Report for www.daraz.lk

Overall7.8

The overall score for this website.

Accessibility8.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.3

How satisfying the website is likely to be for users.

Marketing8.2

How well marketed, and popular the website is.

Technology8.2

How well designed and built the website is.

Screenshot of www.daraz.lk

Nibbler tested a sample of 5 pages from this website at 20:01 on 4 May 2021 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability4.0

40% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-500pxcdn.jotfor.ms/.../appointmentSlots.css?v=0.13
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screen-415pxcdn.jotfor.ms/css/.../nova.css?3.3.10644
screen-415pxcdn.jotfor.ms/css/.../nova.css?3.3.10644
screen-480pxcdn.jotfor.ms/static/formCss.css?3.3.10644
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only screen-480pxcdn.jotfor.ms/static/formCss.css?3.3.10644
all-767pxwww.daraz.lk/wow/.../daraz-corporate
all768px-www.daraz.lk/wow/.../daraz-corporate
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(transform-3d), (-webkit-transform-3d)--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
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print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
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only screen1200px-www.daraz.lk/.../how-to-return?hybrid=1
only screen-1199pxwww.daraz.lk/.../how-to-return?hybrid=1
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only screen-480pxwww.daraz.lk/.../how-to-return?hybrid=1
only screen-350pxwww.daraz.lk/.../how-to-return?hybrid=1

Meta tags5.2

This is how this website will look in Google search listings:

cart

www.daraz.lk/

Daraz.lk the premium online shopping site in Sri Lanka. Shop for trendy Clothes, Mobiles, Electronics & many more with great prices all across Sri Lanka. COD

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.daraz.lk/spm-ida2a0e.home
www.daraz.lk/keywords
www.daraz.lk/descriptionDaraz.lk the premium online shopping site in Sri Lanka. Shop for trendy Clothes, Mobiles, Electronics & many more with great prices all across Sri Lanka. COD
www.daraz.lk/aplus-auto-exp[{"logkey":"/lzdse.result.os_impr","tag":"a","props":["href"],"filter":"exp-tracking=suggest-official-store"},{"logkey":"/lzdhome.desktop.bannerLink","tag":"li","props":["tag-info","tag-info2","exp-tracking"],"cssSelector":".current"},{"logkey":"/lzdhome.desktop.tbc_banner","tag":"a","props":["href"],"filter":"exp-tracking=tbcBanner"},{"logkey":"/lzdhome.desktop.most_pop","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=mostpopular"},{"logkey":"/lzdhome.desktop.collections","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=collections"},{"logkey":"/a211g0.BDAYcampaignbanner2018.BDAYCampaignBanner2018","tag":"a","props":["href"],"filter":"exp-tracking=campaignbanner"},{"logkey":"/a211g0.BDAYhotdeals2018.BDAYHotDeals2018","tag":"a","props":["href"],"filter":"exp-tracking=hotdeals"},{"logkey":"/lzdhome.desktop.offs","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=ofStore"},{"logkey":"/lzdhome.desktop.tbc","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=tbc"},{"logkey":"/lzdhome.desktop.trend","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=tbc-trending"},{"logkey":"/lzdhome.desktop.cate","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=category"},{"logkey":"/lzdhome.desktop.just4u","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=jtf"}]
www.daraz.lk/google-site-verificationeAEDicVA4u0IrZJvlORToVgJyjyabX-G0BDPtbqcg4M
www.daraz.lk/google-site-verificationX-UjeFdasvutSOS3Og0F_bdh67imC7JAja0G8n6sKU0
www.daraz.lk/mobile-apps/spm-ida2a0e.12010803
www.daraz.lk/mobile-apps/keywords
www.daraz.lk/mobile-apps/descriptionGet Rs.150 Off on a Minimum Spend of Rs.700 - Download an online shopping app in Sri Lanka & get huge discounts, vouchers with amazing offers round the clock. Shop from the most popular shopping app in Sri Lanka & get the latest fashion clothes, electronics, and many more products online with the Daraz app. ✓ Daraz App Free Download ✓ Cash on Delivery all Across Country. *Sri Lanka Online Shopping App
www.daraz.lk/mobile-apps/aplus-auto-exp[{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}]
www.daraz.lk/wow/.../daraz-corporatekeywords
www.daraz.lk/wow/.../daraz-corporatedescription
www.daraz.lk/wow/.../daraz-corporatespm-ida2a0e.12715088
www.daraz.lk/wow/.../daraz-corporateaplus-auto-exp[{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}]
www.daraz.lk/.../sell-online-with-darazkeywords
www.daraz.lk/.../sell-online-with-darazdescription
www.daraz.lk/.../sell-online-with-darazrobots
www.daraz.lk/.../sell-online-with-darazspm-ida2a0e.14497266
www.daraz.lk/.../sell-online-with-darazaplus-vt-cfg1
www.daraz.lk/.../sell-online-with-darazaplus-track-config-id5bJRcruWhkg9elCc
www.daraz.lk/.../sell-online-with-darazaplus-auto-exp[{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}]
www.daraz.lk/.../how-to-return?hybrid=1spm-idhttps://pages.daraz.lk.11887527
www.daraz.lk/.../how-to-return?hybrid=1keywords
www.daraz.lk/.../how-to-return?hybrid=1description
www.daraz.lk/.../how-to-return?hybrid=1aplus-auto-exp[{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}]

Headings6.0

accessories appliances batteries benefits brands bulk buying cameras care categories collections conditions corporate customer daraz darazmall delivery devices discount download earn electronics exclusive fashion flash fmcg follow free gadgets grocery home international just lanka laptops lifestyle links looking made mens methods mobile most online payment phone phones popular process refunds returns sale shopping simpler skin storage stores trending verified while wireless womens

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.daraz.lk/Online Shopping In Sri Lanka with Free Home Delivery – Daraz.lkH1
www.daraz.lk/Looking For Exclusive Discount while Shopping online in Sri Lanka?H1
www.daraz.lk/Flash SaleH3
www.daraz.lk/DarazMallH3
www.daraz.lk/CollectionsH3
www.daraz.lk/CategoriesH3
www.daraz.lk/Just For YouH3
www.daraz.lk/Customer CareH3
www.daraz.lk/Earn With DarazH3
www.daraz.lk/DarazH3
www.daraz.lk/Payment MethodsH3
www.daraz.lk/Daraz InternationalH3
www.daraz.lk/Follow UsH3
www.daraz.lk/Verified byH3
www.daraz.lk/© Daraz 2021H3
www.daraz.lk/Top Categories & BrandsH3
www.daraz.lk/TRENDINGH4
www.daraz.lk/Mobile Phones in Sri LankaH4
www.daraz.lk/Laptops in Sri LankaH4
www.daraz.lk/Mens FashionH4
www.daraz.lk/Womens FashionH4
www.daraz.lk/Home AppliancesH4
www.daraz.lk/GadgetsH4
www.daraz.lk/Storage DevicesH4
www.daraz.lk/Wireless DevicesH4
www.daraz.lk/Online Grocery ShoppingH4
www.daraz.lk/CamerasH4
www.daraz.lk/Skin Care Sri LankaH4
www.daraz.lk/BatteriesH4
www.daraz.lk/Phone AccessoriesH4
www.daraz.lk/Brands StoresH4
www.daraz.lk/mobile-apps/Daraz App – Shopping Made Simpler!H2
www.daraz.lk/mobile-apps/Download Daraz App - The Most Popular Shopping App in Sri LankaH2
www.daraz.lk/mobile-apps/Customer CareH3
www.daraz.lk/mobile-apps/Earn With DarazH3
www.daraz.lk/mobile-apps/DarazH3
www.daraz.lk/mobile-apps/Payment MethodsH3
www.daraz.lk/mobile-apps/Daraz InternationalH3
www.daraz.lk/mobile-apps/Follow UsH3
www.daraz.lk/mobile-apps/Verified byH3
www.daraz.lk/mobile-apps/© Daraz 2021H3
www.daraz.lk/wow/.../daraz-corporateOur ProcessH3
www.daraz.lk/wow/.../daraz-corporatebrandsH3
www.daraz.lk/wow/.../daraz-corporateelectronicsH3
www.daraz.lk/wow/.../daraz-corporatefashionH3
www.daraz.lk/wow/.../daraz-corporatehome & lifestyleH3
www.daraz.lk/wow/.../daraz-corporatefmcgH3
www.daraz.lk/wow/.../daraz-corporateDaraz Corporate - The Benefits of Buying in BulkH3
www.daraz.lk/wow/.../daraz-corporateCustomer CareH3
www.daraz.lk/wow/.../daraz-corporateEarn With DarazH3
www.daraz.lk/wow/.../daraz-corporateDarazH3
www.daraz.lk/wow/.../daraz-corporatePayment MethodsH3
www.daraz.lk/wow/.../daraz-corporateDaraz InternationalH3
www.daraz.lk/wow/.../daraz-corporateFollow UsH3
www.daraz.lk/wow/.../daraz-corporateVerified byH3
www.daraz.lk/wow/.../daraz-corporate© Daraz 2021H3
www.daraz.lk/.../sell-online-with-darazCustomer CareH3
www.daraz.lk/.../sell-online-with-darazEarn With DarazH3
www.daraz.lk/.../sell-online-with-darazDarazH3
www.daraz.lk/.../sell-online-with-darazPayment MethodsH3
www.daraz.lk/.../sell-online-with-darazDaraz InternationalH3
www.daraz.lk/.../sell-online-with-darazFollow UsH3
www.daraz.lk/.../sell-online-with-darazVerified byH3
www.daraz.lk/.../sell-online-with-daraz© Daraz 2021H3
www.daraz.lk/.../how-to-return?hybrid=1Returns & RefundsH2
www.daraz.lk/.../how-to-return?hybrid=1Conditions for ReturnsH3
www.daraz.lk/.../how-to-return?hybrid=1Popular LinksH3
www.daraz.lk/.../how-to-return?hybrid=1Customer CareH3
www.daraz.lk/.../how-to-return?hybrid=1Earn With DarazH3
www.daraz.lk/.../how-to-return?hybrid=1DarazH3
www.daraz.lk/.../how-to-return?hybrid=1Payment MethodsH3
www.daraz.lk/.../how-to-return?hybrid=1Daraz InternationalH3
www.daraz.lk/.../how-to-return?hybrid=1Follow UsH3
www.daraz.lk/.../how-to-return?hybrid=1Verified byH3
www.daraz.lk/.../how-to-return?hybrid=1© Daraz 2021H3

Mobile7.8

Mobile screenshot of www.daraz.lkTablet screenshot of www.daraz.lk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
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all-767pxwww.daraz.lk/wow/.../daraz-corporate
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Amount of content8.2

Rendering Chart...

  • This website has an average of 419 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Server behaviour8.8

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://daraz.lk to http://www.daraz.lk. This is ideal.

URL format8.8

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
    • Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Twitter8.9

This website is linked with the Twitter account @daraz_lk

This website's Twitter account has
894 followers

  • This website was found to link the Twitter account Daraz Sri Lanka (@daraz_lk).
  • This website's Twitter account has made 1,296 tweets to 894 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Popularity9.3

8,418 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 8,418 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 79.8% of the Internet traffic to daraz.lk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page titleNotes
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Domain agei

  • Sorry, we cannot check the domain age of .lk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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