Nibbler SEO audit for www.carters.com
Summary
Overall4.5
The overall score for this website.
Accessibility5.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing1.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 18:43 on 2 Apr 2024 (BST).
Top priorities for website improvement
- Make sure that all pages have a title in the head of the document. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Page titles0.0
0% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Printability0.0
0% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 767px | www.carters.com/whoops.html...&vid= |
URL format0.0
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 200.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.carters.com/whoops.html...&vid= | application-name | |
| www.carters.com/whoops.html...&vid= | msapplication-tilecolor | #FFFFFF |
| www.carters.com/whoops.html...&vid= | msapplication-tileimage | /on/demandware.static/Sites-Carters-Site/-/default/v1712069676519/themes/carters/images/mstile-144x144.png?v=3fBzQn |
| www.carters.com/whoops.html...&vid= | msapplication-square70x70logo | /on/demandware.static/Sites-Carters-Site/-/default/v1712069676519/themes/carters/images/mstile-70x70.png?v=3fBzQn |
| www.carters.com/whoops.html...&vid= | msapplication-square150x150logo | /on/demandware.static/Sites-Carters-Site/-/default/v1712069676519/themes/carters/images/mstile-150x150.png?v=3fBzQn |
| www.carters.com/whoops.html...&vid= | msapplication-wide310x150logo | /on/demandware.static/Sites-Carters-Site/-/default/v1712069676519/themes/carters/images/mstile-310x150.png?v=3fBzQn |
| www.carters.com/whoops.html...&vid= | msapplication-square310x310logo | /on/demandware.static/Sites-Carters-Site/-/default/v1712069676519/themes/carters/images/mstile-310x310.png?v=3fBzQn |
| www.carters.com/whoops.html...&vid= | viewport | width=device-width, initial-scale=1 |
| www.carters.com/whoops.html...&vid= | robots | noindex, nofollow |
Amount of content4.5
Rendering Chart...
- This website has an average of 43 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Server behaviour6.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://carters.com to http://www.carters.com. This is ideal.
Mobile8.6
- All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.carters.com/whoops.html...&vid= Detected Not detected Not detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 767px | www.carters.com/whoops.html...&vid= |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
Image URL Format Page URL www.carters.com/.../DOMESTIC_cobranded_logo_2017.svg svg www.carters.com/whoops.html...&vid=
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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| Add your branding | No | Yes |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
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Nibbler tested the following pages