Nibbler SEO audit for www.failteireland.ie

Overall9.0

The overall score for this website.

Accessibility9.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.3

How satisfying the website is likely to be for users.

Marketing8.4

How well marketed, and popular the website is.

Technology9.2

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 00:23 on 29 Mar 2024 (GMT).

Top priorities for website improvement

  • Consider updating this website regularly with new content. (read more)
  • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Freshness1.8

Last updated April 13, 2022

  • It looks like this website was last updated on Wednesday, 13 April 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
13/04/2022www.failteireland.ie/.../icon_sharethis.gifLast modified header
13/04/2022www.failteireland.ie/.../FI_logo.svgLast modified header
13/04/2022www.failteireland.ie/.../print.cssLast modified header
13/04/2022www.failteireland.ie/.../jquery.fancybox-1.3.4.cssLast modified header
13/04/2022www.failteireland.ie/.../ui.dynatree.cssLast modified header

URL format5.2

Amount of content8.2

Rendering Chart...

  • This website has an average of 362 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Server behaviour9.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://failteireland.ie to http://www.failteireland.ie. This is ideal.

Images9.4

29% of images have a clearly defined size

25 images are being resized by the browser

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

access action activities ancient atlantic attractions authority brand brands brochures business careers community connect destination development discovering documents dublin east experience experts express food grant grant-aid guidelines heartlands hidden ilte industry interest investment ireland ireland's irelands learnifi learning live maps marketing media meet national nbsp news newsletter private project range regional scheme section sessions shannon sign smes social strategy support take toolkit toolkits topics tourism updates week welcome wild your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.failteireland.ie/The National TourismDevelopment AuthorityH1
www.failteireland.ie/Express your InterestH2
www.failteireland.ie/Take action this weekH2
www.failteireland.ie/Regional Experience BrandsH2
www.failteireland.ie/Tourism NewsH2
www.failteireland.ie/Tourism CareersH2
www.failteireland.ie/Welcome to learniFIH2
www.failteireland.ie/MarketingH2
www.failteireland.ie/Access Live Learning sessions with industry experts on a range of business topicsH3
www.failteireland.ie/Business Support Grant for Activities and AttractionsH3
www.failteireland.ie/Welcome to learniFIH3
www.failteireland.ie/Investment Grant-Aid Scheme for Private & Community SMEsH3
www.failteireland.ie/Fáilte Ireland welcomes visitors to Ireland for St Patrick’s Day celebrations this weekendH3
www.failteireland.ie/Fáilte Ireland Tees Up Golf Tourism at Belfast EventH3
www.failteireland.ie/Sign up for our newsletterH3
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDublinH1
www.failteireland.ie/Regional-experience-brands/Dublin.aspxIn this sectionH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxConnect with us on social mediaH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDublin Regional Tourism Development Strategy 2023 - 2027H2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDublin brand guidelinesH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxWinter in DublinH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDigital Trails Toolkit &nbspH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDublin experience development &nbsp&nbspH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxResearchH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxLet's explore in '24H2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxDublin's Surprising Stories SchemeH2
www.failteireland.ie/Regional-experience-brands/Dublin.aspxSign up for our newsletterH3
www.failteireland.ie/IrelandsHiddenHeartlands.aspxIreland's Hidden HeartlandsH1
www.failteireland.ie/IrelandsHiddenHeartlands.aspxIn this sectionH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxPlanning toolkit for walking festivalsH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxBrand guidelinesH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxStrategy Documents and Destination DevelopmentH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxThe Shannon & Shannon Erne – Discovering the Real Hidden GemsH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxMarketingH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxIreland's Hidden Heartlands - Yours to UncoverH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxIreland’s Hidden Heartlands for kidsH2
www.failteireland.ie/IrelandsHiddenHeartlands.aspxSign up for our newsletterH3
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxIreland's Ancient EastH1
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxIn this sectionH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxConnect with us on social mediaH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxStrategy Documents&nbsp&nbspH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxDestination Experience DevelopmentH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxSales toolsH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxGlendalough & Wicklow Mountains National Park Visitor Experience & Management MasterplanH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxIrelands Ancient East ToolkitsH2
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxSign up for our newsletterH3
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxThe Wild Atlantic WayH1
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxIn this sectionH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxProject updatesH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxConnect with us on social mediaH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxMaps and brochuresH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxStrategy documentsH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxFood developmentH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxBrand guidelinesH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxExperience developmentH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxMeet the teamH2
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxSign up for our newsletterH3

Meta tags10.0

This is how this website will look in Google search listings:

Failte Ireland - Irish Tourism Trade Support | National Tourism ...

www.failteireland.ie/

Welcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.failteireland.ie/descriptionWelcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/twitter:cardsummary_large_image
www.failteireland.ie/twitter:urlhttps://www.failteireland.ie
www.failteireland.ie/twitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/twitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/twitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Regional-experience-brands/Dublin.aspxdescriptionOur Dublin visitor experience aims to uniquely position Dublin by offering memorable experiences that attract global audiences.
www.failteireland.ie/Regional-experience-brands/Dublin.aspxkeywordsDublin, visit Dublin, tourism, resources, supports, east, Dublin city, tourists, visitors, Dublin brand, experience development, brand guidelines, tourism advice, experiential marketing, Ireland travel marketing
www.failteireland.ie/Regional-experience-brands/Dublin.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Regional-experience-brands/Dublin.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Regional-experience-brands/Dublin.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Regional-experience-brands/Dublin.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Regional-experience-brands/Dublin.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/IrelandsHiddenHeartlands.aspxdescriptionExplore the green heartlands of Ireland’s natural beauty, where activity and relaxation are centred around rural communities.
www.failteireland.ie/IrelandsHiddenHeartlands.aspxtwitter:cardsummary_large_image
www.failteireland.ie/IrelandsHiddenHeartlands.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/IrelandsHiddenHeartlands.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/IrelandsHiddenHeartlands.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/IrelandsHiddenHeartlands.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxdescriptionAs a brand, Ireland's Ancient East offers visitors many compelling motivations to visit the East of Ireland. These supports will help your Ireland's Ancient East tourism business.
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxkeywordsIreland's Ancient East, Ancient Ireland, Waterford, Wicklow, Navan, Wexford, Cork, Kilkenny, Tipperary, Kildare, Athlone, Louth, Rosslare, short breaks, itineraries, tourism, resources, supports, brand experience, tourism brand, tourist advice
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxdescriptionResources designed to help you grow your Wild Atlantic Way tourism business and use this world-renowned brand to its full potential.
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxkeywordsWild Atlantic Way, touring route, Donegal, Mayo, Clare, Cork, Kerry, West Cork, The Skelligs, WB Yeats, Erris Peninsula, tourism, resources, supports, New Horizons, Grants Scheme, maps, brochures, brand guidelines, strategy documents, experience development, food development, experiential marketing, brand marketing
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg

Meta Tags (http-equiv attribute)

Page URLNameContent
www.failteireland.ie/content-typetext/html; charset=UTF-8
www.failteireland.ie/pragmano-cache
www.failteireland.ie/content-style-typetext/css
www.failteireland.ie/content-script-typetext/javascript
www.failteireland.ie/X-UA-CompatibleIE=edge
www.failteireland.ie/Regional-experience-brands/Dublin.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Regional-experience-brands/Dublin.aspxpragmano-cache
www.failteireland.ie/Regional-experience-brands/Dublin.aspxcontent-style-typetext/css
www.failteireland.ie/Regional-experience-brands/Dublin.aspxcontent-script-typetext/javascript
www.failteireland.ie/Regional-experience-brands/Dublin.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/IrelandsHiddenHeartlands.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/IrelandsHiddenHeartlands.aspxpragmano-cache
www.failteireland.ie/IrelandsHiddenHeartlands.aspxcontent-style-typetext/css
www.failteireland.ie/IrelandsHiddenHeartlands.aspxcontent-script-typetext/javascript
www.failteireland.ie/IrelandsHiddenHeartlands.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxpragmano-cache
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxcontent-style-typetext/css
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxcontent-script-typetext/javascript
www.failteireland.ie/Regional-experience-brands/Ireland-s-Ancient-East.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxpragmano-cache
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxcontent-style-typetext/css
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxcontent-script-typetext/javascript
www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way.aspxX-UA-CompatibleIE=edge

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Twitteri

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Popularityi

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

  • Sorry, we cannot check the domain age of .ie websites.

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