Nibbler SEO audit for www.commbank.com.au
Summary
Overall8.5
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:06 on 17 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
URL format2.0
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour8.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://commbank.com.au to http://www.commbank.com.au. This is ideal.
Internal links8.9
- 28 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings9.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.5
Rendering Chart...
- This website has an average of 2,006 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.commbank.com.au/ | 3203 | 435 |
| www.commbank.com.au/banking.html?ei=mv_banking | 4535 | 671 |
| www.commbank.com.au/home-loans.html?ei=mv_home-loans | 34741 | 5565 |
| www.commbank.com.au/insurance.html?ei=mv_insurance | 12827 | 1986 |
| www.commbank.com.au/investing-and-super.html?ei=mv_investing-super | 9247 | 1372 |
Images9.8
2% of images have a clearly defined size
No images are being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.commbank.com.au/home-loans.html?ei=mv_home-loans unknown www.commbank.com.au/insurance.html?ei=mv_insurance unknown www.commbank.com.au/investing-and-super.html?ei=mv_investing-super unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
CommBank - bank accounts, credit cards, home loans and insurance
www.commbank.com.au/
CommBank offers personal banking, business solutions, institutional banking, company information, and more
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.commbank.com.au/ | X-UA-Compatible | IE=edge |
| www.commbank.com.au/banking.html?ei=mv_banking | X-UA-Compatible | IE=edge |
| www.commbank.com.au/home-loans.html?ei=mv_home-loans | X-UA-Compatible | IE=edge |
| www.commbank.com.au/insurance.html?ei=mv_insurance | X-UA-Compatible | IE=edge |
| www.commbank.com.au/investing-and-super.html?ei=mv_investing-super | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 21, 2024
- It looks like this website was last updated on Thursday, 21 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.commbank.com.au/
- https://www.commbank.com.au/banking.html?ei=mv_banking
- https://www.commbank.com.au/home-loans.html?ei=mv_home-loans
- https://www.commbank.com.au/insurance.html?ei=mv_insurance
- https://www.commbank.com.au/investing-and-super.html?ei=mv_investing-super