Nibbler SEO audit for www.ey.com

Summary

Overall9.4

The overall score for this website.

Accessibility8.9

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

• URL format3.6
• Headings8.0
• Internal links9.6
• Mobile 10
• Page titles 10

Experience9.4

How satisfying the website is likely to be for users.

The following tests contribute to this score:

• URL format3.6
• Server behaviour9.4
• Internal links9.6
• Mobile 10
• Images 10
• Printability 10
• Amount of content 10
• Freshness 10

Marketing9.9

How well marketed, and popular the website is.

The following tests contribute to this score:

• Headings8.0
• Internal links9.6
• Analytics 10
• Page titles 10
• Meta tags 10
• Amount of content 10
• Freshness 10

Technology9.0

How well designed and built the website is.

The following tests contribute to this score:

• URL format3.6
• Headings8.0
• Server behaviour9.4
• Internal links9.6
• Mobile 10
• Images 10
• Meta tags 10
• Printability 10

Nibbler tested a sample of 5 pages from this website at 11:33 on 12 Apr 2024 (BST).

Retest

Top priorities for website improvement

• Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
• Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
• Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)