Report for www.failteireland.ie

Overall8.6

The overall score for this website.

Accessibility7.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.4

How satisfying the website is likely to be for users.

Marketing9.2

How well marketed, and popular the website is.

Technology8.0

How well designed and built the website is.

Screenshot of www.failteireland.ie

Nibbler tested a sample of 5 pages from this website at 15:51 on 3 May 2021 (BST).

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Top priorities for website improvement

  • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Mobile3.0

Mobile screenshot of www.failteireland.ieTablet screenshot of www.failteireland.ie

Media specific CSS detected

MediaMin widthMax widthCSS file
screen, projection--www.failteireland.ie/.../jquery.fancybox-1.3.4.css

URL format5.2

Popularity7.3

574,156 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 574,156 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.

Source: Alexa

Amount of content8.1

Rendering Chart...

  • This website has an average of 340 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Server behaviour8.4

Yes404 page

YesCompression

Images9.3

33% of images have a clearly defined size

22 images are being resized by the browser

Headings9.9

activities announced april assured attractions available brexit business charter commercial community continuity covid- develop development events facilities festivals find food funding government greenway greenways ilte industry inside investment ireland jump kelly latest local making marketing media more most news newsletter outdoor paul plan platforms podcast product quality relevant research resources response safety sales scheme section series social spend state-of-the-art stay strategic supports tourism trade transport trips update water-based webinar your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.failteireland.ie/COVID-19 Business Supports HubH1
www.failteireland.ie/Tourism newsH2
www.failteireland.ie/Inside Tourism Business Podcast SeriesH2
www.failteireland.ie/COVID-19 Safety CharterH2
www.failteireland.ie/Brexit responseH2
www.failteireland.ie/Strategic Tourism Transport Business Continuity SchemeH2
www.failteireland.ie/Stay and Spend SchemeH2
www.failteireland.ie/ResearchH2
www.failteireland.ie/  Latest Government response to COVID-19   Find out moreH3
www.failteireland.ie/April Industry Newsletter - Update from Fáilte Ireland CEO, Paul KellyH3
www.failteireland.ie/€19m investment to develop state-of-the-art facilities for outdoor water-based activities announcedH3
www.failteireland.ie/Supports/Get-quality-assured.aspxGet quality assuredH1
www.failteireland.ie/Supports/Get-quality-assured.aspxJump to relevant sectionH2
www.failteireland.ie/Supports/Get-quality-assured.aspxRegister of accommodation 2021H2
www.failteireland.ie/Marketing-your-business.aspxMarketing your businessH1
www.failteireland.ie/Marketing-your-business.aspxIn this sectionH2
www.failteireland.ie/Marketing-your-business.aspxConnect with us on social mediaH2
www.failteireland.ie/Marketing-your-business.aspxGet listed on DiscoverIreland.ieH2
www.failteireland.ie/Marketing-your-business.aspxIreland's Content PoolH2
www.failteireland.ie/Marketing-your-business.aspxMarketing resourcesH2
www.failteireland.ie/Marketing-your-business.aspxFáilte Ireland Events PortalH2
www.failteireland.ie/Marketing-your-business.aspxMarketing campaignsH2
www.failteireland.ie/Marketing-your-business.aspxSocial media resourcesH2
www.failteireland.ie/Product-development.aspxProduct developmentH1
www.failteireland.ie/Product-development.aspxIn this sectionH2
www.failteireland.ie/Product-development.aspxMaster Plan for the Shannon 2020-2030H2
www.failteireland.ie/Product-development.aspxAvailable fundingH2
www.failteireland.ie/Product-development.aspxFood tourismH2
www.failteireland.ie/Product-development.aspxWebinar: Making the most of your Local GreenwayH2
www.failteireland.ie/Product-development.aspxAttractionsH2
www.failteireland.ie/Product-development.aspxTourism in the communityH2
www.failteireland.ie/Product-development.aspxGreenwaysH2
www.failteireland.ie/Product-development.aspxFestivals and eventsH2
www.failteireland.ie/Commercial-development.aspxCommercial developmentH1
www.failteireland.ie/Commercial-development.aspxIn this sectionH2
www.failteireland.ie/Commercial-development.aspxBusiness tourismH2
www.failteireland.ie/Commercial-development.aspxTrade fam trips and sales platformsH2
www.failteireland.ie/Commercial-development.aspxProduct, sales and distributionH2

Twitter10.0

This website is linked with the Twitter account @failte_ireland

This website's Twitter account has
107,536 followers

  • This website was found to link the Twitter account Fáilte Ireland (@failte_ireland).
  • This website's Twitter account has made 30,308 tweets to 107,536 followers.

Source: Twitter

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Meta tags10.0

This is how this website will look in Google search listings:

Failte Ireland - Irish Tourism Trade Support | National Tourism ...

www.failteireland.ie/

Welcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.failteireland.ie/descriptionWelcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/keywordstourism trade,tourism,irish tourism,National Tourism Development Authority,tourism resources,business support ireland,irish tourism business
www.failteireland.ie/twitter:cardsummary_large_image
www.failteireland.ie/twitter:urlhttps://www.failteireland.ie
www.failteireland.ie/twitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/twitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/twitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Supports/Get-quality-assured.aspxdescriptionGet quality assured and find out all the information you need to apply for, or maintain approval for your business.
www.failteireland.ie/Supports/Get-quality-assured.aspxkeywordsquality assurance, get quality assured, hotels, guesthouses, hostels, holiday camps, self catering, tourism marketing,irish tourism marketing,tourism markets,tourism promotions,irish tourism promotion
www.failteireland.ie/Supports/Get-quality-assured.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Supports/Get-quality-assured.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Supports/Get-quality-assured.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Supports/Get-quality-assured.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Supports/Get-quality-assured.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Marketing-your-business.aspxdescriptionIreland offers a wealth of unforgettable experiences — from amazing food and hospitality to activities — and marketing your story in the right way will ensure you connect with the right audience.
www.failteireland.ie/Marketing-your-business.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Marketing-your-business.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Marketing-your-business.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Marketing-your-business.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Marketing-your-business.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Product-development.aspxdescriptionWelcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Product-development.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Product-development.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Product-development.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Product-development.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Product-development.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg
www.failteireland.ie/Commercial-development.aspxdescriptionWelcome to the official corporate tourism trade website in Ireland. Fáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Commercial-development.aspxtwitter:cardsummary_large_image
www.failteireland.ie/Commercial-development.aspxtwitter:urlhttps://www.failteireland.ie
www.failteireland.ie/Commercial-development.aspxtwitter:titleFáilte Ireland | National Tourism Development Authority
www.failteireland.ie/Commercial-development.aspxtwitter:descriptionFáilte Ireland, the National Tourism Development Authority, provides a range of practical support and advice to Irish tourism businesses.
www.failteireland.ie/Commercial-development.aspxtwitter:imagehttps://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Images/Homepage_FI/Five_Finger_Strand_1200x630.jpg

Meta Tags (http-equiv attribute)

Page URLNameContent
www.failteireland.ie/content-typetext/html; charset=UTF-8
www.failteireland.ie/pragmano-cache
www.failteireland.ie/content-style-typetext/css
www.failteireland.ie/content-script-typetext/javascript
www.failteireland.ie/X-UA-CompatibleIE=edge
www.failteireland.ie/Supports/Get-quality-assured.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Supports/Get-quality-assured.aspxpragmano-cache
www.failteireland.ie/Supports/Get-quality-assured.aspxcontent-style-typetext/css
www.failteireland.ie/Supports/Get-quality-assured.aspxcontent-script-typetext/javascript
www.failteireland.ie/Supports/Get-quality-assured.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/Marketing-your-business.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Marketing-your-business.aspxpragmano-cache
www.failteireland.ie/Marketing-your-business.aspxcontent-style-typetext/css
www.failteireland.ie/Marketing-your-business.aspxcontent-script-typetext/javascript
www.failteireland.ie/Marketing-your-business.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/Product-development.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Product-development.aspxpragmano-cache
www.failteireland.ie/Product-development.aspxcontent-style-typetext/css
www.failteireland.ie/Product-development.aspxcontent-script-typetext/javascript
www.failteireland.ie/Product-development.aspxX-UA-CompatibleIE=edge
www.failteireland.ie/Commercial-development.aspxcontent-typetext/html; charset=UTF-8
www.failteireland.ie/Commercial-development.aspxpragmano-cache
www.failteireland.ie/Commercial-development.aspxcontent-style-typetext/css
www.failteireland.ie/Commercial-development.aspxcontent-script-typetext/javascript
www.failteireland.ie/Commercial-development.aspxX-UA-CompatibleIE=edge

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
print--www.failteireland.ie/.../print.css

Freshness10.0

Last updated March 31, 2021

  • It looks like this website was last updated on Wednesday, 31 March 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

  • Sorry, we cannot check the domain age of .ie websites.

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