibbler tested a sample of 1 pages from this website at 17:08 on 4 Sep 2021 (BST).

Top priorities for website improvement

  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
  • Consider updating this website regularly with new content. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Freshness2.0

Last updated December 23, 2019

  • It looks like this website was last updated on Monday, 23 December 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
23/12/2019www.capetownpass.travel/Body text
02/09/2016www.capetownpass.travel/Body text
01/08/2016www.capetownpass.travel/Body text
06/06/2016www.capetownpass.travel/Body text
02/09/2016www.capetownpass.travel/Body text
01/08/2016www.capetownpass.travel/Body text
06/06/2016www.capetownpass.travel/Body text
23/12/2019www.capetownpass.travel/Last modified header
11/09/2016www.capetownpass.travel/.../style-custom.cssLast modified header

Headings5.0

access annual attractions best both cape cart convenience convenient digital download easiest endorses enjoy experienced free gain great guaranteed images immediate included individual international latest launched lines links membership mobile navigation need news newsletter novice numbers off-line offer officially partners pass passes payment perfect priority proudly responsive restaurants retina savings single stand ticket tickets total town useful value very visitors website wesgro western works

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.capetownpass.travel/Need a convenient way to enjoy Cape Town?H2
www.capetownpass.travel/Free Mobile App and WebsiteH2
www.capetownpass.travel/Cape Town - By the NumbersH2
www.capetownpass.travel/Our PartnersH2
www.capetownpass.travel/Cape Town Pass is the easiest way to enjoy the very best Cape Town has to offer.H3
www.capetownpass.travel/All of the top attractions are included.H3
www.capetownpass.travel/Best value and convenience guaranteed!/> A single payment and immediate digital download for all access! No need to stand in ticket lines or buy individual tickets.H4
www.capetownpass.travel/The Cape Town Pass is the perfect way for both novice and experienced visitors to gain access to all Cape Town and the Western Cape has to offer.H4
www.capetownpass.travel/All AccessH4
www.capetownpass.travel/Great SavingsH4
www.capetownpass.travel/Priority PassH4
www.capetownpass.travel/AttractionsH4
www.capetownpass.travel/Images IncludedH4
www.capetownpass.travel/Works off-lineH4
www.capetownpass.travel/Download PassesH4
www.capetownpass.travel/GPS NavigationH4
www.capetownpass.travel/Responsive & RetinaH4
www.capetownpass.travel/Cart TotalH6
www.capetownpass.travel/Annual VisitorsH6
www.capetownpass.travel/International VisitorsH6
www.capetownpass.travel/AttractionsH6
www.capetownpass.travel/RestaurantsH6
www.capetownpass.travel/Latest newsH6
www.capetownpass.travel/Cape Town Pass Officially LaunchedH6
www.capetownpass.travel/Proudly SA MembershipH6
www.capetownpass.travel/WESGRO Endorses Cape Town PassH6
www.capetownpass.travel/Useful LinksH6
www.capetownpass.travel/NewsletterH6

Popularity7.2

2,004,159 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 2,004,159 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Server behaviour8.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • There is duplicate content on http://capetownpass.travel and http://www.capetownpass.travel. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
    • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.

Images8.6

69% of images have a clearly defined size

33 images are being resized by the browser

Amount of content9.3

Rendering Chart...

  • This website has an average of 745 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

PageCharactersWords
www.capetownpass.travel/4938745

Mobile10.0

Mobile screenshot of www.capetownpass.travelTablet screenshot of www.capetownpass.travel
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page titleNotes
Official Cape Town PassOK

Meta tags10.0

This is how this website will look in Google search listings:

Official Cape Town Pass

www.capetownpass.travel/

The easiest way to enjoy the very best Cape Town has to offer. All of the top attractions are included. Best value and convenience guaranteed. A single payment and ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.capetownpass.travel/date2019-12-23
www.capetownpass.travel/format-detectiontelephone=no
www.capetownpass.travel/viewportwidth=device-width, height=device-height, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.capetownpass.travel/keywordsOfficial Cape Town Pass,Cape,Town,Pass,Ticket,Tourist,Attraction
www.capetownpass.travel/descriptionThe easiest way to enjoy the very best Cape Town has to offer. All of the top attractions are included. Best value and convenience guaranteed. A single payment and immediate digital download for all access. No need to stand in ticket lines or buy individual tickets.

Meta Tags (http-equiv attribute)

Page URLNameContent
www.capetownpass.travel/X-UA-CompatibleIE=Edge

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

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all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all992px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all992px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all768px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css
all992px-www.capetownpass.travel/.../style-custom.css
all1200px-www.capetownpass.travel/.../style-custom.css
all1800px-www.capetownpass.travel/.../style-custom.css
all1200px-www.capetownpass.travel/.../style-custom.css
all480px-www.capetownpass.travel/.../style-custom.css

URL format10.0

Domain agei

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