Report for www.deans.co.uk
Summary
Overall7.8
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:03 on 23 Feb 2021 (GMT).
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Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Internal links1.4
- 18 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 85 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.deans.co.uk/ | viewport | width=device-width, maximum-scale=1 |
| www.deans.co.uk/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.deans.co.uk/ | twitter:card | summary_large_image |
| www.deans.co.uk/shop/ | viewport | width=device-width, maximum-scale=1 |
| www.deans.co.uk/shop/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.deans.co.uk/shop/ | twitter:card | summary_large_image |
| www.deans.co.uk/about-us/ | viewport | width=device-width, maximum-scale=1 |
| www.deans.co.uk/about-us/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.deans.co.uk/about-us/ | twitter:card | summary_large_image |
| www.deans.co.uk/about-us/ | twitter:label1 | Estimated reading time |
| www.deans.co.uk/about-us/ | twitter:data1 | 1 minute |
| www.deans.co.uk/visit-us/ | viewport | width=device-width, maximum-scale=1 |
| www.deans.co.uk/visit-us/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.deans.co.uk/visit-us/ | twitter:card | summary_large_image |
| www.deans.co.uk/recipes/ | viewport | width=device-width, maximum-scale=1 |
| www.deans.co.uk/recipes/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.deans.co.uk/recipes/ | twitter:card | summary_large_image |
Page titles5.0
100% of pages have defined titles
100% of page titles are weak
- Every page was found to specify a page title, but they are all relatively weak and could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Home - Dean's Shortbread - Original family recipes • Melt in the mouth Shortbread - Baked by hand | This title appears to be overly complex. Consider a more meaningful title |
| Online Shop - Dean's Shortbread - Original family recipes • Melt in the mouth Shortbread - Baked by hand | This title appears to be overly complex. Consider a more meaningful title |
| About Us - Dean's Shortbread - Original family recipes • Melt in the mouth Shortbread - Baked by hand | This title appears to be overly complex. Consider a more meaningful title |
| Visit Us - Dean's Shortbread - Original family recipes • Melt in the mouth Shortbread - Baked by hand | This title appears to be overly complex. Consider a more meaningful title |
| Recipes - Dean's Shortbread - Original family recipes • Melt in the mouth Shortbread - Baked by hand | This title appears to be overly complex. Consider a more meaningful title |
Popularity8.7
830,225 Most popular website in the world
This website recently saw a significant increase in popularity.
- This is the 830,225 most popular website in the world.
- Over the past 3 months, this website has experienced a significant increase in popularity.
Source: Alexa
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.deans.co.uk/ | Welcome to Dean’s | H2 |
| www.deans.co.uk/ | Hand baked to melt in the mouth… | H2 |
| www.deans.co.uk/ | Light & crumbly… | H2 |
| www.deans.co.uk/ | Register for Product News, Recipes & More! | H2 |
| www.deans.co.uk/ | online shop - our best selling products | H3 |
| www.deans.co.uk/ | Dean’s Premium Selection | H3 |
| www.deans.co.uk/ | Steven Brown Art All Butter Shortbread Thins 25g | H3 |
| www.deans.co.uk/ | Chloe McCoo Shortbread & Latte Mug Gift | H3 |
| www.deans.co.uk/ | Harris McCoo Shortbread & Latte Mug Gift | H3 |
| www.deans.co.uk/ | Recipe of the Month | H3 |
| www.deans.co.uk/ | Cauliflower Cheese Soup | H3 |
| www.deans.co.uk/ | featured video | H3 |
| www.deans.co.uk/ | BBC1’s The One Show | H3 |
| www.deans.co.uk/ | Our Blog | H3 |
| www.deans.co.uk/ | Happy New Year! | H3 |
| www.deans.co.uk/ | Merry Christmas! | H3 |
| www.deans.co.uk/ | Tins the season! | H3 |
| www.deans.co.uk/ | Take a moment to visit our Online Shop | H3 |
| www.deans.co.uk/ | Traditional Shortbread Mini Bites 100g | H3 |
| www.deans.co.uk/ | Chloe McCoo Shortbread & Latte Mug Gift | H3 |
| www.deans.co.uk/ | Extra Mature Cheddar Bites Gift Pack 270g | H3 |
| www.deans.co.uk/ | Chocolatey Shortbread Stars | H3 |
| www.deans.co.uk/ | NEW Ally McCoo All Butter Shortbread Assortment Tin 500g | H3 |
| www.deans.co.uk/ | NEW Rab & Isa McCoo All Butter Shortbread Assortment Tin 500g | H3 |
| www.deans.co.uk/ | follow us on instagram | H3 |
| www.deans.co.uk/shop/ | Online Shop | H1 |
| www.deans.co.uk/shop/ | Online Shop | H1 |
| www.deans.co.uk/shop/ | Welcome… | H2 |
| www.deans.co.uk/shop/ | Please note – UK Delivery Only | H2 |
| www.deans.co.uk/shop/ | Register for Product News, Recipes & More! | H2 |
| www.deans.co.uk/shop/ | Cheese Bites (5) | H3 |
| www.deans.co.uk/shop/ | Christmas (37) | H3 |
| www.deans.co.uk/shop/ | Foodservice (3) | H3 |
| www.deans.co.uk/shop/ | Luxury Flavoured Shortbread Tins (4) | H3 |
| www.deans.co.uk/shop/ | NEW Aurora Tins (5) | H3 |
| www.deans.co.uk/shop/ | NEW Luxury Cartons (4) | H3 |
| www.deans.co.uk/shop/ | NEW Villager Jim (5) | H3 |
| www.deans.co.uk/shop/ | Steven Brown Art (23) | H3 |
| www.deans.co.uk/shop/ | Hampers (4) | H3 |
| www.deans.co.uk/shop/ | Premium Shortbread Boxes (5) | H3 |
| www.deans.co.uk/shop/ | Shortbread Tins (3) | H3 |
| www.deans.co.uk/shop/ | Premium Shortbread Rounds (5) | H3 |
| www.deans.co.uk/shop/ | Gluten Free (3) | H3 |
| www.deans.co.uk/shop/ | Cake (1) | H3 |
| www.deans.co.uk/shop/ | Traditional Shortbread (5) | H3 |
| www.deans.co.uk/shop/ | follow us on instagram | H3 |
| www.deans.co.uk/about-us/ | About Us | H1 |
| www.deans.co.uk/about-us/ | Register for Product News, Recipes & More! | H2 |
| www.deans.co.uk/about-us/ | A little about Dean’s… | H3 |
| www.deans.co.uk/about-us/ | Dean’s Overseas | H3 |
| www.deans.co.uk/about-us/ | follow us on instagram | H3 |
| www.deans.co.uk/visit-us/ | Visit Us | H1 |
| www.deans.co.uk/visit-us/ | Recent News | H2 |
| www.deans.co.uk/visit-us/ | Register for Product News, Recipes & More! | H2 |
| www.deans.co.uk/visit-us/ | Come & visit us… | H3 |
| www.deans.co.uk/visit-us/ | Opening Hours | H3 |
| www.deans.co.uk/visit-us/ | The Bistro | H3 |
| www.deans.co.uk/visit-us/ | The Gift Shop | H3 |
| www.deans.co.uk/visit-us/ | The Coffee Stop | H3 |
| www.deans.co.uk/visit-us/ | Our access statement | H3 |
| www.deans.co.uk/visit-us/ | follow us on instagram | H3 |
| www.deans.co.uk/recipes/ | Recipes | H1 |
| www.deans.co.uk/recipes/ | We’ve been busy | H2 |
| www.deans.co.uk/recipes/ | Share your recipe | H2 |
| www.deans.co.uk/recipes/ | Recipe of the Month | H2 |
| www.deans.co.uk/recipes/ | Register for Product News, Recipes & More! | H2 |
| www.deans.co.uk/recipes/ | follow us on instagram | H3 |
| www.deans.co.uk/recipes/ | Cauliflower Cheese Soup | H4 |
Images9.0
45% of images have a clearly defined size
63 images are being resized by the browser
- Most images (55.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 63 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Amount of content9.2
Rendering Chart...
- This website has an average of 745 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.deans.co.uk/ | 3153 | 512 |
| www.deans.co.uk/shop/ | 2706 | 436 |
| www.deans.co.uk/about-us/ | 5371 | 858 |
| www.deans.co.uk/visit-us/ | 6927 | 1194 |
| www.deans.co.uk/recipes/ | 4582 | 727 |
Twitter9.5
This website is linked with the Twitter account @deansshortbread
This website's Twitter account has
3,424 followers
- This website was found to link the Twitter account Dean's (@deansshortbread).
- This website's Twitter account has made 3,064 tweets to 3,424 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://deans.co.uk to http://www.deans.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Incoming links10.0
2,557 pages link to this website
327 domains link to this website
- There are 2,557 pages on 327 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 12, 2021
- It looks like this website was last updated on Friday, 12 February 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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