Nibbler SEO audit for www.citibank.com.hk
Summary
Overall6.9
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:52 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format2.8
5 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 80.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content6.0
Rendering Chart...
- This website has an average of 929 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- 2 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Meta tags6.8
This is how this website will look in Google search listings:
Online Personal Banking | Home Loans | Credit Card - Citibank Hong ...
www.citibank.com.hk/portal/home_english/hkcb_Home.htm
Citi Hong Kong provides a range of bankingWe are upgrading our systems to bring the better services for you. The following services will be unavailable during the ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.citibank.com.hk/.../hkcb_Home.htm | google-site-verification | |
| www.citibank.com.hk/.../hkcb_Home.htm | description | Citi Hong Kong provides a range of bankingWe are upgrading our systems to bring the better services for you. The following services will be unavailable during the system maintenance period. We apologize for the inconvenience caused products for business and personal needs, which includes credit cards, loans, investments, wealth management & insurance. To know more about different products & online banking services by Citi Hong Kong, click here. |
| www.citibank.com.hk/.../hkcb_Home.htm | keywords | citi bank, Online banking, personal loan, credit card, personal banking, investment, insurance, internet banking , bank, corporate |
| www.citibank.com.hk/.../hkcb_Home.htm | format-detection | telephone=no |
| www.citibank.com.hk/.../hkcb_Home.htm | viewport | width=device-width,initial-scale=0.0,minimum-scale=1.0,maximum-scale=0.0 |
| www.citibank.com.hk/.../hkcb_Home.htm | google-site-verification | CioAHL1KNEg7MjKT1xyNCwoknDa3020oqYkHF7dbDNk |
| www.citibank.com.hk/.../hkcb_Home.htm | msvalidate.01 | 953B431554A99E69C2E7F08B7D89756F |
| www.citibank.com.hk/.../hkcb_Home.htm | yandex-verification | d7a7a0a5bcd40004 |
| www.citibank.com.hk/.../hkcb_Home.htm | apple-itunes-app | app-id=373717372 |
| www.citibank.com.hk/.../hkcb_Home.htm | google-play-app | app-id=com.citibank.mobile.hk |
| www.citibank.com.hk/.../hkcb_Home.htm | baidu-site-verification | ewxUvkMhWw |
| www.citibank.com.hk/.../hkcb_Home.htm | 360-site-verification | d60f5f15b14cb0672e75f9b78944d05d |
| www.citibank.com.hk/.../hkcb_Home.htm | facebook-domain-verification | utwpa78z97mod6olj0y0mtdi9x9i8x |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | description | Apply now for a Citi Credit Card to enjoy a wide range of features for every lifestyle and need. Get exciting offers and benefits with your Citi Credit Card. |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | keywords | credit card, citibank credit card, apply for credit cards, citi credit card, credit card hk, citibank credit card hong kong, apply for credit card , credit card hong kong |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | format-detection | telephone=no |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | viewport | width=device-width,initial-scale=0.0,minimum-scale=1.0,maximum-scale=0.0 |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | twitter:card | summary |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | twitter:site | Citi Hong Kong |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | twitter:title | Citi Credit Cards - Apply for Credit Cards Online | Citibank Hong Kong |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | twitter:description | Apply now for a Citi Credit Card to enjoy a wide range of features for every lifestyle and need. Get exciting offers and benefits with your Citi Credit Card. |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | twitter:url | https://www.citibank.com.hk/english/credit-cards/ |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | description | Apply now for a Citi Credit Card to enjoy a wide range of features for every lifestyle and need. Get exciting offers and benefits with your Citi Credit Card. |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | keywords | credit card, citibank credit card, apply for credit cards, citi credit card, credit card hk, citibank credit card hong kong, apply for credit card , credit card hong kong |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | format-detection | telephone=no |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | viewport | width=device-width,initial-scale=0.0,minimum-scale=1.0,maximum-scale=0.0 |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | twitter:card | summary |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | twitter:site | Citi Hong Kong |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | twitter:title | Citi Credit Cards - Apply for Credit Cards Online | Citibank Hong Kong |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | twitter:description | Apply now for a Citi Credit Card to enjoy a wide range of features for every lifestyle and need. Get exciting offers and benefits with your Citi Credit Card. |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | twitter:url | https://www.citibank.com.hk/english/credit-cards/ |
| www.citibank.com.hk/.../promotions-special-time-deposit.htm?icid=HKBKU9VENSBRSSBAA | robots | NOINDEX, NOFOLLOW |
| www.citibank.com.hk/.../promotions-special-time-deposit.htm?icid=HKBKUKUENSBRSSBAN | robots | NOINDEX, NOFOLLOW |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.citibank.com.hk/.../hkcb_Home.htm | Content-Type | text/html;charset=utf-8 |
| www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 | Content-Type | text/html;charset=utf-8 |
| www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN | Content-Type | text/html;charset=utf-8 |
Mobile7.2
- Most pages (60.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.citibank.com.hk/.../hkcb_Home.htm Detected Detected Detected www.citibank.com.hk/.../?icid=HKLPU83ENHKHERN01 Detected Detected Detected www.citibank.com.hk/.../?icid=HKLPUK2ENHKHERNAN Detected Detected Detected www.citibank.com.hk/.../promotions-special-time-deposit.htm?icid=HKBKU9VENSBRSSBAA Not detected Not detected Not detected www.citibank.com.hk/.../promotions-special-time-deposit.htm?icid=HKBKUKUENSBRSSBAN Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Internal links7.5
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.citibank.com.hk/.../news-room.htm Read More www.citibank.com.hk/.../hkcb_Home.htm
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| SiteCatalyst |
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect from http://citibank.com.hk to http://www.citibank.com.hk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Images9.8
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Freshness10.0
Last updated April 9, 2024
- It looks like this website was last updated on Tuesday, 9 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler tested the following pages
- https://www.citibank.com.hk/portal/home_english/hkcb_Home.htm
- https://www.citibank.com.hk/english/credit-cards/?icid=HKLPU83ENHKHERN01
- https://www.citibank.com.hk/english/credit-cards/?icid=HKLPUK2ENHKHERNAN
- https://www.citibank.com.hk/english/banking/promotions-special-time-deposit.htm?icid=HKBKU9VENSBRSSBAA
- https://www.citibank.com.hk/english/banking/promotions-special-time-deposit.htm?icid=HKBKUKUENSBRSSBAN