Nibbler SEO audit for www.cn.ca
Summary
Overall8.8
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:04 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings5.8
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.cn.ca/en/ | First Quarter 2024 Financial and Operating Results | H2 |
| www.cn.ca/en/about-cn | Connecting Markets | H1 |
| www.cn.ca/en/about-cn | CEO and Direct Reports | H2 |
| www.cn.ca/en/about-cn | Board Mandate | H2 |
| www.cn.ca/en/about-cn | Building for the Highest Standards of Governance | H2 |
| www.cn.ca/en/about-cn | 100 Years of Business | H2 |
| www.cn.ca/en/.../leadership-team | TRACY ROBINSON | H1 |
| www.cn.ca/en/.../leadership-team | TRACY ROBINSON | H1 |
| www.cn.ca/en/.../leadership-team | GHISLAIN HOULE | H1 |
| www.cn.ca/en/.../leadership-team | GHISLAIN HOULE | H1 |
| www.cn.ca/en/.../leadership-team | REMI G. LALONDE | H1 |
| www.cn.ca/en/.../leadership-team | REMI G. LALONDE | H1 |
| www.cn.ca/en/.../leadership-team | DOUG MACDONALD | H1 |
| www.cn.ca/en/.../leadership-team | DOUG MACDONALD | H1 |
| www.cn.ca/en/.../leadership-team | DOMINIQUE MALENFANT | H1 |
| www.cn.ca/en/.../leadership-team | DOMINIQUE MALENFANT | H1 |
| www.cn.ca/en/.../leadership-team | DEREK TAYLOR | H1 |
| www.cn.ca/en/.../leadership-team | DEREK TAYLOR | H1 |
| www.cn.ca/en/.../leadership-team | PATRICK WHITEHEAD | H1 |
| www.cn.ca/en/.../leadership-team | PATRICK WHITEHEAD | H1 |
| www.cn.ca/en/.../leadership-team | OLIVIER CHOUC | H1 |
| www.cn.ca/en/.../leadership-team | OLIVIER CHOUC | H1 |
| www.cn.ca/en/.../leadership-team | JANET DRYSDALE | H1 |
| www.cn.ca/en/.../leadership-team | JANET DRYSDALE | H1 |
| www.cn.ca/en/.../leadership-team | JOSÉE GIRARD | H1 |
| www.cn.ca/en/.../leadership-team | JOSÉE GIRARD | H1 |
| www.cn.ca/en/.../leadership-team | PATRICK LORTIE | H1 |
| www.cn.ca/en/.../leadership-team | PATRICK LORTIE | H1 |
| www.cn.ca/en/.../leadership-team | President and Chief Executive Officer | H2 |
| www.cn.ca/en/.../leadership-team | President and Chief Executive Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Financial Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Financial Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Commercial Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Commercial Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Marketing Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Marketing Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Information and Technology Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Information and Technology Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Field Operations Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Field Operations Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Network Operating Officer | H2 |
| www.cn.ca/en/.../leadership-team | Executive Vice-President and Chief Network Operating Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Legal Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Legal Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Stakeholder Relations Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Stakeholder Relations Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Human Resources Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Human Resources Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Strategy Officer | H2 |
| www.cn.ca/en/.../leadership-team | Senior Vice-President and Chief Strategy Officer | H2 |
| www.cn.ca/en/.../leadership-team | Team | H3 |
| www.cn.ca/en/.../network-efficiencies | Network Efficiencies | H1 |
| www.cn.ca/en/.../network-efficiencies | Network Efficiencies | H1 |
| www.cn.ca/en/.../network-efficiencies | Giving old lines new life | H2 |
| www.cn.ca/en/.../network-efficiencies | Secondary Uses for Discontinued Rail Lines | H2 |
| www.cn.ca/en/.../network-efficiencies | Giving old lines new life | H2 |
| www.cn.ca/en/.../network-efficiencies | Three-Year Rail Network Plan (Canada) | H3 |
| www.cn.ca/en/.../network-efficiencies | Rail Line Discontinuance | H3 |
| www.cn.ca/en/.../network-efficiencies | Ottawa, Arnprior and Parry Sound Railway, Algonquin Park, Ontario | H3 |
| www.cn.ca/en/.../network-efficiencies | Montmagny Subdivision, Quebec | H3 |
| www.cn.ca/en/.../network-efficiencies | Proposed Sidings, Spurs to be Dismantled in Metropolitan Areas | H3 |
Server behaviour7.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 4 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website uses a temporary (HTTP 302) redirect from http://cn.ca to http://www.cn.ca. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Page titles8.0
100% of pages have defined titles
40% of page titles are weak
- All pages were found to specify page titles, but 2.0% pages have relatively weak titles which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| CN - Transportation Services - Rail Shipping, Intermodal, trucking, warehousing and international transportation | OK |
| About CN | cn.ca | OK |
| Leadership Team | Who We Are | About CN | cn.ca | This title appears to be overly complex. Consider a more meaningful title |
| History | About CN | cn.ca | OK |
| Network Efficiencies | Who We Are | About CN | CN.ca | This title appears to be overly complex. Consider a more meaningful title |
Images8.8
62% of images have a clearly defined size
75 images are being resized by the browser
- Some images (38.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 75 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.8
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.cn.ca/.../cn-announces-remi-g-lalonde-as-chief-commercial-officer read more www.cn.ca/en/ www.cn.ca/.../north-pacific-green-corridor-consortium read more www.cn.ca/en/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Meta tags10.0
This is how this website will look in Google search listings:
CN - Transportation Services - Rail Shipping, Intermodal, trucking ...
www.cn.ca/en/
Shipping by Rail and Intermodal is efficient, reliable, cost effective & environmentally friendly. CN is your complete transportation and logistics solution.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cn.ca/en/ | title | CN - Transportation Services - Rail Shipping, Intermodal, trucking, warehousing and international transportation |
| www.cn.ca/en/ | description | Shipping by Rail and Intermodal is efficient, reliable, cost effective & environmentally friendly. CN is your complete transportation and logistics solution. |
| www.cn.ca/en/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.cn.ca/en/ | vicurrentdatetime | 638491214496244368 |
| www.cn.ca/en/ | virtualfolder | / |
| www.cn.ca/en/ | google-site-verification | VZjkdIFQZbeW8rAZ9wjjsFtux7SZbcOXNn1XhylVBFk |
| www.cn.ca/en/about-cn | title | About CN | cn.ca |
| www.cn.ca/en/about-cn | description | CN stands for operational and service excellence, creating value for customers and shareholders, delivering sustainably and supporting growth in the economies/communities it serves. |
| www.cn.ca/en/about-cn | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.cn.ca/en/about-cn | vicurrentdatetime | 638491214503588091 |
| www.cn.ca/en/about-cn | virtualfolder | / |
| www.cn.ca/en/.../leadership-team | title | Leadership Team | Who We Are | About CN | cn.ca |
| www.cn.ca/en/.../leadership-team | description | Meet our CEO and direct reports. See the leadership and experience each member of our executive team brings to CN. |
| www.cn.ca/en/.../leadership-team | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.cn.ca/en/.../leadership-team | vicurrentdatetime | 638491214511557000 |
| www.cn.ca/en/.../leadership-team | virtualfolder | / |
| www.cn.ca/en/about-cn/history | title | History | About CN | cn.ca |
| www.cn.ca/en/about-cn/history | description | Witness CN’s remarkable transformation journey – a journey that has seen CN, over the years, become a North American rail industry leader. |
| www.cn.ca/en/about-cn/history | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.cn.ca/en/about-cn/history | vicurrentdatetime | 638491214518900841 |
| www.cn.ca/en/about-cn/history | virtualfolder | / |
| www.cn.ca/en/.../network-efficiencies | title | Network Efficiencies | Who We Are | About CN | CN.ca |
| www.cn.ca/en/.../network-efficiencies | description | CN cares about what you care about. Your concerns drive every decision we make and every step we take. |
| www.cn.ca/en/.../network-efficiencies | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.cn.ca/en/.../network-efficiencies | vicurrentdatetime | 638491214526736077 |
| www.cn.ca/en/.../network-efficiencies | virtualfolder | / |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cn.ca/en/ | Content-Type | text/html; charset=UTF-8 |
| www.cn.ca/en/about-cn | Content-Type | text/html; charset=UTF-8 |
| www.cn.ca/en/.../leadership-team | Content-Type | text/html; charset=UTF-8 |
| www.cn.ca/en/about-cn/history | Content-Type | text/html; charset=UTF-8 |
| www.cn.ca/en/.../network-efficiencies | Content-Type | text/html; charset=UTF-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,952 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.cn.ca/en/ | 11192 | 1348 |
| www.cn.ca/en/about-cn | 12229 | 1495 |
| www.cn.ca/en/.../leadership-team | 26562 | 3539 |
| www.cn.ca/en/about-cn/history | 10193 | 1236 |
| www.cn.ca/en/.../network-efficiencies | 16150 | 2142 |
Freshness10.0
Last updated April 18, 2024
- It looks like this website was last updated on Thursday, 18 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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