Nibbler SEO audit for www.easystepstairlifts.co.uk
Summary
Overall8.3
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:31 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Make sure all images on this website are JPEG, PNG, SVG or GIF format. (read more)
- Consider updating this website regularly with new content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Images2.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Freshness2.6
Last updated March 1, 2023
- It looks like this website was last updated on Wednesday, 1 March 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/03/2023 | www.easystepstairlifts.co.uk/ | Body text |
| 01/09/2022 | www.easystepstairlifts.co.uk/ | Body text |
| 01/11/2022 | www.easystepstairlifts.co.uk/ | Body text |
| 01/06/2021 | www.easystepstairlifts.co.uk/supplying-installing-new-stairlifts/ | Body text |
| 01/11/2022 | www.easystepstairlifts.co.uk/supplying-installing-new-stairlifts/ | Body text |
| 01/06/2021 | www.easystepstairlifts.co.uk/reconditioned-stairlifts-supplied-and-fitted/ | Body text |
| 01/11/2022 | www.easystepstairlifts.co.uk/reconditioned-stairlifts-supplied-and-fitted/ | Body text |
| 01/11/2022 | www.easystepstairlifts.co.uk/stairlifts-to-rent-for-straight-stairs/ | Body text |
| 01/11/2022 | www.easystepstairlifts.co.uk/rental-stairlifts-for-curved-stairs/ | Body text |
Internal links7.6
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.8
Rendering Chart...
- This website has an average of 540 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Headings9.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://easystepstairlifts.co.uk to http://www.easystepstairlifts.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Stairlifts supplied, new, reconditioned, straight and curved stairlift
www.easystepstairlifts.co.uk/
Straight and curved stairlifts for sale or rent. New and reconditioned stairlifts available with 2 years warranty by a Which Trusted trader.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.easystepstairlifts.co.uk/ | X-UA-Compatible | IE=edge |
| www.easystepstairlifts.co.uk/supplying-installing-new-stairlifts/ | X-UA-Compatible | IE=edge |
| www.easystepstairlifts.co.uk/reconditioned-stairlifts-supplied-and-fitted/ | X-UA-Compatible | IE=edge |
| www.easystepstairlifts.co.uk/stairlifts-to-rent-for-straight-stairs/ | X-UA-Compatible | IE=edge |
| www.easystepstairlifts.co.uk/rental-stairlifts-for-curved-stairs/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.easystepstairlifts.co.uk/
- https://www.easystepstairlifts.co.uk/supplying-installing-new-stairlifts/
- https://www.easystepstairlifts.co.uk/reconditioned-stairlifts-supplied-and-fitted/
- https://www.easystepstairlifts.co.uk/stairlifts-to-rent-for-straight-stairs/
- https://www.easystepstairlifts.co.uk/rental-stairlifts-for-curved-stairs/